NEW YORK--(BUSINESS WIRE)--Dec 16, 2025--
Culture & Capital launches today, offering a fresh, unfiltered look at how the next generation of iconic companies gets made. Produced by Cashmere, the platform targeting investments in private companies backed by iconic founders and top-tier VCs, the podcast brings together founders, operators, and industry leaders for conversations that demystify private markets and help listeners build confidence as early-stage investors. Culture & Capital is a SoFi podcast and Cashmere production.
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Hosted by Katie Perry, a veteran podcast host, marketing leader, and strategic advisor to Cashmere, Culture & Capital will feature in-depth interviews and practical advice that go beyond public equities and crypto, opening up the world of early-stage investing through real stories from the people building it.
The first three episodes drop today, kicking off with Jenna Lyons, one of fashion’s most influential creative voices and Executive Creative Director at FundamentalCo, and Jonny Bauer, brand strategist and co-founder at FundamentalCo, who unpack how purpose, brand, and culture can drive long-term value as early-stage investors and operators. The debut episodes also feature Matt Higgins, Shark Tank guest investor and CEO of RSE Ventures, and Andrew Benin, CEO and co-founder of Graza.
“We’re excited to partner with Cashmere to launch Culture & Capital, a new podcast designed to make investing feel more approachable, relatable, and truly actionable,” said Lauren Stafford Webb, CMO at SoFi. “There’s so much opportunity that comes from taking the first step and starting to invest earlier in life. With Culture & Capital, we hope to spark conversations that inspire people to explore new ways to invest and unlock financial opportunities, empowering listeners to think differently, build their knowledge, and take confident steps toward getting their money right and realizing their ambitions.”
“As more people gain access to alternatives, private markets, and emerging cultural assets, they’re also seeking smarter, more relevant conversations about what they’re investing in,” said Elia Infascelli, CEO of Cashmere. “This podcast reflects our belief that investing goes beyond the dollar—it’s about ideas, identity, and influence.”
The launch of Culture & Cashmere follows Cashmere and SoFi’s previous announcement expanding SoFi Invest’s alternative investments to include The Cashmere Fund. SoFi members can invest in early-stage companies with Cashmere through the Cashmere Fund, a professionally managed fund with accessible minimums and streamlined access via the SoFi app. To learn more, visit www.sofi.com/invest.
You can watch or listen to Culture & Capital on YouTube, Spotify, and Apple Podcasts.
About Cashmere Fund
Cashmere seeks to provide long-term capital appreciation through an actively managed portfolio of private, early-stage venture capital investments. Cashmere’s portfolio managers seek to leverage their networks of influence in the sports and entertainment industries to further compound and accelerate growth of its portfolio companies. Learn more about Cashmere and read the Fund’s prospectus at www.thecashmerefund.com.
About SoFi
SoFi Technologies (NASDAQ: SOFI) is a one-stop shop for digital financial services on a mission to help people achieve financial independence to realize their ambitions. Over 10.9 million members trust SoFi to borrow, save, spend, invest, and protect their money – all in one app – and get access to financial planners, exclusive experiences, and a thriving community. Fintechs, financial institutions, and brands use SoFi’s technology platform Galileo to build and manage innovative financial solutions across 158.4 million global accounts. For more information, visit www.sofi.com or download our iOS and Android apps.
Disclosures
This communication and its contents are for informational purposes only and do not constitute an offer to sell or a solicitation of an offer to buy shares of the Sweater Cashmere Fund (the “Fund”). The Fund is managed by Sweater Industries LLC (“Sweater”) as the investment adviser and Forma Cashmere LLC (“Forma Cashmere”) as the sub-adviser. Investors should carefully consider the investment objectives, risks, charges, and expenses of the Fund before investing. The prospectus contains this and other information about the Fund and can be obtained by calling 1-888-577-7987 or by visiting the Fund's website at https://www.thecashmerefund.com. Please read the prospectus carefully before investing. All investments involve risks, and past performance is no guarantee of future results. The content herein is for informational and educational purposes only and should not be construed as investment advice or an offer or solicitation with respect to any products or services for any persons who are prohibited from receiving such information under the laws applicable to their place of citizenship, domicile, or residence.
Culture & Capital is a SoFi Podcast and a Cashmere production. Kicking off with co-founders and business moguls Jenna Lyons and Jonny Bauer, the first episodes will feature candid conversations with A-list founders and industry titans on building and backing tomorrow's breakout companies.
Culture & Capital is a SoFi Podcast and a Cashmere production. Kicking off with co-founders and business moguls Jenna Lyons and Jonny Bauer, the first episodes will feature candid conversations with A-list founders and industry titans on building and backing tomorrow's breakout companies.
Culture & Capital is a SoFi Podcast and a Cashmere production. Kicking off with co-founders and business moguls Jenna Lyons and Jonny Bauer, the first episodes will feature candid conversations with A-list founders and industry titans on building and backing tomorrow's breakout companies.
