MINISO Unveils Australia's First and Largest MINISO LAND Flagship at Sydney Chatswood

SYDNEY, Nov. 27, 2025 /PRNewswire/ -- On November 22, 2025, global lifestyle brand MINISO officially opened Australia's first MINISO LAND at Westfield Chatswood, Northern Sydney's largest shopping center. The opening marks Australia's largest and most premium store, a key milestone in strategic upgrade and expansion. It delivers an interactive shopping experience with flagship design and IP-themed elements for local consumers.

The Sydney MINISO LAND has quickly become a new landmark in Australian retail, thanks to its prime location and innovative space design. Located at the main entrance of Westfield Chatswood—the largest shopping center in northern Sydney—the store benefits from excellent transport links and attracts customers from across the city and surrounding areas.

Spanning over 800 square meters, the store features a warm, natural wood design that creates a comfortable and inviting atmosphere. Inside, customers are greeted by multiple key product zones and immersive themed zones, including dedicated areas for the newly launched Disney's Zootopia 2-inspired collection and popular Sanrio collections, complemented by high-standard window displays and outdoor LED screens for a rich sensory experience.

MINISO LAND Sydney features over 7,000 SKUs, with over 70% of the products being IP collaborations. The selection includes vinyl plush toys, blind boxes, accessories, cushions, and innovative lifestyle products, meeting both the needs of collectors and those seeking daily emotional comfort. Notably, several new products—including MINISO's new collection inspired by Disney's "Zootopia 2,", Sanrio Fox Island vinyl plush, and Nommi vinyl plush—are making their debut in Australia at MINISO LAND Sydney, bringing local consumers a unique and exciting trendy toy experience. Through immersive IP experiences and a differentiated product layout, MINISO is further strengthening its position in the trendy toy and IP retail market.

 

To celebrate the grand opening, the store hosted a vibrant ribbon-cutting ceremony, a parade of giant MINISO hero products, energetic mascot performances, and themed activities, creating a joyful atmosphere and making the store a new city landmark for fans. Adding to the excitement, a 4-meter-tall YoYo installation—MINISO's proprietary IP—was unveiled at the event, becoming a major photo hotspot for visitors. Over five hundred fans joined the party, with limited edition gifts, T-shirts, and stickers drawing large crowds eager to queue and check in.

MINISO LAND was first launched in Shanghai in 2024, breaking MINISO's global single-store sales record in its opening month and continuing to perform strongly. Centered on the "Super IP + Super Store" strategy, it integrates rich IP content and immersive space design to create a highly interactive and experiential retail scene for trendy toys. To date, MINISO LAND has established major cities such as Beijing, Guangzhou, Chengdu, and overseas, continuously driving global retail innovation. 

IP-driven retail and immersive experiences are becoming key growth drivers in the industry, and MINISO is actively advancing its global strategy in line with these trends. The opening of the Australian flagship marks an important milestone for MINISO's brand expansion and IP strategy, further enhancing its influence in Australia and worldwide. Currently, MINISO's footprint covers major Australian states including New South Wales (NSW), Victoria (VIC), South Australia (SA), Queensland (QLD), and Western Australia (WA). Looking ahead, MINISO plans nationwide distribution, continuous restocking, and further new store launches to reach more key cities and consumer groups. MINISO remains committed to bringing consumers in Australia richer IP products, higher-quality immersive experiences, and more social shopping spaces.

About MINISO

MINISO Group is a global lifestyle brand offering a variety of design-led lifestyle products. The Company serves consumers primarily through its large network of MINISO stores, and promotes a relaxing, treasure-hunting and engaging shopping experience full of delightful surprises that appeals to all demographics. Aesthetically pleasing design, quality and affordability are at the core of every product in MINISO's wide product portfolio, and the Company continually and frequently rolls out products with these qualities. Since the opening of its first store in China in 2013, the Company has built its flagship brand "MINISO" as a globally recognized retail brand.

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MINISO Unveils Australia's First and Largest MINISO LAND Flagship at Sydney Chatswood

MINISO Unveils Australia's First and Largest MINISO LAND Flagship at Sydney Chatswood

MINISO Unveils Australia's First and Largest MINISO LAND Flagship at Sydney Chatswood

MINISO Unveils Australia's First and Largest MINISO LAND Flagship at Sydney Chatswood

MINISO Unveils Australia's First and Largest MINISO LAND Flagship at Sydney Chatswood

LINK TO REAL TIME IMAGES AND VIDEOS HERE.

