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Miroma Project Factory: Powers Clinical-Grade App for One of Australia's Largest Smoking Cessation Trials

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Miroma Project Factory: Powers Clinical-Grade App for One of Australia's Largest Smoking Cessation Trials
Business

Business

Miroma Project Factory: Powers Clinical-Grade App for One of Australia's Largest Smoking Cessation Trials

2025-12-16 05:07 Last Updated At:05:25

SYDNEY, Dec. 16, 2025 /PRNewswire/ -- Miroma Project Factory (MPF) has delivered a bespoke mobile solution for Screen2Quit, part of the International Lung Study trial and one of Australia's most ambitious research studies targeting smoking cessation in people undergoing lung cancer screening.

Commissioned by the Thoracic Research Centre at the University of Queensland and developed in partnership with Queensland Health, Screen2Quit is a revised, clinical version of the My QuitBuddy application redeveloped and instrumented to collect participant backend data for a multi-year randomised controlled trial (RCT). The goal: to determine whether app-based interventions can significantly outperform websites or control conditions in helping people quit smoking, still the leading cause of preventable disease worldwide.

From the outside, Screen2Quit looks and feels familiar to a smoking cessation application, but beneath the surface lies a purpose-built digital trial engine capable of tracking every interaction, from user-entered quit plans through scrolling and page navigation to community engagement, all while maintaining strict research integrity.

MPF's scope included native app development for both iOS and Android, and the creation of two secure backends. One backend supports community forum moderation, while the bespoke administration portal captures trial-specific analytics and fully anonymised data capture. Each app user is registered via a unique trial ID that gates access and ties in-session behaviour to anonymised clinical outcomes, enabling researchers to explore how digital behaviours relate to real-world smoking cessation.

"We're proud to help deliver a real-world health intervention that's not only scalable, but scientifically robust," said Jennifer Wilson, Founder and Futurist MPF. "Screen2Quit takes behaviour change out of the lab and into people's lives—with real data to back it."

The build was delivered in two structured phases:

  • Phase 1 focused on core functionality: onboarding updates for trial enrollment, user navigation improvements, analytics configuration, regional localisation, and the creation of a trial-specific forum with moderator tools.
  • Phase 2 added deeper analytics, forum download features, enhanced user activity logging, and infrastructure support for multi-jurisdiction deployment.

The app is deployed as part of the ILST (International Lung Screen Trial), which is funded by the NHMRC and supported by a cross-disciplinary clinical team. MPF continues to support the platform under a multi-year maintenance agreement, providing technical oversight, app store management, and hosting infrastructure for the duration of the trial.

About Screen2Quit (MQB UniQLD)

Screen2Quit is a clinical trial app developed for the International Lung Screen Trial, a multi-jurisdiction randomised controlled study coordinated by the University of Queensland Thoracic Research Centre. Based on the evidence-based My QuitBuddy app, Screen2Quit was redeveloped for use in clinical research, enabling detailed tracking of user behaviour and its relationship to smoking cessation outcomes. The app is only available to enrolled trial participants.

About Miroma Project Factory (MPF)

MPF is a multi-award-winning digital strategy and product studio that delivers innovative digital solutions across app, web, platforms, and systems. Specialising in purposeful technology, MPF works at the intersection of strategy, design, and engineering to create impactful digital products for organisations ready to lead. With deep expertise in healthcare, MPF helps clients scale responsibly, communicate clearly, and connect meaningfully with their audiences. For more information, visit www.theprojectfactory.com.

For media enquiries, interviews or partnership opportunities, please contact:
Miroma Project Factory
info@theprojectfactory.com

Henry Marshall
Thoracic Research Centre The University of Queensland
quit.research@health.qld.gov.au

** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **

Miroma Project Factory: Powers Clinical-Grade App for One of Australia's Largest Smoking Cessation Trials

Miroma Project Factory: Powers Clinical-Grade App for One of Australia's Largest Smoking Cessation Trials

Miroma Project Factory: Powers Clinical-Grade App for One of Australia's Largest Smoking Cessation Trials

Miroma Project Factory: Powers Clinical-Grade App for One of Australia's Largest Smoking Cessation Trials

Celebrating the Tournament's 50th Anniversary

HONG KONG, April 2, 2026 /PRNewswire/ -- Marriott Bonvoy, Marriott International's award-winning travel platform, today announced a renewed partnership with Hong Kong China Rugby (HKCR) to serve as an Official Partner of the Cathay/HSBC Hong Kong Sevens 2026. The partnership marks Marriott Bonvoy's return to one of the city's most iconic sporting events after previously partnering with the tournament from 2016 to 2019. The reunion also coincides with the 50th anniversary of the Hong Kong Sevens, celebrating five decades of world-class rugby, vibrant fan experiences, and the unifying power of sport.

