MIAMI--(BUSINESS WIRE)--Dec 6, 2025--
TheOther, a premium matcha brand sourcing ceremonial-grade, first harvest matcha from Uji, Japan, made its official debut during Art Basel with an intimate multi-sensory dinner last night at Forte Dei Marmi followed by a private after party at SOPRA Club in Miami Beach.
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Co-hosted by British Rapper Central Cee, the evening celebrated TheOther Master’s Blend, a first-harvest matcha crafted in collaboration with one of Japan’s most respected tea-growing lineages, spanning over five generations. Along with TheOther’s Co-Founders Michael Lillelund and Harish Koneru, guests experienced a modern expression of the traditional tea ceremony and curated tastings, all designed to showcase the brand’s signature combination of authentic tradition and accessible luxury. The evening offered elevated signature cocktails featuring the Master's Blend in a refined Matcha Martini, Matcharita (featuring 818 Tequila ), Matcha Mojito and Highball.
Notable attendees included leading figures from fashion, art, and culture. Ghali, Christina “Tinx” Najjar, Sofia Resing,Casey Boonstra, Elizabeth Lake, Adelina Novak, Jesse Solomon, Victoria Vesce, and Mike Majlak, among others.
“We chose Forte dei Marmi and SOPRA because they embody the refined, modern spirit that sits at the heart of TheOther,” said Michael Lillelund, Co-founder and President of TheOther. “Miami’s creative pulse meets timeless Japanese elegance here, making it the perfect place to introduce TheOther to the world.”
“The balance of heritage and modernity lives in every detail of tonight’s experience,” said Harish Koneru, Co-Founder and CEO of TheOther. “From the beginning, our goal was to honor centuries of matcha tradition while bringing its ritual into a contemporary, culturally dynamic space.”
TheOther is now available online at TheOther.com, with a Miami café opening early next year.
Every TheOther product packaging includes a Renoon-powered QR code that reveals the origin and story of the tea leaves you’re about to enjoy, helping customers engage with what they buy.
ABOUT THEOTHER
TheOther is a premium matcha brand offering ceremonial-grade first harvest matcha, sourced directly from Uji, Japan. With a mission to bring a new, no-nonsense approach to matcha, TheOther blends deep Japanese tea tradition with modern sensibilities, delivering matcha “like no other” through e-commerce and soon at its Miami flagship cafe. TheOther is now available online at TheOther.com, with a Miami café opening in early 2026.
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Photo credit: Zach Hilty/ BFA.com
Download event images - HERE
Photo Credit: Emrgent Media Group
Central Cee Performs for Full-Capacity Crowd at TheOther Launch Party at SOPRA Club in Miami Beach. Photo Courtesy of: Emrgent Media Group
ROME (AP) — Olympic swimming champion Gregorio Paltrinieri and fellow Summer athletes started the torch relay for the Milan Cortina Winter Games on Saturday — marking exactly two months before the Feb. 6 opening ceremony.
Paltrinieri carried the sleek torch around the track of the statue-lined Stadio dei Marmi at the Foro Italico to begin a trek covering 12,000 kilometers (nearly 7,500 miles) that will wind its way through all 110 Italian provinces before reaching Milan’s San Siro Stadium for the opening ceremony.
“It’s a pleasure to be part of the Olympic movement even if it’s Winter Olympics,” Paltrinieri said.
In all, there will be 10,001 torch bearers.
At the end of the opening day, police said they stopped two groups of pro-Palestinian activists from coming into contact with the relay route.
Giancarlo Peris, the final torch bearer from the 1960 Olympics in Rome, carried the Olympic flame in a lantern to get the proceedings going. The 84-year-old Peris was 18 when he lit the cauldron at the Stadio Olimpico — which is next to the Stadio dei Marmi — more than 65 years ago.
“I didn't think I would be here today,” Peris said with a chuckle.
Paltrinieri won gold in the 1,500 meters at the 2016 Rio de Janeiro Games and has five Olympic medals in all. He and girlfriend Rossella Fiamingo, a fencer, carried Italy's flag at the closing ceremony for last year's Paris Games.
“I used to ski when I was a kid but then I stopped because it’s a little bit dangerous for me,” Paltrinieri said. “Skiing is my favorite (Winter Olympic sport). ... Alberto Tomba was one of my biggest idols.”
Paltrinieri handed off to retired fencer Elisa Di Francisca, who won two golds at the 2012 London Games.
Next was Gianmarco Tamberi, the 2020 Olympic high jump champion.
