An alliance dedicated to developing virtual reality (VR) technology in filmmaking was established in Beijing on Saturday with an aim to promote the high-quality development of the industry.
The alliance gathers over 20 universities, research institutes and companies to create a collaborative platform integrating government, industry, academia and research sectors.
VR films represent a new cinematic format that utilizes VR technologies in production and is viewed through head-mounted displays in fixed venues like movie theaters.
In 2025, the China Film Administration incorporated VR films into its regulatory framework, granting them the "Dragon Label", China's official film release permit, for the first time.
At Beijing's first authorized "Hyper Vision" VR cinema in 798 Art Center, multiple VR and XR (extended reality) films are currently on showing, including "Nobody XR, "Mulan 2125: Birthday Protocol," "Journey to the Center of the Earth," and "Night Banquet in Tang Dynasty Palace."
Wearing head-mounted displays, audiences can instantly immerse themselves in the films, exploring scenes through head and body movements, transforming from spectators to participants, while technologies like gesture recognition and eye tracking enable virtual-real space interaction.
After its establishment, the alliance will focus on promoting collaborative innovation across multiple areas including technological research, content creation, review standards, screening models, talent development and international cooperation to advance the high-quality growth of VR film industry.
New VR film industry alliance established in Beijing
