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IMS25 Convenes Global Thought Leaders in Riyadh as Record Participation and Major Announcements Shape the Future of the MICE Industry

Business

IMS25 Convenes Global Thought Leaders in Riyadh as Record Participation and Major Announcements Shape the Future of the MICE Industry
Business

Business

IMS25 Convenes Global Thought Leaders in Riyadh as Record Participation and Major Announcements Shape the Future of the MICE Industry

2025-11-28 03:05 Last Updated At:03:25

  • More than 3,000 global leaders from 76 countries attended IMS25, exceeding expectations and marking the largest edition of the summit to date
  • IMS25 delivered a major wave of investment announcements, revealing 20 commercial agreements and MoUs involving companies with a combined global revenue of more than USD 9 billion
  • 90+ speakers and moderators from 21 countries delivered 22 plenary sessions and 4 workshops, underscoring the summit's role as a global platform for industry thought leadership
  • RIYADH, Saudi Arabia, Nov. 28, 2025 /PRNewswire/ -- The International MICE Summit 2025 (IMS25) concluded today in Riyadh after two days of high-level discussions, strategic announcements, and global collaboration, reinforcing Saudi Arabia's position as one of the world's fastest-growing hubs for the Meetings, Incentives, Conferences, and Exhibitions (MICE) industry.

     

     

    Hosted by the Saudi Conventions and Exhibitions General Authority (SCEGA), the summit attracted more than 3,000 participants, far exceeding expectations. Government officials, global CEOs, venue leaders, creative-industry innovators, and tourism experts gathered to explore the future of international convening and the growing role of business events in driving economic and social transformation under Vision 2030.

    Across both days, IMS25 delivered a major wave of investment announcements, revealing 20 commercial agreements and MoUs involving companies with a combined global revenue of more than USD 9 billion.

    The event convened 90+ speakers and moderators from the world's leading MICE sector companies, contributing to the more than 10,000 global thought leaders and experts who have participated as speakers at events across the Kingdom to date.

    IMS speakers included an exceptional roster of global thought leaders who examined the future of the events industry, sustainable venue design, innovation, talent development, and the role of MICE in global economic progress. Among them were some of the kingdom's most influential voices in the sector, including:

    • H.R.H. Prince Faisal bin Bandar bin Sultan Al Saud, Chairman of the Saudi Esports Federation, who emphasized the growing influence of esports mega-events;
    • Fahd Hamidaddin, CEO of the Saudi Tourism Authority;
    • Noha Kattan, Deputy Minister for National Partnerships and Development at the Ministry of Culture;
    • Mohammed Ahmed Al Robayan, Deputy Minister of Technology, Ministry of Communications and Information Technology;
    • Khalid Alkhattaf, CEO, Saudi Investment, Promotion Agency (SIPA).

    RIYADH, Saudi Arabia, Nov. 28, 2025 /PRNewswire/ -- The International MICE Summit 2025 (IMS25) concluded today in Riyadh after two days of high-level discussions, strategic announcements, and global collaboration, reinforcing Saudi Arabia's position as one of the world's fastest-growing hubs for the Meetings, Incentives, Conferences, and Exhibitions (MICE) industry.

     

     

    Hosted by the Saudi Conventions and Exhibitions General Authority (SCEGA), the summit attracted more than 3,000 participants, far exceeding expectations. Government officials, global CEOs, venue leaders, creative-industry innovators, and tourism experts gathered to explore the future of international convening and the growing role of business events in driving economic and social transformation under Vision 2030.

    Across both days, IMS25 delivered a major wave of investment announcements, revealing 20 commercial agreements and MoUs involving companies with a combined global revenue of more than USD 9 billion.

    The event convened 90+ speakers and moderators from the world's leading MICE sector companies, contributing to the more than 10,000 global thought leaders and experts who have participated as speakers at events across the Kingdom to date.

    IMS speakers included an exceptional roster of global thought leaders who examined the future of the events industry, sustainable venue design, innovation, talent development, and the role of MICE in global economic progress. Among them were some of the kingdom's most influential voices in the sector, including:

    They were joined by senior leaders from Messe Frankfurt, MCH Group, Compexposium, Honegger, Terrapinn, RX Global, OVG, Messe München, Koelnmesse, Clarion Events, GL Events, UFI, ICCA, dmg events, Sela, AIPC, FT Live, World Football Summit, and other major international organizers, reflecting the summit's global impact and reach.

