SYDNEY, Nov. 27, 2025 /PRNewswire/ -- On November 22, 2025, global lifestyle brand MINISO officially opened Australia's first MINISO LAND at Westfield Chatswood, Northern Sydney's largest shopping center. The opening marks Australia's largest and most premium store, a key milestone in strategic upgrade and expansion. It delivers an interactive shopping experience with flagship design and IP-themed elements for local consumers.
The Sydney MINISO LAND has quickly become a new landmark in Australian retail, thanks to its prime location and innovative space design. Located at the main entrance of Westfield Chatswood—the largest shopping center in northern Sydney—the store benefits from excellent transport links and attracts customers from across the city and surrounding areas.
Click to Gallery
MINISO Unveils Australia's First and Largest MINISO LAND Flagship at Sydney Chatswood
MINISO Unveils Australia's First and Largest MINISO LAND Flagship at Sydney Chatswood
MINISO Unveils Australia's First and Largest MINISO LAND Flagship at Sydney Chatswood
MINISO Unveils Australia's First and Largest MINISO LAND Flagship at Sydney Chatswood
MINISO Unveils Australia's First and Largest MINISO LAND Flagship at Sydney Chatswood
Spanning over 800 square meters, the store features a warm, natural wood design that creates a comfortable and inviting atmosphere. Inside, customers are greeted by multiple key product zones and immersive themed zones, including dedicated areas for the newly launched Disney's Zootopia 2-inspired collection and popular Sanrio collections, complemented by high-standard window displays and outdoor LED screens for a rich sensory experience.
MINISO LAND Sydney features over 7,000 SKUs, with over 70% of the products being IP collaborations. The selection includes vinyl plush toys, blind boxes, accessories, cushions, and innovative lifestyle products, meeting both the needs of collectors and those seeking daily emotional comfort. Notably, several new products—including MINISO's new collection inspired by Disney's "Zootopia 2,", Sanrio Fox Island vinyl plush, and Nommi vinyl plush—are making their debut in Australia at MINISO LAND Sydney, bringing local consumers a unique and exciting trendy toy experience. Through immersive IP experiences and a differentiated product layout, MINISO is further strengthening its position in the trendy toy and IP retail market.
To celebrate the grand opening, the store hosted a vibrant ribbon-cutting ceremony, a parade of giant MINISO hero products, energetic mascot performances, and themed activities, creating a joyful atmosphere and making the store a new city landmark for fans. Adding to the excitement, a 4-meter-tall YoYo installation—MINISO's proprietary IP—was unveiled at the event, becoming a major photo hotspot for visitors. Over five hundred fans joined the party, with limited edition gifts, T-shirts, and stickers drawing large crowds eager to queue and check in.
MINISO LAND was first launched in Shanghai in 2024, breaking MINISO's global single-store sales record in its opening month and continuing to perform strongly. Centered on the "Super IP + Super Store" strategy, it integrates rich IP content and immersive space design to create a highly interactive and experiential retail scene for trendy toys. To date, MINISO LAND has established major cities such as Beijing, Guangzhou, Chengdu, and overseas, continuously driving global retail innovation.
IP-driven retail and immersive experiences are becoming key growth drivers in the industry, and MINISO is actively advancing its global strategy in line with these trends. The opening of the Australian flagship marks an important milestone for MINISO's brand expansion and IP strategy, further enhancing its influence in Australia and worldwide. Currently, MINISO's footprint covers major Australian states including New South Wales (NSW), Victoria (VIC), South Australia (SA), Queensland (QLD), and Western Australia (WA). Looking ahead, MINISO plans nationwide distribution, continuous restocking, and further new store launches to reach more key cities and consumer groups. MINISO remains committed to bringing consumers in Australia richer IP products, higher-quality immersive experiences, and more social shopping spaces.
