APAC's leading enterprise CX platform enables large-scale, multi-country customer experience operations across the region, starting with Bahrain and Qatar
SINGAPORE, Dec. 17, 2025 /PRNewswire/ -- Toku, Asia Pacific's leading AI-powered 360° customer experience platform, today announced its entry into the Middle East. A leading on-demand services enterprise operating across the region has selected Toku to power its contact centre operations, with the first phase now live in Bahrain and Qatar.
The multi-market deployment represents a significant validation of Toku's strategy to expand beyond Asia Pacific into other high-growth, complex regions. The phased rollout will take place across the Middle East and North Africa, with additional markets scheduled to go live progressively throughout 2026.
Why the Middle East, Why Now
The MENA region is a fast-growing contact centre market, driven by enterprises seeking cloud-native platforms that can navigate its diverse regulatory landscape and multilingual customer base. For on-demand services enterprises operating across multiple Gulf states, delivering consistent customer experiences while meeting local compliance requirements has become a critical competitive differentiator.
Toku's hybrid deployment model, which combines cloud flexibility with in-country processing for data sovereignty, proved decisive in winning the mandate. The platform's ability to integrate seamlessly with existing enterprise systems while supporting Arabic, English, and other regional languages addressed requirements that global incumbents have historically struggled to meet.
Thomas Laboulle, Founder and CEO of Toku commented, "Our first partnership in the Middle East demonstrates how our APAC-first approach has equipped us to succeed in markets with complex regulatory fragmentation, diverse infrastructure, and multilingual requirements. From Asia Pacific to Latin America, and now the Middle East, this is a strong testament to why complexity is Toku's competitive moat. We look forward to continuing to deliver meaningful value in markets that global incumbents often find too difficult to navigate."
A Proven Playbook for Complex Markets
The MENA expansion follows Toku's entry into Latin America, where the company deployed its Contact Centre solution across 15 Spanish-speaking countries. This pattern of winning large-scale customers in complex, multi-country environments underscores Toku's differentiated positioning: a composable customer engagement platform purpose-built for markets where one-size-fits-all solutions fall short.
Toku was recently recognised in the Frost Radar™: Customer Experience Platforms in Asia-Pacific, 2025 report and named in the 2025 Gartner Cool Vendors in Composable Customer Engagement Platforms report, validating its approach to enterprise customer experience in emerging markets. A comprehensive update on the deployment is expected upon completion of the regional rollout.
Platform Capabilities
Toku's modular 360° CX platform operates at the convergence of cloud communications, customer engagement, and enterprise AI:
- Embeddables: Programmable Voice and Messaging APIs that enable enterprises to embed communications capabilities directly into their applications and workflows
- Customer Engagement Solutions: Omnichannel Contact Centre with intelligent routing, enabling agents to deliver consistent service across all channels from a unified workspace
- Conversational AI Capabilities: The Core AI Suite, comprising Toku Transcribe, Toku Summarise, Sentiment Analysis, and Conversation Analytics, is purpose-built for complex multilingual environments
- Flexible Deployment: Cloud, in-country processing, or hybrid architectures to meet data residency and regulatory requirements
The platform integrates seamlessly with enterprise systems of record, including CRM, ITSM, and business intelligence platforms, enabling organisations to orchestrate customer journeys across all touchpoints.
About Toku
Headquartered in Singapore, Toku empowers enterprises to elevate customer experiences with innovative, cloud-based communications and engagement solutions. Leveraging its expertise in the APAC region and an expanding global reach, Toku's modular 360° CX platform features an enterprise-grade cloud contact centre solution, Programmable APIs, and AI capabilities, including transcription, summarisation, conversation analytics, and virtual agents. Designed to integrate seamlessly with customer data and business processes, Toku's solutions streamline interactions and drive scalable growth. Trusted by leading brands, Toku helps organisations achieve optimised outcomes and deepen customer relationships.
