HEISR's Kickstarter-Favorite 3-Sided Toothbrush Returns to the U.S. for Black Friday, Offering Faster, Deeper, and Gentler Daily Cleaning

LAS VEGAS, Nov. 28, 2025 /PRNewswire/ -- The 3-sided electric toothbrush that gained strong support on Kickstarter in 2023 is officially returning to the U.S. this Black Friday. As more users seek practical upgrades to their everyday routines, HEISR reintroduces its patented wrap-around design known for deeper inner-surface cleaning, up to 75% faster brushing, and a noticeably gentler experience for sensitive gums.

A New Approach to Everyday Oral Hygiene

Rather than relying on stronger motors or additional modes, HEISR redesigned the brushing method itself. The patented wrap-around head reaches the inner, outer, and chewing surfaces simultaneously, targeting gumline and tongue-side areas that standard brushes often miss. Many users report a more even clean without needing to think about brushing angles.

Another defining feature is the 0.01 mm ultra-soft bristle system, engineered to protect enamel while gliding comfortably along the gums. This design is especially helpful for children, who often struggle to brush evenly or reach hidden surfaces. By covering multiple sides at once, the HEISR brush helps kids achieve more complete cleaning even with inconsistent brushing motions.

Long-term users continue to highlight the difference. One reviewer shared, "Every corner is reached — even my dentist praised my clean teeth." Others describe the brushing experience as effortless, including users with braces or limited mobility. The model also includes soft-pressure control, multiple cleaning modes, IPX7 waterproofing, and long battery life suitable for both daily use and travel.

What U.S. Users Are Saying

U.S. customers continue to praise the brush for its efficiency and comfort, with many noting that the 3-sided design delivers a noticeably more complete clean.

One Amazon reviewer wrote, "The wraparound head hugs each tooth, and I can actually feel the difference afterward." Another user commented on the ease of use, saying, "I recently had hand surgery, and this toothbrush basically does the work for me."

Parents have also shared positive feedback about how their children respond to the design. One mother mentioned, "My child actually wants to brush now. The soft bristles and playful design make the routine so much easier." A reviewer added that the brush is "perfect for little teeth and reaches areas traditional brushes miss."

These consistent observations highlight why both adults and children find the HEISR toothbrush engaging, comfortable, and effective in daily use.

Strong Repeat Use Among U.S. Customers

Across HEISR's U.S. user base, replacement brush heads remain among the most frequently reordered items. While brushing habits vary, internal sales patterns show that users continue relying on the 3-sided system long-term — suggesting the design is not a novelty but a sustainable upgrade to their routine.

Designed for Modern Lifestyles

"The real barrier to effective brushing has never been motivation — it's reach," said a HEISR spokesperson. "When a brush can cover all sides at once with ultra-soft bristles, you simplify the routine while improving results. People feel the difference not after weeks, but after days."

Consumer insights reflect growing demand for oral-care tools that improve efficiency with minimal learning curves. HEISR believes its tri-surface design meets this shift by offering an easy, effective path to better daily habits.

Black Friday: Up to 40% Off

HEISR's Black Friday promotions are now available exclusively at www.heisr.com. The brand expects strong interest from both returning supporters and first-time users seeking a meaningful upgrade to their oral-care routine heading into the new year.

Follow HEISR

• Instagram: https://www.instagram.com/heisr.official/
• LinkedIn: https://www.linkedin.com/company/heisr/
• YouTube: https://www.youtube.com/channel/UC6wQ0eEgtCr8EbkKLfbHLUw
• Facebook: https://www.facebook.com/profile.php?id=61582837827593
• Official Website: https://heisr.com/

** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **

HEISR's Kickstarter-Favorite 3-Sided Toothbrush Returns to the U.S. for Black Friday, Offering Faster, Deeper, and Gentler Daily Cleaning

PUNE, India, April 2, 2026 /PRNewswire/ -- EKA Mobility, a leading electric vehicles and technology company, today announced a strong 5X year-on-year volume growth in FY 2025–26, with 1,143 units sold and 1,344 electric commercial vehicles produced. This milestone comes on the back of the company's comprehensive electric vehicle portfolio across segments. During the year, EKA entered the M&HCV truck segment, in addition to its existing bus and SCV portfolio. The company is a Champion OEM under the Auto PLI Scheme and has achieved certification across multiple platforms.

"FY 2025–26 is a defining year for EKA Mobility. We are not only scaling volumes but also expanding our manufacturing footprint by adding a new plant recently and increasing our planned annual capacity to 10,000 buses, 6,000 trucks and 24,000 SCVs. With the widest range of fully homologated, born-electric platforms from last-mile to long-haul, we are uniquely positioned as a full-stack EV company. Our growth across electric buses, small commercial vehicles, and now trucks validates both market demand and our execution capability.

India's transition to clean commercial mobility is accelerating, and EKA is at the forefront driving this shift at scale, with technology, innovation, and global ambition."

— Dr. Sudhir Mehta, Founder & Chairman, EKA Mobility

Strong Business Momentum Across Segments

• Electric Bus Leadership:
  Secured wins under PM e-Bus Sewa and PM E-DRIVE; deployed vehicles across 15+ states including Maharashtra, Gujarat, Uttar Pradesh, Karnataka, and Delhi
• SCV Breakout Year:
  Strong uptake of 3S & 6S passenger vehicles and 3W cargo platforms, accelerating last-mile mobility adoption
• Electric Trucks:
  New Growth Engine: Entry into heavy-duty trucks contributing to growth and expanding presence in logistics electrification
• Hydrogen Fuel Cell:
  Deployed a 9-metre hydrogen fuel cell bus at Cochin International Airport with KPIT Technologies and BPCL; plans to deploy 15 more buses

Key Highlights:

Global Expansion:

• Commenced electric bus deployments in Africa
• Partnership with Kerchanshe Group for CKD assembly and distribution
• Agreement with NBFI Capital for manufacturing in Australia

Manufacturing Scale-Up:

• Two Pune facilities operational; Pithampur plant to be operational shortly
• Planned annual capacity: 10,000 buses, 6,000 trucks and 24,000 SCVs

Retail Network:

• Expanded dealership network; plans to add 120 dealerships in FY27

Order Book Visibility:

• 6,000+ confirmed e-buses to be delivered over the next two years

About EKA Mobility

EKA Mobility is a Pune-based electric vehicle and technology company focused on transforming India's commercial mobility landscape. With a portfolio spanning electric buses, electric trucks, and small commercial vehicles, EKA combines electric vehicle manufacturing with proprietary AI-powered fleet technology to deliver end-to-end mobility solutions.

EKA Mobility is backed by Mitsui & Co., Ltd. (Japan), VDL Groep (Netherlands), Pinnacle Industries Limited, Enam Holdings and the NIIF India-Japan Fund as equity and strategic partners and has expanded its footprint to markets in East Africa, South Africa, and Australia.

To know more about the company, kindly visit: https://ekamobility.com 

** This press release is distributed by PR Newswire through automated distribution system, for which the client assumes full responsibility. **

EKA Mobility Achieves 5x Volume Growth