About MINISO
MINISO Group is a global lifestyle brand offering a variety of design-led lifestyle products. The Company serves consumers primarily through its large network of MINISO stores, and promotes a relaxing, treasure-hunting and engaging shopping experience full of delightful surprises that appeals to all demographics. Aesthetically pleasing design, quality and affordability are at the core of every product in MINISO's wide product portfolio, and the Company continually and frequently rolls out products with these qualities. Since the opening of its first store in China in 2013, the Company has built its flagship brand "MINISO" as a globally recognized retail brand.
** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **
MINISO Unveils Australia's First and Largest MINISO LAND Flagship at Sydney Chatswood
MINISO Unveils Australia's First and Largest MINISO LAND Flagship at Sydney Chatswood
MINISO Unveils Australia's First and Largest MINISO LAND Flagship at Sydney Chatswood
MINISO Unveils Australia's First and Largest MINISO LAND Flagship at Sydney Chatswood
MINISO Unveils Australia's First and Largest MINISO LAND Flagship at Sydney Chatswood
|
BRUSSELS, Feb. 23, 2026 /PRNewswire/ -- Radisson RED Auckland has officially opened, marking the brand's bold arrival in Australasia and Radisson Hotel Group's highly anticipated debut in New Zealand. Anchored in the heart of Auckland's Arts District, the hotel infuses bold design, artistic energy and the country's largest rooftop space into one of the city's most creative precincts.
Located at 33 Lorne Street, Radisson RED Auckland is crowned by a vibrant rooftop bar seamlessly connected to dynamic rooftop event spaces, setting the scene for bold social moments above the city. As one of Auckland's few pet-friendly hotels, it welcomes guests to bring their four-legged companions along for the stay. Design-driven and community-minded, Radisson RED Auckland sets a new benchmark for modern hospitality in the heart of the Central Business District.
A hotel built for Auckland's creative heartbeat
Radisson RED Auckland channels the theatrical pulse of the surrounding Art District straight into its public spaces and guest experience. The hotel features 322 guest rooms and suites, bold gallery-style installations, immersive lighting, and sensory design moments inspired by Auckland's creative culture, performance arts, and urban energy.
The central location puts guests just minutes from major attractions including the Art Gallery, Civic Theatre, Sky Tower, Auckland Museum, Waiheke Island and the West Coast beaches. Some of the city's best cafés and restaurants are right on the doorstep, creating an effortless base for both leisure and business travelers.
"Radisson RED thrives in cities fueled by creativity, culture, and community, and Auckland captures that spirit perfectly. This opening marks a major milestone for our growth in Australasia and a proud moment for our upper-upscale Radisson RED brand, which brings a playful twist to the conventional. As Radisson Hotel Group's debut in New Zealand and the first Radisson RED in the region, we can't wait for everyone to see Auckland in RED and experience a hotel bursting with energy, design, and unforgettable moments," says Tim Cordon, Chief Operating Officer, MEA & SEAP, Radisson Hotel Group.
A bold, theatrical take on Auckland's arts culture
Radisson RED Auckland's design blends attitude with artistry. Corridor lighting mimics stage spotlights. Lounge seating draws inspiration from opera boxes. Contemporary installation pieces nod to the city's vibrant gallery scene. Guest rooms echo an actor's dressing room, layered textures, expressive colours, curated artwork and sensory lighting that sets the tone the moment guests walk in.
Higher-floor rooms offer skyline views, while the Suite Panorama presents sweeping vistas of Auckland City, Albert Park, and the harbour.
Social spaces shaped for connection
Radisson RED Auckland offers guests a vibrant all-day dining venue and bar for relaxed, casual moments. It's soon to open Rooftop Restaurant & Bar set to be the largest outdoor rooftop space in New Zealand, boasts sweeping open-air views of Auckland's iconic Sky Tower, positioning it as one of the city's most engaging bar destinations. From bespoke cocktail evenings to dynamic social gatherings, the rooftop offers a striking setting for memorable dining experiences and events, reflecting the hotel's bold, design-led approach to hospitality.
