These influencers are teaching Christianity online — and young people are listening

ATLANTA (AP) — Millennial and Generation Z Christian influencers are increasingly filling a void in American religion, growing audiences across digital platforms by steering young people to biblical answers to tough questions that aren't always answered in Sunday sermons.

“I can be that in-between — Monday to Saturday help — to give you practical things to make you feel like you’re not walking this walk alone,” said Megan Ashley, 35, sitting cross-legged in sweats on the couch where she records her “In Totality” podcast.

From myriad backgrounds, these influencers talk candidly to their listeners about everything from anxieties and doubts to dating and culture, delving into the Bible’s complexities. Those of faith say Christian influencers are galvanizing young people looking for meaning in a culture that lacks it at a time when years of declining church attendance has slowed.

“What they’re making accessible is a truth that transforms people,” said Lecrae Moore, a Christian rapper and podcaster. “There’s something that’s happening existentially — supernaturally — that I can’t explain.”

Ashley and Moore are among a half-dozen popular influencers who described their work for this story. With and without formal theological training, they describe themselves as churchgoers who don’t want their messages boxed in by denominational labels.

Some grew up in church; others didn’t, but they commonly describe experiencing a spiritual transformation that came out of hardship or a sense of emptiness they pin on secular lifestyles.

“We’re like, listen, we’re two mess-ups too. It’s OK,” said Arielle Reitsma, 36, co-host of podcast “Girls Gone Bible,” which gets more than a million listens or streams each month.

These algorithm-savvy podcasters fit comfortably in a long tradition of Christian celebrities, said Zachary Sheldon, a Baylor University lecturer on media, religion and culture who cited televangelist Billy Graham as an example. Working independently, they can harness audiences more easily than established congregations and media organizations can.

“Exposing people to the faith and challenging them to ask questions and search for something more” are really good things to do, Sheldon said. But he pointed to “potential dangers in granting them too much authority on the basis of their celebrity and their acumen with social media.”

These influencers encourage church attendance and describe reaching a variety of people, including those who have been particularly disconnected from religion, which polls show is a growing number of young Americans. Only 41% of people ages 18-35 surveyed in 2023-24 said they believe in God with certainty, down from 65% in 2007, according to the Pew Research Center.

“People are spiritually hungry, emotionally hungry, and I think for the first time ever … people are encountering Jesus even through online platforms, and they’re realizing, this is true life and fulfillment,” said Angela Halili, 29, Reitsma's co-host.

The pair now draws live crowds since starting the podcast more than two years ago. At an event in Atlanta, they warned hundreds of fans against idolizing work or relationships, Bibles in hand, and recounted their days as Hollywood actors battling addiction, heartbreak and mental health disorders. Halili said God brought them “radical healing,” and they want listeners to know that God can perform “miracles” in their lives, too.

Afterward, they hugged and prayed for people in the audience, where Anna Williams, 17, said she considers both Reitsma and Halili to be “a big sister” in her life.

Even as they espouse biblical principles as guidance toward true joy, influencers say that being Christian can be hard.

God “does make everything better, but that doesn’t always come in the way that we think it’s gonna come,” said “In Totality” host Ashley.

Her current obsession, which she teaches with fervor, is a biblical passage about living as a sacrifice. God asks people to give up certain wants and behaviors so they can grow closer to him, Ashley says. She said her intensity grew after a healing encounter with God’s “severity” as a freshly divorced single mom plagued by suicidal thoughts and depression.

Bible themes, day-to-day plights, heavier challenges and topics such as parenting and Black culture are covered on “With the Perrys,” a podcast led by husband and wife authors and spoken-word artists who also run a streetwear brand.

“It is the all — how do we do all of this stuff in this weird flesh and weird world?” said Jackie Hill Perry, 36.

