DETROIT (AP) — Ford Motor Co. has stepped up technology in its popular F-150 pickup to combat the ever-evolving techniques car thieves have at their disposal.
It is the latest cat-and-mouse move that the automaker hopes will help customers avoid the costly and frustrating process that occurs when vehicles are swiped and includes a feature that won't allow an engine to start even if a key fob is in the pickup.
Motor vehicle thefts recently have been on the decline in the U.S. after several years of increases. Still, the National Highway Traffic Safety Administration said that more than 850,000 vehicles were stolen in the U.S. in 2024, pegging losses at $8 billion.
But thefts dropped 23% during the first six months of 2025 compared with the same period in 2024, according to an analysis by the National Insurance Crime Bureau.
Ford's F-150 was in the top 10 of most stolen models.
“F-150s have been the bestselling vehicle for decades, so there are a lot of them on the road,” said Christian Moran, Ford Secure general manager. “Thieves do like to go after pickup trucks. They also like to go after the contents that are often in pickup trucks. Oftentimes, there are people who have thousands of dollars worth of tools and products in the back that are valuable above and beyond what the vehicle is worth.”
Ford's Stolen Vehicle Services, which was launched with the 2024 F-150 model year, added a “Start Inhibit” feature that allows owners to disable an F-150’s engine from a smartphone by using the FordPass app. This makes it impossible for a thief to start the pickup.
That was expanded in the 2025 model year to include the F-250 Super Duty pickup. Ford plans to extend it to other vehicles in the 2026 model year.
The security package comes with the purchase of a pickup and is included for one year once activated. The cost after the first year is $7.99 per month.
F-150 owners can receive alerts to their smartphones of potential thefts that include an unauthorized person entering their pickup, whether doors are ajar and if the vehicle is moved or towed.
One of the strongest features of the security package is the coordination with police agencies, Moran said.
It works this way. Once an owner realizes or is notified that their pickup has been stolen, the owner is encouraged to call police and file a report. The owner then contacts a Ford call center, which confirms with police that a theft report was completed. The call center coordinates efforts with police to use “Start Inhibit” to shut down the engine and to pinpoint where the pickup stopped.
“Usually, within an hour is when we try to work as hard as we can to get those vehicles,” said Officer Ibrahim Kakish, a member of the Detroit police commercial auto theft section. “The sooner we get the vehicle, the better. The vehicle is more likely to be intact.”
Auto theft is lucrative as some vehicles, especially high-end and luxury models, are targeted for resale. Other stolen vehicles are used to commit crimes like carjackings and smash-and-grab robberies at jewelry, liquor and other retail stores.
“We used to say most of the people stealing cars were joyriders,” said Thomas Burke, a retired New York City police detective and a current director with the Chesapeake, Virginia-based International Association of Auto Theft Investigators.
“There are very few joyriders, now,” Burke added. “It’s all professional. They steal them, change the (vehicle identification) numbers and sell them.”
Thieves seek out easy targets like key fobs left in vehicles. They also break into a vehicle to reprogram its computer to accept another key, Burke said.
But it appears security measures are working.
“In New York in 1990, we had 196,000 cars stolen in one year,” Burke said. “This year, so far, a little over 10,000 have been stolen, and that’s out of more than 3.5 million cars registered.”
Motor vehicle theft in Detroit decreased from 9,260 in 2023 to 8,408 last year, according to the city's police department. So far this year, there have been 1,837 fewer thefts than in 2024.
“We’re finding out ways that they’re stealing vehicles, and we work with companies to try to get that stopped,” Kakish said.
Detroit Police Commercial Theft Section Officer Ibrahim Kakish participates in a demonstration of how Ford is using technology to fight thefts of its F-150 pickups and F-250 Super Duty pickups on Wednesday, Dec. 10, 2025. (AP Photo/Corey Williams)
Detroit Police Commercial Theft Section Officer Ibrahim Kakish takes a Ford employee into mock custody during a demonstration Wednesday of how the automaker is using technology to fight thefts of its F-150 pickups and F-250 Super Duty pickups on Wednesday, Dec. 10, 2025. (AP Photo/Corey Williams)
Detroit Police Commercial Theft Section Officer Ibrahim Kakish participates in a demonstration of how Ford is using technology to fight thefts of its F-150 pickups and F-250 Super Duty pickups on Wednesday, Dec. 10, 2025. (AP Photo/Corey Williams)
WASHINGTON (AP) — This holiday season isn’t quite so merry for American shoppers as large shares are dipping into savings, scouring for bargains and feeling like the overall economy is stuck in a rut under President Donald Trump, a new AP-NORC poll finds.
The vast majority of U.S. adults say they’ve noticed higher than usual prices for groceries, electricity and holiday gifts in recent months, according to the survey from The Associated Press-NORC Center for Public Affairs Research.
Roughly half of Americans say it’s harder than usual to afford the things they want to give as holiday gifts, and similar numbers are delaying big purchases or cutting back on nonessential purchases more than they would normally.