    IMS25 successfully accelerated the Kingdom's global integration in the events sector through a wave of new partnerships and investments. Six major international organizers—Messe Frankfurt, Koelnmesse, MCH Group, Oak View Group (OVG), Comexposium, and Honegger announced plans to enter the Saudi market through a range of new initiatives and the opening of offices in Riyadh, signaling growing confidence in Saudi Arabia's rise as a world-class convening hub. Richard Attias & Associates (RAA) also announced their intention to publicly list on the Saudi Exchange (Tadawul) in 2026, further cementing their commitment to the Kingdom.

    The summit also introduced major new event launches, including BAUMA Saudi Arabia by Messe München and MIPIM Arabia by RX Global, complemented by expanded partnerships with GL Events, Clarion, dmg events, and Koelnmesse. Further momentum came from six government MoUs spanning national development, water management, social research, and disability inclusion, alongside plans for a major multipurpose convention center in Jizan within the USD 2.9 billion Jaydana Waterfront Project.

    Reflecting on the summit's conclusion, Hatim Alkahily, CEO of SCEGA, said: "By convening more than 3000 of the world's top thinkers and industry leaders, IMS25 has catalyzed new high-value partnerships between global players and highlighted the depth of expertise driving Saudi Arabia's business events sector. The partnerships, investments, and ideas shared over these two days will strengthen our infrastructure and empower Saudi talent, accelerating Vision 2030 and cementing Saudi Arabia's position as the world's host in a new global age of events."

    The summit closed with forward-looking sessions on sustainability, innovation clusters, next-generation venue development, and a gala recognizing excellence across the global events industry.

     

    ** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **

    IMS25 Convenes Global Thought Leaders in Riyadh as Record Participation and Major Announcements Shape the Future of the MICE Industry

    IMS25 Convenes Global Thought Leaders in Riyadh as Record Participation and Major Announcements Shape the Future of the MICE Industry

SUBANG JAYA, Malaysia, April 1, 2026 /PRNewswire/ -- ViewSonic Corp, a leading global provider of visual and EdTech solutions, today announced the launch of its Future-Ready Smart Workspace Subscription Plan in Malaysia, designed to empower businesses and educational institutions with cutting-edge display solutions through a cost-effective and flexible model.

Tailored to support Malaysia's growing demand for digital transformation, this subscription plan provides access to premium display technologies without the burden of high upfront costs. Customers can choose from a variety of high-performance models, including ViewBoard Interactive Flat Panels (IFP) 41 Series, ranging from 65-inch to 86-inch, and the Foldable 138" All-in-One LED displays.

A key highlight of the program is the 0% installment plan for 12 months. For organizations requiring greater flexibility, 24-month and 36-month subscription options are also available, ensuring access to advanced collaboration and presentation tools for a wider range of users.

Key Benefits of the Subscription Plan include:

Hassle-Free, Subscription-Style Experience
Simply subscribe and leave the rest to us—from delivery and installation to maintenance, ICT lifecycle support, managed services, refurbishment, and logistics.

Full Ownership at the End of the Term
Gain long-term value with device ownership transferred upon completion of the subscription.

Ready-to-Use, Complete Solution
Comes with complimentary accessories, including a slim trolley cart and WiFi module, so you can start immediately.

Free Delivery & Professional Installation
Enjoy smooth and reliable setup with no additional cost (within Klang Valley).

Peace of Mind with Extended Warranty
3-year warranty on-site service.

Continuous Support & Managed Services
Benefit from ongoing technical support and proactive service management throughout the entire lifecycle.

Ongoing Training & Enablement
Complimentary online training sessions (three times per year) to maximize usage, productivity, and ROI.

"In today's environment, organizations are increasingly seeking flexible and scalable solutions to support evolving workplace and learning environments," said Mr. Chaw Foo Hong, Country Manager of ViewSonic Malaysia. "Our Smart Workspace Subscription Plan allows customers to adopt advanced display technologies without heavy capital expenditure."

