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LONDON, Dec. 8, 2025 /PRNewswire/ -- Leading global vape brand ELFBAR today announced it has earned three global design awards — the Pentawards, the Red Dot Award*, and the London Design Awards — for its boldly restrained design of the ELFA PRO Nicotine Reduction Kit, the first ever of its kind created to help adult smokers and vapers quit nicotine for good.
Visualising the journey beyond nicotine
The ELFA PRO Nicotine Reduction Kit, a classic ELFBAR pod system, is designed as a three-phase, 90-day pathway that gradually lowers nicotine intake from 2% to 1% and then to 0%. The progression is structured in three phases — Days 01–30, 31–60, and 61–90 — each marking a clear decrease in nicotine strength.
The naming of the phases — Awaken, Embrace, and Transform — reflects the emotional arc that often accompanies behavioural change, supporting users as they move toward complete independence from nicotine. Each unboxing feels lighter, both visually and emotionally, making the reduction journey intuitive and tangible.
"We see design as a way to make a real change — to turn ideas like tobacco harm reduction (THR) into experience people can truly feel," said Season Wu, Head of Brand Marketing at ELFBAR. "When design carries empathy and responsibility, it becomes more than form — it becomes a dialogue with adult smokers and vapers."
Designing against the trend: a visual identity behind the switch
Using recyclable paper with a warm, matte texture and its natural colours to create a calm, reassuring touch, the ELFA PRO Nicotine Reduction Kit adopts a minimalist, plastic-free packaging, a contrast to the bright colours that dominate retail shelves.
The stepped daymarkings on the outer pack clearly indicate the three phases of the transition, while the simple nicotine-percentage icons on each pod pack make every stage of progress clear and worth celebrating.
This design represents ELFBAR's continuous effort to redefine the visual perception of smoking alternative products, to establish a more mature, responsible, and purpose-driven identity that supports adult smokers and vapers in their transition.
The switch moment: now
In line with its long-run dedication to THR, ELFBAR continues to explore practical, sustainable ways to support adult smokers and vapers in their transition from nicotine. Rather than a cold-turkey quitting, the ELFA PRO Nicotine Reduction Kit provides a guided, gradual pathway that users can follow.
"The ELFA PRO Nicotine Reduction Kit is about giving users control over their reduction. Through thoughtful product and packaging design, ELFBAR transforms nicotine reduction from an abstract intention into a guided, supportive process — empowering users to move forward with confidence and clarity, and helping them progress physically and emotionally," Wu added.
"We are delighted to see the ELFA PRO Nicotine Reduction Kit receive international recognition. The kit is currently undergoing market readiness, and we look forward to introducing it to users in due course," he said.
*Red Dot Award: Brands & Communication Design 2025
About ELFBAR
ELFBAR is a pioneer in the global vaping industry. Since its inception in 2018, it has been providing a distinct and diverse vaping experience with innovation at its core.
ELFBAR stays committed to youth access prevention and sustainable growth as a leading brand favoured and used by tens of millions of adult smokers and ex-smokers worldwide as an alternative to smoking.
For more information, please visit elfbar.com
LONDON, Dec. 8, 2025 /PRNewswire/ -- Leading global vape brand ELFBAR today announced it has earned three global design awards — the Pentawards, the Red Dot Award*, and the London Design Awards — for its boldly restrained design of the ELFA PRO Nicotine Reduction Kit, the first ever of its kind created to help adult smokers and vapers quit nicotine for good.
Visualising the journey beyond nicotine
The ELFA PRO Nicotine Reduction Kit, a classic ELFBAR pod system, is designed as a three-phase, 90-day pathway that gradually lowers nicotine intake from 2% to 1% and then to 0%. The progression is structured in three phases — Days 01–30, 31–60, and 61–90 — each marking a clear decrease in nicotine strength.
The naming of the phases — Awaken, Embrace, and Transform — reflects the emotional arc that often accompanies behavioural change, supporting users as they move toward complete independence from nicotine. Each unboxing feels lighter, both visually and emotionally, making the reduction journey intuitive and tangible.
"We see design as a way to make a real change — to turn ideas like tobacco harm reduction (THR) into experience people can truly feel," said Season Wu, Head of Brand Marketing at ELFBAR. "When design carries empathy and responsibility, it becomes more than form — it becomes a dialogue with adult smokers and vapers."
Designing against the trend: a visual identity behind the switch
Using recyclable paper with a warm, matte texture and its natural colours to create a calm, reassuring touch, the ELFA PRO Nicotine Reduction Kit adopts a minimalist, plastic-free packaging, a contrast to the bright colours that dominate retail shelves.