HONG KONG, July 9, 2026 /PRNewswire/ -- On Wednesday, July 8 at Happy Valley, The Hong Kong Jockey Club (the Club) presented a special race to capture a singular cultural moment: where the world's love of football joins with world-class horse racing. As the football tournament enters the quarter-finals gripping the attention of billions, the Club reframed the moment through the classic sports of horse racing. Eight thoroughbreds raced around the famous Happy Valley track in a thrilling contest of speed and courage, with Forza Toro, ridden by Joao Moreira and carrying the colours inspired by Spain, crossing the line first.

The race, "Eight to Glory, presented by Lenovo", was staged as a vibrant competition, symbolising the final eight competing for honours in Happy Valley, turning one of Asia's most iconic sporting venues into the unlikeliest football stage on earth.

The line-up for the race was as follows:

Symbolising Nation	Horse	Jockey
Spain	Forza Toro	Joao Moreira
Argentina	Sturdy Ruby	Vincent Ho
Morocco	Superb Kid	Jerry Chau
Switzerland	The Azure	Zac Purton
Belgium	Lucky Year	Andrea Atzeni
France	Precision Hope	Alexis Badel
Norway	Podium	Matthew Poon
England	Star Elegance	Lyle Hewitson

Symbolising Nation

Horse

Jockey

Spain

Forza Toro

Joao Moreira

Argentina

Sturdy Ruby

Vincent Ho

Morocco

Superb Kid

Jerry Chau

Switzerland

The Azure

Zac Purton

Belgium

Lucky Year

Andrea Atzeni

France

Precision Hope

Alexis Badel

Norway

Podium

Matthew Poon

England

Star Elegance

Lyle Hewitson

"Horse racing has always been about national pride and so is football. With "Eight to Glory", we want to bring those two worlds together in a way only The Hong Kong Jockey Club can. Eight horses lined up under the spotlights on the turf, each ridden by a jockey who is trading traditional silks for iconic football jerseys, each supporting a nation that enters the quarter-final round of the iconic tournament which will commence the next day. This is not just another race. We wanted to do something the sporting world has never seen during the world's biggest sporting event," said Casper Stylsvig, the Club's Executive Director, Sports Business, The Hong Kong Jockey Club.

Eight Hong Kong racehorses were given a moment in the spotlight, partnered by world-class Jockeys, and a human thread that turned a novel concept into a showcase of racing stars and footballing excellence.

"Eight to Glory" also features a meaningful charity component. On behalf of the eight horse owners participating in this special race, the Club makes donations to charity organisations nominated by the owners. This gives the race an additional layer of meaning that resembles "racing for charity" as the Club, being one of the world's leading charity donors, acts continuously for the betterment of society.  

The Club has entered into a new strategic partnership with Lenovo, Official Technology Partner of FIFA World Cup 2026™. On the race day, Lenovo presented the Lenovo Experience Booth, an immersive AI-powered football zone that showcases technologies associated with Lenovo's role at FIFA World Cup 2026™. 

LINK TO REAL TIME IMAGES AND VIDEOS HERE.

Racecourse entrants must be aged 18 or above.  Please refer to promotional materials, terms and conditions for details. Photos are for reference only and may be different from their actual appearance. Details of activities and offers are subject to change or cancellation without notice or compensation. The decision of The Hong Kong Jockey Club shall be final. For enquiries, please call the Club's Customer Hotline 1817.

About The Hong Kong Jockey Club

Founded in 1884, The Hong Kong Jockey Club is a world-class sports and entertainment organisation that acts continuously for the betterment of our society. The Club has a unique integrated business model, comprising racing and racecourse entertainment, a membership club, and charities and community contribution. Through this model, the Club generates economic and social value for the community. In 2024/25, the Club returned a total of HK$39.1 billion to the community. This included HK$30.1 billion to the HKSAR Government in taxes and contributions and HK$9.0 billion in approved charity donations. The Club is Hong Kong's largest single taxpayer and one of the city's major employers. Its Charities Trust is one of the world's leading charity donors. Please visit www.hkjc.com.

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THE HONG KONG JOCKEY CLUB CELEBRATES THE FINAL EIGHT WITH "EIGHT TO GLORY, PRESENTED BY LENOVO"

THE HONG KONG JOCKEY CLUB CELEBRATES THE FINAL EIGHT WITH "EIGHT TO GLORY, PRESENTED BY LENOVO"

THE HONG KONG JOCKEY CLUB CELEBRATES THE FINAL EIGHT WITH "EIGHT TO GLORY, PRESENTED BY LENOVO"