She is an admired speaker who is working towards her seminary degree and wrote a book about leaving behind same-sex relationships. She and husband Preston Perry, 39, started podcasting in 2019. Followers already resonated with Perry's theological debates and story of growing up around poverty and violence before finding faith and becoming a Christian evangelist.

“God calls us to ruffle feathers sometimes, to speak to culture,” Perry said.

In a recent episode, the Perrys urged listeners to be honest with God about struggling to trust him. Through focused prayer, obedience and Bible reading, God brings lasting peace, answers and growth during hard circumstances, they say, but this requires more than quick fixes like scrolling and sex.

At just 22, Bryce Crawford teaches Bible chapters on his self-named podcast and posts videos of himself talking to people about Christianity at Pride parades, the Burning Man counter-culture festival and a satanic temple.

Rather than shout “repent,” Crawford’s street evangelism aims to change minds through kindness. His followers say they're attracted by his empathetic yet bold demeanor while delivering talking points against lifestyles such as same-sex marriage.

“My issue with ‘repent or burn in hell’ is that people get frustrated because they don’t know why you’re telling them that,” said Crawford, who describes being severely anxious and bitter toward God until God healed him at a Waffle House. “Our tactics have been one-on-one conversations, calmly listening, asking questions because we care about them, and in that explaining our worldview.”

These influencers acknowledge that online Christianity has its challenges.

A hyperfocus on online drama and Christianity's more esoteric beliefs can miss the basics, such as love and Christ's sacrifice, Hill Perry said. She worries that “simply talking about gentleness or respect or kindness or patience is gonna be boring” to people.

And the deep political and cultural rifts among Christians emerge online too.

For example, Halili and Reitsma got pushback for taking the opportunity to pray at a pre-inauguration rally for President Donald Trump. The Perrys have been criticized by conservatives for talking about police brutality and racial injustice, and liberals for expressing opposition to same-sex marriage and abortion.

Some followers say these influencers provide a welcome alternative to the buttoned-up pastors they grew up with who spoke of God as a faraway deity that would reject them for breaking too many rules.

“I really needed someone who was a younger Black female portraying something that wasn’t super traditional,” said Olivia Singleton, 24. She's involved with her church and likes her pastor, but feels like these influencers are like “one of the girls … walking out the faith with you.”

Kramon is a corps member for The Associated Press/Report for America Statehouse News Initiative. Report for America is a nonprofit national service program that places journalists in local newsrooms to report on undercovered issues.

Associated Press religion coverage receives support through the AP’s collaboration with The Conversation US, with funding from Lilly Endowment Inc. The AP is solely responsible for this content.

Christian podcaster, Megan Ashley, center, attends service at 2819 Church on Sunday, Nov. 16, 2025, in Atlanta. (AP Photo/Jessie Wardarski)

Followers of the Christian podcast, "Girls Gone Bible," cry during the live show held at the Atlanta Symphony Hall, Friday, Nov. 14, 2025, in Atlanta. (AP Photo/Jessie Wardarski)

Christian podcaster and poet, Preston Perry, second from left, and his wife, Jackie Hill Perry, a Christian rapper and podcaster, third from left, attend service at 2819 Church on Sunday, Nov. 16, 2025, in Atlanta. (AP Photo/Jessie Wardarski)

Angela Halili, 29, cohost of the Christian podcast, "Girls Gone Bible," stands backstage before their live show as fans and followers sing worship music in the Atlanta Symphony Hall, Friday, Nov. 14, 2025, in Atlanta. (AP Photo/Jessie Wardarski)

A Youtube award sits behind Christian podcaster, Megan Ashley, at her home where she films her show, "In Totality," Saturday, Nov. 15, 2025, in Acworth, Ga. (AP Photo/Jessie Wardarski)

Megan Ashley, founder of the Christian podcast, "In Totality," sits with a Bible at her home where she films online content, Saturday, Nov. 15, 2025, in Acworth, Ga. (AP Photo/Jessie Wardarski)

