- Seoul Tourism Organization to launch Seoul tourism promotion event on Sunday, December 7, in Malaysia
- Seoul brand photo zones, postcard-making experiences, and more designed to appeal to the local MZ generation
- Mayor Oh to introduce Seoul's signature tourism content and promote the city's global appeal
- K-pop cover dance, K-Tigers performance, lucky draws for flight and hotel vouchers, K-snack giveaways, and ample on-site entertainment
SEOUL, South Korea, Dec. 5, 2025 /PRNewswire/ -- The Seoul Tourism Organization (STO) will host Seoul My Soul in Kuala Lumpur on Sunday, December 7, at the main square of Fahrenheit 88 in Kuala Lumpur, Malaysia.
The event aims to attract potential Malaysian visitors by enhancing awareness and interest in Seoul, a city that continues to see rapidly growing demand among Malaysian travelers.
The Malaysian tourism market is expected to continue its strong post-pandemic momentum into 2025, emerging as a highly important region for attracting international visitors.
Malaysia's economy grew by 5.2% in the third quarter of this year, reflecting stable economic growth. The increased purchasing power of the expanding middle class is translating into growing demand for overseas travel.
Strengthened economic and tourism cooperation between Korea and Malaysia is driving continued growth in the number of Malaysian travelers visiting Korea.
The experience zone will feature Seoul-themed brand photo spots and Christmas-season installations, designed to capture the interest of the local MZ generation.
The Seoul brand photo zone includes a self-photo booth featuring "Haechi," Seoul's official mascot, and "Jennie," Seoul Tourism's promotional model, giving visitors the chance to take photos as if there were Seoul's own promotional ambassadors.
In the experience zone, guests can create Christmas postcards featuring iconic Seoul attractions. With support from Nongshim, limited-edition K-pop Demon Hunters collaboration ramen will be provided as giveaway prizes.
Additional on-site programs include a Taekwondo performance by K-Tigers, celebratory stages by local cover dance teams, and an engaging lineup of prize events.
During the official program, which begins at 16:00 local time, Seoul Mayor Oh Se-hoon will introduce some of Seoul's most popular filming locations, including Namsan Tower and Dongdaemun Design Plaza (DDP), sites that have recently gained global attention. He will also participate in the lighting ceremony for the Seoul Christmas Tree and "Santa Haechi," a point-choreography session with audience participation, and a series of lucky draw events as part of proactive efforts to promote Seoul tourism.
Kil Ki-yeon, CEO of the Seoul Tourism Organization, stated, "Malaysia is one of the Southeast Asian markets with the highest interest in Korean tourism. Continuous economic growth and strong enthusiasm for K-content among the younger generation are driving demand for travel to Seoul," adding, "Through this promotion, STO aims to build closer engagement with potential Malaysian visitors and showcase a wide range of cultural and experiential programs that encourage travel to Seoul."
** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **
Seoul Tourism Organization to Host "Seoul My Soul in Kuala Lumpur"
The awards recognize brands that achieve cultural significance and deep customer connections.
NEW YORK, Dec. 6, 2025 /PRNewswire/ -- Dreame Technology (Dreame) is proud to announce its inclusion in Fast Company's annual Brands That Matter list in the Global category. The list honors brands and individuals that go beyond acquiring customers — they resonate deeply with people and communities in a profound way. Through innovative branding and marketing, these companies and nonprofits have established meaningful relevance and cultural impact. The full list can be found on fastcompany.com and in the upcoming Winter print edition hitting newsstands beginning December 16, 2025.
"Being selected to Brands That Matter is meaningful to us because it recognizes value created in everyday life," said Yu Hao, CEO and Founder of Dreame. "For Dreame, technology is not only about solving tasks; it's about improving experiences and building genuine connections with users. We appreciate the trust of 30 million families whose feedback propels us to drive innovation with technology and remain focused on diverse, personalized needs."
"We're thrilled to recognize this diverse group of honorees and highlight the work of exceptional marketing leaders," said Brendan Vaughan, Fast Company's editor-in-chief. "What unites brands is their dedication and ingenuity in forging authentic audience relationships through work that resonates in culture."
Brands That Matter honors brands that demonstrate social value, positive impact on users and communities, and cultural resonance, recognizing those with leadership in innovation, market adaptability and distinctiveness. Since 2021, the series has showcased brands from large multinationals to rising innovators for the "truly important" impact they make.
Dreame's recognition highlights the core of its brand philosophy: deploying technology to solve real-world challenges, earning consumer trust through thoughtful localization rather than uniform global rollouts, and telling human-centered stories grounded in everyday experience — all while building with long-term responsibility in mind.
With insights flowing from over 120 markets, Dreame follows a "one-country, one-plan" approach that combines local preferences into product experience and design.
- In Europe, aligning with Europeans' emotional bond with sustainable living, Dreame's smart lawnmowers blend gardening efficiency with ecological stewardship, evolving into icons of eco-conscious lifestyles.
- In North America, the Dreame H15 Pro CarpeFlex introduces a first-of-its-kind carpet cleaning solution for wet and dry vacuums, allowing users to switch between carpet and hard floors simply by swapping the roller brush. Its composite carpet brush — featuring rubber strips and soft bristles — delivers vacuum-level dry carpet pickup by deeply loosening embedded debris while gently sweeping away surface dust, while MistLock Dust Control uses a fine mist to bind dust on contact and direct it into the used-water tank for cleaner disposal.
- To better serve households with extensive carpeted areas — common across Europe, North America, and the Middle East — Dreame has tailored its "mop removal" feature specifically for carpet lovers. This design automatically retracts the mop to prevent carpets from getting wet and soiled. Dreame's robot vacuums have now reached a new milestone in global market share, claiming the No. 1 in robot vacuum market share across 18 countries.
Dreame's brand messaging centers on creating 'real-life value' by showcasing authentic local stories and use cases. Dreame's brand messaging centers on creating 'real-life value' by showcasing authentic local stories and use cases. This approach, combined with localized operations, fueled exceptional performance. We achieved remarkable, multi-fold year-over-year growth on our Direct-to-Consumer sites in key markets like Southwest Europe and North America. This success was propelled by a strategy that blended emotional storytelling with value proposition — for instance, in Germany, the "Reclaim Time for Family" campaign, rooted in local lifestyle insights, effectively boosted brand awareness and sales.
From customizing product experiences for individual markets to investing in operational efficiency and circular initiatives, Dreame remains focused on a clear mission: using technology-driven innovation to give families everywhere more time, greater comfort, and lasting peace of mind.
About Dreame Technology
Established in 2017, Dreame Technology is an innovative consumer product company that focuses on smart home cleaning appliances with the vision to empower lives through technology. Follow us on Facebook, Instagram, TikTok and Twitter. For more information, visit https://global.dreametech.com/
About Fast Company
Fast Company is the only media brand fully dedicated to the vital intersection of business, innovation, and design, engaging the most influential leaders, companies, and thinkers on the future of business. Headquartered in New York City, Fast Company is published by Mansueto Ventures LLC, along with fellow business publication Inc. For more information, please visit fastcompany.com.
** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **
Dreame Technology Recognized on Fast Company's List of Brands That Matter
Dreame Technology Recognized on Fast Company's List of Brands That Matter
