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Asano Taiko Factory Tour & Taiko Experience (Ishikawa, Japan)

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Asano Taiko Factory Tour & Taiko Experience (Ishikawa, Japan)
Business

Business

Asano Taiko Factory Tour & Taiko Experience (Ishikawa, Japan)

2025-12-19 18:09 Last Updated At:18:25

Step Inside 400 Years of Taiko-Making
A 60-Minute "See, Hear, Play" Taiko Experience at Asano Taiko in Hakusan, Ishikawa

KANAZAWA, Japan, Dec. 18, 2025 /PRNewswire/ -- Kanazawa Biyori is a regional media platform that not only introduces the scenery, food, and crafts of Ishikawa, but also focuses on experiences that can only be found in this region. We believe that time spent encountering local skills, sounds, and people leaves a lasting impression on visitors.

Asano Taiko, a Japanese drum manufacturer with over 400 years of history, has recently launched a cultural experience program for domestic and international visitors: "Asano Taiko Factory Tour & Taiko Experience." This 60-minute program combines a factory tour, professional performances, and hands-on drumming sessions, allowing participants to immerse themselves in traditional Japanese taiko culture and craftsmanship through three dimensions: seeing, listening, and playing. Kanazawa Biyori spoke with the organizer about this unique program.

Visiting a Taiko Workshop with Over 400 Years of History

Asano Taiko traces its roots back to an early Edo-period family craft business and has passed down taiko-making skills for more than four centuries. At the 2010 NAMM Show—one of the world's largest musical instrument trade fairs—the company was recognized as the oldest percussion manufacturer in the industry.

From selecting and hollowing logs, to shaping and lacquering the body, stretching the hides, and securing them with tacks, Asano Taiko carries out all stages of taiko production in its own workshops. In particular, the company is known for its large drums over three shaku (approx. 90 cm) in diameter, which hold a top-class share of the domestic market.

The tour begins in the showroom, where visitors can see a variety of instruments up close—ōdaiko (large drums), miya-daiko, tsuzumi, and different types of bachi (drumsticks). Highlights include a 6-shaku-1-sun ōdaiko (approx. 185 cm head diameter, weighing over one ton) and Asano's original tunable oke-daiko. Guests are welcome to try striking some of the drums to hear their sound.

After that, participants move into the normally closed factory area to observe artisans at work. The quiet concentration of craftspeople facing wood and hide, and the repetition of each careful step, reveal how a single stroke on the drum is supported by a long chain of manual processes.

From Professional Performance to Your Own "First Strike"

Following the factory tour, the program moves to Asano Taiko's in-house studio. A professional taiko performer, who also serves as instructor, presents a solo performance on the ōdaiko. Each stroke sends vibrations through the air and into the listener's body, conveying the expressive range of taiko—built only from rhythm, dynamics, and tempo.

Participants then pick up bachi themselves and receive simple instruction on how to play. During our visit, overseas travelers joined the session as well. Starting from basic patterns and gradually moving to more complex rhythms, their expressions and the sound of their playing grew more confident with each phrase. Regardless of language or cultural background, sharing rhythm together naturally brought smiles to the group.

Why Kanazawa Biyori Is Paying Attention

1. An integrated "factory × performance × hands-on" cultural experience
Rather than being only a factory tour or a casual workshop, this program deliberately weaves together three elements:

  • Learning about the history of a long-established maker and its production process
  • Feeling the sound of taiko through a professional performance
  • Experiencing the act of drumming with your own hands

This structure gives the tour a high degree of completeness as a cultural experience, suitable for both first-time visitors and those already familiar with taiko.

2. Small groups, private bookings, and flexible for all ages and backgrounds
The tour is offered for groups of 2 to 20 people, with each time slot reserved for a single group. There is no strict age limit, making it possible for children and older adults to participate together. The program has already welcomed international visitors and can be adapted for family trips, school excursions, and corporate training.

3. A manageable excursion from Kanazawa with strong regional character
Asano Taiko is located in Fukutome-machi, Hakusan City—an area that is easy to access from central Kanazawa:

  • Around 40 minutes by car from Komatsu Airport
  • Around 8 minutes by car from Matto Station on the IR Ishikawa Railway

For travelers visiting Ishikawa, it works well as a half-day excursion that adds a "behind-the-scenes" craft experience to itineraries focused on Kanazawa's well-known sightseeing spots.