The outlet reflects RED's love for Share & Connect, a concept where food, music, and mixology create the spark for natural interaction and community. With spacious zones and state-of-the-art equipment guests can also stay active in Radisson RED Auckland's fitness centre open daily from 5AM to 11PM.
A rooftop built for play, performance, and possibility
Perched above the city and with capacity for up to 219 guests in a cocktail style setup, this rooftop stands out as a series of meeting and event spaces designed to feel a creative playground, perfect for celebrations, live performances, popups, weddings, and business sessions alike. The venue can be configured into four flexible rooms, each filled with natural light, allowing it to shift effortlessly from polished corporate functions to relaxed social occasions.
"Opening Radisson RED Auckland marks an exciting new chapter for the city, one that celebrates creativity, connection, and a bold new way to experience hospitality. We've designed Radisson RED Auckland to be far more than a place to stay, it's a creative hub where locals and travelers can plug into the heartbeat of the CBD and feel the city's culture, color, and energy from the moment they arrive. Every space has been shaped to spark inspiration, encourage connection, and bring a sense of play back into travel. We're proud to open our doors and introduce a fresh, dynamic experience to Auckland, one that reflects the spirit of the city and the attitude of RED," concludes Reinout Engel, General Manager, Radisson RED Auckland.
For more information or to book, click here.
Download high-resolution pictures here.
ABOUT RADISSON HOTEL GROUP
Radisson Hotel Group is a rapidly expanding international hotel group, operating in EMEA and APAC with more than 1,600 hotels in operation and under development in +100 countries. The Group's overarching brand promise is Every Moment Matters with a signature Yes I Can! service ethos.
The Radisson brand portfolio includes Radisson Collection, art'otel, Radisson Blu, Radisson, Radisson RED, Radisson Individuals, Park Plaza, Park Inn by Radisson, Country Inn & Suites by Radisson, and Prize by Radisson — brought together under one commercial umbrella brand, Radisson Hotels.
Radisson Rewards is Radisson Hotel Group's loyalty program, which delivers an elevated experience that makes Every Moment Matter, counting more than 27 million members. As the most streamlined program in the sector, members enjoy exceptional advantages and can access their benefits from day one across a wide range of hotels in Europe, Middle East, Africa, and Asia Pacific.
Radisson Meetings provides tailored solutions for any event or meeting, including hybrid solutions, placing guests and their needs at the heart of its offer. Radisson Meetings is built around three strong service commitments: Personal, Professional, and Memorable, while delivering on the brilliant basics and being uniquely Carbon Compensated.
At Radisson Hotel Group, we care for people, communities, and planet and aim to be Net Zero by 2050 based on the approved Science Based Targets. With unique solutions such as carbon-compensated Radisson Meetings, we make sustainable hotel stays easy. To facilitate sustainable travel choices, all our hotels are becoming verified on Hotel Sustainability Basics.
The health and safety of guests and team members remain a top priority for Radisson Hotel Group. All properties across the Group's portfolio are subject to health and safety requirements, ensuring we always care for our guests and team members.
For more information, visit our corporate website. Or connect with Radisson Hotels on:
LinkedIn | TikTok | Instagram | Facebook | YouTube | WhatsApp | X
ABOUT RADISSON RED
Radisson RED is an upper upscale hotel brand that presents a playful twist on the conventional. The brand injects new life into hospitality through informal services where anything goes, a vibrant social scene that's waiting to be shared and stylish public spaces with standout design to inspire our guests. Radisson RED hotels are designed to meet the needs of our guests by giving them endless opportunities to tune in and out, switching effortlessly between business and pleasure. Guests and professional business partners can enhance their experience with Radisson RED by participating in Radisson Rewards, an international loyalty program offering exceptional benefits and rewards.
