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Liberty Sports Group and Front Row Hospitality Announce Multi-Year Partnership with Shift4 to Power Commerce Across Sports, Entertainment, and Hospitality Properties

Business

Liberty Sports Group and Front Row Hospitality Announce Multi-Year Partnership with Shift4 to Power Commerce Across Sports, Entertainment, and Hospitality Properties
Business

Business

Liberty Sports Group and Front Row Hospitality Announce Multi-Year Partnership with Shift4 to Power Commerce Across Sports, Entertainment, and Hospitality Properties

2025-12-02 21:04 Last Updated At:12-08 15:55

CENTER VALLEY, Pa. & NEW YORK--(BUSINESS WIRE)--Dec 2, 2025--

Liberty Sports Group (LSG) and its food and beverage division, Front Row Hospitality (FRH), today announced a multi-year partnership with Shift4 (NYSE: FOUR), a global leader in integrated payments and commerce technology, to become the exclusive technology partner for Liberty’s growing portfolio of sports, entertainment, and live experience properties throughout North America.

This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20251202480864/en/

Under the agreement, Shift4 will provide SkyTab Venue technology for integrated point-of-sale and guest experience solutions, and will also power payments for merchandising, retail, and e-commerce operations across Liberty’s managed venues and client partners. The partnership strengthens Liberty’s commitment to delivering fully integrated, scalable solutions that enhance operations and elevate the fan experience.

“This partnership with Shift4 is a major step forward in how we integrate technology across our venues and live experiences,” said William Anderson, Chief Strategy Officer of Liberty Sports Group. “SkyTab Venue gives our operators the innovation and flexibility they need to elevate performance and deliver a seamless guest experience.”

“Shift4’s platform helps us unify every part of the fan experience while enabling our clients to operate more efficiently and profitably,” said Joe Scott, Vice President of Growth & Strategic Partnerships at Liberty Sports Group. “It’s a natural alignment of technology and hospitality that strengthens our ability to serve partners at the highest level.”

“We’re proud to partner with Liberty Sports Group and Front Row Hospitality to bring our cutting-edge SkyTab Venue technologies to venues and live experiences across North America,” said Dustin Alpert, Head of Sports & Entertainment at Shift4. “Our shared vision for seamless, data-driven operations and superior guest engagement makes this an exciting collaboration that sets a new standard for the industry. This partnership builds on Shift4’s leadership in powering commerce at thousands of stadiums, arenas, and entertainment venues across every major sports league in North America.”

The partnership further expands Liberty’s operational capabilities across its divisions, pairing cutting-edge commerce technology with its global purchasing power, an expansive vendor network, and hospitality expertise. By leveraging Shift4’s proven technology stack—already trusted by thousands of premier sports and entertainment venues—Liberty and Front Row Hospitality are positioned to deliver one of the most comprehensive, operator-driven platforms in the industry.

“This is a powerful partnership with a proven industry leader,” Anderson said. “Integrating Shift4’s technology into our strategies gives our clients immediate improvements in both operational performance and the guest experience.”

The partnership underscores Liberty’s commitment to building a modern, integrated technology framework that supports its expanding portfolio of venues, teams, and live experiences.

With Shift4, Liberty’s clients gain access to enhanced operational tools, stronger data visibility, increased efficiency, and a frictionless guest journey—delivering meaningful value on both the operational and fan-facing sides of the business.

About Shift4

Shift4 (NYSE: FOUR) is boldly redefining commerce by simplifying complex payments ecosystems across the world. As the leader in commerce-enabling technology, Shift4 powers billions of transactions annually for hundreds of thousands of businesses in virtually every industry. For more information, visit www.shift4.com

About Liberty Sports Group

Founded in 2008 and headquartered in New York City, Liberty Sports Group is a next-generation sports and entertainment company redefining how teams, venues, and live experiences are built, operated, and brought to market. Through its family of brands—Front Row Hospitality, Liberty inVenue, Liberty Live, and DCI Projects—Liberty provides vertically integrated solutions spanning venue management, food & beverage, live event production, sponsorship, and brand strategy.

With operations across North America, Liberty delivers innovative, operator-first solutions that create exceptional guest experiences and long-term value for stakeholders.

For more information, visit www.libertysportsgrp.com.

