APAC's leading enterprise CX platform enables large-scale, multi-country customer experience operations across the region, starting with Bahrain and Qatar
SINGAPORE, Dec. 17, 2025 /PRNewswire/ -- Toku, Asia Pacific's leading AI-powered 360° customer experience platform, today announced its entry into the Middle East. A leading on-demand services enterprise operating across the region has selected Toku to power its contact centre operations, with the first phase now live in Bahrain and Qatar.
The multi-market deployment represents a significant validation of Toku's strategy to expand beyond Asia Pacific into other high-growth, complex regions. The phased rollout will take place across the Middle East and North Africa, with additional markets scheduled to go live progressively throughout 2026.
Why the Middle East, Why Now
The MENA region is a fast-growing contact centre market, driven by enterprises seeking cloud-native platforms that can navigate its diverse regulatory landscape and multilingual customer base. For on-demand services enterprises operating across multiple Gulf states, delivering consistent customer experiences while meeting local compliance requirements has become a critical competitive differentiator.
Toku's hybrid deployment model, which combines cloud flexibility with in-country processing for data sovereignty, proved decisive in winning the mandate. The platform's ability to integrate seamlessly with existing enterprise systems while supporting Arabic, English, and other regional languages addressed requirements that global incumbents have historically struggled to meet.
Thomas Laboulle, Founder and CEO of Toku commented, "Our first partnership in the Middle East demonstrates how our APAC-first approach has equipped us to succeed in markets with complex regulatory fragmentation, diverse infrastructure, and multilingual requirements. From Asia Pacific to Latin America, and now the Middle East, this is a strong testament to why complexity is Toku's competitive moat. We look forward to continuing to deliver meaningful value in markets that global incumbents often find too difficult to navigate."
A Proven Playbook for Complex Markets
The MENA expansion follows Toku's entry into Latin America, where the company deployed its Contact Centre solution across 15 Spanish-speaking countries. This pattern of winning large-scale customers in complex, multi-country environments underscores Toku's differentiated positioning: a composable customer engagement platform purpose-built for markets where one-size-fits-all solutions fall short.
Toku was recently recognised in the Frost Radar™: Customer Experience Platforms in Asia-Pacific, 2025 report and named in the 2025 Gartner Cool Vendors in Composable Customer Engagement Platforms report, validating its approach to enterprise customer experience in emerging markets. A comprehensive update on the deployment is expected upon completion of the regional rollout.
Platform Capabilities
Toku's modular 360° CX platform operates at the convergence of cloud communications, customer engagement, and enterprise AI:
- Embeddables: Programmable Voice and Messaging APIs that enable enterprises to embed communications capabilities directly into their applications and workflows
- Customer Engagement Solutions: Omnichannel Contact Centre with intelligent routing, enabling agents to deliver consistent service across all channels from a unified workspace
- Conversational AI Capabilities: The Core AI Suite, comprising Toku Transcribe, Toku Summarise, Sentiment Analysis, and Conversation Analytics, is purpose-built for complex multilingual environments
- Flexible Deployment: Cloud, in-country processing, or hybrid architectures to meet data residency and regulatory requirements
The platform integrates seamlessly with enterprise systems of record, including CRM, ITSM, and business intelligence platforms, enabling organisations to orchestrate customer journeys across all touchpoints.
About Toku
Headquartered in Singapore, Toku empowers enterprises to elevate customer experiences with innovative, cloud-based communications and engagement solutions. Leveraging its expertise in the APAC region and an expanding global reach, Toku's modular 360° CX platform features an enterprise-grade cloud contact centre solution, Programmable APIs, and AI capabilities, including transcription, summarisation, conversation analytics, and virtual agents. Designed to integrate seamlessly with customer data and business processes, Toku's solutions streamline interactions and drive scalable growth. Trusted by leading brands, Toku helps organisations achieve optimised outcomes and deepen customer relationships.
