SYDNEY, Nov. 27, 2025 /PRNewswire/ -- On November 22, 2025, global lifestyle brand MINISO officially opened Australia's first MINISO LAND at Westfield Chatswood, Northern Sydney's largest shopping center. The opening marks Australia's largest and most premium store, a key milestone in strategic upgrade and expansion. It delivers an interactive shopping experience with flagship design and IP-themed elements for local consumers.
The Sydney MINISO LAND has quickly become a new landmark in Australian retail, thanks to its prime location and innovative space design. Located at the main entrance of Westfield Chatswood—the largest shopping center in northern Sydney—the store benefits from excellent transport links and attracts customers from across the city and surrounding areas.
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MINISO Unveils Australia's First and Largest MINISO LAND Flagship at Sydney Chatswood
MINISO Unveils Australia's First and Largest MINISO LAND Flagship at Sydney Chatswood
MINISO Unveils Australia's First and Largest MINISO LAND Flagship at Sydney Chatswood
MINISO Unveils Australia's First and Largest MINISO LAND Flagship at Sydney Chatswood
MINISO Unveils Australia's First and Largest MINISO LAND Flagship at Sydney Chatswood
Spanning over 800 square meters, the store features a warm, natural wood design that creates a comfortable and inviting atmosphere. Inside, customers are greeted by multiple key product zones and immersive themed zones, including dedicated areas for the newly launched Disney's Zootopia 2-inspired collection and popular Sanrio collections, complemented by high-standard window displays and outdoor LED screens for a rich sensory experience.
MINISO LAND Sydney features over 7,000 SKUs, with over 70% of the products being IP collaborations. The selection includes vinyl plush toys, blind boxes, accessories, cushions, and innovative lifestyle products, meeting both the needs of collectors and those seeking daily emotional comfort. Notably, several new products—including MINISO's new collection inspired by Disney's "Zootopia 2,", Sanrio Fox Island vinyl plush, and Nommi vinyl plush—are making their debut in Australia at MINISO LAND Sydney, bringing local consumers a unique and exciting trendy toy experience. Through immersive IP experiences and a differentiated product layout, MINISO is further strengthening its position in the trendy toy and IP retail market.
To celebrate the grand opening, the store hosted a vibrant ribbon-cutting ceremony, a parade of giant MINISO hero products, energetic mascot performances, and themed activities, creating a joyful atmosphere and making the store a new city landmark for fans. Adding to the excitement, a 4-meter-tall YoYo installation—MINISO's proprietary IP—was unveiled at the event, becoming a major photo hotspot for visitors. Over five hundred fans joined the party, with limited edition gifts, T-shirts, and stickers drawing large crowds eager to queue and check in.
MINISO LAND was first launched in Shanghai in 2024, breaking MINISO's global single-store sales record in its opening month and continuing to perform strongly. Centered on the "Super IP + Super Store" strategy, it integrates rich IP content and immersive space design to create a highly interactive and experiential retail scene for trendy toys. To date, MINISO LAND has established major cities such as Beijing, Guangzhou, Chengdu, and overseas, continuously driving global retail innovation.
IP-driven retail and immersive experiences are becoming key growth drivers in the industry, and MINISO is actively advancing its global strategy in line with these trends. The opening of the Australian flagship marks an important milestone for MINISO's brand expansion and IP strategy, further enhancing its influence in Australia and worldwide. Currently, MINISO's footprint covers major Australian states including New South Wales (NSW), Victoria (VIC), South Australia (SA), Queensland (QLD), and Western Australia (WA). Looking ahead, MINISO plans nationwide distribution, continuous restocking, and further new store launches to reach more key cities and consumer groups. MINISO remains committed to bringing consumers in Australia richer IP products, higher-quality immersive experiences, and more social shopping spaces.
About MINISO
MINISO Group is a global lifestyle brand offering a variety of design-led lifestyle products. The Company serves consumers primarily through its large network of MINISO stores, and promotes a relaxing, treasure-hunting and engaging shopping experience full of delightful surprises that appeals to all demographics. Aesthetically pleasing design, quality and affordability are at the core of every product in MINISO's wide product portfolio, and the Company continually and frequently rolls out products with these qualities. Since the opening of its first store in China in 2013, the Company has built its flagship brand "MINISO" as a globally recognized retail brand.
** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **
MINISO Unveils Australia's First and Largest MINISO LAND Flagship at Sydney Chatswood
MINISO Unveils Australia's First and Largest MINISO LAND Flagship at Sydney Chatswood
MINISO Unveils Australia's First and Largest MINISO LAND Flagship at Sydney Chatswood
MINISO Unveils Australia's First and Largest MINISO LAND Flagship at Sydney Chatswood
MINISO Unveils Australia's First and Largest MINISO LAND Flagship at Sydney Chatswood
Automotive Made BettER Starts Here
| HIGHLIGHTS |
| - DXC introduces AMBER, a next generation automotive software platform designed to enhance in-vehicle infotainment systems, developed by DXC Luxoft.
- AMBER offers automakers a platform that adapts to any vehicle architecture, decreasing development time by 50%.
- AMBER's standardized approach eliminates redundant development and achieves 30% cost savings.
- AMBER is 100% compliant with automotive standards, allowing developers to focus on innovation while DXC handles security, safety, and maintenance.
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HIGHLIGHTS
- DXC introduces AMBER, a next generation automotive software platform designed to enhance in-vehicle infotainment systems, developed by DXC Luxoft.
- AMBER offers automakers a platform that adapts to any vehicle architecture, decreasing development time by 50%.
- AMBER's standardized approach eliminates redundant development and achieves 30% cost savings.
- AMBER is 100% compliant with automotive standards, allowing developers to focus on innovation while DXC handles security, safety, and maintenance.
ASHBURN, Va., Jan. 7, 2026 /PRNewswire/ -- DXC Technology (NYSE: DXC), a leading enterprise technology and innovation partner, today announced AMBER, a next generation automotive software platform designed to enhance in-vehicle infotainment systems developed by DXC Luxoft, DXC's automotive software systems integrator. With embedded AI capabilities, AMBER enables auto manufacturers to navigate the increasing complexity of software-defined vehicles by streamlining in-car software engineering workflows, accelerating launches, reducing integration costs, and improving the on-board experience. Thanks to AMBER's open architecture, drivers can enjoy seamless digital cockpit interactions, including AI voice assistants, highly personalized vehicle functions, and enhanced modern digital interfaces that transform time spent traveling into bespoke experiences.
The automotive industry is transforming at a rapid pace, with ever-increasing technical complexity and tightening development cycles. Automakers are seeking a competitive edge that allows them accelerated differentiation, prioritizing technology and innovation. Developed in partnership with leading automotive ecosystem partners, AMBER combines modular software components with ready-to-use services that simplify development and integration.
AMBER gives automakers the freedom to innovate, expedite delivery, and stay future-ready. Instead of building from scratch, manufacturers can adopt proven building blocks for infotainment, instrument clusters, and connectivity, supported by modern, streamlined engineering. As a result, carmakers can significantly cut integration costs and bring new features to market in less than half the time compared to traditional methods.
| "AMBER is a gamechanger for the automotive industry. AMBER gives our customers the freedom to focus on brand differentiation and rapid time-to-market while reducing complexity and maximizing value. We are creating a foundation that makes software integration predictable, scalable, and future-ready – leading the software-defined vehicle revolution." - Ramnath Venkataraman, President, Consulting and Engineering Services, DXC Technology |
"AMBER is a gamechanger for the automotive industry. AMBER gives our customers the freedom to focus on brand differentiation and rapid time-to-market while reducing complexity and maximizing value. We are creating a foundation that makes software integration predictable, scalable, and future-ready – leading the software-defined vehicle revolution."
- Ramnath Venkataraman, President, Consulting and Engineering Services, DXC Technology
By prioritizing hardware independence and continuous updates, AMBER ensures that manufacturers can adapt quickly to evolving technology and consumer expectations while maintaining compliance with industry standards and regulations. The platform supports open integration models, giving customers full control over their software roadmap while benefiting from DXC's experience in large-scale automotive programs. AMBER integrates third-party AI solutions to deliver superior user experiences and is compatible across luxury and commercial vehicles and motorbikes.
DXC is a trusted automotive partner to eight of the world's 10 largest vehicle manufacturers, powering the future of mobility and manufacturing. DXC Luxoft software powers over 50 million vehicles and helps automakers, like Mercedes-Benz AG, Ferrari, and CARIAD, build a vehicle every three seconds. AMBER is showcased at the Consumer Electronics Show (CES) in Las Vegas from January 6-9, 2026, with live demonstrations available. Learn more about AMBER here.
About DXC Technology
DXC Technology (NYSE: DXC) is a leading enterprise technology and innovation partner delivering software, services, and solutions to global enterprises and public sector organizations — helping them harness AI to drive outcomes at a time of exponential change with speed. With deep expertise in Managed Infrastructure Services, Application Modernization, and Industry-Specific Software Solutions, DXC modernizes, secures, and operates some of the world's most complex technology estates. Learn more on dxc.com.
** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **
DXC Introduces Next-Gen Automotive Software Platform AMBER at CES 2026