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Wrangler and Cherry - When Heritage Found Its Horsepower

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Wrangler and Cherry - When Heritage Found Its Horsepower
News

News

Wrangler and Cherry - When Heritage Found Its Horsepower

2025-12-17 22:04 Last Updated At:22:20

GREENSBORO, N.C.--(BUSINESS WIRE)--Dec 17, 2025--

Authentic American heritage brand Wrangler® and modern Americana streetwear brand Cherry are joining forces this winter to launch a limited-edition apparel and accessories collection that stands at the intersection of nostalgia and contemporary style.

This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20251217992044/en/

This exclusive collaboration will transport consumers back to the golden era of American motorsport — a time when freedom was palpable, and the thrill of speed filled the air. The collection celebrates motion, masterful craftsmanship, and the enduring spirit of those who relentlessly move forward.

Featuring authentic washed denim, premium varsity suedes, and bold racing graphics, the dual-gender collection pays homage to a period when style was simple, clothes told a story, and the pursuit of freedom was paramount. And in staying true to the two brands’ American roots, the entire collection, except for one piece, was made in the United States.

Product highlights include:

"This collaboration is a true masterclass in forging a new future informed by the past. For decades, Wrangler has been synonymous with durability and authentic American style, and with Cherry, we found a shared passion for vintage Americana," said Vivian Rivetti, VP of Design at Wrangler. "The collection is not just a retro throwback; it is about reinterpreting iconic elements—from the custom washed denim to the varsity suedes and racing graphics—to create pieces built with movement and memories in mind, ensuring they look as good on the open road today as they would have back then."

The Wrangler x Cherry collection, which retails from $79.99-$1,649.99, will be available December 17 on wrangler.com and cherryla.com and in select Cherry stores.

IMAGERY
Link to hi-res images, courtesy of Cherry and Wrangler®

About Wrangler
Wrangler®, of Kontoor Brands (NYSE: KTB), has been an icon in authentic American style for 75 years. With a rich legacy rooted in the Western lifestyle, Wrangler is committed to offering superior quality and timeless design. Its collections for men, women, and children look and feel great, inspiring all those who wear them to be strong and ready for everyday life. Wrangler is available in retail stores worldwide, including flagship stores in Fort Worth and Greensboro, department stores, mass-market retailers, specialty shops, top western outfitters, and online. For more information, visit Wrangler.com

About Cherry
Cherry is a premium fashion brand that encapsulates the essence of American nostalgia and creativity. Founded in 2017 by Joseph Perez and David Levy in Los Angeles, the brand is renowned for its premium ready-to-wear collections, timeless classics, and luxury leather goods. Cherry’s offerings extend to seasonal cut-and-sew pieces, bi-seasonal classics, and specialty outerwear, with a focus on collaborations that celebrate American culture and craftsmanship.

Wrangler x Cherry USA Trucker Hat

Wrangler x Cherry USA Trucker Hat

Wrangler x Cherry Suede Varsity Jacket and Wrangler x Cherry Men's Cowboy Cut Jean

Wrangler x Cherry Suede Varsity Jacket and Wrangler x Cherry Men's Cowboy Cut Jean

Wrangler x Cherry Pit Crew Puffer Jacket with the Wrangler x Cherry Men's Cowboy Cut Jean and Wrangler x Cherry USA Trucker Hat

Wrangler x Cherry Pit Crew Puffer Jacket with the Wrangler x Cherry Men's Cowboy Cut Jean and Wrangler x Cherry USA Trucker Hat

JOHANNESBURG (AP) — South African immigration authorities raided a United States refugee processing center in Johannesburg and seven Kenyans working there illegally were arrested and given deportation orders, South Africa's Home Affairs Ministry said Wednesday, as the U.S. called the action “unacceptable.”

Tuesday's raid occurred at a center that processes applications by white South Africans who have been given priority for refugee status in the U.S. by the Trump administration. It was bound to increase tensions between the countries, whose relations have cooled dramatically since President Donald Trump returned to office.

The Trump administration's claim that members of South Africa's Afrikaner white minority group are being persecuted by the Black-led government has been widely rejected, but it has been central to the deterioration of ties between the U.S. and Africa's most advanced economy.

The Home Affairs Ministry said the Kenyans were in the country on tourist visas which did not allow them to work, adding that U.S. officials' work with them at the refugee processing center “raises serious questions about intent and diplomatic protocol.”

It was not immediately clear whether the U.S. had known about the Kenyans’ status.

The ministry said no U.S. officials were arrested in the raid and that the site was not a diplomatic one. It said South Africa's Foreign Ministry has started “formal diplomatic engagements with both the United States and Kenya to resolve this matter.”

U.S. State Department spokesperson Tommy Pigott said “interfering in our refugee operations is unacceptable,” adding that they were seeking “immediate clarification from the South African government and expect full cooperation and accountability.”

The U.S. Embassy in a statement last month said the U.S. government had contracted a Kenya-based company, RSC Africa, to process refugee applications by white South Africans. RSC Africa is operated by Church World Service, a U.S.-based nongovernmental organization that offers refugee assistance and works with the U.S. Refugee Admissions Program.

The Home Affairs Ministry said the Kenyans were working at the U.S. refugee processing site “despite the fact that earlier visa applications for Kenyan nationals to perform this work had been lawfully declined.” The seven Kenyans were given deportation orders and banned from entering South Africa for a five-year period.

Trump has singled out South Africa for criticism on a range of issues, claiming without evidence that Afrikaners are being killed and having their land seized and that South Africa is pursuing an anti-U.S. foreign policy through its diplomatic relations with Palestinian authorities and Iran.

The U.S. boycotted last month's Group of 20 world leaders summit in South Africa, and Trump said it will exclude South Africa from the group when it hosts the annual summit next year. Trump also issued an executive order in February that said the U.S. would stop aid and assistance to South Africa over what it called its “egregious actions.”

South Africa's government has said the U.S. claims over the persecution of Afrikaners are based on misinformation and that white South Africans don't meet the criteria for refugee status because there is no persecution, although it said it wouldn't stop anyone applying. Afrikaners are white South Africans descended from mainly Dutch and French colonial settlers who first came to the country in the 17th century.

The Trump administration announced in October it was dramatically cutting the annual quota for refugees allowed in the U.S. to 7,500 from a previous limit of 125,000 and white South Africans would be given most of the places. A first group of white South African refugees had already arrived in the U.S. under the new program for them in May. It's not clear how many have been relocated since then.

Imray reported from Cape Town, South Africa. Associated Press writer Matthew Lee in Washington contributed to this report.

AP Africa news: https://apnews.com/hub/africa

FILE - Refugees from South Africa arrive, Monday, May 12, 2025, at Dulles International Airport in Dulles, Va. (AP Photo/Julia Demaree Nikhinson, File)

FILE - Refugees from South Africa arrive, Monday, May 12, 2025, at Dulles International Airport in Dulles, Va. (AP Photo/Julia Demaree Nikhinson, File)

FILE - Refugees from South Africa, arrive Monday, May 12, 2025, at Dulles International Airport in Dulles, Va. (AP Photo/Julia Demaree Nikhinson, File)

FILE - Refugees from South Africa, arrive Monday, May 12, 2025, at Dulles International Airport in Dulles, Va. (AP Photo/Julia Demaree Nikhinson, File)

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