Assent Launches AI-Native Solution to Address Severe Gaps in Compliance and Sustainability Response Management Processes

OTTAWA, Ontario--(BUSINESS WIRE)--Dec 15, 2025--

Assent Inc. (Assent), the global leader in supply chain sustainability management, announces Request Manager, the industry’s first AI-native solution that addresses the critical pain point of how suppliers efficiently manage and respond to customer compliance and sustainability requests. Built on the market-leading Assent Sustainability Platform, Request Manager empowers suppliers to deliver accurate, high-quality regulatory data, declarations, and supporting documentation with greater speed and efficiency through a single, streamlined workflow to reduce management effort, lower compliance costs, and mitigate supply chain risk. The solution will launch for new Assent customers in January 2026.

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Request Manager enables suppliers to manage all customer requests in one centralized location through AI-powered parsing, matching and re-use of verified data, as well as a proactive declaration sharing function that allows suppliers to anticipate customer requests.

“Request Manager represents a breakthrough in how suppliers and distributors can stay ahead of escalating compliance expectations. It transforms a historically fragmented process by harnessing the data already embedded in the Assent Sustainability Platform to deliver speed, time savings, and scale,” said Michael Southworth, CEO of Assent. “As we extend our offering to the broader supply chain, this marks a pivotal moment for Assent — a new standard for supplier engagement that enables proactive compliance and helps create a more connected and resilient network where organizations can respond with confidence to reduce risk.”

Regulatory frameworks are in constant flux and are becoming increasingly complex. At the same time, manufacturers and distributors face an unsustainable volume of customer requests. Additionally, supplier contracts now include greater obligations that can disqualify those who fall short. Request Manager is Assent’s answer to this industry-wide breaking point: a secure, centralized hub that unifies all compliance and sustainability requests into one streamlined workflow.

Assent research shows that 80% of businesses still rely on email and fragmented spreadsheets to manage the growing volume of compliance requests. The data also revealed manufacturers receive an average of 350 requests per year, while distributors often face thousands, each of which may contain hundreds of part-and-regulation line items that must be interpreted and completed. With each request taking roughly three hours to complete, many manufacturers spend more than 1,000 hours a year on manual compliance and sustainability request management processes.

Elisa Morelo, Senior Analyst at Verdantix, highlighted the need for a solution dedicated to suppliers, “The surge in the volume and complexity of compliance requests is putting intense pressure on suppliers to deliver high-quality data in a timely manner. We believe AI can play an extremely important role in this category in terms of helping suppliers manage the scale of requests and reducing supplier fatigue, as well as streamlining manual processes and improving data quality.”

With Request Manager, suppliers will be able to:

“My team depends on me to never miss a deadline or customer request, but with our previous process, the volume of requests we received each day was overwhelming,” said Jessica Adams, Quality Technician at Durex Industries. “Quick and accurate responses are essential to maintaining our commercial relationships. Since implementing Assent’s Request Manager solution, all the information my team and I need is in one place. I can respond faster and with greater confidence, and I’m able to focus on other critical parts of my job.”

Learn more about Request Manager here.

Organizations interested in early access to Request Manager can register here.

About Assent

Assent provides the leadingsupply chain sustainability management solutionand is on a mission to become the global platform of record for supply chain sustainability and compliance for manufacturers. Founded in 2010, Assent is the only company that unifies platform, people, and supplier intelligence to future-proof supply chains amid global disruption. Powered by AI, we enable faster, smarter compliance — from risk analysis to automated document review — while delivering unmatched speed, cost efficiency, and confidence. With a proprietary supplier engagement engine and deep regulatory expertise built into our platform and services, Assent helps customers navigate complexity, reduce risk, and accelerate growth.

Assent Launches AI-Native Solution to Address Severe Gaps in Compliance and Sustainability Response Management Processes

MINNEAPOLIS--(BUSINESS WIRE)--Dec 15, 2025--

As fans gear up for playoff season, General Mills is bringing families and friends together over the love of the game with its latest “Tastes Like a Touchdown” campaign starring Justin Jefferson and Terry Crews. The new General Mills campaign highlights “Spend $30, Get $10” offer on a variety of game day snacks and meals, perfect for whichever team you’re cheering for!

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“On or off the field, football is all about having fun together," said Minnesota’s wide receiver, Justin Jefferson. "Whether you're with your teammates, watching the game with your folks or tuning in with your dog, that Game Day energy, fueled with the right Game Day snacks, can't be beat.”

In the campaign’s hero ad, Jefferson turns up the energy alongside actor and former football star, Crews, sharing their favorite ways to score with big savings from Pillsbury, Chex Mix, Cinnamon Toast Crunch and Old El Paso. The duo turns a typical grocery run into a full-blown game day experience, with Crews channeling his inner coach and Jefferson bringing his signature playmaking moves.

“General Mills was a staple in my life long before I picked up a football,” said Crews. “Whether I’m grabbing some Chex Mix on-the-go or pulling something fresh from Pillsbury from the oven when my kids come over for the biggest games of the week, these legendary brands ensure there is never a fumble, at least not one off the field.”

General Mills’ Game Day product lineup spans across grocery aisles, from frozen favorites to simple snacks for every watch party:

“Game Day is evolving, and so are the ways fans celebrate," said Mindy Murray, Brand Experience Director at General Mills. "We want everyone to feel like a Game Day champion. By combining great-tasting favorites with unbeatable value, we’re proving that you don’t need a big budget—or even a big crowd—to make Game Day memorable.”

The campaign continues General Mills’ Game Day promotions that have featured some of football’s most iconic families and duos. Ad spots will air across TV, streaming and social platforms starting this month. Consumers can take advantage of the General Mills “Spend $30, Get $10” offer by purchasing participating General Mills products in one transaction now through February 13, 2026, and uploading their receipts to ScoreWithGeneralMills.com by February 28, 2026.

About General Mills

General Mills makes food the world loves. The company is guided by its Accelerate strategy to boldly build its brands, relentlessly innovate, unleash its scale and stand for good. Its portfolio of beloved brands includes household names like Cheerios, Nature Valley, Blue Buffalo, Häagen-Dazs, Old El Paso, Pillsbury, Betty Crocker, Totino’s, Annie’s, Wanchai Ferry, Yoki and more. General Mills generated fiscal 2025 net sales of U.S. $19 billion. In addition, the company’s share of non-consolidated joint venture net sales totaled U.S. $1 billion. For more information, visit www.generalmills.com.

Justin Jefferson and Terry Crews team up with General Mills to show fans that everyone can have a Game Day victory with bold flavors, big fun and easy-to-make favorites the whole family will love.