For more information, visit toku.co
** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **
Toku Enters Middle East Market with its First Regional Deployments
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Third consecutive year in the global Top 5
TOKYO, Dec. 18, 2025 /PRNewswire/ -- Ricoh has been recognised as one of the world's leading audiovisual (AV) integrators by US publication, Systems Contractor News (SCN), ranking fourth in the SCN Top 50 Systems Integrators 2025 list. This marks the third consecutive year that Ricoh has been listed among the Top 5, reaffirming its sustained growth and leadership in the global AV integrator market.
The list provides an annual snapshot of the AV industry, highlighting top companies that deliver solutions across diverse vertical markets worldwide. The ranking is based on the previous year's sales and expected revenue from enterprise AV systems installations in the current year. Ricoh's continued presence in the Top 5 reflects its strategic investments and partnerships aimed at meeting the growing demand for advanced AV and collaboration solutions.
With the professional audiovisual (Pro AV) market projected to grow significantly in the coming years, Ricoh has invested in strengthening its capabilities through the acquisition of leading AV integration firms, including Cenero (US), DataVision, Pure AV, AVC (EMEA), Videocorp, and Go2neXt (Latin America). In addition to these acquisitions, Ricoh has expanded its ecosystem through strategic partnerships with global technology providers, including LG and Logitech. Most recently, Ricoh announced a strategic partnership with Neat, a global innovator in video collaboration devices, to deliver enhanced meeting experiences and hybrid work solutions for organisations worldwide. This strategic alliance further reinforces Ricoh's expertise in AV managed services (AVMS), a core component of its Workplace Experience business.
As a global workplace services provider, Ricoh delivers consistent services that support the new ways people work. Within the Workplace Experience domain—which includes communications and collaboration services—Ricoh offers solutions that enable seamless collaboration across offices and hybrid environments, helping people work more creatively. Through an integrated portfolio of hardware, software, and managed services, Ricoh allows customers to reduce operational complexity, focus on value-creating work, and drive organisational growth.
"Across Asia Pacific, organisations are accelerating investment in audiovisual and collaboration technologies to support hybrid work at scale," said Kei Uesugi, Managing Director, Ricoh Asia Pacific. "Our teams are delivering managed AV environments that provide consistency across markets while remaining responsive to local needs. This recognition reflects the strength of our regional execution, and the trust customers place in Ricoh as a long-term workplace services partner."
"Achieving a Top 5 ranking in the SCN Top 50 for the third consecutive year reflects Ricoh's continued leadership in the global AV integration market," said Masaya Takahashi, General Manager, Workplace Experience Business Centre, RICOH Digital Services Business Unit, Ricoh Company, Ltd. "As workstyles continue to diversify, organisations need partners that deliver consistent, intuitive, and scalable workplace experiences. By strengthening AV managed services and expanding our ecosystem of strategic partners, we are creating environments where collaboration is effortless and decisions move faster. As a workplace services provider, Ricoh will continue to deliver integrated digital solutions that optimise office space and facility management, elevate the workplace experience, and enable people to achieve fulfillment through work."
Related Links
About Ricoh
Ricoh is a leading provider of integrated digital services and print and imaging solutions designed to support the digital transformation of workplaces, workspaces and optimise business performance.
Headquartered in Tokyo, Ricoh's global operation reaches customers in approximately 200 countries and regions, supported by cultivated knowledge, technologies, and organisational capabilities nurtured over its 85-year history. In the financial year ended March 2025, Ricoh Group had worldwide sales of 2,527 billion yen (approx. 16.8 billion USD).
It is Ricoh's mission and vision to empower individuals to find 'Fulfilment through Work' by understanding and transforming how people work so we can unleash their potential and creativity to realise a sustainable future.
For further information, please visit www.ricoh.com
© 2025 RICOH ASIA PACIFIC PTE LTD. All rights reserved. All referenced product names are the trademarks of their respective companies.
