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HexClad, Still G.I.N. Unveil First-Ever Collaboration, Bringing Gordon Ramsay, Dr. Dre, Snoop Dogg Together For A Next-Gen Cocktail Shaker
LOS ANGELES, Dec. 6, 2025 /PRNewswire/ -- In a collaboration no one saw coming, but everyone will be happy it did, HexClad, the revolutionary cookware brand backed by Michelin-starred chef Gordon Ramsay, and Still G.I.N. By Dre and Snoop, the ultra-premium spirit from cultural icons Dr. Dre and Snoop Dogg, today unveiled their first joint product: the HexClad Cocktail Shaker.
This collaboration marks a first for both brands and the first time Ramsay, Dre, and Snoop have come together, mixing HexClad's design-driven innovation with Still G.I.N.'s modern, premium approach to spirits.
The shaker captures what defines each brand: precision, quality, and a belief that everyday experiences deserve to feel elevated. It's more than a shaker; it's a refined expression of the craftsmanship both brands stand for.
Celebrated industrial designer Ini Archibong created the HexClad x Still G.I.N. Cocktail Shaker as the kind of piece that demands attention the moment it hits the bar, showcasing Still G.I.N.'s versatility across any cocktail, from classic recipes to modern creations. Drawing from the striking geometry of the Still G.I.N. bottle and HexClad's iconic hexagon pattern, Ini created a shaker that's modern, sculptural, and unapologetically smooth. The double-wall, vacuum-insulated stainless-steel body keeps cocktails ice-cold without watering them down. A hex-textured exterior gives it a luxe, unmistakable edge, while discreet unit measurement markers inside the cap ensure every pour hits exactly right.
"This collaboration bridges innovation, culture, and craftsmanship in a way that feels like a true expression of both brands. Gordon, Dre, and Snoop each set their own bar for excellence, and bringing their worlds together through this product is something we're incredibly proud of," said Danny Winer, HexClad CEO and Co-Founder. "The shaker is engineered to perform, but it also carries the energy of the icons behind it."
"What connects Still G.I.N. and HexClad is a commitment to design, innovation, and products that actually perform. We built our gin to be supremely mixable, whether you're making classic gin cocktails or using it in something unexpected. This shaker captures that same versatility and attention to detail," said Patrick Halbert, By Dre and Snoop CEO.
To announce the campaign, Gordon and Dre will star in a dynamic, humor-infused commercial spot created by KODE MEDIA and directed by Peter Franklyn Banks, that draws parallels between cooking and musical craft. Available exclusively at HexClad.com in Gold and Chrome for $99, the shaker will elevate the cocktail ritual from start to finish, capturing the shared ethos of rebellion, innovation and excellence of both brands. Just in time for the holidays, the shaker is now available in the US, Canada, UK, Germany and Australia.
ABOUT HEXCLAD
HexClad is a global premium kitchenware brand based in Los Angeles, known for its patented hybrid technology that combines stainless steel with nonstick for unmatched performance, durability, and ease-of-use. Since its founding in 2016, HexClad has redefined modern cooking tools with a full line of high-performance products, including cookware, cutlery, cutting boards, aprons, and kitchen accessories. Sold through direct-to-consumer channels and strategic retail partners, HexClad has built a passionate global following by empowering cooks of all levels with products that break rules and challenge convention. The brand was named to the Inc. 5000 list of the fastest-growing private companies in America 2023-2025. Learn more at www.hexclad.com.
ABOUT BY DRE AND SNOOP
Dr. Dre and Snoop Dogg launched their namesake spirits brand in 2024 to instant success, with no signs of stopping. The iconic duo recently followed up its first release in this space – the innovative, award-winning canned cocktail line, Gin & Juice by Dre and Snoop – with another acclaimed effort: their first pure premium bottled spirit, Still G.I.N. by Dre and Snoop, which went on to take Masters Medal honors at the 2025 Gin Masters Awards. Paying homage to "Still D.R.E." – the signature hit from Dre's groundbreaking 2001 album featuring an immortal Snoop performance – Still G.I.N. by Dre and Snoop proves the ultimate clean, modern light gin, artisanally distilled in the U.S.A. to be defiantly smooth and supremely mixable.
