KUALA LUMPUR, Malaysia, Dec. 20, 2025 /PRNewswire/ -- One Universal Production Group (OUP), a leading intellectual property (IP) ecosystem and tourism company in Asia, today celebrated the official opening of its new corporate building, marking a significant milestone in its journey of creating world-class entertainment and edutainment experiences.
The opening reflects OUP's growing role in shaping IP-led entertainment, edutainment, and themed tourism across Asia and beyond. Over the past decade, the company has built a reputation for record-breaking productions and large-scale immersive experiences, earning recognition from the Guinness World Records, ASEAN Book of Records, and Malaysia Book of Records.
OUP is widely known for delivering some of the region's most successful thematic attractions and live shows, including Ultraman Live 2015, one of Asia's highest-attended live entertainment productions, the longest-running Pokémon Festival, the world's largest inflatable duck installation, and award-winning family experiences such as Discover Fun with CoComelon.
As a master licensee and strategic partner to leading global IP owners, OUP manages and develops a diverse portfolio of internationally recognised brands, including CoComelon, Ultraman, Bruce Lee, Blippi, Angry Birds, Crayola, and B.Duck. The company integrates these IPs into immersive attractions, live experiences, retail activations, and tourism developments tailored for Asian audiences.
During the event, OUP formalised a Memorandum of Understanding (MOU) with Kayou Cultural Creativity Co., Ltd., China's largest collectible card company. Under the partnership, Kayou will enter the Malaysian market alongside OUP, introducing new IP-driven collectible products and entertainment concepts aimed at Southeast Asian fans.
OUP also unveiled its upcoming international development roadmap, including the Hadi Excellence Collection – Thematic Safari Villas in the UAE, and the Hadi Premium Collection in Malaysia, featuring Malaysia's first sea-front crystal-clear lagoon villas.
Commenting on the milestone, Alvin Lee, CEO of One Universal Production & Group of Companies, said the new headquarters represents OUP's next chapter in delivering world-class, IP-led experiences globally.
** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **
One Universal Production Group (OUP) Officially Opens, Reinforcing Its Position as Asia's Leading IP Ecosystem and Tourism Company
One Universal Production Group (OUP) Officially Opens, Reinforcing Its Position as Asia's Leading IP Ecosystem and Tourism Company
The largest ever Japanese delegation will participate in FITUR 2026, aiming to promote partnerships and global expansion.
MADRID, Dec. 20, 2025 /PRNewswire/ -- Japan's growing presence in the international tourism market and its close relationship with Spain will be demonstrated at the international tourism fair 'FITUR 2026', held at IFEMA Madrid from 21 to 25 January. According to the Japan National Tourism Organisation (JNTO), the number of Spanish visitors to Japan reached approximately 182,300 in 2024, marking a 57.3% increase compared to 2023. A significant turning point was the launch of Iberia Airlines' direct Madrid-Tokyo service (three weekly flights) in October 2023.
Meanwhile, the Spanish Tourism Promotion Agency (Turespaña) announced that Spain welcomed over 410,000 Japanese tourists in 2024. This represents a 32.1% increase year-on-year, with total spending reaching €1.164 billion – a 48% rise compared to 2023. The Japanese market stands out for its exceptionally high daily travel expenditure, ranking among the top markets globally. According to Spain's National Statistics Institute (INE), the number of Japanese visitors increased by a further 8% in the second quarter of 2025.
Moreover, these awareness metrics reflect Spain's sustained rise in popularity within Japan. A YouGov survey indicates Spain ranked third in "consideration for visiting" and second in "travel intention" for 2025, showing significant growth compared to 2024. Furthermore, satisfaction among travellers who actually visited Spain rose from 58.5% to 68.3%.
Against this backdrop, FITUR 2026 saw the largest ever Japanese delegation participate. Alongside the official representatives from the Japan National Tourism Organisation and the Tokyo Metropolitan Government, attendees included the Tokyo Convention & Visitors Bureau (TCVB), the JTB Group's global DMC network, All Nippon Airways (ANA), Japan Experience, Himeji Tourism Convention Bureau, JR Tokai Hotels, JTB Global Marketing & Travel, Miki Tourist x HIS, Fujita Kanko (WHG Hotels), Sky Hop Bus Tokyo, DMC Japan by KNT, and numerous operators. Furthermore, FITUR 2026 is expected to see participation from numerous leading Spanish agents specialising in the Japanese market.
This business growth reflects the vitality of Japan's tourism market, which recorded a record high of 36.8 million international visitors in 2024, a 47.1% increase year-on-year. Consequently, FITUR 2026 will be a crucial platform for strengthening tourism collaboration between Spain and Japan and creating new opportunities for cooperation.
Media Contact:
Helena Valera
International Press
Tel.: 629 64 42 08
evalera@ifema.es
Alejandra Elorza
Chief Press
Tel.: 629 64 49 68
aelorza@ifema.es
A new edition of FITUR, the International Tourism Fair held at the IFEMA Madrid exhibition centre, which has established itself as one of the benchmarks for the tourism sector with the presence of 156 countries and an attendance of more than 250,000 people, including professionals and visitors.
Photo - https://mma.prnasia.com/media2/2849812/FITUR_JAPAN.jpg?p=medium600
** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **
FITUR 2026: Promoting Japan's Tourism Appeal to the International Market