It's a sobering assessment for the Republican president, who returned to the White House in large part by promising to lower prices, only to find that inflation remains a threat to his popularity just as it did for Democrat Joe Biden's presidency. The poll’s findings look very similar to an AP-NORC poll from December 2022, when Biden was president and the country was grappling with higher rates of inflation. Trump's series of tariffs have added to inflationary pressures and generated anxiety about the stability of the U.S. economy, keeping prices at levels that many Americans find frustrating.
The president has insisted there is “no” inflation and the U.S. economy is booming, as he expressed frustration that the public feels differently.
“When will people understand what is happening?” Trump said Thursday on Truth Social. “When will Polls reflect the Greatness of America at this point in time, and how bad it was just one year ago?”
Most U.S. adults, 68%, continue to say the country’s economy is “poor,” which is unchanged from December 2024, before Trump returned to the presidency.
White House officials plan to send Trump barnstorming across the country in hopes of bucking up people's faith in the economy before next year's midterm elections. But the president this week in Pennsylvania defended the price increases tied to his tariffs by suggesting that Americans should buy fewer dolls and pencils for children. His message is a jarring contrast with what respondents expressed in the poll, even among people who backed him in the 2024 election.
Sergio Ruiz, 44, of Tucson, Arizona, said he is using more buy now, pay later programs to spread out over time the expense of gifts for his children. He doesn't put a huge emphasis on politics, but he voted for Trump last year and would like to see lower interest rates to help boost his real estate business. He believes that more Americans having higher incomes would help to manage any affordability issues.
“Prices are up. What can you do? You need to make more money,” Ruiz said.
The poll found that when they do shop, about half of Americans are finding the lowest price more than they would normally. About 4 in 10 are dipping into their savings more than at other times.
Democrats are more likely than Republicans to say they’re cutting back on expenses or looking for low prices, but many Republicans are budgeting more than usual as well. About 4 in 10 Republicans are looking for low prices more than they usually would, while a similar share are shopping for nonessential items less than usual.
People felt similarly dismal about holiday shopping and the economy when Biden was president in 2022. Inflation had spiked to a four-decade high that summer. Three years later, inflation has eased substantially, but it's still running at 3%, a full percentage point above the Federal Reserve's target as the job market appears to have entered a deep freeze.
The survey indicates that it's the level of prices — and not just the rate of inflation — that is the point of pain for many families. Roughly 9 in 10 U.S. adults, 87%, say they've noticed higher than usual prices for groceries in the past few months, while about two-thirds say they've experienced higher prices than usual for electricity and holiday gifts. About half say they've seen higher than normal prices for gas recently.
The findings on groceries and holiday gifts are only slightly lower than in the 2022 poll, despite the slowdown from an inflation rate that hit a four-decade peak in the middle of that year.
Consumer spending has stayed resilient despite the negative sentiments about the economy, yet Trump's tariffs have caused changes for shoppers such as Andrew Russell.
The 33-year-old adjunct professor in Arlington Heights, Illinois, said he used to shop for unique gifts from around the globe and buy online. But with the tariffs, he got his gifts locally and “this year, I only bought things that I can pick up in person,” he said.
Russell, who voted Democratic in last year's election, said he worries about the economy for next year. He thinks the investment in artificial intelligence has become a bubble that could burst, taking down the stock market.
Few people expect the situation to meaningfully improve next year — a sign that Trump has done little to instill much confidence from his mix of tariffs, income tax cuts and foreign trips to attract investments. Trump has maintained that the benefits from his policies will begin to snowball in 2026.
About 4 in 10 U.S. adults expect next year will be economically worse for the country. Roughly 3 in 10 say conditions won’t change much. Only about 2 in 10 think things will get better, with Republicans being more optimistic.
The belief that things will get better has slipped from last year, when about 4 in 10 said that 2025 would be better than 2024.
Millicent Simpson, 56, of Cleveland, Ohio, said she expects the economy to be worse for people like her who rely on Medicaid for health care and the Supplemental Nutrition Assistance Program. Simpson voted Democratic last year and blames Trump for the greater economic pressures that she faces going into the winter.
“He’s making it rough for us,” she said. “He’s messing with the government assistance for everybody, young and old.”
The AP-NORC poll of 1,146 adults was conducted Dec. 4-8 using a sample drawn from NORC’s probability-based AmeriSpeak Panel, which is designed to be representative of the U.S. population. The margin of sampling error for adults overall is plus or minus 4 percentage points.
FILE - Shoppers browse through Kohl's department store for Black Friday deals, Nov. 28, 2025, in Woodstock, Ga. (AP Photo/Megan Varner, File)
Kashish Ali shops for groceries before filling a One Love Community Fridge, Nov. 15, 2025, in Brooklyn, New York. (AP Photo/Adam Gray)
FILE - A Utah Food Bank volunteer carries groceries at a mobile food pantry distribution site Dec. 21, 2022, in Salt Lake City. (AP Photo/Rick Bowmer, File)
FILE - Goldie Getter, the wife of a civil service employee who was furloughed due to the government shutdown, unpacks groceries her husband received from a food bank, in Gulfport, Miss., Monday, Nov. 3, 2025. (AP Photo/Gerald Herbert, File)
