LONDON--(BUSINESS WIRE)--Dec 9, 2025--
The latest research from Omdia reveals that India’s PC market (excluding tablets) posted its strongest quarterly performance on record, with shipments reaching 4.9 million units in Q3 2025, up 13% year on year. Notebook volumes climbed to 4.0 million units, rising 12% as vendors accelerated shipments ahead of the festive season and maintained stable fulfilment for commercial clients. Desktop shipments increased 18% to 920K units. India’s tablet market, however, contracted 19% year on year to 1.6 million units, following significant delays in government-led education deployments, despite stable consumer uptake.
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Looking ahead to 2026, India’s PC market is expected to sustain steady momentum, growing at 2% as refresh cycles continue, and AI-enabled devices gain wider mainstream adoption. On the tablet front, the commercial tablet category is forecast to rebound next year as postponed education tenders move into execution.
India’s consumer PC segment recorded a 20% year-on-year increase in the third quarter, supported by early inventory build-up by vendors ahead of the festive season. The initial sell-through momentum was driven by early online sales events that generated strong traction across major e-commerce platforms. Retail demand followed shortly after, sustaining the upward trend as vendors and channel partners aligned on comparable discounts and cashback offers. This coordinated festive push lifted overall consumer demand. In addition, premium notebook shipments rose 27%, supported by wider availability of higher-specification models and compelling cashback schemes.
The commercial PC market grew 7% year on year, supported by the steady execution of enterprise refresh programs and consistent fulfilment of planned upgrades. Large organizations adhered to their planned replacement cycles, ensuring steady commercial demand. Small and medium businesses, however, remained cautious amid expectations of rising component costs, particularly for memory and displays. Overall, SMBs are expected to allocate stronger IT budgets going forward, positioning the segment for a more full-fledged refresh in the coming quarters.
India’s tablet market declined sharply, falling 19% in Q3 2025, as large-scale education deployments were deferred and spending by private educational institutions remained subdued. In contrast, the consumer tablet market grew 14%, supported by demand for affordable LTE devices and steady adoption for entertainment and learning use cases.
“Q3 2025 reflected a strong mix of consumer enthusiasm and steady commercial execution,” said Ashweej Aithal, Senior Analyst at Omdia. “Festive-led promotions and broader premium availability supported one of the strongest consumer quarters in recent cycles, while enterprises maintained their refresh plans despite pricing pressures.”
For the full year 2025, India’s PC market is forecast to grow 13%, supported by sustained festive sell-through and continued mid-range upgrades. “Component availability and pricing are expected to become more challenging in 2026, potentially pulling forward procurement cycles as buyers accelerate purchases ahead of anticipated price increases,” added Aithal.
Looking into 2026, the market is anticipated to maintain steady momentum as AI-ready devices become more accessible across wider price tiers and refresh demand continues to extend into smaller cities. AI-capable notebooks are expected to be among the fastest-growing segments in 2026, with broader portfolios, clearer on-device AI messaging, and the rollout of new silicon architectures set to accelerate adoption well beyond current levels. While the category remains relatively small today, improving software experiences will be key to driving mainstream relevance.
The tablet market is projected to remain soft through the remainder of 2025 as inactivity around education tenders continues to weigh on volumes. However, the execution of multiple pending education tenders in early 2026 is expected to revive shipments, with state-funded learning initiatives playing a central role in the recovery. “Momentum will depend on the pace at which these deployments scale and how effectively vendors expand tablets beyond secondary-use scenarios,” highlighted Aithal.
ABOUT OMDIA
Omdia, part of Informa TechTarget, Inc. (Nasdaq: TTGT), is a technology research and advisory group. Our deep knowledge of tech markets grounded in real conversations with industry leaders and hundreds of thousands of data points, make our market intelligence our clients’ strategic advantage. From R&D to ROI, we identify the greatest opportunities and move the industry forward.
Indian tablet estimates and forecast, 2020 to 2029
Indian PC (desktops and notebooks*) estimates and forecast, 2020 to 2029
LONDON--(BUSINESS WIRE)--Dec 10, 2025--
A survey commissioned by UK for UNHCR explores how music brings people together across cultures, inspired by recent historical research led by Royal College of Music Research Fellow Norbert Meyn. The survey reveals fascinating insights into music’s role in helping to form social bonds, build community and develop understanding across cultures in the UK. The study forms part of the ‘Hope on Repeat’ campaign, launched by the UN Refugee Agency’s UK charity partner, to raise awareness of the hardship facing people forced to flee their homes in Afghanistan, Syria and Ukraine this winter.