Tour Overview

Name: Asano Taiko Factory Tour & Taiko Experience (Approx. 60 minutes)
Location:
Asano Taiko Co., Ltd.
587-1 Fukutome-machi, Hakusan City, Ishikawa Prefecture, Japan
(Approx. 40 minutes by car from Komatsu Airport / 8 minutes by car from Matto Station)
Program Content (Total 60 minutes):

Fee: ¥3,000 per person (tax included)
Reservations accepted from two participants and up.

Available Hours: Weekdays, 10:00 AM – 3:00 PM
Closed: Saturdays, Sundays, public holidays, Obon, and year-end/New Year holidays
Group Size: 2–20 people (one private group per time slot)
Reservations:
Advance booking required at least two weeks before the desired date.
Please apply by phone or via the inquiry form on the website.

*An English-language pamphlet for the factory tour is available; however, on-site interpretation in English is not provided.

Tour Inquiries (Content & Booking):
Asano Taiko Co., Ltd. – Factory Tour & Experience Desk
Tel: +81-76-277-1717 (main)
Phone hours: Weekdays 8:30 AM–5:30 PM / Weekends & holidays 10:00 AM–4:00 PM

Official website (tour details):
https://www.asano.jp/

Media Contact for This Release

Kanazawa Biyori Co., Ltd.
Sunpia Izumigaoka 511, 255 Fushimishinmachi, Kanazawa, Ishikawa Prefecture, Japan
Email: info@kanazawabiyori.com

 

** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **

Asano Taiko Factory Tour & Taiko Experience (Ishikawa, Japan)

Asano Taiko Factory Tour & Taiko Experience (Ishikawa, Japan)

TAIPEI, Dec. 19, 2025 /PRNewswire/ -- Asia's leading adult livestreaming platform SWAG has released its 2025 Annual Report, revealing key insights into user behavior, interaction trends, and the creators shaping the platform over the past year.

Highlights from the report include the rapid rise of "green creators"—a new category of creators focused on talent, conversation, and companionship—alongside the explosive growth of one-on-one interactions and a clear shift toward a more diverse content ecosystem driven by upgrades to SWAG's recommendation system.

One of the most defining trends of 2025 is the emergence of green creators as a powerful new force on the platform. By emphasizing singing, chatting, and emotional connection over explicit content, these creators stood out in an increasingly competitive environment through talent and personal charisma. The top three green creators—Sandra (@bbb.36.2001), Yunbao (@yunbaobao301), and Ruan (@ruan.ccc)—represented SWAG on an international stage at Berlin Fashion Week, marking the first time creators from an adult platform appeared at a global fashion event and one of SWAG's most talked-about milestones of the year.

In terms of viewership, Tongshen delivered the most-watched livestream of 2025. His debut broadcast on SWAG quickly went viral, reaching a peak of 3,300 concurrent viewers, while related short-form clips surpassed 1.65 million views, making it the platform's most discussed live event of the year.

Among creators, long-time fan favorite Hanna (@hannababe) reclaimed her title as Creator of the Year after a strong comeback. Meanwhile, the Best Newcomer honor went to Xiao Yao Jing (@yizhiniao), widely known as the "Goddess of One-on-One Interaction." Her contrast between sweet, non-explicit public streams and highly engaging private sessions fueled her rapid rise as one of the fastest-growing creators of the year.

One-on-one interactions emerged as the platform's most popular paid format. Users are 18 times more likely to send virtual gifts in private sessions than in public streams. Vietnamese creator janbebe stood out by earning 15 million diamonds (approximately NT$1 million) through one-on-one interactions alone, positioning her as one of the year's brightest rising stars.

Finally, SWAG reported strong results following a major upgrade to its recommendation system. Improvements in click-through rates, watch time, and conversion rates have increased exposure for new and mid-tier creators, enabling the platform to move away from a single dominant content style toward a more balanced, diverse, and sustainable creator ecosystem—benefiting both users and creators alike.

 2025 SWAG Recap: https://swag.live/blog/en/2025-swag-recap-en/

 

** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **

SWAG, Asia's Largest Adult Livestreaming Platform, Releases 2025 Annual Report

SWAG, Asia's Largest Adult Livestreaming Platform, Releases 2025 Annual Report

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