ELFBAR takes a bold step in restrained design with its award-winning nicotine reduction kit

LONDON, Dec. 8, 2025 /PRNewswire/ -- Leading global vape brand ELFBAR today announced it has earned three global design awards — the Pentawards, the Red Dot Award*, and the London Design Awards — for its boldly restrained design of the ELFA PRO Nicotine Reduction Kit, the first ever of its kind created to help adult smokers and vapers quit nicotine for good.

Visualising the journey beyond nicotine

The ELFA PRO Nicotine Reduction Kit, a classic ELFBAR pod system, is designed as a three-phase, 90-day pathway that gradually lowers nicotine intake from 2% to 1% and then to 0%. The progression is structured in three phases — Days 01–30, 31–60, and 61–90 — each marking a clear decrease in nicotine strength.

The naming of the phases — Awaken, Embrace, and Transform — reflects the emotional arc that often accompanies behavioural change, supporting users as they move toward complete independence from nicotine. Each unboxing feels lighter, both visually and emotionally, making the reduction journey intuitive and tangible.

"We see design as a way to make a real change — to turn ideas like tobacco harm reduction (THR) into experience people can truly feel," said Season Wu, Head of Brand Marketing at ELFBAR. "When design carries empathy and responsibility, it becomes more than form — it becomes a dialogue with adult smokers and vapers."

Designing against the trend: a visual identity behind the switch

Using recyclable paper with a warm, matte texture and its natural colours to create a calm, reassuring touch, the ELFA PRO Nicotine Reduction Kit adopts a minimalist, plastic-free packaging, a contrast to the bright colours that dominate retail shelves. 

The stepped daymarkings on the outer pack clearly indicate the three phases of the transition, while the simple nicotine-percentage icons on each pod pack make every stage of progress clear and worth celebrating.

This design represents ELFBAR's continuous effort to redefine the visual perception of smoking alternative products, to establish a more mature, responsible, and purpose-driven identity that supports adult smokers and vapers in their transition.

The switch moment: now

In line with its long-run dedication to THR, ELFBAR continues to explore practical, sustainable ways to support adult smokers and vapers in their transition from nicotine. Rather than a cold-turkey quitting, the ELFA PRO Nicotine Reduction Kit provides a guided, gradual pathway that users can follow.

"The ELFA PRO Nicotine Reduction Kit is about giving users control over their reduction. Through thoughtful product and packaging design, ELFBAR transforms nicotine reduction from an abstract intention into a guided, supportive process — empowering users to move forward with confidence and clarity, and helping them progress physically and emotionally," Wu added.

"We are delighted to see the ELFA PRO Nicotine Reduction Kit receive international recognition. The kit is currently undergoing market readiness, and we look forward to introducing it to users in due course," he said.

*Red Dot Award: Brands & Communication Design 2025

About ELFBAR

ELFBAR is a pioneer in the global vaping industry. Since its inception in 2018, it has been providing a distinct and diverse vaping experience with innovation at its core.

ELFBAR stays committed to youth access prevention and sustainable growth as a leading brand favoured and used by tens of millions of adult smokers and ex-smokers worldwide as an alternative to smoking.

For more information, please visit elfbar.com

LONDON, Dec. 8, 2025 /PRNewswire/ -- Leading global vape brand ELFBAR today announced it has earned three global design awards — the Pentawards, the Red Dot Award*, and the London Design Awards — for its boldly restrained design of the ELFA PRO Nicotine Reduction Kit, the first ever of its kind created to help adult smokers and vapers quit nicotine for good.

Visualising the journey beyond nicotine

The ELFA PRO Nicotine Reduction Kit, a classic ELFBAR pod system, is designed as a three-phase, 90-day pathway that gradually lowers nicotine intake from 2% to 1% and then to 0%. The progression is structured in three phases — Days 01–30, 31–60, and 61–90 — each marking a clear decrease in nicotine strength.

The naming of the phases — Awaken, Embrace, and Transform — reflects the emotional arc that often accompanies behavioural change, supporting users as they move toward complete independence from nicotine. Each unboxing feels lighter, both visually and emotionally, making the reduction journey intuitive and tangible.

"We see design as a way to make a real change — to turn ideas like tobacco harm reduction (THR) into experience people can truly feel," said Season Wu, Head of Brand Marketing at ELFBAR. "When design carries empathy and responsibility, it becomes more than form — it becomes a dialogue with adult smokers and vapers."

Designing against the trend: a visual identity behind the switch

Using recyclable paper with a warm, matte texture and its natural colours to create a calm, reassuring touch, the ELFA PRO Nicotine Reduction Kit adopts a minimalist, plastic-free packaging, a contrast to the bright colours that dominate retail shelves. 

