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Heidi Klum Kicks Off as the Newest Global Ambassador Joining the SharkNinja Neighborhood

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Heidi Klum Kicks Off as the Newest Global Ambassador Joining the SharkNinja Neighborhood
News

News

Heidi Klum Kicks Off as the Newest Global Ambassador Joining the SharkNinja Neighborhood

2025-12-08 20:58 Last Updated At:21:00

NEEDHAM, Mass.--(BUSINESS WIRE)--Dec 8, 2025--

SharkNinja, Inc. (NYSE: SN), a global product design and technology company, today announced that Heidi Klum – supermodel, producer and Emmy ® -winning television personality – has joined the SharkNinja Neighborhood as its newest global brand ambassador with a focus on the EMEA markets, including Germany.

This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20251208952917/en/

As an iconic multihyphenate with a global following, Klum becomes the latest powerhouse personality to join SharkNinja’s rapidly expanding ambassador ecosystem, which includes Kevin Hart, Tom Brady and several more. Together, this roster reflects SharkNinja’s ongoing commitment to pairing cutting-edge innovation with influential cultural voices who inspire and connect authentically with consumers.

“We are thrilled to welcome Heidi Klum to the SharkNinja Neighborhood,” said Mark Barrocas, Chief Executive Officer of SharkNinja. “Heidi has a unique ability to elevate everyday moments with style and authenticity - while staying relatable and fun - making her the perfect partner to showcase how our performance-driven products make life easier for people constantly on the go.”

The partnership kicked off this past weekend, where Heidi Klum and Kevin Hart were spotted using the Shark Beauty CryoGlow, recently crowned the #1 Skincare Facial Device in the U.S. 1. The collaboration will continue throughout the year with a series of campaign touchpoints as part of the SharkNinja Neighbors series, spotlighting Klum in her everyday routine as she shares her personal lineup of favorite SharkNinja products.

“I love products that make life easier and more glamorous,” says Heidi Klum. “SharkNinja just gets it. I tried the Shark Beauty CryoGlow and fell in love immediately, it is magic for my skin! I am thrilled to be joining the SharkNinja Neighborhood and I can’t wait to share my favorites with everyone.”

For additional information on SharkNinja, please visit www.sharkninja.com.

About Heidi Klum
Supermodel, producer, and Emmy ® -winning television personality, Heidi Klum is one of the most iconic fashion personalities of the last 25 years. Klum has graced the covers of major fashion magazines such as Vogue, Elle, and Marie Claire, and became widely recognized as a Sports Illustrated cover star and Victoria’s Secret Angel. Under her tenure as the host, co-creator, and executive producer of “Project Runway” for 16 seasons, the show received fourteen consecutive Emmy ® nominations for Outstanding Reality Competition program - the second-most nominations in the category’s history. She recently made her highly anticipated return as host of the show for its 21st season in 2025. Klum judged on NBC’s hit show "America’s Got Talent" for 10 seasons and is host and executive producer of "Germany’s Next Top Model," a runaway hit in Germany for 20 seasons. Her influence extends beyond television and fashion, and she has used her platform to raise awareness and funds for organizations such as UNICEF, Children’s Hospital Los Angeles, God’s Love We Deliver, and amfAR.

About SharkNinja
SharkNinja is a global product design and technology company, with a diversified portfolio of 5-star rated lifestyle solutions that positively impact people’s lives in homes around the world. Powered by two trusted, global brands, Shark and Ninja, the company has a proven track record of bringing disruptive innovation to market and developing one consumer product after another has allowed SharkNinja to enter multiple product categories, driving significant growth and market share gains. Headquartered in Needham, Massachusetts with more than 3,600 associates, the company’s products are sold at key retailers, online and offline, and through distributors around the world. For more information, please visit sharkninja.com.

Heidi Klum and Kevin Hart were recently spotted using the Shark Beauty CryoGlow. Klum is the newest global ambassador for SharkNinja.

Heidi Klum and Kevin Hart were recently spotted using the Shark Beauty CryoGlow. Klum is the newest global ambassador for SharkNinja.

Heidi Klum Kicks Off as the Newest Global Ambassador Joining the SharkNinja Neighborhood. Photo Credit: Max Montgomery.

Heidi Klum Kicks Off as the Newest Global Ambassador Joining the SharkNinja Neighborhood. Photo Credit: Max Montgomery.

