ANTA Makes Its Debut at The Running Event, Unveils New Tech Lineup with Kenenisa Bekele

SAN ANTONIO, Dec. 5, 2025 /PRNewswire/ -- Founded in 1991, ANTA Sports Products Limited has built a robust multi-brand portfolio over the past three decades. Today, it stands among the world' top three sportswear companies. Staying true to its mission of "bring the transcendent sports spirit into everyone's life," ANTA is committed to delivering high-quality products and services to people around the world who embrace diverse athletic pursuits, while steadily advancing its global expansion.

From December 2–4, 2025, ANTA Running makes its inaugural appearance at The Running Event (TRE), a premier conference and trade show for the running and outdoor specialty retail industry in North America. The brand showcases its professional running lineup to a global audience of leading brands, manufacturers, retailers, and industry experts. It also presents special colorways deeply rooted in runner culture, highlighting its commitment to engaging with the core running community.

For its TRE debut, ANTA brought a comprehensive suite of elite racing products powered by ANTA Nitrogen Tech. At the core is the C-series racing family: the ANTA C202 7, ANTA C202 G9 2, and ANTA C10 PRO 2. All three carbon-plated racing models strike a balance between high rebound rate and lightweight performance for runners of all levels. Also featured is the "ANTA ZONE 2 90", recently worn by the first torchbearer of the Milano Cortina 2026 Winter Olympic Games. Equipped with full-length ANTA Nitrogen 90 Tech, the shoe enables seamless transitions between daily training and race-day efforts, giving runners access to premium rebound performance.

In the daily run category, ANTA presented the technology behind its next-generation cushioning platform: PG7 midsole technology. The ANTA PG7 running shoes, available in a range of colors, incorporate this advanced cushioning platform to meet the everyday needs of the running community.

A specially curated "Color Story Zone" highlighted designs rooted in runners' real stories and cultural inspirations. Making its global debut at TRE, ANTA C-Series "Awaken" colorway symbolizes good fortune and forward momentum. On December 3, ANTA Brand CEO Samuel Tsui, ANTA Running Ambassador Kenenisa Bekele and other core leadership members visit the booth for a traditional "Eye-Dotting Ceremony" to "AWAKEN" the lion, a cultural ritual wishing runners strength, victory, and continual self-breakthrough when they race in ANTA's C-Series footwear.

This culturally rich ceremony drew strong interest from attendees. Many lined up to try on the special-edition model, showing keen interest in the unique symbolism of the "Awaken" colorway. The blessings conveyed through this special colorway will soon return to its spiritual home, Guangzhou, where ANTA will support the Guangzhou Marathon in December, channeling its energy to thousands of marathon participants.

ANTA's global expansion efforts have yielded notable results in recent years, including signing endorsement deals with NBA stars like Kyrie Irving and Klay Thompson, as well as Olympic champions across various sports. In professional running, long-distance legend Kenenisa Bekele broke the masters (40+) marathon world record wearing the ANTA C10 PRO. ANTA has also deepened its engagement with running communities worldwide. In 2025, it launched "ANTA PG7 Cushion Evolution Global Plan", uniting runners from Los Angeles, New York, Chicago, San Francisco, and Boston to foster a global running community. The upcoming Beverly Hills store in Los Angeles will further expand global consumer access to and awareness of ANTA.

Aspiring to bring ANTA to the world, starting with running, ANTA Running invites runners everywhere, ANTA Running invites runners everywhere to experience its ANTA Nitrogen Tech and rediscover the joy of running. For product details, click: http://anta.com 

** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **

ANTA Makes Its Debut at The Running Event, Unveils New Tech Lineup with Kenenisa Bekele

ANTA Makes Its Debut at The Running Event, Unveils New Tech Lineup with Kenenisa Bekele

ANTA Makes Its Debut at The Running Event, Unveils New Tech Lineup with Kenenisa Bekele

HO CHI MINH CITY, Vietnam, Dec. 5, 2025 /PRNewswire/ -- Rising 39 stories above Ho Chi Minh City's bustling heart, The Reverie Saigon announces itself as a landmark of unrivalled luxury. Positioned between Nguyen Hue Boulevard and Dong Khoi Street, the hotel not only offers world‑class accommodation but also unveils an extraordinary showcase of Italian design mastery woven into every detail of its space.

The Reverie Saigon features 12 room and suite categories located on the highest floors, offering sweeping views of the dazzling cityscape and Saigon River. Each room is crafted as a work of art, equipped with premium amenities to deliver a one-of-a-kind stay. 

The 7^th floor check-in area is distinguished by a 3-metre-tall Baldi Monument clock crafted from emerald-green malachite, alongside a 5-metre Colombostile sofa adorned in 24 karat-gold, lending the space an air of opulence and grandeur. 

From this first impression, guests step further into a world of Italian craftsmanship and pure comfort with appointed rooms & suites that suit a variety of lifestyles and tastes. The 68-square-metre Reverie Romance Suite, dressed in a ruby-red palette, features 4.5-metre silk-paneled walls and a spacious Sicis mosaic-clad bathroom, complete with refined glass partitions and a Porter armchair. The Arkeos loveseat by Vittorio Grifoni, with its classic curves and lustrous leather, enhances the intimate atmosphere for a romantic retreat.

For connoisseurs of Italian interior artistry, the Designer Suite by Visionnaire in an elegant cream palette is the perfect choice. Spanning 126 square metres, it features the Esmeralda crystal chandelier and Excalibur lighting, a striking pair that creates a beautiful play of light. The marble-clad bathroom, glossy lacquered cabinetry, and sunflower-themed mosaic stretching from ceiling to floor elevate the suite's artistic appeal. A plush Oberon cream sofa invites guests to unwind while taking in sweeping city views.

The Saigon Suite occupies the 2 highest floors and spans 276 square metres. Bathed in warm amber and chestnut hues, it serves as the radiant finale of The Reverie Saigon. The living room features the iconic Veliero bookcase and Chester One seating, illuminated by expansive windows. Two grand bedrooms with full-height panoramic views allow guests to welcome sunrise and glowing sunset. Complementing the experience are elevated amenities, including the Isidoro bar cabinet designed by Jean-Marie Massaud, a private dining room, and a beautifully appointed bathroom, making it an exceptional choice for art lovers and design enthusiasts.

The Reverie Saigon is where intricate designs, gilded details, and precious stones express the essence of Italian artistry. Beyond its premier suites, the hotel offers uniquely crafted accommodations, each presenting its own aesthetic world for guests who appreciate beauty.

This festive season, The Reverie Saigon introduces The Quintessence of Indulgence - an exclusive offer available to all guests booking a stay at suite and residential suite categories, complemented by elevated culinary experiences at Café Cardinal and the 1-Michelin-Star Long Trieu. Guests will also enjoy access to exclusive facilities and immerse themselves in absolute relaxation at The Spa.

High-res photos: The grandeur of The Reverie Saigon

** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **

The Reverie Saigon Unveils Vietnam's Lavish Showcase of Italian Craftsmanship

The Reverie Saigon Unveils Vietnam's Lavish Showcase of Italian Craftsmanship