The stepped daymarkings on the outer pack clearly indicate the three phases of the transition, while the simple nicotine-percentage icons on each pod pack make every stage of progress clear and worth celebrating.

This design represents ELFBAR's continuous effort to redefine the visual perception of smoking alternative products, to establish a more mature, responsible, and purpose-driven identity that supports adult smokers and vapers in their transition.

The switch moment: now

In line with its long-run dedication to THR, ELFBAR continues to explore practical, sustainable ways to support adult smokers and vapers in their transition from nicotine. Rather than a cold-turkey quitting, the ELFA PRO Nicotine Reduction Kit provides a guided, gradual pathway that users can follow.

"The ELFA PRO Nicotine Reduction Kit is about giving users control over their reduction. Through thoughtful product and packaging design, ELFBAR transforms nicotine reduction from an abstract intention into a guided, supportive process — empowering users to move forward with confidence and clarity, and helping them progress physically and emotionally," Wu added.

"We are delighted to see the ELFA PRO Nicotine Reduction Kit receive international recognition. The kit is currently undergoing market readiness, and we look forward to introducing it to users in due course," he said.

*Red Dot Award: Brands & Communication Design 2025

About ELFBAR

ELFBAR is a pioneer in the global vaping industry. Since its inception in 2018, it has been providing a distinct and diverse vaping experience with innovation at its core.

ELFBAR stays committed to youth access prevention and sustainable growth as a leading brand favoured and used by tens of millions of adult smokers and ex-smokers worldwide as an alternative to smoking.

For more information, please visit elfbar.com

** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **

ELFBAR takes a bold step in restrained design with its award-winning nicotine reduction kit

DUBAI, UAE, Dec. 8, 2025 /PRNewswire/ -- Bybit, the world's second-largest cryptocurrency exchange by trading volume, today announced a strategic partnership with an affiliate of Circle Internet Group, Inc. ('Circle') (NYSE:CRCL), a global financial technology firm and the issuer of USDC through its regulated entities. The partnership aims to expand USDC access across Bybit's global ecosystem, strengthen liquidity of the world's largest regulated stablecoin^[1], and reinforce Bybit's position as a regulatory-compliant platform committed to transparency and trust.

As part of this partnership, Bybit will enhance USDC liquidity across spot and derivatives markets, enabling a more efficient trading environment for retail and institutional users. The two companies will also roll out a series of campaigns and initiatives to increase the utility of USDC across Bybit's products and services.

The partnership will further extend to fiat on- and off-ramp solutions, combining Circle's infrastructure and networks of partners with Bybit's global reach to simplify deposits and withdrawals across key markets. Bybit users will then benefit from greater speed, transparency, and efficiency when converting between local currencies and digital assets.

Bybit also plans to expand USDC integration across its ecosystem, including Bybit Earn for savings, Bybit Card for cashback rewards, and Bybit Pay for everyday transactions — while reinforcing its commitment to compliance and responsible innovation.

In addition, Bybit was among the first wave of more than one hundred companies to join the public testnet of Circle's Arc network, a new layer-1 blockchain purpose-built for stablecoin-native finance. Arc's public testnet launched in October 2025, with broad-based engagement and collaboration from across the financial and economic system, deep infrastructure support, and global participation.

Regulatory Compliance as a Cornerstone of Innovation

Bybit recently secured a full Virtual Asset Platform Operator License from the UAE's Securities and Commodities Authority (SCA), marking a major milestone in its expansion in the Middle East and positioning it as the first global exchange to secure this level of regulatory approval in the region.

In addition, Bybit has expanded its regulatory oversight across the European Economic Area (EEA), Turkey, and other jurisdictions around the world. These developments demonstrate Bybit's long-term commitment to aligning with global regulatory standards and bridging traditional finance with the digital asset economy.

USDC is a digital asset fully backed by highly liquid cash and cash-equivalent assets, and is redeemable 1:1 with the U.S. dollar. The reserve assets are held with trusted financial institutions, and monthly attestation by independent third parties provide a high degree of transparency.

Ben Zhou, Co-founder and CEO of Bybit, said: "Bybit's partnership with Circle represents a major milestone in our mission to offer a fully compliant, liquid, and user-friendly ecosystem. From trading to payments to savings, we are integrating USDC to power the next phase of our platform's growth and stability."

Jeremy Allaire, Chairman, Co-founder and CEO of Circle, added: "At Circle, we are powering the future of internet activity with enterprise-grade infrastructure and stablecoins built for scale. Together, Circle and Bybit are making it easier for retail and institutional users to access and use USDC with the confidence, transparency, and speed they expect."

Looking ahead, Bybit and Circle continue to explore deeper integrations to unlock new opportunities for cross-chain liquidity and institutional-grade financial solutions.