ViewSonic's Smart Workspace solutions enable engaging and efficient user experiences across business and education environments. Its advanced interactive displays support intuitive collaboration with EDLA-certified Android systems, high-performance processors, immersive audio capabilities, and seamless wireless content sharing, while the Foldable All-in-One LED display provides large-scale, impactful visuals with flexible deployment for a wide range of settings.

As organizations navigate economic uncertainty and prioritize smarter spending, this program reflects ViewSonic's continued commitment to supporting digital transformation across workplaces and classrooms by delivering scalable, future-ready solutions.

Businesses, educators, and organizations in Malaysia are invited to book a free demonstration and consultation to experience the solutions firsthand.

ViewSonic flexible subscription program for Interactive Flat Panel and All-in-One LED solutions, supported by ICT Zone Ventures Berhad through its technology financing. For more information, please contact: 03-5036 0468 or email to Sales.MY@viewsonic.com.

SUBANG JAYA, Malaysia, April 1, 2026 /PRNewswire/ -- ViewSonic Corp, a leading global provider of visual and EdTech solutions, today announced the launch of its Future-Ready Smart Workspace Subscription Plan in Malaysia, designed to empower businesses and educational institutions with cutting-edge display solutions through a cost-effective and flexible model.

Tailored to support Malaysia's growing demand for digital transformation, this subscription plan provides access to premium display technologies without the burden of high upfront costs. Customers can choose from a variety of high-performance models, including ViewBoard Interactive Flat Panels (IFP) 41 Series, ranging from 65-inch to 86-inch, and the Foldable 138" All-in-One LED displays.

A key highlight of the program is the 0% installment plan for 12 months. For organizations requiring greater flexibility, 24-month and 36-month subscription options are also available, ensuring access to advanced collaboration and presentation tools for a wider range of users.

Key Benefits of the Subscription Plan include:

Hassle-Free, Subscription-Style Experience
Simply subscribe and leave the rest to us—from delivery and installation to maintenance, ICT lifecycle support, managed services, refurbishment, and logistics.

Full Ownership at the End of the Term
Gain long-term value with device ownership transferred upon completion of the subscription.

Ready-to-Use, Complete Solution
Comes with complimentary accessories, including a slim trolley cart and WiFi module, so you can start immediately.

Free Delivery & Professional Installation
Enjoy smooth and reliable setup with no additional cost (within Klang Valley).

Peace of Mind with Extended Warranty
3-year warranty on-site service.

Continuous Support & Managed Services
Benefit from ongoing technical support and proactive service management throughout the entire lifecycle.

Ongoing Training & Enablement
Complimentary online training sessions (three times per year) to maximize usage, productivity, and ROI.

"In today's environment, organizations are increasingly seeking flexible and scalable solutions to support evolving workplace and learning environments," said Mr. Chaw Foo Hong, Country Manager of ViewSonic Malaysia. "Our Smart Workspace Subscription Plan allows customers to adopt advanced display technologies without heavy capital expenditure."

ViewSonic's Smart Workspace solutions enable engaging and efficient user experiences across business and education environments. Its advanced interactive displays support intuitive collaboration with EDLA-certified Android systems, high-performance processors, immersive audio capabilities, and seamless wireless content sharing, while the Foldable All-in-One LED display provides large-scale, impactful visuals with flexible deployment for a wide range of settings.

As organizations navigate economic uncertainty and prioritize smarter spending, this program reflects ViewSonic's continued commitment to supporting digital transformation across workplaces and classrooms by delivering scalable, future-ready solutions.

Businesses, educators, and organizations in Malaysia are invited to book a free demonstration and consultation to experience the solutions firsthand.

ViewSonic flexible subscription program for Interactive Flat Panel and All-in-One LED solutions, supported by ICT Zone Ventures Berhad through its technology financing. For more information, please contact: 03-5036 0468 or email to Sales.MY@viewsonic.com.

** This press release is distributed by PR Newswire through automated distribution system, for which the client assumes full responsibility. **

ViewSonic Launches Future-Ready Smart Workspace Subscription Plan in Malaysia

ViewSonic Launches Future-Ready Smart Workspace Subscription Plan in Malaysia

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