ANTA Makes Its Debut at The Running Event, Unveils New Tech Lineup with Kenenisa Bekele

SAN ANTONIO, Dec. 5, 2025 /PRNewswire/ -- Founded in 1991, ANTA Sports Products Limited has built a robust multi-brand portfolio over the past three decades. Today, it stands among the world' top three sportswear companies. Staying true to its mission of "bring the transcendent sports spirit into everyone's life," ANTA is committed to delivering high-quality products and services to people around the world who embrace diverse athletic pursuits, while steadily advancing its global expansion.

From December 2–4, 2025, ANTA Running makes its inaugural appearance at The Running Event (TRE), a premier conference and trade show for the running and outdoor specialty retail industry in North America. The brand showcases its professional running lineup to a global audience of leading brands, manufacturers, retailers, and industry experts. It also presents special colorways deeply rooted in runner culture, highlighting its commitment to engaging with the core running community.

For its TRE debut, ANTA brought a comprehensive suite of elite racing products powered by ANTA Nitrogen Tech. At the core is the C-series racing family: the ANTA C202 7, ANTA C202 G9 2, and ANTA C10 PRO 2. All three carbon-plated racing models strike a balance between high rebound rate and lightweight performance for runners of all levels. Also featured is the "ANTA ZONE 2 90", recently worn by the first torchbearer of the Milano Cortina 2026 Winter Olympic Games. Equipped with full-length ANTA Nitrogen 90 Tech, the shoe enables seamless transitions between daily training and race-day efforts, giving runners access to premium rebound performance.

In the daily run category, ANTA presented the technology behind its next-generation cushioning platform: PG7 midsole technology. The ANTA PG7 running shoes, available in a range of colors, incorporate this advanced cushioning platform to meet the everyday needs of the running community.

A specially curated "Color Story Zone" highlighted designs rooted in runners' real stories and cultural inspirations. Making its global debut at TRE, ANTA C-Series "Awaken" colorway symbolizes good fortune and forward momentum. On December 3, ANTA Brand CEO Samuel Tsui, ANTA Running Ambassador Kenenisa Bekele and other core leadership members visit the booth for a traditional "Eye-Dotting Ceremony" to "AWAKEN" the lion, a cultural ritual wishing runners strength, victory, and continual self-breakthrough when they race in ANTA's C-Series footwear.

This culturally rich ceremony drew strong interest from attendees. Many lined up to try on the special-edition model, showing keen interest in the unique symbolism of the "Awaken" colorway. The blessings conveyed through this special colorway will soon return to its spiritual home, Guangzhou, where ANTA will support the Guangzhou Marathon in December, channeling its energy to thousands of marathon participants.

ANTA's global expansion efforts have yielded notable results in recent years, including signing endorsement deals with NBA stars like Kyrie Irving and Klay Thompson, as well as Olympic champions across various sports. In professional running, long-distance legend Kenenisa Bekele broke the masters (40+) marathon world record wearing the ANTA C10 PRO. ANTA has also deepened its engagement with running communities worldwide. In 2025, it launched "ANTA PG7 Cushion Evolution Global Plan", uniting runners from Los Angeles, New York, Chicago, San Francisco, and Boston to foster a global running community. The upcoming Beverly Hills store in Los Angeles will further expand global consumer access to and awareness of ANTA.

Aspiring to bring ANTA to the world, starting with running, ANTA Running invites runners everywhere, ANTA Running invites runners everywhere to experience its ANTA Nitrogen Tech and rediscover the joy of running. For product details, click: http://anta.com 

** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **

ANTA Makes Its Debut at The Running Event, Unveils New Tech Lineup with Kenenisa Bekele

ANTA Makes Its Debut at The Running Event, Unveils New Tech Lineup with Kenenisa Bekele

ANTA Makes Its Debut at The Running Event, Unveils New Tech Lineup with Kenenisa Bekele

Multi-phase, multi-region rollout will deliver advanced AMD AI silicon and the open AMD ROCm software stack to frontier-model, enterprise, and sovereign AI customers across global markets

SINGAPORE, May 27, 2026 /PRNewswire/ -- OneQode, a global provider of mission-critical digital infrastructure, today announced a collaboration with AMD to deploy AMD Instinct™ GPUs, as well as announcing plans to deploy AMD Helios rack-scale solution as the platform foundation for OneQode's global AI infrastructure rollout.

OneQode plans a phased rollout anchored by AMD Instinct™ MI355X GPUs in initial deployments and incorporating AMD Helios solution in the future. The deployment will run on the open AMD ROCm™ software stack, giving customers a standards-based, vendor-neutral foundation for large-scale AI training and inference.

The announcement follows OneQode's recently announced 110MW AI infrastructure agreement with Bitzero in Norway, and reflects the company's broader strategy to deploy high-performance AI capacity across Europe and Asia-Pacific. It leverages their existing cloud and telecommunications footprint deployed across 5 continents over the last 7 years, and will also incorporate their unique low-latency, sovereignty-focused product offerings.

OneQode expects to support a range of high-performance AI workloads, powered by AMD AI solutions, including frontier-model training and inference, enterprise AI, and sovereign AI for governments, research institutions, and AI-first organisations.

"Demanding AI workloads require high-performance compute, scalable infrastructure and an open software ecosystem," said Negin Oliver, corporate vice president, Business Development for AI, AMD. "AMD Instinct GPUs and the unifying AMD ROCm open software stack are designed to help customers accelerate large-scale AI training and inference with the performance, efficiency and flexibility they need. We're pleased to work with OneQode as it expands access to AMD AI solutions for customers globally."

"AMD is shipping some of the most compelling AI hardware in the market," said Matthew Shearing, Founder and CEO of OneQode, "The challenge now is putting that silicon in the right places - close to the customers, sovereign workloads, and AI-first organisations that need it. That's what OneQode does. We've spent nearly a decade building performance infrastructure across Europe, Asia-Pacific, and the global south, serving the kinds of workloads where uptime, latency and sovereignty actually matter. We're aiming to be AMD's partner of choice for extending AMD Instinct silicon at scale into the regions that need it most."

"We're genuinely pumped to be working with AMD," said Joe Swinn, Head of Product at OneQode. "We've been deploying infrastructure at scale globally for seven years, including some blazing-fast AMD EPYC processor-based private cloud builds, and this is one we've been waiting for. The AMD Instinct MI355X is a serious piece of silicon, and AMD Helios is built for the kinds of AI workloads our customers actually want to run. The AMD team have been brilliant to deal with, and we can't wait to get this kit in front of customers."

About OneQode

OneQode is a global provider of performance digital infrastructure. With a vertically-integrated platform that spans cloud compute, low-latency networking and sovereign technology across over 30 datacentres in 5 continents, they enable enterprises, governments and performance-hungry businesses to run AI & mission-critical workloads at scale, across the globe. Learn more at oneqode.com.

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OneQode to Deploy AMD Instinct GPUs and Plans for AMD Helios Rack-Scale Solution for Global AI Infrastructure