Scottsdale Promenade Welcomes The Elf on the Shelf®

SCOTTSDALE, Ariz.--(BUSINESS WIRE)--Dec 5, 2025--

This holiday season, Scottsdale Promenade — a premier lifestyle and shopping destination owned by FalconEye Ventures — is delighted to announce a festive collaboration with The Lumistella Company to officially bring their beloved The Elf on the Shelf to one of Scottsdale’s most recognizable landmarks.

This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20251205369371/en/

For years, the Promenade has delighted the community with its spectacular tradition: a giant inflatable elf perched atop the 125-foot Frank Lloyd Wright–inspired Spire. Now, in partnership with The Lumistella Company, the center unveiled a brand-new, 40-foot “Scout Elf” — officially recognized and blessed by the creators of The Elf on the Shelf.

As families explore the Promenade, they’ll experience a renewed sense of holiday wonder. The towering elf and the striking Wright-inspired Spire have long been a symbol of seasonal joy; this year, they become an officially celebrated holiday icon, marking an exciting new chapter for the Scottsdale community.

“Over the past few years, locals and visitors alike have shared photos and stories of our giant elf — it’s become part of their holiday tradition,” says David Megdal of FalconEye Ventures. “Partnering with The Lumistella Company elevates that tradition into something truly special.”

This week, the new Scout Elf took its place atop the Promenade’s Spire, serving as a festive beacon for shoppers, families, and holiday lovers from across the Valley. Guests are encouraged to capture their visit, share their favorite moments on social media, and spread the cheer using #ScottsdalePromenadeElf.

“We believe in celebrating joy, imagination, and togetherness — that’s the heart of The Elf on the Shelf,” says Tracy Hanchett, SVP Licensing and Business Development from The Lumistella Company. “We’re thrilled to bring our story to life in Scottsdale in such a big, memorable way.”

Join us throughout the season for themed events, festive evenings, exclusive shopping offers and opportunities to make new holiday traditions with family and friends.

Because at Scottsdale Promenade — when the elf arrives — the holidays truly begin.

For more information on Scottsdale Promenade, visit ScottsdalePromenade.com.
For more information on The Lumistella Company, visit Lumistella.com.

About Scottsdale Promenade
Scottsdale Promenade is a landmark shopping destination featuring architecture inspired by timeless Frank Lloyd Wright designs, thoughtful landscaping, and public spaces designed for community and commerce. To learn more about Scottsdale Promenade, please visit https://scottsdalepromenade.com/.

About FalconEye Ventures
FalconEye Ventures, LLC was founded in 2020 by entrepreneur George Kurtz, CEO & founder of CrowdStrike. FalconEye Ventures has rapidly emerged as one of Arizona’s most active real estate groups, curating a premier portfolio of lifestyle centers and best-in-class development projects. To learn more about FalconEye Ventures, please visit https://falconeye-ventures.com/.

About The Lumistella Company
CCA and B, LLC d/b/a The Lumistella Company is the parent company behind The Elf on the Shelf® Santaverse™, the official source for the stories of the enchanted world of Santa Claus. Family-owned and women-led since 2005, the company's portfolio includes a number of iconic Christmas brands, including: The Elf on the Shelf, Elf Pets, and Elf Mates. As a global company operating in 25 countries, on 5 continents with 85+ licensees, our purpose is to make joyful family moments possible around the world. To learn more about The Lumistella Company, please visit https://lumistella.com/.

Credit: Josh Mason-Barkin

Credit: Josh Mason-Barkin

KYIV, Ukraine (AP) — Ukraine is awaiting White House approval for a major drone production agreement proposed by Kyiv last year, Ukrainian President Volodymyr Zelenskyy said Thursday, as countries scramble to modernize their air defenses after the Iran war exposed shortcomings.

The proposed U.S.-Ukraine deal would cover various types of drones and air defenses that operate as a single system capable of protecting against swarms of hundreds or even thousands of Iranian-designed Shahed drones and missiles, Zelenskyy said in a message on social media.

“We have not yet had the opportunity to sign this document,” he said.

Russia has fired tens of thousands of Iranian-designed Shahed drones at Ukraine since it invaded its neighbor just over four years ago. It launched a swarm of more than 800 drones and decoys in its biggest nighttime barrage. Iran has responded to joint U.S.-Israeli strikes by firing the same type of drones at targets in the Middle East.

Ukraine has pioneered the development of cut-price drone killers, some of which cost a few thousand dollars, that have rewritten the air defense rule book.

The conflict unfolding in the Middle East might prompt American officials to sign the drone production proposal, Zelenskyy said.

Ukraine is keen to lock in future foreign support for its ongoing effort to thwart Russia’s invasion, and drone production agreements could bring Kyiv some diplomatic leverage in negotiations with Moscow.

U.S.-mediated talks seeking to stop Europe’s biggest conflict since World War II are on hold due to the Iran war.

Zelenskyy arrived in NATO member Romania on Thursday, a day before he visits French President Emmanuel Macron in Paris, as new research indicated Russian oil revenue that helps drive its invasion of Ukraine has risen since the Iran war began.

Russia’s daily revenue from oil sales during the Middle East conflict, which has brought a sharp increase in the price of crude, has been on average 14% higher than in February, according to the nonprofit Centre for Research on Energy and Clean Air. Oil revenue is crucial for Moscow's war effort.

Macron’s office said his talks with the Ukrainian leader will focus on efforts to counter Russia’s so-called shadow fleet of tankers that are shipping oil in violation of international sanctions but are hard to stop.

Zelenskyy was to meet in Bucharest with Romanian President Nicușor Dan, Prime Minister Ilie Bolojan and visit a training center for Ukraine’s F-16 pilots.

Ukraine has exported a significant amount of its grain through Romania during the war, and Bucharest has provided energy support to Kyiv as Moscow’s forces blast Ukraine’s power grid.

Associated Press writer Samuel Petrequin in Paris contributed to this story.

Follow AP’s coverage of the war in Ukraine at https://apnews.com/hub/russia-ukraine

An anti-air interceptor drone designed to destroy Russian attack drones from the Ukrainian company General Cherry is seen during a demonstration in Kyiv region, Wednesday, March 11, 2026. (AP Photo/Efrem Lukatsky)

An anti-air interceptor drone designed to destroy Russian attack drones from the Ukrainian company General Cherry is seen during a demonstration in Kyiv region, Wednesday, March 11, 2026. (AP Photo/Efrem Lukatsky)

An instructor from the Ukrainian company General Cherry demonstrates the operation of an anti-air interceptor drone designed to destroy Russian attack drones in Kyiv region, Wednesday, March 11, 2026. (AP Photo/Efrem Lukatsky)

An instructor from the Ukrainian company General Cherry demonstrates the operation of an anti-air interceptor drone designed to destroy Russian attack drones in Kyiv region, Wednesday, March 11, 2026. (AP Photo/Efrem Lukatsky)