Third consecutive year in the global Top 5
TOKYO, Dec. 18, 2025 /PRNewswire/ -- Ricoh has been recognised as one of the world's leading audiovisual (AV) integrators by US publication, Systems Contractor News (SCN), ranking fourth in the SCN Top 50 Systems Integrators 2025 list. This marks the third consecutive year that Ricoh has been listed among the Top 5, reaffirming its sustained growth and leadership in the global AV integrator market.
The list provides an annual snapshot of the AV industry, highlighting top companies that deliver solutions across diverse vertical markets worldwide. The ranking is based on the previous year's sales and expected revenue from enterprise AV systems installations in the current year. Ricoh's continued presence in the Top 5 reflects its strategic investments and partnerships aimed at meeting the growing demand for advanced AV and collaboration solutions.
With the professional audiovisual (Pro AV) market projected to grow significantly in the coming years, Ricoh has invested in strengthening its capabilities through the acquisition of leading AV integration firms, including Cenero (US), DataVision, Pure AV, AVC (EMEA), Videocorp, and Go2neXt (Latin America). In addition to these acquisitions, Ricoh has expanded its ecosystem through strategic partnerships with global technology providers, including LG and Logitech. Most recently, Ricoh announced a strategic partnership with Neat, a global innovator in video collaboration devices, to deliver enhanced meeting experiences and hybrid work solutions for organisations worldwide. This strategic alliance further reinforces Ricoh's expertise in AV managed services (AVMS), a core component of its Workplace Experience business.
As a global workplace services provider, Ricoh delivers consistent services that support the new ways people work. Within the Workplace Experience domain—which includes communications and collaboration services—Ricoh offers solutions that enable seamless collaboration across offices and hybrid environments, helping people work more creatively. Through an integrated portfolio of hardware, software, and managed services, Ricoh allows customers to reduce operational complexity, focus on value-creating work, and drive organisational growth.
"Across Asia Pacific, organisations are accelerating investment in audiovisual and collaboration technologies to support hybrid work at scale," said Kei Uesugi, Managing Director, Ricoh Asia Pacific. "Our teams are delivering managed AV environments that provide consistency across markets while remaining responsive to local needs. This recognition reflects the strength of our regional execution, and the trust customers place in Ricoh as a long-term workplace services partner."
"Achieving a Top 5 ranking in the SCN Top 50 for the third consecutive year reflects Ricoh's continued leadership in the global AV integration market," said Masaya Takahashi, General Manager, Workplace Experience Business Centre, RICOH Digital Services Business Unit, Ricoh Company, Ltd. "As workstyles continue to diversify, organisations need partners that deliver consistent, intuitive, and scalable workplace experiences. By strengthening AV managed services and expanding our ecosystem of strategic partners, we are creating environments where collaboration is effortless and decisions move faster. As a workplace services provider, Ricoh will continue to deliver integrated digital solutions that optimise office space and facility management, elevate the workplace experience, and enable people to achieve fulfillment through work."
Related Links
About Ricoh
Ricoh is a leading provider of integrated digital services and print and imaging solutions designed to support the digital transformation of workplaces, workspaces and optimise business performance.
Headquartered in Tokyo, Ricoh's global operation reaches customers in approximately 200 countries and regions, supported by cultivated knowledge, technologies, and organisational capabilities nurtured over its 85-year history. In the financial year ended March 2025, Ricoh Group had worldwide sales of 2,527 billion yen (approx. 16.8 billion USD).
It is Ricoh's mission and vision to empower individuals to find 'Fulfilment through Work' by understanding and transforming how people work so we can unleash their potential and creativity to realise a sustainable future.
For further information, please visit www.ricoh.com
© 2025 RICOH ASIA PACIFIC PTE LTD. All rights reserved. All referenced product names are the trademarks of their respective companies.
** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **
Ricoh recognised as a Top 5 global AV Integrator in SCN Top 50 Systems Integrators 2025
