|
A new governance to amplify its third edition
PARIS, Dec. 4, 2025 /PRNewswire/ -- Moët Hennessy, the Wines & Spirits division of the LVMH group, announces the third edition of the World Living Soils Forum (WLSF), co-organized with ChangeNOW, on June 3 and 4, 2026, at LUMA Arles. To amplify the movement for soil regeneration and to broaden the sharing of solutions, Moët Hennessy is bringing together committed companies to design and organize the event alongside its Advisory Board.
To view the Multimedia News Release, please click:
https://www.multivu.com/moet-hennessy/9370351-en-world-living-soils-forum-at-luma-arles
On the eve of World Soil Day, it is fitting to highlight again this complex, fragile, and still too often overlooked ecosystem. As the foundation of life, guaranteeing the development of flora and fauna, and indeed our humanity, soils are crucial. According to the latest reports from the United Nations Convention to Combat Desertification (UNCCD), healthy soil stores twice as much carbon as the atmosphere, hosts 50% of terrestrial biodiversity, can better filter water, and retain up to 20 times more. However, today, over 40% of the world's soils are degraded by erosion, artificialization, pollution, or overexploitation. This situation is not merely an environmental threat—it represents a systemic risk to our food security, climate resilience, and our entire economy.
An International Forum for a Collective Action to preserve and regenerate soils
Founded by Moët Hennessy in 2022, the World Living Soils Forum has established itself as the international meeting point for stakeholders committed to soil health. It brings together scientists, farmers, institutions, NGOs, start-ups, investors, and companies to share knowledge, innovations, and feedback to advance agricultural and viticultural transition.
Moët Hennessy continues its commitments and announces the third edition of the World Living Soils Forum, which will be held on June 3 and 4, 2026, at LUMA Arles and will again be co-organized with ChangeNOW.
To amplify this movement and move beyond competitive and sector-specific challenges, Moët Hennessy has sought to evolve the governance of the World Living Soils Forum by involving, in its design and organization, companies that, like itself, are committed to soil regeneration. These companies will contribute by pooling their feedback and expert networks, and by promoting new operational solutions at both local and international levels. They will join the Advisory Board, composed of sixteen external experts who oversee and arbitrate the editorial direction and the entirety of the programming.
More information to come on: worldlivingsoilsforum.com
About Moët Hennessy
Moët Hennessy is the wines and spirits division of the LVMH group, which also owns renowned vineyards grouped under the "LVMH Vins d'Exceptions" entity. Comprising twenty-seven Houses, internationally recognized for their rich terroirs, the quality of their products, and the artisanal expertise they embody, Moët Hennessy has been committed for many years to an environmental and social program, "Living Soils Living Together."
Ao Yun, Ardbeg, Armand de Brignac, Belvedere, Bodega Numanthia, Chandon, Château d'Esclans, Château Galoupet, Château Minuty, Cheval des Andes, Cloudy Bay, Cravan, Dom Pérignon, Eminente, Glenmorangie, Hennessy, Joseph Phelps Vineyards, Krug, Mercier, Moët & Chandon, Ruinart, Terrazas de los Andes, Veuve Clicquot, Woodinville.
Photo: https://mma.prnasia.com/media2/2836414/Moet_Hennessy.jpg?p=medium600
Logo: https://mma.prnasia.com/media2/2836415/WORLD_LIVING_SOILS_FORUM_Logo.jpg?p=medium600
Moët Hennessy contact
Global Corporate Communications & Press relations
Quentin Durand & Adrien Franceschi
press@moethennessy.com
A new governance to amplify its third edition
PARIS, Dec. 4, 2025 /PRNewswire/ -- Moët Hennessy, the Wines & Spirits division of the LVMH group, announces the third edition of the World Living Soils Forum (WLSF), co-organized with ChangeNOW, on June 3 and 4, 2026, at LUMA Arles. To amplify the movement for soil regeneration and to broaden the sharing of solutions, Moët Hennessy is bringing together committed companies to design and organize the event alongside its Advisory Board.
To view the Multimedia News Release, please click:
https://www.multivu.com/moet-hennessy/9370351-en-world-living-soils-forum-at-luma-arles
On the eve of World Soil Day, it is fitting to highlight again this complex, fragile, and still too often overlooked ecosystem. As the foundation of life, guaranteeing the development of flora and fauna, and indeed our humanity, soils are crucial. According to the latest reports from the United Nations Convention to Combat Desertification (UNCCD), healthy soil stores twice as much carbon as the atmosphere, hosts 50% of terrestrial biodiversity, can better filter water, and retain up to 20 times more. However, today, over 40% of the world's soils are degraded by erosion, artificialization, pollution, or overexploitation. This situation is not merely an environmental threat—it represents a systemic risk to our food security, climate resilience, and our entire economy.