Radisson RED is part of the Radisson family of brands, which includes Radisson Collection, art'otel, Radisson Blu, Radisson, Radisson Individuals, Park Plaza, Park Inn by Radisson, Country Inn & Suites by Radisson, and Prize by Radisson — brought together under one commercial umbrella brand, Radisson Hotels.
For reservations and more information, visit our website. Or connect with Radisson RED on:
LinkedIn | TikTok | Instagram | Facebook | YouTube | WhatsApp | X
BRUSSELS, Feb. 23, 2026 /PRNewswire/ -- Radisson RED Auckland has officially opened, marking the brand's bold arrival in Australasia and Radisson Hotel Group's highly anticipated debut in New Zealand. Anchored in the heart of Auckland's Arts District, the hotel infuses bold design, artistic energy and the country's largest rooftop space into one of the city's most creative precincts.
Located at 33 Lorne Street, Radisson RED Auckland is crowned by a vibrant rooftop bar seamlessly connected to dynamic rooftop event spaces, setting the scene for bold social moments above the city. As one of Auckland's few pet-friendly hotels, it welcomes guests to bring their four-legged companions along for the stay. Design-driven and community-minded, Radisson RED Auckland sets a new benchmark for modern hospitality in the heart of the Central Business District.
A hotel built for Auckland's creative heartbeat
Radisson RED Auckland channels the theatrical pulse of the surrounding Art District straight into its public spaces and guest experience. The hotel features 322 guest rooms and suites, bold gallery-style installations, immersive lighting, and sensory design moments inspired by Auckland's creative culture, performance arts, and urban energy.
The central location puts guests just minutes from major attractions including the Art Gallery, Civic Theatre, Sky Tower, Auckland Museum, Waiheke Island and the West Coast beaches. Some of the city's best cafés and restaurants are right on the doorstep, creating an effortless base for both leisure and business travelers.
"Radisson RED thrives in cities fueled by creativity, culture, and community, and Auckland captures that spirit perfectly. This opening marks a major milestone for our growth in Australasia and a proud moment for our upper-upscale Radisson RED brand, which brings a playful twist to the conventional. As Radisson Hotel Group's debut in New Zealand and the first Radisson RED in the region, we can't wait for everyone to see Auckland in RED and experience a hotel bursting with energy, design, and unforgettable moments," says Tim Cordon, Chief Operating Officer, MEA & SEAP, Radisson Hotel Group.
A bold, theatrical take on Auckland's arts culture
Radisson RED Auckland's design blends attitude with artistry. Corridor lighting mimics stage spotlights. Lounge seating draws inspiration from opera boxes. Contemporary installation pieces nod to the city's vibrant gallery scene. Guest rooms echo an actor's dressing room, layered textures, expressive colours, curated artwork and sensory lighting that sets the tone the moment guests walk in.
Higher-floor rooms offer skyline views, while the Suite Panorama presents sweeping vistas of Auckland City, Albert Park, and the harbour.
Social spaces shaped for connection
Radisson RED Auckland offers guests a vibrant all-day dining venue and bar for relaxed, casual moments. It's soon to open Rooftop Restaurant & Bar set to be the largest outdoor rooftop space in New Zealand, boasts sweeping open-air views of Auckland's iconic Sky Tower, positioning it as one of the city's most engaging bar destinations. From bespoke cocktail evenings to dynamic social gatherings, the rooftop offers a striking setting for memorable dining experiences and events, reflecting the hotel's bold, design-led approach to hospitality.
The outlet reflects RED's love for Share & Connect, a concept where food, music, and mixology create the spark for natural interaction and community. With spacious zones and state-of-the-art equipment guests can also stay active in Radisson RED Auckland's fitness centre open daily from 5AM to 11PM.
A rooftop built for play, performance, and possibility
Perched above the city and with capacity for up to 219 guests in a cocktail style setup, this rooftop stands out as a series of meeting and event spaces designed to feel a creative playground, perfect for celebrations, live performances, popups, weddings, and business sessions alike. The venue can be configured into four flexible rooms, each filled with natural light, allowing it to shift effortlessly from polished corporate functions to relaxed social occasions.