Still G.I.N. by Dre and Snoop marks a natural evolution for the legendary pair. Long associated with gin throughout their reign as game-changing entertainer-entrepreneurs, to create their latest co-venture they took initial inspiration from Snoop Dogg's timeless hit song "Gin and Juice" – which Dr. Dre produced for Snoop's debut album Doggystyle. Distributed nationally by Southern Glazer's Wine & Spirits, both Gin & Juice By Dre and Snoop and Still G.I.N by Dre and Snoop are available at major U.S. retailers and liquor stores. www.bydreandsnoop.com
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HexClad, Still G.I.N. Unveil First-Ever Collaboration, Bringing Gordon Ramsay, Dr. Dre, Snoop Dogg Together For A Next-Gen Cocktail Shaker
LOS ANGELES, Dec. 6, 2025 /PRNewswire/ -- In a collaboration no one saw coming, but everyone will be happy it did, HexClad, the revolutionary cookware brand backed by Michelin-starred chef Gordon Ramsay, and Still G.I.N. By Dre and Snoop, the ultra-premium spirit from cultural icons Dr. Dre and Snoop Dogg, today unveiled their first joint product: the HexClad Cocktail Shaker.
This collaboration marks a first for both brands and the first time Ramsay, Dre, and Snoop have come together, mixing HexClad's design-driven innovation with Still G.I.N.'s modern, premium approach to spirits.
The shaker captures what defines each brand: precision, quality, and a belief that everyday experiences deserve to feel elevated. It's more than a shaker; it's a refined expression of the craftsmanship both brands stand for.
Celebrated industrial designer Ini Archibong created the HexClad x Still G.I.N. Cocktail Shaker as the kind of piece that demands attention the moment it hits the bar, showcasing Still G.I.N.'s versatility across any cocktail, from classic recipes to modern creations. Drawing from the striking geometry of the Still G.I.N. bottle and HexClad's iconic hexagon pattern, Ini created a shaker that's modern, sculptural, and unapologetically smooth. The double-wall, vacuum-insulated stainless-steel body keeps cocktails ice-cold without watering them down. A hex-textured exterior gives it a luxe, unmistakable edge, while discreet unit measurement markers inside the cap ensure every pour hits exactly right.
"This collaboration bridges innovation, culture, and craftsmanship in a way that feels like a true expression of both brands. Gordon, Dre, and Snoop each set their own bar for excellence, and bringing their worlds together through this product is something we're incredibly proud of," said Danny Winer, HexClad CEO and Co-Founder. "The shaker is engineered to perform, but it also carries the energy of the icons behind it."
"What connects Still G.I.N. and HexClad is a commitment to design, innovation, and products that actually perform. We built our gin to be supremely mixable, whether you're making classic gin cocktails or using it in something unexpected. This shaker captures that same versatility and attention to detail," said Patrick Halbert, By Dre and Snoop CEO.
To announce the campaign, Gordon and Dre will star in a dynamic, humor-infused commercial spot created by KODE MEDIA and directed by Peter Franklyn Banks, that draws parallels between cooking and musical craft. Available exclusively at HexClad.com in Gold and Chrome for $99, the shaker will elevate the cocktail ritual from start to finish, capturing the shared ethos of rebellion, innovation and excellence of both brands. Just in time for the holidays, the shaker is now available in the US, Canada, UK, Germany and Australia.