An International Forum for a Collective Action to preserve and regenerate soils
Founded by Moët Hennessy in 2022, the World Living Soils Forum has established itself as the international meeting point for stakeholders committed to soil health. It brings together scientists, farmers, institutions, NGOs, start-ups, investors, and companies to share knowledge, innovations, and feedback to advance agricultural and viticultural transition.
Moët Hennessy continues its commitments and announces the third edition of the World Living Soils Forum, which will be held on June 3 and 4, 2026, at LUMA Arles and will again be co-organized with ChangeNOW.
To amplify this movement and move beyond competitive and sector-specific challenges, Moët Hennessy has sought to evolve the governance of the World Living Soils Forum by involving, in its design and organization, companies that, like itself, are committed to soil regeneration. These companies will contribute by pooling their feedback and expert networks, and by promoting new operational solutions at both local and international levels. They will join the Advisory Board, composed of sixteen external experts who oversee and arbitrate the editorial direction and the entirety of the programming.
More information to come on: worldlivingsoilsforum.com
About Moët Hennessy
Moët Hennessy is the wines and spirits division of the LVMH group, which also owns renowned vineyards grouped under the "LVMH Vins d'Exceptions" entity. Comprising twenty-seven Houses, internationally recognized for their rich terroirs, the quality of their products, and the artisanal expertise they embody, Moët Hennessy has been committed for many years to an environmental and social program, "Living Soils Living Together."
Ao Yun, Ardbeg, Armand de Brignac, Belvedere, Bodega Numanthia, Chandon, Château d'Esclans, Château Galoupet, Château Minuty, Cheval des Andes, Cloudy Bay, Cravan, Dom Pérignon, Eminente, Glenmorangie, Hennessy, Joseph Phelps Vineyards, Krug, Mercier, Moët & Chandon, Ruinart, Terrazas de los Andes, Veuve Clicquot, Woodinville.
Photo: https://mma.prnasia.com/media2/2836414/Moet_Hennessy.jpg?p=medium600
Logo: https://mma.prnasia.com/media2/2836415/WORLD_LIVING_SOILS_FORUM_Logo.jpg?p=medium600
Moët Hennessy contact
Global Corporate Communications & Press relations
Quentin Durand & Adrien Franceschi
press@moethennessy.com
** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **
WORLD LIVING SOILS FORUM on June 3 and 4, 2026, at LUMA Arles
SINGAPORE, April 2, 2026 /PRNewswire/ -- For decades, beer ads have belonged to the big guys, million-dollar productions, glossy beaches and celebrity cameos that cost more than a craft brewery makes in a year. For independent brewers like Brewlander, it was never a fair fight. Until now.
With the rise of text-to-video AI like Sora and Qwen 2.5, the rules have changed. Today, anyone with a keyboard can make an epic film without spending a cent. So Brewlander decided to do just that.
To show how Brewlander is the beer that invests in the beer, the brand didn't film commercials, it printed them. Posters, billboards, magazines, all featuring detailed AI prompts that anyone could type in to instantly generate over-the-top beer ads. The kind of ads independent brewers were never supposed to afford.
Examples included:
"Surfers ride black sea horses through an underwater world of neon coral reefs, past glowing jellyfish, raising their ice-cold Brewlanders."
"A colossal Brewlander bottle floats in a galaxy of bubble-planets and star-balls."
To make it even more rewarding, fans who generated their own Brewlander ads received exclusive discounts on the beer.
At the end of the day, the message was a brilliant move: Brewlander doesn't invest in million-dollar commercials, it invests in what matters: the beer itself.
About Brewlander
Brewlander was born out of John's passion for homebrewing (and his online moniker on brewing forums), and we've kept that homebrew tradition of having fun and pushing the envelope well alive.
Back in 2016, John and a few friends came up with a wild idea: to make his award-winning brews available to the wider public. Taking a leap of faith, he gave up his day job and plunged headfirst into the project with the mission to challenge the status quo of Asia's beer scene, while putting Singaporean brews on the world beer map.
Brewlander splashed onto Singapore's craft beer scene on 14 March 2017, launching to glowing response from the local beer community and the media as Singapore's first gypsy brewer.
About BLKJ Havas
BLKJ Havas is a creative company that engineers marketing moments for brands in culture, entertainment and media. It prides itself as the un-advertising agency - because people hate advertising, and we love people.
Now more than 8 years in business, the agency is amongst the most awarded and successful in the region. It is currently ranked the #1 Agency in Singapore, #8 in Asia by Campaign Brief THE WORK 2024. It is Spikes Asia 2024's Singapore Agency of the Year, and Top 10 APAC Agency of the Year.
Its strong regional and Singapore client roster includes Reckitt, JLL, JBL Harman, Great Eastern, Land Transport Authority of Singapore, Republic of Singapore Air Force, Singapore Tourism Board, Ministry of Education Singapore, IMDA and more.
For more, check out: blkjhavas.agency
** This press release is distributed by PR Newswire through automated distribution system, for which the client assumes full responsibility. **
THIS BEER BRAND DIDN'T FILM COMMERCIALS, IT PRINTED THEM