Liberty Sports Group and Front Row Hospitality Announce Multi-Year Partnership with Shift4 to Power Commerce Across Sports, Entertainment, and Hospitality Properties

Liberty Sports Group and Front Row Hospitality Announce Multi-Year Partnership with Shift4 to Power Commerce Across Sports, Entertainment, and Hospitality Properties

COVINGTON, Ky. (AP) — The last ghoulish gargoyle has been returned to its perch as part of a two-year restoration of a Kentucky cathedral with a facade modeled after Notre Dame in Paris.

The rehab project at the Cathedral Basilica of the Assumption was sorely needed to repair deteriorated stone, metal and glass that adorns the limestone exterior. The project included 32 recreated gargoyles along with repairs of deteriorated finials, arches and balustrades.

The 125-year-old church, in Covington just across the Ohio River from Cincinnati, offers the experience of a European gothic cathedral in the Midwest, said the Very Rev. Ryan Maher, the cathedral’s rector. The cathedral has an “intimate connection to what is really the most popular and most well-known cathedral outside of Rome itself,” he said.

“I think it's very special and very unique,” said Maher, who watched from the sidewalk as the last gargoyle, made of terra cotta, was raised to top of the facade on Monday.

The renovation price tag was nearly $8 million, and most came from donations, Maher said.

Brian Walter, CEO of Trisco Systems, the contractor, said the final gargoyle going in was “a symbol of the accomplishment of all our facade work.”

“That’s a big, monumental occasion for not only people here, but for us. That kind of symbolized the last stone we’re putting in,” Walter said.

Restoration plans grew out of Maher's discovery in 2018 of a large piece of stone that fell from the exterior.

“We realized at that time that we needed to investigate not only the source of that one piece of stone that had fallen, but to take a look at the overall facade of the cathedral,” Maher said.

Workers will continue with smaller tasks around the facade, including the installation of chimeras that sit on the roofline, but the heavy lifting has been completed, Walter said.

“This is kind of a once or twice in a lifetime project,” Walter said.

The story has been updated to correct that the gargoyles are made of terra cotta, not stone.

Workers are seen beyond an orange cherry picker high on the Cathedral Basilica of the Assumption, known as "America's Notre Dame," as the final new terra cotta gargoyle is secured with straps to the left, in Covington, Ky., on Tuesday, March 31, 2026. (AP Photo/Carolyn Kaster)

Workers are seen beyond an orange cherry picker high on the Cathedral Basilica of the Assumption, known as "America's Notre Dame," as the final new terra cotta gargoyle is secured with straps to the left, in Covington, Ky., on Tuesday, March 31, 2026. (AP Photo/Carolyn Kaster)

The final new terra cotta gargoyle is installed by Cole Burklund, top, and Blake Priest using a cherry picker high on the Cathedral Basilica of the Assumption, known as "America's Notre Dame," in Covington, Ky., on Monday, March 30, 2026. (AP Photo/Carolyn Kaster)

The final new terra cotta gargoyle is installed by Cole Burklund, top, and Blake Priest using a cherry picker high on the Cathedral Basilica of the Assumption, known as "America's Notre Dame," in Covington, Ky., on Monday, March 30, 2026. (AP Photo/Carolyn Kaster)

The final new terra cotta gargoyle is secured at right after being installed high on the Cathedral Basilica of the Assumption, known as "America's Notre Dame," in Covington, Ky., on Monday, March 30, 2026. (AP Photo/Carolyn Kaster)

The final new terra cotta gargoyle is secured at right after being installed high on the Cathedral Basilica of the Assumption, known as "America's Notre Dame," in Covington, Ky., on Monday, March 30, 2026. (AP Photo/Carolyn Kaster)

The final new terra cotta gargoyle is installed by Cole Burklund, in the bright yellow, and Blake Priest using a cherry picker high on the Cathedral Basilica of the Assumption, known as "America's Notre Dame," in Covington, Ky., on Monday, March 30, 2026. (AP Photo/Carolyn Kaster)

The final new terra cotta gargoyle is installed by Cole Burklund, in the bright yellow, and Blake Priest using a cherry picker high on the Cathedral Basilica of the Assumption, known as "America's Notre Dame," in Covington, Ky., on Monday, March 30, 2026. (AP Photo/Carolyn Kaster)

The final new terra cotta gargoyle is prepared for installation high on the Cathedral Basilica of the Assumption, known as "America's Notre Dame," in Covington, Ky., on Monday, March 30, 2026. (AP Photo/Carolyn Kaster)

The final new terra cotta gargoyle is prepared for installation high on the Cathedral Basilica of the Assumption, known as "America's Notre Dame," in Covington, Ky., on Monday, March 30, 2026. (AP Photo/Carolyn Kaster)

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