LONDON, Dec. 15, 2025 /PRNewswire/ -- Neurabody, the AI-driven posture science company transforming modern ergonomics, today announced its official launch at Selfridges London, marking a significant milestone in the company's global expansion and consumer entry into the UK market.
With this debut, Selfridges customers will experience NeuraSit, Neurabody's intelligent posture-support system that merges ergonomic engineering, embedded sensors, and real-time AI feedback to help users improve posture effortlessly. The product will be featured within Selfridges' curated mix of forward-thinking technology, wellness, and design innovations.
"Selfridges has long been an iconic destination where design, culture, and innovation meet," said William Choi, Founder & CEO of Neurabody. "Launching NeuraSit here is both a privilege and a strategic step forward in introducing a new category of intelligent ergonomics - beautifully designed, proactive, and seamlessly integrated into everyday life."
Rethinking Ergonomics for a Tech-Driven Lifestyle
Unlike traditional static supports, NeuraSit actively monitors posture in real time, offering subtle sensory cues that guide users to self-correct naturally. As the system adapts to each user's habits, it turns proper posture into an automatic behavior rather than a conscious effort.
With chronic back and neck pain affecting millions globally, Neurabody aims to shift the narrative from reactive treatment to preventive, behavior-based wellness, aligning closely with Selfridges' progressive approach to health and well-being.
A Strategic and Curated Retail Launch
The Selfridges debut is part of Neurabody's selective retail strategy, partnering only with organizations that value innovation, craftsmanship, and long-term brand integrity. Initial availability will be exclusive and limited, serving as an early-access introduction ahead of Neurabody's planned international rollout.
This launch builds on the company's rapidly expanding momentum across corporate wellness, healthcare, technology, and global lifestyle partnerships.
About Neurabody
Neurabody is an AI-powered posture science company dedicated to reducing pain and improving everyday performance through intelligent ergonomics. By combining sensor-enabled hardware with real-time AI coaching, Neurabody transforms routine behaviors - such as sitting, standing, and moving - into opportunities for better health. Its ecosystem includes smart ergonomic devices and a cloud-based AI analytics platform used across consumer, enterprise, and healthcare environments.
www.neurabody.ai
** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **
Neurabody Enters the UK Market with Selfridges Launch, Showcasing the Future of AI-Driven Ergonomics
CLIFTON, N.J., Dec. 15, 2025 /PRNewswire/ -- DREO today announced its participation in CES 2026, where it will present the next stage of its human-centric home vision. Under the theme "Ignite the Senses, Amplified by DREO AI," the company will share how its evolving AIoT ecosystem is shaping a future where comfort becomes intuitive, adaptive, and quietly supportive of everyday well-being.
A New Moment for AI at Home
The year 2025 marks a pivotal moment for consumer AI, with models becoming significantly more capable, efficient, and cost-effective. For DREO, this shift aligns with years of groundwork, supported by a global base of over 20 million users, with natural device entry points across air comfort and kitchen categories, and deep engineering in airflow, sensing, and precision cooking.
Entering 2026 is the moment when our foundations, scale, and technology maturity come together to share this vision more openly.
The Vision Behind DREO's Evolving AIoT Ecosystem
At CES, DREO will showcase the potential for a future where device-level control shifts to a home that quietly anticipates and adapts. This direction reflects DREO's long-term AIoT ambition: enabling homes that proactively adjust to support comfort and well-being as a natural part of daily life.
To demonstrate this, DREO will feature early expressions of its AI capabilities, including AI-powered cooking enabled by the upcoming ChefMaker 2 Combi Fryer Series. These demonstrations offer visitors a first glimpse into how DREO's human-centric, adaptive approach is beginning to take shape as AI and hardware become more deeply integrated.
The DREO AI Sensory Lab will further bring this future to life through a proof-of-concept environment where airflow, lighting, and climate respond in intuitive, synchronized ways, providing a tangible preview of what proactive, AI-orchestrated comfort could one day feel like inside the home.
"Comfort shouldn't require effort," said Joshua Gunn, VP of DREO. "We're imagining how the home can quietly anticipate your needs, and let well-being happen naturally."
A Glimpse at What DREO Will Tease at CES
Alongside the AIoT showcase, DREO will briefly preview several additions to its 2026 roadmap, including:
- a new direction in personal cooling that challenges what people expect cooling at home to feel like
- continued expansion of DREO's Smart Kitchen lineup, introducing new ways to simplify everyday routines around drinks and water
- ongoing evolution of DREO's sensory technologies, including advances in dynamic lighting and motion-aware airflow system
These innovations illustrate how DREO aims to bring environmental comfort, culinary experiences, and IoT coordination together through AI-enhanced design.
Join DREO at the Venetian Expo, Halls A–D, Booth #52332, January 6–9, 2026, to explore how AI is beginning to reshape the home of tomorrow.
ABOUT DREO
DREO, the home tech pioneer transforming everyday comfort through innovation and elegant design, continues to redefine modern living. Specializing in air comfort and smart kitchen solutions, DREO has earned the trust of over 20 million users. Proudly becoming the No. 1 Household Fan and Space Heater Brand on Amazon U.S. for two consecutive years* and the No. 1 Tower Fan Brand in the U.S.** DREO's products are known for their exceptional performance, energy efficiency, and seamless smart home integration, delivering both convenience and sustainability to households across the globe.
For more details visit:https://www.DREO.com/
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*Source: Ranking based on Stackline data for Amazon US retail sales of household fans and space heaters from January 2023 to January 2025.
**Source: Circana, LLC, Retail Tracking Service, US, Tower Fans, Dollar & Unit Sales, Jan – Dec 2024
** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **
DREO to Reveal Its Next-Generation AIoT Direction at CES 2026
