Scottsdale Promenade Welcomes The Elf on the Shelf®

SCOTTSDALE, Ariz.--(BUSINESS WIRE)--Dec 5, 2025--

This holiday season, Scottsdale Promenade — a premier lifestyle and shopping destination owned by FalconEye Ventures — is delighted to announce a festive collaboration with The Lumistella Company to officially bring their beloved The Elf on the Shelf to one of Scottsdale’s most recognizable landmarks.

This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20251205369371/en/

For years, the Promenade has delighted the community with its spectacular tradition: a giant inflatable elf perched atop the 125-foot Frank Lloyd Wright–inspired Spire. Now, in partnership with The Lumistella Company, the center unveiled a brand-new, 40-foot “Scout Elf” — officially recognized and blessed by the creators of The Elf on the Shelf.

As families explore the Promenade, they’ll experience a renewed sense of holiday wonder. The towering elf and the striking Wright-inspired Spire have long been a symbol of seasonal joy; this year, they become an officially celebrated holiday icon, marking an exciting new chapter for the Scottsdale community.

“Over the past few years, locals and visitors alike have shared photos and stories of our giant elf — it’s become part of their holiday tradition,” says David Megdal of FalconEye Ventures. “Partnering with The Lumistella Company elevates that tradition into something truly special.”

This week, the new Scout Elf took its place atop the Promenade’s Spire, serving as a festive beacon for shoppers, families, and holiday lovers from across the Valley. Guests are encouraged to capture their visit, share their favorite moments on social media, and spread the cheer using #ScottsdalePromenadeElf.

“We believe in celebrating joy, imagination, and togetherness — that’s the heart of The Elf on the Shelf,” says Tracy Hanchett, SVP Licensing and Business Development from The Lumistella Company. “We’re thrilled to bring our story to life in Scottsdale in such a big, memorable way.”

Join us throughout the season for themed events, festive evenings, exclusive shopping offers and opportunities to make new holiday traditions with family and friends.

Because at Scottsdale Promenade — when the elf arrives — the holidays truly begin.

For more information on Scottsdale Promenade, visit ScottsdalePromenade.com.
For more information on The Lumistella Company, visit Lumistella.com.

About Scottsdale Promenade
Scottsdale Promenade is a landmark shopping destination featuring architecture inspired by timeless Frank Lloyd Wright designs, thoughtful landscaping, and public spaces designed for community and commerce. To learn more about Scottsdale Promenade, please visit https://scottsdalepromenade.com/.

About FalconEye Ventures
FalconEye Ventures, LLC was founded in 2020 by entrepreneur George Kurtz, CEO & founder of CrowdStrike. FalconEye Ventures has rapidly emerged as one of Arizona’s most active real estate groups, curating a premier portfolio of lifestyle centers and best-in-class development projects. To learn more about FalconEye Ventures, please visit https://falconeye-ventures.com/.

About The Lumistella Company
CCA and B, LLC d/b/a The Lumistella Company is the parent company behind The Elf on the Shelf® Santaverse™, the official source for the stories of the enchanted world of Santa Claus. Family-owned and women-led since 2005, the company's portfolio includes a number of iconic Christmas brands, including: The Elf on the Shelf, Elf Pets, and Elf Mates. As a global company operating in 25 countries, on 5 continents with 85+ licensees, our purpose is to make joyful family moments possible around the world. To learn more about The Lumistella Company, please visit https://lumistella.com/.

Credit: Josh Mason-Barkin

Credit: Josh Mason-Barkin

DENVER (AP) — A Frontier Airlines plane hit and killed a pedestrian on the runway of the Denver International Airport during takeoff, airport authorities said, sparking an engine fire and forcing passengers to evacuate.

The plane, on route from Denver to Los Angeles International Airport, “reported striking a pedestrian during takeoff at DEN at approximately 11:19 p.m. on Friday," the airport's official X account wrote.

A spokesperson for the airport said the pedestrian, who jumped a perimeter fence, has died. They said the unidentified person was hit two minutes after entering the airport. The person is not believed to be an airport employee.

“We're stopping on the runway,” the pilot tells the control tower according to the site ATC.com. “We just hit somebody. We have an engine fire.”

The pilot tells the air traffic controller they have “231 souls” on board and that an “individual was walking across the runway.”

The air traffic controller responds that they are “rolling the trucks now" before the pilot tells the tower they “have smoke in the aircraft. We are going to evacuate on the runway.”

Frontier Airlines said in a statement flight 4345 was the one involved in the collision and that “smoke was reported in the cabin and the pilots aborted takeoff.” It was not clear whether the smoke was linked to the crash with the pedestrian.

“The Airbus A321 was carrying 224 passengers and seven crew members,” the airline said. “We are investigating this incident and gathering more information in coordination with the airport and other safety authorities.”

Passengers were then evacuated via slides and the emergency crew bused them to the terminal. The airport spokesperson said 12 passengers suffered minor injuries and five were taken to local hospitals.

Denver Airport said the National Transportation Safety Board had been notified and that runway 17L, where the incident took place, will remain closed while an investigation is conducted. It is expected to open later today.

The pedestrian death came a day after a Delta Air Lines employee was killed while on the job at the Orlando International Airport. In a statement, the airline said the employee was killed Thursday night without providing details of the incident nor the name of the employee.

“We are focused on extending our full support to family and taking care of our Orlando team during this difficult time,” the airline said. "We are working with local authorities as a full investigation gets underway to determine what occurred.”

FILE - A Frontier Airlines jetliner taxis down a runway for take off from Denver International airport on Nov. 25, 2025, in Denver. (AP Photo/David Zalubowski, File)