"Opening Radisson RED Auckland marks an exciting new chapter for the city, one that celebrates creativity, connection, and a bold new way to experience hospitality. We've designed Radisson RED Auckland to be far more than a place to stay, it's a creative hub where locals and travelers can plug into the heartbeat of the CBD and feel the city's culture, color, and energy from the moment they arrive. Every space has been shaped to spark inspiration, encourage connection, and bring a sense of play back into travel. We're proud to open our doors and introduce a fresh, dynamic experience to Auckland, one that reflects the spirit of the city and the attitude of RED," concludes Reinout Engel, General Manager, Radisson RED Auckland.
For more information or to book, click here.
Download high-resolution pictures here.
ABOUT RADISSON HOTEL GROUP
Radisson Hotel Group is a rapidly expanding international hotel group, operating in EMEA and APAC with more than 1,600 hotels in operation and under development in +100 countries. The Group's overarching brand promise is Every Moment Matters with a signature Yes I Can! service ethos.
The Radisson brand portfolio includes Radisson Collection, art'otel, Radisson Blu, Radisson, Radisson RED, Radisson Individuals, Park Plaza, Park Inn by Radisson, Country Inn & Suites by Radisson, and Prize by Radisson — brought together under one commercial umbrella brand, Radisson Hotels.
Radisson Rewards is Radisson Hotel Group's loyalty program, which delivers an elevated experience that makes Every Moment Matter, counting more than 27 million members. As the most streamlined program in the sector, members enjoy exceptional advantages and can access their benefits from day one across a wide range of hotels in Europe, Middle East, Africa, and Asia Pacific.
Radisson Meetings provides tailored solutions for any event or meeting, including hybrid solutions, placing guests and their needs at the heart of its offer. Radisson Meetings is built around three strong service commitments: Personal, Professional, and Memorable, while delivering on the brilliant basics and being uniquely Carbon Compensated.
At Radisson Hotel Group, we care for people, communities, and planet and aim to be Net Zero by 2050 based on the approved Science Based Targets. With unique solutions such as carbon-compensated Radisson Meetings, we make sustainable hotel stays easy. To facilitate sustainable travel choices, all our hotels are becoming verified on Hotel Sustainability Basics.
The health and safety of guests and team members remain a top priority for Radisson Hotel Group. All properties across the Group's portfolio are subject to health and safety requirements, ensuring we always care for our guests and team members.
For more information, visit our corporate website. Or connect with Radisson Hotels on:
LinkedIn | TikTok | Instagram | Facebook | YouTube | WhatsApp | X
ABOUT RADISSON RED
Radisson RED is an upper upscale hotel brand that presents a playful twist on the conventional. The brand injects new life into hospitality through informal services where anything goes, a vibrant social scene that's waiting to be shared and stylish public spaces with standout design to inspire our guests. Radisson RED hotels are designed to meet the needs of our guests by giving them endless opportunities to tune in and out, switching effortlessly between business and pleasure. Guests and professional business partners can enhance their experience with Radisson RED by participating in Radisson Rewards, an international loyalty program offering exceptional benefits and rewards.
Radisson RED is part of the Radisson family of brands, which includes Radisson Collection, art'otel, Radisson Blu, Radisson, Radisson Individuals, Park Plaza, Park Inn by Radisson, Country Inn & Suites by Radisson, and Prize by Radisson — brought together under one commercial umbrella brand, Radisson Hotels.
For reservations and more information, visit our website. Or connect with Radisson RED on:
LinkedIn | TikTok | Instagram | Facebook | YouTube | WhatsApp | X
** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **
Radisson RED Auckland marks Radisson Hotel Group's bold debut in New Zealand
Radisson RED Auckland marks Radisson Hotel Group's bold debut in New Zealand