For more information, visit toku.co
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Toku Enters Middle East Market with its First Regional Deployments
News Summary
- Relativity expands its Relativity Academic program with modules around its aiR suite of legal AI solutions, large language models and generative AI to prepare students for modern legal work.
- The program, now in its 14th year, reaches over 3,000 students annually and aims to equip future legal professionals with in-demand AI skills as the industry prioritizes tech-enabled talent.
- Relativity Academic provides free, hands-on experience with real-world legal technology to thousands of students worldwide.
CHICAGO, May 13, 2026 /PRNewswire/ -- Relativity, a legal data intelligence company, today announced it has expanded Relativity Academic, its program that provides education to law school and paralegal students, with access to the generative AI-powered solutions in its aiR suite. Beginning in June, the Relativity Academic program curriculum will include modules covering large language models, generative AI, and how to use aiR for Review, aiR for Case Strategy, and aiR for Privilege.
"This incorporation of aiR solutions into the Relativity Academic curriculum goes beyond our proven dedication to expanding access to technology. This move is emblematic of our trust and investment in the next generation of legal talent," said Phil Saunders, CEO of Relativity. "The future of the legal profession is an AI-ready one and we want to further support the legal leaders of tomorrow with the knowledge and skill sets they need to enter the workforce with a bang."
According to the 2025 State of the Legal Industry report from SurePoint Technologies, law firms are increasingly recruiting legal professionals with AI expertise. Further, from 2024 to 2025, the report found that lateral hiring within the specialty of AI grew 68% across all attorney types in Am Law 200 firms, and associate lateral hiring increased by 106%. Relativity recognizes the importance of technology and AI proficiency in the hiring process and its academic program aims to arm students with the type of firsthand experience necessary to differentiate themselves amongst their peers.
"The Relativity Academic Program has been a boon to e-discovery education for over a decade, giving students not just conceptual grounding but genuine hands-on experience with the tools they will use in practice. Now, true to form, Relativity has stepped up to meet the watershed moment that generative AI represents for the profession," said William F. Hamilton, Master Legal Skills Professor at University of Florida Levin College of Law. "Adding aiR into the Academic Program does something essential: it moves students beyond awareness of generative AI into actual engagement with it, learning to interact with the technology, evaluate its outputs, and exercise the judgment that defines good lawyering. That capacity to think critically and judge wisely is the skill that will carry our students, and our profession, into the future."
Since it was established in 2012, the Relativity Academic program has partnered with more than 115 universities, law schools, paralegal and data science programs across the U.S., Canada, the U.K., Ireland, Australia, and select Asian and European countries, equipping over 3,000 students in the past year with practical experience using the same technology relied on by corporations, law firms, and government agencies.
Relativity Academic provides law schools, as well as paralegal and data science programs, with a hands-on technology component for their courses and access to a workspace in the AI platform for legal data intelligence, RelativityOne, free of charge. Participating students gain experience with AI-powered legal technology solutions, giving them a valuable foundation prior to graduating and entering the workforce.
Additionally, Relativity Academic delivers training for faculty, hands-on resources, localized curriculum and a community of Relativity professionals. Through the program, now in its 14th year, instructors can design assignments that mirror real-world scenarios, giving students direct experience with document review, issue tagging, workflow management, and case organization.
Those interested in exploring opportunities to integrate AI into their curricula may reach out to academic@relativity.com or visit www.relativity.com/resources/academic to learn more.
About Relativity
Relativity is a leading legal data intelligence company that builds technology to help users organize data, discover the truth, and act on it. Its extensible, AI-powered cloud platform, RelativityOne, transforms complex data into actionable insights at massive scale for litigation, investigations, regulatory inquiries, data breach responses, and other legal use cases. The world's largest law firms and corporations, government agencies, and a robust network of channel partners rely on Relativity's legal AI software to securely surface and manage the most relevant and impactful information in their matters. The company also expands access to technology by providing its platform at no cost to academic institutions through its Relativity Academic program and to organizations supporting pro bono legal work through its Justice for Change initiative.
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Relativity Equips Future Legal Talent with AI Through Its Relativity Academic Program
