LONDON & NEW YORK--(BUSINESS WIRE)--Dec 9, 2025--
EDITED, the leading retail intelligence platform, has released its annual Black Friday analysis for the US and UK markets. Developed by EDITED’s team of retail analysts, the report highlights the key promotional and pricing trends that shaped the biggest shopping weekend of the year. Retailers can expect a detailed look at how discounting behavior shifted, how consumers responded, and where margin protection played a larger role in both regions.
This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20251209449983/en/
Early findings indicate that discount participation reached its highest point in three years across both markets, yet retailers approached the season with a more measured strategy. Consumers showed strong engagement with targeted promotions, and select categories saw careful management as brands worked to balance demand with profitability. The full report breaks down these dynamics and provides a comprehensive view of how retailers adapted to market pressures and changing shopper sentiment.
Emily Bezzant, VP of Research at EDITED, said that the team looks forward to producing these reports every year, calling it an important temperature check for the industry. “Our Black Friday analysis provides a clear, data-backed view of how retail is evolving and where the real opportunities lie,” she said. “We love bringing this level of insight to retailers so they can plan with confidence and respond quickly to shifts in the market.”
The full US and UK Black Friday analyses, along with supporting messaging trackers, are available now. Readers can explore detailed discount patterns, category performance, and strategic implications for the year ahead at the link below.
Access the full reports:
UK: https://edited.com/report/uk-black-friday-insights-2025/
US: https://edited.com/report/us-black-friday-insights-2025/
About EDITED
EDITED is the world’s leading AI solution for retail that empowers brands and retailers with real-time insights and actionable recommendations around assortment, pricing, and site merchandising. We help retailers drive better business outcomes by providing a holistic view that is market-informed, profit-aware, and customer-centric. The world’s most successful brands and retailers use EDITED’s platform to get closer to their best customers and future-proof their business.
EDITED Announces Release of 2025 Black Friday Retail Analysis for US and UK Markets
Red Bull's influential auto racing adviser Helmut Marko is retiring from his role at the age of 82, ending a 20-year stint in which he helped Sebastian Vettel and Max Verstappen develop into four-time Formula 1 champions.
Marko's departure leaves Red Bull without the two main guiding personalities from its 2005 entry into F1 after longtime team principal Christian Horner was ousted in July and replaced by Laurent Mekies. Another key figure, car design great Adrian Newey, left Red Bull earlier this year and will head up Aston Martin in 2026.
Marko leaves after Verstappen missed out on winning a fifth title at last week's Abu Dhabi Grand Prix.
“Narrowly missing out on the world championship this season has moved me deeply and made it clear to me that now is the right moment for me personally to end this very long, intense, and successful chapter,” Marko said in a statement.
"I wish the entire team continued success and am convinced that they will be fighting for both world championship titles again next year.“
An F1 driver in the early 1970s before he was blinded in one eye when a rock pierced his helmet visor, Marko was an influential figure in team politics — especially when Verstappen's confidence in the team seemed shaken earlier this year — and he was close to his fellow Austrian, Red Bull co-founder Dietrich Mateschitz, who died in 2022.
Marko's blunt style and criticism of drivers sometimes led to controversy. In 2023, he apologized to then-Red Bull driver Sergio Perez for comments which suggested his Mexican heritage was to blame for inconsistent results on the track.
On behalf of the wider Red Bull corporate group, Marko oversaw its driver development program for two decades. He guided drivers such as Verstappen and Vettel through junior series to F1 debuts with Red Bull's second team, variously known over the years as Toro Rosso, AlphaTauri and Racing Bulls.
Former Red Bull junior drivers Liam Lawson and Yuki Tsunoda were both largely uncompetitive this year alongside Verstappen, and another graduate of the program, Isack Hadjar, has been promoted to that role for next year.
Red Bull said Tuesday that 20 drivers had reached F1 after being part of Red Bull's junior program at some stage of their careers, including British rookie Arvid Lindblad, who will make his debut in 2026 with Racing Bulls.
AP auto racing: https://apnews.com/hub/auto-racing
Former driver Helmut Marko talks with Red Bull driver Max Verstappen during the first qualifying session at the Lusail International Circuit ahead of the Qatar Formula One Grand Prix, in Lusail, Qatar, Friday, Nov. 28, 2025. (AP Photo/Darko Bandic)
