LONDON, Dec. 15, 2025 /PRNewswire/ -- Neurabody, the AI-driven posture science company transforming modern ergonomics, today announced its official launch at Selfridges London, marking a significant milestone in the company's global expansion and consumer entry into the UK market.
With this debut, Selfridges customers will experience NeuraSit, Neurabody's intelligent posture-support system that merges ergonomic engineering, embedded sensors, and real-time AI feedback to help users improve posture effortlessly. The product will be featured within Selfridges' curated mix of forward-thinking technology, wellness, and design innovations.
"Selfridges has long been an iconic destination where design, culture, and innovation meet," said William Choi, Founder & CEO of Neurabody. "Launching NeuraSit here is both a privilege and a strategic step forward in introducing a new category of intelligent ergonomics - beautifully designed, proactive, and seamlessly integrated into everyday life."
Rethinking Ergonomics for a Tech-Driven Lifestyle
Unlike traditional static supports, NeuraSit actively monitors posture in real time, offering subtle sensory cues that guide users to self-correct naturally. As the system adapts to each user's habits, it turns proper posture into an automatic behavior rather than a conscious effort.
With chronic back and neck pain affecting millions globally, Neurabody aims to shift the narrative from reactive treatment to preventive, behavior-based wellness, aligning closely with Selfridges' progressive approach to health and well-being.
A Strategic and Curated Retail Launch
The Selfridges debut is part of Neurabody's selective retail strategy, partnering only with organizations that value innovation, craftsmanship, and long-term brand integrity. Initial availability will be exclusive and limited, serving as an early-access introduction ahead of Neurabody's planned international rollout.
This launch builds on the company's rapidly expanding momentum across corporate wellness, healthcare, technology, and global lifestyle partnerships.
About Neurabody
Neurabody is an AI-powered posture science company dedicated to reducing pain and improving everyday performance through intelligent ergonomics. By combining sensor-enabled hardware with real-time AI coaching, Neurabody transforms routine behaviors - such as sitting, standing, and moving - into opportunities for better health. Its ecosystem includes smart ergonomic devices and a cloud-based AI analytics platform used across consumer, enterprise, and healthcare environments.
www.neurabody.ai
** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **
Neurabody Enters the UK Market with Selfridges Launch, Showcasing the Future of AI-Driven Ergonomics
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LOS ANGELES, March 14, 2026 /PRNewswire/ -- CASEKOO, a leader in innovative mobile lifestyle accessories, today announced the launch of LinKOO, a groundbreaking phone case featuring the world's first open clasp system. Celebrating the vibrant energy and happiness of Spring, LinKOO is designed for the season's getaways, outdoor adventures, and everyday moments of delight.
The magic of LinKOO happens when the chain comes off. Engineered with a patented clasp at the base of the case, it securely holds a chain or wristlet to complement any spring look. But the true innovation? The clasp folds completely flat against the phone when not in use—instantly transforming from a statement accessory into a sleek, pocket-friendly case built for life in motion.
"Spring represents a time of renewal and reconnection, so we designed LinKOO to be the perfect companion for the season's adventures," said Ralph, founder of CASEKOO. "We've engineered a clasp that simply 'disappears' when you don't need it—giving our community the freedom to move seamlessly from a morning run to an afternoon of shopping, all while keeping their style and their phone protected. But what truly excites us is how LinKOO sparks curiosity. It's designed to be noticed—inviting others to come closer, to ask what it is, and to start a conversation. Because the best connections happen when we're open to them."
A Joyful, Adventure-Ready Design
Just as the season calls for versatility and a touch of whimsy, the LinKOO case is built to adapt. Key features include:
World's First Open Clasp System: A unique, hinged clasp that opens to hold a chain and closes to lay flush against the case, offering a clean, uninterrupted profile.
Transformative 2-in-1 Design: Effortlessly switches between a secure chain-carry mode for hands-free convenience and a compact traditional case for slipping into a pocket or bag.