Also due to carry the torch around Rome on Saturday were tennis player Matteo Berrettini, retired NBA player Andrea Bargnani and former motorcycle racer Max Biaggi.
The torch relay, which includes 60 city celebrations, will be in Naples for Christmas and in Bari for New Year’s Eve. It will reach 2006 Olympics host Turin on Jan 11.
The torch will arrive in Verona on Jan. 18 and pass through Cortina d’Ampezzo on Jan. 26 — on the 70th anniversary of the opening ceremony of the 1956 Winter Olympics held at the resort in the Dolomites.
There will also be a cauldron lit in Cortina on the night of the opening ceremony.
Local organizing committee president Giovanni Malagò noted the torch relay will pass by all of the country's UNESCO World Heritage sites, of which Italy has more than any other country with 61.
“It's like a giant two-month advertisement,” Malagò said.
These Games will be held across a large swath of northern Italy and the ceremony will be observed in four different locations, including Livigno (where snowboarding and freestyle skiing will be contested) and Predazzo (ski jumping).
Skating sports will be in Milan; men’s Alpine skiing and ski mountaineering in Bormio; and women’s Alpine skiing, sliding sports and curling in Cortina.
The next stops on the torch relay are Viterbo on Sunday and Terni on Monday.
AP Olympics: https://apnews.com/hub/milan-cortina-2026-winter-olympics
Former Italian track athlete Giancarlo Peris, 84, left, who was the final bearer of the Olympic torch for the 1960 Summer Olympics in Rome, holds a lantern with the Olympic flame ahead of the start of the 2026 Milan Cortina Winter Olympics torch ceremony in Rome as it begins its journey through Italy, Saturday, Dec. 6, 2025. The journey will conclude in Milan in February 2026. (AP Photo/Andrew Medichini)
Italian former foil fencer and Olympic and world champion Elisa Di Francisca carries the 2026 Milan Cortina Winter Olympics torch in Rome as it begins its journey through Italy, Saturday, Dec. 6, 2025, a journey that will conclude in Milan in February 2026. (AP Photo/Andrew Medichini)
Italian swimmer Gregorio Paltrinieri lights the 2026 Milan Cortina Winter Olympics torch in Rome as it begins its journey through Italy, Saturday, Dec. 6, 2025, a journey that will conclude in Milan in February 2026. (AP Photo/Andrew Medichini)
Italian high jumper and Olympic gold medalist Gianmarco Tamberi, left, receives the flame of the 2026 Milan Cortina Winter Olympics torch from Italian former foil fencer and Olympic and world champion Elisa Di Francisca in Rome as it begins its journey through Italy, Saturday, Dec. 6, 2025, a journey that will conclude in Milan in February 2026. (AP Photo/Andrew Medichini)
Italian high jumper and Olympic gold medalist Gianmarco Tamberi carries the 2026 Milan Cortina Winter Olympics torch in Rome as it begins its journey through Italy, Saturday, Dec. 6, 2025, a journey that will conclude in Milan in February 2026. (AP Photo/Andrew Medichini)
Italian swimmer Gregorio Paltrinieri carries the 2026 Milan Cortina Winter Olympics torch in Rome as it begins its journey through Italy, Saturday, Dec. 6, 2025, a journey that will conclude in Milan in February 2026. (AP Photo/Andrew Medichini)
Italian swimmer Gregorio Paltrinieri, left, passes the flame of the 2026 Milan Cortina Winter Olympics torch to Italian former foil fencer and Olympic and world champion Elisa Di Francisca in Rome as it begins its journey through Italy, Saturday, Dec. 6, 2025, a journey that will conclude in Milan in February 2026. (AP Photo/Andrew Medichini)
Italian swimmer Gregorio Paltrinieri lights the 2026 Milan Cortina Winter Olympics torch in Rome as it begins its journey through Italy, Saturday, Dec. 6, 2025, a journey that will conclude in Milan in February 2026. (AP Photo/Andrew Medichini)
Italian swimmer Gregorio Paltrinieri carries the 2026 Milan Cortina Winter Olympics torch in Rome as it begins its journey through Italy, Saturday, Dec. 6, 2025, a journey that will conclude in Milan in February 2026. (AP Photo/Andrew Medichini)
Italian swimmer Gregorio Paltrinieri carries the 2026 Milan Cortina Winter Olympics torch in Rome as it begins its journey through Italy, Saturday, Dec. 6, 2025, a journey that will conclude in Milan in February 2026. (AP Photo/Andrew Medichini)