The Cathay/HSBC Hong Kong Sevens 2026 will take place at Kai Tak Sports Park from 17 – 19 April 2026, bringing together the world's best rugby sevens teams and passionate fans from around the globe.

Building on its role as a Founding Partner of Kai Tak Sports Park, Marriott Bonvoy's return to the Hong Kong Sevens underscores the brand's enduring connection to Hong Kong's sporting heritage and commitment to inspiring travel through passion points like sport—empowering travellers to pursue what they love while connecting with a global community of fans.

"We are thrilled to return to the Hong Kong Sevens in its landmark 50th year," said Betty Tian, Managing Vice President, Customer, Greater China, Marriott International. "Shared passion for sport brings people together in powerful ways, uniting fans across cultures, generations, and geographies. As a lifelong travel partner, Marriott Bonvoy is proud to create experiences that bring fans closer to the energy of Hong Kong's most iconic events and to one another, turning meaningful moments into lasting memories for travellers at every step of their journeys."

Throughout the tournament, Marriott Bonvoy will elevate the fan experience with member-exclusive hospitality offerings and Marriott Bonvoy Moments™, providing members the opportunity to redeem their points for exclusive and VIP access to the tournament. Members can redeem points for full-day access to the Marriott Bonvoy Suite in Kai Tak Stadium, where curated food and beverage offerings will be served during the matches. Members can also look forward to surprise visits from legendary rugby players as arranged by Hong Kong China Rugby, bringing them closer to the sport they love.

"We are delighted to welcome Marriott Bonvoy back into the Hong Kong Sevens family," added Bryan Rennie, Executive Director, Commercial and Business Operations, Hong Kong China Rugby. "As we celebrate 50 years of rugby tradition, their renewed support underscores our shared commitment to creating world-class experiences that unite the sporting and hospitality communities."

About Marriott Bonvoy®
Marriott Bonvoy, Marriott International's award-winning travel platform, connects travelers to the people, places, and passions they love through an extraordinary collection of hotels and experiences worldwide. The platform features over 30 hotel brands and 10,000 destinations, including the largest collection of luxury offerings, distinctive boutique properties, premium home rentals, and more, providing renowned hospitality across the globe. With unrivaled access to the best in entertainment, culinary, sports, outdoor adventure, arts, culture, and more, Marriott Bonvoy offers transformative travel experiences that leave a lasting impression.

Marriott Bonvoy membership is free and unlocks unique benefits including the ability to earn points through travel and everyday activities, like purchases with co-branded credit cards. Members can redeem their points for free stays, experiences and more. Visit marriottbonvoy.com for more information and download the Marriott Bonvoy app here. Travelers can connect with Marriott Bonvoy on Instagram, TikTok, YouTube, and Facebook.

About Hong Kong China Rugby
About HKCR Established in 1952, HKCR is the governing body for rugby in Hong Kong and a full member of World Rugby and the Sports Federation & Olympic Committee of Hong Kong, China. Over the past 70 years HKCR has built a reputation in the international sports sector for innovation, excellence, community engagement and exemplary governance.

About the Cathay/HSBC Hong Kong Sevens
Established in 1976 and organised annually by Hong Kong China Rugby, the Hong Kong Sevens is the world's premier international sevens event. Since 1999, the Hong Kong Sevens has been a part of World Rugby's HSBC SVNS Series.

** This press release is distributed by PR Newswire through automated distribution system, for which the client assumes full responsibility. **

Marriott Bonvoy Returns as an Official Partner of the Cathay/HSBC Hong Kong Sevens 2026

Marriott Bonvoy Returns as an Official Partner of the Cathay/HSBC Hong Kong Sevens 2026

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