Spring-Ready Style & Protection: Constructed with a durable, impact-resistant frame and available in a range of fresh, seasonal colors and finishes to match any spring wardrobe.
Interchangeable Chain Compatibility: Works seamlessly with CASEKOO's collection of chains and straps, allowing users to mix and match for a personalized look that fits every spring adventure.
Playful Extras & Availability
Embracing the spirit of discovery, the LinKOO launch invites users to refresh their style for the new season. The CASEKOO LinKOO case is now available in Vital Orange for the iPhone 17 Pro Max, with a full range of colors and finishes rolling out in late May. To inspire endless mix-and-match possibilities, complementary straps are currently included with every LinKOO case purchase.
About CASEKOO
CASEKOO is a design-led lifestyle brand dedicated to creating style-forward phone accessories for life in motion. Built for Innovation Enthusiasts and Style Pioneers, the brand blends purposeful protection with modern design and personal expression—empowering individuals to protect what matters while expressing who they are.
Learn more at casekoo.com.
LOS ANGELES, March 14, 2026 /PRNewswire/ -- CASEKOO, a leader in innovative mobile lifestyle accessories, today announced the launch of LinKOO, a groundbreaking phone case featuring the world's first open clasp system. Celebrating the vibrant energy and happiness of Spring, LinKOO is designed for the season's getaways, outdoor adventures, and everyday moments of delight.
The magic of LinKOO happens when the chain comes off. Engineered with a patented clasp at the base of the case, it securely holds a chain or wristlet to complement any spring look. But the true innovation? The clasp folds completely flat against the phone when not in use—instantly transforming from a statement accessory into a sleek, pocket-friendly case built for life in motion.
"Spring represents a time of renewal and reconnection, so we designed LinKOO to be the perfect companion for the season's adventures," said Ralph, founder of CASEKOO. "We've engineered a clasp that simply 'disappears' when you don't need it—giving our community the freedom to move seamlessly from a morning run to an afternoon of shopping, all while keeping their style and their phone protected. But what truly excites us is how LinKOO sparks curiosity. It's designed to be noticed—inviting others to come closer, to ask what it is, and to start a conversation. Because the best connections happen when we're open to them."
A Joyful, Adventure-Ready Design
Just as the season calls for versatility and a touch of whimsy, the LinKOO case is built to adapt. Key features include:
World's First Open Clasp System: A unique, hinged clasp that opens to hold a chain and closes to lay flush against the case, offering a clean, uninterrupted profile.
Transformative 2-in-1 Design: Effortlessly switches between a secure chain-carry mode for hands-free convenience and a compact traditional case for slipping into a pocket or bag.
Spring-Ready Style & Protection: Constructed with a durable, impact-resistant frame and available in a range of fresh, seasonal colors and finishes to match any spring wardrobe.
Interchangeable Chain Compatibility: Works seamlessly with CASEKOO's collection of chains and straps, allowing users to mix and match for a personalized look that fits every spring adventure.
Playful Extras & Availability
Embracing the spirit of discovery, the LinKOO launch invites users to refresh their style for the new season. The CASEKOO LinKOO case is now available in Vital Orange for the iPhone 17 Pro Max, with a full range of colors and finishes rolling out in late May. To inspire endless mix-and-match possibilities, complementary straps are currently included with every LinKOO case purchase.
About CASEKOO
CASEKOO is a design-led lifestyle brand dedicated to creating style-forward phone accessories for life in motion. Built for Innovation Enthusiasts and Style Pioneers, the brand blends purposeful protection with modern design and personal expression—empowering individuals to protect what matters while expressing who they are.
Learn more at casekoo.com.
** This press release is distributed by PR Newswire through automated distribution system, for which the client assumes full responsibility. **
Cherry Blossoms Aren't the Only Thing in Full Bloom This Spring: CASEKOO Debuts LinKOO, the World's First Open Clasp System