ABOUT HEXCLAD
HexClad is a global premium kitchenware brand based in Los Angeles, known for its patented hybrid technology that combines stainless steel with nonstick for unmatched performance, durability, and ease-of-use. Since its founding in 2016, HexClad has redefined modern cooking tools with a full line of high-performance products, including cookware, cutlery, cutting boards, aprons, and kitchen accessories. Sold through direct-to-consumer channels and strategic retail partners, HexClad has built a passionate global following by empowering cooks of all levels with products that break rules and challenge convention. The brand was named to the Inc. 5000 list of the fastest-growing private companies in America 2023-2025. Learn more at www.hexclad.com.
ABOUT BY DRE AND SNOOP
Dr. Dre and Snoop Dogg launched their namesake spirits brand in 2024 to instant success, with no signs of stopping. The iconic duo recently followed up its first release in this space – the innovative, award-winning canned cocktail line, Gin & Juice by Dre and Snoop – with another acclaimed effort: their first pure premium bottled spirit, Still G.I.N. by Dre and Snoop, which went on to take Masters Medal honors at the 2025 Gin Masters Awards. Paying homage to "Still D.R.E." – the signature hit from Dre's groundbreaking 2001 album featuring an immortal Snoop performance – Still G.I.N. by Dre and Snoop proves the ultimate clean, modern light gin, artisanally distilled in the U.S.A. to be defiantly smooth and supremely mixable.
Still G.I.N. by Dre and Snoop marks a natural evolution for the legendary pair. Long associated with gin throughout their reign as game-changing entertainer-entrepreneurs, to create their latest co-venture they took initial inspiration from Snoop Dogg's timeless hit song "Gin and Juice" – which Dr. Dre produced for Snoop's debut album Doggystyle. Distributed nationally by Southern Glazer's Wine & Spirits, both Gin & Juice By Dre and Snoop and Still G.I.N by Dre and Snoop are available at major U.S. retailers and liquor stores. www.bydreandsnoop.com
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THREE LEGENDS. TWO POWERHOUSE BRANDS. ONE ICONIC SHAKER.
THREE LEGENDS. TWO POWERHOUSE BRANDS. ONE ICONIC SHAKER.
HO CHI MINH CITY, Vietnam, March 12, 2026 /PRNewswire/ -- Roborock today announced that it has become the world's No. 1 smart cleaning robot brand in 2025, according to the IDC Worldwide Quarterly Smart Vacuum Robotics Tracker, 2025 (1). This recognition reflects Roborock's technology leadership and accelerated global expansion in an industry that is currently entering a new stage of development defined by an expanding product portfolio. According to IDC, even when considering companies selling Robotic Vacuum Cleaners, Robotic Lawn Mowers, and other types of household clinic robots, Roborock has been found to be the #1 brand in terms of shipments (5.8m in 2025) and market share (17.7%). In terms of, specifically, Robot Vacuum Cleaners (RVC), Roborock has continuously ranked #1 in IDC's ranking since 2023 H2, and repeats its success in 2025 H2 with an all-time-high 27.0% market share, becoming once again the number 1 RVC brand for third consecutive year.
Roborock is #1 Globally—and #1 in Major National Markets across America, Europe, and Asia
IDC's analysis highlights the accelerating shift in global competitive dynamics, driven by rapid product iteration, AI development, and the growing influence of Chinese brands expanding overseas. Against this challenging backdrop, Roborock claimed for the first time the #1 global shipments and market share position not only in the Robotic Vacuum category, as it had done since 2023, but also, for the first time, as the number one vendor amongst all competitors that sell wider product categories that include robot vacuum, robotic lawn mowers, and other household cleaning products.
Narrowing down its analysis to, specifically, the Robot Vacuum Cleaner (RVC) product segment, Roborock dominated IDC's tracking as the #1 vendor quarter after quarter, achieving its highest 27.0% market share in the second half of 2025. IDC further notes that Roborock ranked Number 1 in key national markets including the United States (Americas), Germany (Europe), and South Korea (Asia Pacific)—underscoring the strength of Roborock's global brand and its product competitiveness across continents, diverse user needs, home types, and cleaning habits. According to IDC, Roborock's success is supported by technological advantages, overseas expansion, and an expanded product portfolio.
