PHILADELPHIA & SEATTLE--(BUSINESS WIRE)--Dec 11, 2025--
Comcast and Amazon today announced the launch of Amazon Luna, a cloud gaming service, on millions of Xfinity TV and streaming devices across the U.S. Starting today, Xfinity customers with an eligible X1 or Xfinity Xumo Stream Box can now enjoy Amazon Luna’s vast collection of high-quality video games directly alongside their favorite entertainment. They’ll have access to games such as like Hogwarts Legacy and Indiana Jones and the Great Circle™, along with family friendly, accessible GameNight titles like Courtroom Chaos: Starring Snoop Dogg and The Jackbox Party Pack 9 included with Prime at no additional cost. Plus, the experience is backed by the nation’s most reliable WiFi network, making it a great choice for cloud gamers who need low latency and lightning-fast speeds for a seamless experience.
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To access Amazon Luna on Xfinity, customers can simply say “Luna” into their voice remote and sign in with either an Amazon Prime or Luna Premium subscription to get started playing. Customers can choose to pair a Luna controller or compatible Bluetooth controller.
Recently redesigned and reimagined for players of all interest and experience levels, the all-new Amazon Luna now offers Prime members access to more than 50 games at no additional cost. This includes GameNight experiences optimized for in-person, party game play on the living-room TV with no controller needed – players can simply scan a QR code on their TV to join in on the fun with their mobile phone.
“At Amazon, we’re focused on making gaming more accessible for our customers, and this collaboration with Comcast allows us to reach more customers across the U.S.,” said Jeff Gattis, General Manager, Amazon Luna. “Comcast’s reach and versatility makes it a great fit as we continue to scale Amazon Luna and its growing content library across more devices, more homes, and more players.”
“Xfinity is redefining what it means to game on the big screen,” said Fraser Stirling, Global Chief Product Officer, Comcast. “By combining our superior broadband with our world-class entertainment platform, we’re making it easier than ever for customers to jump into high-quality cloud gaming experiences like Amazon Luna – no console, no downloads, just seamless play on top of the best WiFi for gamers.”
Powered by Comcast’s global entertainment platform, Entertainment OS, Xfinity’s TV and streaming devices will offer a one-of-a-kind gaming experience, seamlessly blending cloud gaming, live TV, on-demand content and streaming apps into a single, easy-to-navigate interface.
Entertainment OS brings features like voice search, seamless content discovery and personalization to life on tens of millions of devices from Comcast and its partners across the globe, including Xfinity and Xumo in the U.S., Sky in the UK and Europe, and global syndication partners like Rogers and Foxtel. Built to be flexible and scalable, the platform makes it easy for partners to serve advanced entertainment experiences to their customers, including Rogers who is launching Amazon Luna on its Entertainment OS-powered Xfinity Streaming devices today. Comcast plans to extend Luna’s availability to additional Entertainment OS-powered devices in the future, working with its partners to introduce new, innovative cloud gaming experiences to more customers worldwide.
A Network Built for Gamers
Comcast engineered the Xfinity network to meet the connectivity demands of gamers by providing multi-gig speeds and ultra-low latency for fast, smooth and reliable gameplay. And it continues to push the limits of innovation to deliver gaming experiences that exceed customer expectations. For example, Comcast was the first in the industry to a new technology that offers Xfinity customers an even smoother, more responsive gaming experience with dramatically less lag.
Cloud gaming continues to surge across Comcast’s Xfinity network, with gaming-related traffic growing 30% over the past year alone, putting it on pace to double every three years. This growth is part of broader trend of streamed entertainment, which today accounts for more than 70% of total network traffic, a category that continues to grow and also includes gaming alongside other forms of entertainment like live sports, movies, TV and music.
About Comcast Corporation
Comcast Corporation (Nasdaq: CMCSA) is a global media and technology company. From the connectivity and platforms we provide, to the content and experiences we create, our businesses reach hundreds of millions of customers, viewers, and guests worldwide. We deliver world-class broadband, wireless, and video through Xfinity, Comcast Business, and Sky; produce, distribute, and stream leading entertainment, sports, and news through brands including NBC, Telemundo, Universal, Peacock, and Sky; and bring incredible theme parks and attractions to life through Universal Destinations & Experiences. Visit www.comcastcorporation.com for more information.
About Amazon
Amazon is guided by four principles: customer obsession rather than competitor focus, passion for invention, commitment to operational excellence, and long-term thinking. Amazon strives to be Earth’s Most Customer-Centric Company, Earth’s Best Employer, and Earth’s Safest Place to Work. Customer reviews, 1-Click shopping, personalized recommendations, Prime, Fulfillment by Amazon, AWS, Kindle Direct Publishing, Kindle, Career Choice, Fire tablets, Fire TV, Amazon Echo, Alexa, Just Walk Out technology, Amazon Studios, and The Climate Pledge are some of the things pioneered by Amazon. For more information, visit amazon.com/about and follow @AmazonNews.
Amazon Luna cloud gaming now available on Xfinity entertainment devices