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Music connects us all
Questioned on music’s role in UK society, 73% of respondents see music as a way to build better relationships between people from different backgrounds1. The survey revealed:
The survey also reports that 60% of people in the UK believe that listening to music from different parts of the world builds connection and understanding with people from different cultures 2 ― six times the number who disagree.
As well as making people feel closer to others, it’s clear that music helps respondents to feel more positive: well over half (57%) state that they have go-to songs that lift their spirits, make them feel hopeful and inspired; and close to half (49%) turn to music to help them through difficult times.
Music as a safe space
The results of the survey underline music’s role in building communities and solidarity with others.
Royal College of Music Research Fellow, Norbert Meyn, whose research inspired the survey said, “ Music travels easily across borders and does not need a passport. When people move, music moves with them, and music can also travel through sheet music and recordings. UK for UNHCR’s survey findings show that we not only turn to music as a source of hope and identity for ourselves, but we also see it as a way to actively connect with others. When shared, music can help us feel emotional warmth and human connection. Music drives a sense of community and togetherness like few other mediums.”
Streaming and social media broaden perspectives
Responses also show that the ways we now access music, across platforms ― such as Spotify, TikTok and YouTube ― help to broaden perspectives. 70% of respondents aged 18-34 believe that streaming and social media have introduced them to music from cultures they might not have heard before.
Vote for your Hope Hit
UK for UNHCR’s survey supports its ‘Hope on Repeat’ winter campaign. Hope on Repeat uses the medium of music to raise awareness of the hardship facing people forcibly displaced from their homes in Afghanistan, Syria and Ukraine at the coldest time of the year.
Everyone in the UK is invited to vote for their #HopeHit; the songs that bring joy, hope and inspire a sense of community. Nominations are building the UK’s definitive Hope on Repeat Playlist, a soundtrack of solidarity ― with the UK’s favourite #HopeHit announced in January 2026.
The Hope on Repeat Podcast also hears from people who have been forced to flee their homes, with the stories and soundtracks of their inspiring lives.
You can vote for your Hope Hit and listen to Hope on Repeat at https://unrefugees.org.uk/hope
Hope on Repeat guest, Syrian human rights advocate and dancer, Maysa, said,“As a dancer, I see the power of music to connect and unite every day. In a world that seems to be so divided, the UK’s belief in the power of music to unite is a real reason for hope.”
About the survey
UK for UNHCR commissioned the research conducted by Censuswide, who questioned over 2,000 people from across England, Northern Ireland, Scotland and Wales in November this year. The data was collected between 17.11.2025 - 19.11.2025. Censuswide abides by and employs members of the Market Research Society and follows the MRS code of conduct and ESOMAR principles. Censuswide is also a member of the British Polling Council. Responses form a snapshot of UK attitudes to music’s role in building better cultural understanding and strengthening communities in 2025.
About UK for UNHCR
UK for UNHCR is the UN Refugee Agency’s national charity partner for the UK. We build solidarity, create partnerships and raise funds across the UK to help deliver global humanitarian relief for refugees through UNHCR’s work. unrefugees.org.uk
UNHCR, the UN Refugee Agency, leads international action to protect people forced to flee their homes because of conflict and persecution. It delivers lifesaving assistance like shelter, food and water, helps safeguard fundamental human rights and develops solutions that ensure people have a safe place to call home where they can build a better future. UNHCR also works to ensure that stateless people are granted a nationality. www.unhcr.org
UK for UNHCR is a registered charity in England and Wales (registered charity number 1183415).
1 Combining responses ‘Yes - because music is a universal language’, ‘Yes - because shared music creates a sense of unity’, ‘Yes - because it breaks down social barriers’, ‘Yes - because it encourages conversation’, and ‘Yes - other, please specify’
2 Combining responses ‘Strongly agree’ and ‘Somewhat agree’
Hope on Repeat guests and Refugee Storytellers, Mariia, Maysa and Smajo (from left to right) meeting for the first time to discuss their chosen Hope Hits.
