Coca-Cola said Wednesday that its chief operating officer will become its next CEO in the first quarter of 2026.
The Atlanta beverage giant said its board elected Henrique Braun as CEO effective March 31. James Quincey, Coke's current chairman and CEO, will transition to executive chairman of the company.
Braun, 57, has worked at Coca-Cola for three decades. Prior to assuming the COO role earlier this year, he led operations in Brazil, Latin America, Greater China and South Korea. He has held positions overseeing Coke's supply chain, new business development, marketing, innovation, general management and bottling operations.
Braun was born in California and raised in Brazil. He holds a bachelor’s degree in agricultural engineering from the University Federal of Rio de Janeiro, a master of science degree from Michigan State University and an MBA from Georgia State University.
David Weinberg, Coca-Cola’s lead independent director, called Quincey, 60, a “transformative leader” who will continue to remain active in the business.
During Quincey's nine years as CEO, Coke added more than 10 additional billion-dollar brands, including BodyArmor and Fairlife. He also brought Coke into the alcoholic drink market with Topo Chico Hard Seltzer, which went on sale in 2021.
In 2020, Quincey led a restructuring that reduced Coke's brands by half and laid off thousands of employees. Quincey said Coke wanted to streamline its structure and focus its investments on fast-growing products like its Simply and Minute Maid juices.
But as Quincey steps down as CEO, Coke is facing numerous challenges, including tepid demand for its products in the U.S. and Europe and increasing customer scrutiny of its ingredients. This summer, after a nudge from President Donald Trump, Coke said it would release a version of its trademark Cola with cane sugar instead of high-fructose corn syrup.
Weinberg said the board is confident that Braun will build on the company's strengths and seek out growth opportunities globally.
Coke shares were flat in after-market trading.
FILE - The Coca-Cola logo is seen on the side of a delivery truck, Oct. 14, 2022, in Boston. (AP Photo/Michael Dwyer, File)
FILE - Coca Cola CEO James Quincey speaks during the Global Citizen festival, Sept. 25, 2021, in New York. (AP Photo/Stefan Jeremiah, File)
ANN ARBOR, Mich. (AP) — Fired University of Michigan football coach Sherrone Moore threatened to kill himself in front of a woman with whom he had been having an affair after she broke off the relationship and reported it to school officials, prosecutors said Friday, charging him with stalking and home invasion.
The university fired the 39-year-old Wednesday, saying he had an inappropriate relationship with a staff member. He was subsequently arrested and spent two nights in jail.
First Assistant Prosecutor Kati Rezmierski said Moore was fired after the woman told university officials this week that he had repeatedly called and texted her.
Rezmierski said Moore went to the woman’s apartment after he was fired and “terrorized” her.
Moore “grabbed several butter knives and kitchen scissors and began to threaten his own life,” she said.
The prosecutor quoted Moore as telling the woman, “I’m going to kill myself. I’m going to make you watch. My blood is on your hands.”
Moore appeared virtually on a television monitor at the arraignment on Friday. He was sitting in a compact, bare room wearing a white jumpsuit with his hands cuffed in front of him.
Defense attorney Joe Simon said Friday, “There’s no evidence to suggest he’s a threat.”
Michigan has not disclosed details of the alleged relationship but said an investigation found credible evidence against Moore, who is married with three young daughters. Athletic director Warde Manuel said the behavior was "a clear violation of university policy.”
Washtenaw County Magistrate Judge Odetalla Odetalla granted Moore a $25,000 bond. While out on bond, Moore will be required to complete mental health treatment, wear a GPS tracking device, stay in Michigan and abstain from alcohol and illegal drugs. Odetalla also issued a stark warning to Moore not to make “any form of contact that the human mind can possibly fathom” with the alleged victim, who will not be named in any of the court filings throughout the trial.
Moore signed a five-year contract with a base annual salary of $5.5 million last year. According to the terms of his deal, the university will not have to buy out the remaining years of his contract because he was fired for cause.
Moore, the team’s former offensive coordinator, was promoted to lead the Wolverines after they won the national title. He succeeded Jim Harbaugh, who returned to the NFL to lead the Los Angeles Chargers.
Michigan is set to play No. 14 Texas on Dec. 31 in the Citrus Bowl. Biff Poggi, who filled in for Moore when he was suspended earlier this season in relation to a Harbaugh-era sign-stealing scandal, will serve as interim coach.
While the school seeks a new head coach, the Wolverines may lose players in the transfer portal this winter and donors who help fund revenue-sharing and NIL deals may hesitate to invest in the winningest program in college football history.
EDITOR’S NOTE — This story includes discussion of suicide. If you or someone you know needs help, the national suicide and crisis lifeline in the U.S. is available by calling or texting 988. There is also an online chat at 988lifeline.org
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Michigan football coach Sherrone Moore appears via video in court on Friday, Dec. 12, 2025 in Ann Arbor, Mich. (AP Photo/ Ryan Sun)
Assistant prosecutor Kati Rezmierski appears in court on Friday, Dec. 12, 2025 in Ann Arbor, Mich. (AP Photo/Ryan Sun, Pool)
Michigan football coach Sherrone Moore's attorney Joseph A. Simon looks over papers in court on Friday, Dec. 12, 2025 in Ann Arbor, Mich. (AP Photo/Ryan Sun, Pool)
Michigan football coach Sherrone Moore appears via video in court on Friday, Dec. 12, 2025 in Ann Arbor, Mich. (AP Photo/ Ryan Sun)
Michigan football coach Sherrone Moore appears via video in court on Friday, Dec. 12, 2025 in Ann Arbor, Mich. (AP Photo/ Ryan Sun)
FILE - Michigan acting head coach Sherrone Moore celebrates a 24-15 win over Penn State following an NCAA college football game, Saturday, Nov. 11, 2023, in State College, Pa. (AP Photo/Barry Reeger, File)
FILE - Michigan acting head coach Sherrone Moore reacts to a video replay during the first half of an NCAA college football game against Ohio State, Saturday, Nov. 25, 2023, in Ann Arbor, Mich. (AP Photo/David Dermer, File)
FILE - Michigan coach Sherrone Moore walks off the field following an NCAA football game on Saturday, Aug. 30, 2025, in Ann Arbor, Mich. (AP Photo/Al Goldis, File)