The stepped daymarkings on the outer pack clearly indicate the three phases of the transition, while the simple nicotine-percentage icons on each pod pack make every stage of progress clear and worth celebrating.
This design represents ELFBAR's continuous effort to redefine the visual perception of smoking alternative products, to establish a more mature, responsible, and purpose-driven identity that supports adult smokers and vapers in their transition.
The switch moment: now
In line with its long-run dedication to THR, ELFBAR continues to explore practical, sustainable ways to support adult smokers and vapers in their transition from nicotine. Rather than a cold-turkey quitting, the ELFA PRO Nicotine Reduction Kit provides a guided, gradual pathway that users can follow.
"The ELFA PRO Nicotine Reduction Kit is about giving users control over their reduction. Through thoughtful product and packaging design, ELFBAR transforms nicotine reduction from an abstract intention into a guided, supportive process — empowering users to move forward with confidence and clarity, and helping them progress physically and emotionally," Wu added.
"We are delighted to see the ELFA PRO Nicotine Reduction Kit receive international recognition. The kit is currently undergoing market readiness, and we look forward to introducing it to users in due course," he said.
*Red Dot Award: Brands & Communication Design 2025
About ELFBAR
ELFBAR is a pioneer in the global vaping industry. Since its inception in 2018, it has been providing a distinct and diverse vaping experience with innovation at its core.
ELFBAR stays committed to youth access prevention and sustainable growth as a leading brand favoured and used by tens of millions of adult smokers and ex-smokers worldwide as an alternative to smoking.
For more information, please visit elfbar.com
** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **
ELFBAR takes a bold step in restrained design with its award-winning nicotine reduction kit
NUREMBERG, Germany, March 4, 2026 /PRNewswire/ -- VIA Labs, Inc. (VLI), a leading supplier of USB4, DisplayPort, SuperSpeed USB, USB 2.0, and USB Power Delivery Controllers, today announced at Embedded World 2026 the expansion of its industrial portfolio with the debut of the VL819i USB 5Gbps and VL822i 10Gbps Hub Controllers. Following the successful release of its industrial-grade VL122i STT and VL123i MTT USB 2.0 hubs earlier this year, this latest launch provides industrial partners with high-reliability, high-bandwidth applications such as machine vision, high-performance peripherals, displays, data acquisition, storage, and general connectivity. Attendees can learn more about VLI's controller silicon products during Embedded World 2026, March 10–12, at Booth 3-396 in Hall 3, Exhibition Centre Nuremberg.
VIA Labs' industrial-grade hub controllers are engineered for stable and reliable operation in extended-temperature environments from -40°C to +85°C and feature enhanced signal integrity and low-power design. They are ideal for embedded systems, servers, industrial PCs, smart retail terminals, and more.
VL822i and VL819i USB Hubs come in two configurations. The standard Q7 version uses a 9x9mm QFN76 package and is optimized for USB-A downstream ports. The Q8 version utilizes a 10x10mm QFN88 package and is optimized for USB-C, integrating muxes for the upstream and two downstream ports. VL822i and VL819i share the same package and pinout, allowing developers to address different performance tiers without multiple hardware designs. To simplify integration, both hub controllers offer Pin-to-Pin (P2P) and Bill-of-Materials (BOM) compatibility.
"While individual device endpoints may not require 10Gbps bandwidth, our VL822i USB 10Gbps Hub Controller leverages Multiple-IN transaction support to move beyond the limitations of basic round-robin scheduling of USB 5Gbps Hubs," said Eric WH. Cheng, Product Manager, VIA Labs, Inc. "When paired with a USB 10Gbps Host, VL822i can interleave requests and manage multiple concurrent transactions. This helps to reduce system-level latency, improving performance and responsiveness when multiple USB 5Gbps devices are used."
VIA Labs at Embedded World 2026
VIA Labs Booth: Hall 3, Booth No. 3-396
Date: March 10–12, 2026
Location: Exhibition Centre Nuremberg, Germany
Product Availability
For sample inquiries, contact your local VIA Labs sales representative or email sales@via-labs.com.
Product Details
VL822i/VL819i – https://www.via-labs.com/product_show.php?id=99
VL122i – https://www.via-labs.com/product_show.php?id=126
VL123i – https://www.via-labs.com/product_show.php?id=128
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VIA Labs Announces Availability of Industrial-Grade USB 5Gbps and 10Gbps Hub Controllers at Embedded World 2026