Roborock's milestone comes amid strong market momentum in the entire global household cleaning robotics industry. IDC's latest tracking report indicates that global household cleaning robot shipments reached 32.72 million units in 2025, representing 20.1% year-over-year growth. Within that total, the Robot Vacuum Cleaner (RVC) segment shipped cumulatively in 2025 17.1% more units year-over-year, reinforcing the category's role as the foundation of the broader household cleaning robotics market and indicating a strong momentum for its growth.
AI Capability and Cleaning Performance as Roborock's Long-Term Differentiator
Looking ahead, IDC's research emphasizes that the next phase of competition will be determined by sustained AI capability—including multi-sensor fusion, decision-making, scene understanding, and continual improvement in obstacle avoidance, path planning, stain recognition, self-recovery, and interaction. IDC also stresses that while "intelligence" is a key value driver, cleaning performance remains the product foundation most valued by consumers.
Roborock is widely recognized to have the most advanced cleaning algorithm in the industry. Which, powered with top-notch robotic cleaning modules, encompasses not just mopping and sweeping, but also tasks in the vertical axis thanks to the Roborock Saros Z70's OmniGrip robotic arm.
The Saros Z70 is currently the only model on sale in the entire industry with an algorithm capable of recognizing, moving, and storing small objects according to the user's pre-set locations. Unvelling its latest work-in-progress Roborock Saros Rover at the Consumer Electronic Show (CES) 2026 earlier this year in Las Vegas, Roborock demonstrated a continuous trend in the investment of new AI algorythms that can enable its robot to clean stairs, move cross slopes of various degrees, and transition into new spaces not covered by any other Robotic Vacuum Cleaner.
At CES 2026, Roborock also redefined the premium home cleaning technology landscape with the global debut of the Saros 20 and Saros 20 Sonic, marking a significant improvement in ultra-slim, high-performance engineering, ensuring a truly autonomous clean that transitions seamlessly between rooms and floor surfaces, from delicate hardwood to heavy-duty carpeting.
Roborock's global leadership in smart home robot cleaning comes as the company continues to broaden its product and technology roadmap. In September 2025, Roborock entered the robot lawnmower category in Europe. In January 2026, announced it for the United States. Together with the Saros Rover, they reflect the company's wider ambition to bring robotics beyond a single room or task and into more areas of everyday life.
Source : Global Home Cleaning Robot Market 2025: Chinese Brands Dominate as Lawn, Window, and Pool Robots Surge
(1) Sources:
IDC Worldwide Quarterly Smart Vacuum Robotics Tracker, 2025Q4
IDC Worldwide Quarterly Pool Cleaning Robotics Tracker, 2025Q4
IDC Worldwide Quarterly Lawn Mower Robotics Tracker, 2025Q4
IDC Worldwide Quarterly Smart Vacuum Robotics Tracker, 2025Q4
About Roborock
Roborock is a leading smart cleaning brand renowned for its intelligent cleaning solutions. Having become the #1 best-selling robotic vacuum cleaner according to IDC* since 2023 and the #1 Smart Cleaning Robot Brand in 2025 amongst vendors selling robot vacuum, robotic lawn mowers, pool cleaners, and window cleaners, , Roborock enriches lives with its innovative line of robotic, cordless, wet/dry vacuum cleaners, robotic lawn mowers and washer-dryers. Rooted in a user-centric approach, our R&D-driven solutions cater to diverse cleaning needs across more than 170 countries and regions. Headquartered in Beijing and with strategic subsidiaries in key markets, including the United States, Japan, the Netherlands, Poland, Germany, and South Korea, Roborock is dedicated to elevating its market presence worldwide. As of 2026, Roborock serves more than 22 million households. For more information, visit https://global.roborock.com/.
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Roborock Becomes the World's No. 1 Smart Cleaning Robot Brand, According to IDC