ORLANDO, Fla. (AP) — Yankees general manager Brian Cashman says Sonny Gray admitted he expressed a desire to play in New York at the behest of his agent so as not to harm his free-agency value and didn't voice his dislike of the Big Apple until after the 2018 trade deadline had passed.

Gray was acquired by Boston in a trade from St. Louis last month and spoke of his 1 1/2 seasons in New York during a Zoom news conference on Dec. 2.

“New York was, it just wasn’t a good situation for me, wasn’t a great setup for me and my family,” he said. “I never wanted to go there in the first place.”

His agent denied Cashman's allegations in an email to The Associated Press.

Gray was traded from Oakland to the Yankees in July 2017 and went 15-16 with a 4.52 ERA with New York. He was dropped from the rotation in August 2018 after he smirked when fans booed as he walked off the Yankee Stadium mound in the third inning of a 7-5 loss to Baltimore. He was dealt to Cincinnati in January 2019.

“After the deadline was over, he asked to meet with me. He said, 'Hey, can we talk?'” Cashman said Sunday night after arriving at the winter meetings.

Cashman recalled meeting with Gray in the clubhouse office of Chad Bohling, the Yankees' senior director of organizational performance.

“He said, 'I thought you were going to trade me,'” Cashman said. “I was like, publicly I’m out trying to get pitching, starting pitching and bullpen. Why would I trade a starter when we need pitching badly? ... And he goes, ‘Well I got to tell you, I’ve never wanted to —' that’s when he told me he never wanted to be here. He hates New York. This is the worst place. He just sits in his hotel room."

“I said, Well it’s a little late now,” Cashman recalled. “So then I told him, I said, but you said you wanted to be traded here. And he said, 'My agent, Bo McKinnis, told me to do that. He told me to lie. It wouldn’t be good for my free agency to say there are certain places that I don't want to go to.'”

“And I told him: Nothing I can do about it now. I wish you’d told me well beforehand. I wish we knew this before we even tried to acquire you that you never wanted to come here," Cashman said. "We tried to do our homework. … And I said so now we’ll just have to play the year out and this winter I’ll do whatever I can to move you and we moved him to the Reds.”

Cashman said the Yankees had a minor league video coordinator who had been roommates of Gray at Vanderbilt and that Gray had mentioned to his former roommate: "Tell Cash, get me over to the Yankees. Blah, blah, blah. Like I want out of Oakland. I want to win a world championship. Blah, blah, blah. So, and it wasn’t just him. He was communicating that to a number of different people that was getting to us, that he wants to be a Yankee."

McKinnis refuted Cashman's comments.

“So Brian is trying to make people believe I told Sonny to, in Cashman’s words, `lie' to the minor league video guy to try to get Sonny to the Yankees, even though, per Cashman, Sonny did not want to be with the Yankees, to subsequently somehow help Sonny’s free agency,” McKinnis wrote in an email to the AP.

“This makes zero sense,” McKinnis added. “If any player does not want to play for a certain club — thus potentially not performing at their best if they were with that team — it does not help their career and future free agency to lie their way into a trade to that club. Brian’s claim makes no sense. Further, the words, `I want out of Oakland,' have never been said by Sonny. He loved his time with the A’s.”

Now 36, Gray has become a three-time All-Star and is 125-102 with a 3.58 ERA over 13 seasons with the Athletics (2013-17), Yankees (2017-18), Reds (2019-21), Minnesota (2022-23) and Cardinals (2024-25). The right-hander waived a no-trade provision to accept the deal to the Red Sox.

“What did factor into my decision to come to Boston is it feels good to me to go to a place now where you know what, it’s easy to hate the Yankees, right? It’s easy to go out and have that rivalry and go in it with full force, full steam ahead," Gray said. "I like the challenge. I appreciate the challenge. I accept the challenge. But this time around it's just go out and be yourself. Don't try to be anything other than yourself and if people don't like it, it is what it is. I am who I am, and I'm OK with that."

AP MLB: https://apnews.com/hub/mlb

FILE - St. Louis Cardinals' Sonny Gray pitches to a San Francisco Giants batter during the first inning of a baseball game, Sept. 24, 2025, in San Francisco. (AP Photo/Godofredo A. Vásquez, file)

FILE - St. Louis Cardinals' Sonny Gray pitches to a San Francisco Giants batter during the first inning of a baseball game, Sept. 24, 2025, in San Francisco. (AP Photo/Godofredo A. Vásquez, file)

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