Girls Gone Bible podcasters, Angela Halili, left, and Arielle Reitsma, attend 2819 Church on Sunday, Nov. 16, 2025, in Atlanta. (AP Photo/Jessie Wardarski)

Christian podcaster, Megan Ashley, sits on the couch where she films her show, "In Totality," Saturday, Nov. 15, 2025, at her home in Acworth, Ga. (AP Photo/Jessie Wardarski)

Angela Halili, 29, right, cohost of the Christian podcast, "Girls Gone Bible," prays over a follower during their live show held at the Atlanta Symphony Hall, Friday, Nov. 14, 2025, in Atlanta. (AP Photo/Jessie Wardarski)

MADRID (AP) — Raphinha and Lamine Yamal celebrated each other's goals with a raised arm and hands linked as Barcelona won 2-0 at 10-man Villarreal on Sunday to stay four points clear of Real Madrid at the top of La Liga.

Raphinha won a penalty after being fouled when cutting inside. He took a slow run-up and sent goalkeeper Luiz Junior the wrong way in the 12th minute for his seventh league goal of the season and Barca's 50th.

Yamal also grabbed his seventh this season, striking from close range in the 63rd after being set up by midfielder Frenkie de Jong following a goalmouth scramble.

It was a seventh straight win in all competitions for coach Hansi Flick’s side.

Barcelona was without central defender Andreas Christensen, who tore the ACL in his left knee in training on Saturday.

Villarreal defender Renato Veiga was shown a straight red card late in the first half for a heavy tackle from behind on Yamal, who briefly had treatment on the ground.

Villarreal's defeat allowed Atletico Madrid to move into third place with a 3-0 win at Girona, albeit having played two games more.

Midfielder Koke put Atletico ahead in the 13th minute with a fine half-volley from just outside the penalty area and into the top right corner.

Atletico goalkeeper Jan Oblak made a stunning save to keep out Axel Witsel's close-range shot midway through the half, clawing it off the line one-handed near the left post.

Atletico doubled its lead in the 38th when midfielder Conor Gallagher's strike from 20 meters (yards) deflected off a defender and wrong-footed goalie Paulo Gazzaniga.

Atletico's traveling fans gave midfielder Thomas Lemar a warm welcome when he came on for Girona in the second half. The former France midfielder is on loan this season at Girona from Atletico, having played nearly 200 games for “Los Colchoneros” (The Mattress Makers) over seven seasons.

Gallagher was substituted in the 77th, having come on in the 28th for Nico Gonzalez.

Veteran forward Antoine Griezmann sealed Atletico's win with a clinical goal in stoppage time.

The former France star swapped quick passes on the edge of the box with fellow substitute Giacomo Raspadori, expertly controlled the ball with the outside of his right foot and guided a low shot into the opposite corner with his left.

Girona remains in 18th place in the 20-team league.

In other matches later Sunday, Elche faced Rayo Vallecano and Real Betis took on Getafe.

AP soccer: https://apnews.com/hub/soccer

The referee shows a red card to Villarreal's Renato Veiga, right, during the Spanish La Liga soccer match between Villarreal and Barcelona in Villarreal, Spain, Sunday, Dec. 21, 2025. (AP Photo/Alberto Saiz)

Barcelona's Lamine Yamal lies on the pitch in pain during the Spanish La Liga soccer match between Villarreal and Barcelona in Villarreal, Spain, Sunday, Dec. 21, 2025. (AP Photo/Alberto Saiz)

Barcelona's Raphinha celebrates after scoring the opening goal from a penalty kick during the Spanish La Liga soccer match between Villarreal and Barcelona in Villarreal, Spain, Sunday, Dec. 21, 2025. (AP Photo/Alberto Saiz)

Barcelona's Lamine Yamal, right, celebrates with his teammate Barcelona's Raphinha after scoring his side's second goal during the Spanish La Liga soccer match between Villarreal and Barcelona in Villarreal, Spain, Sunday, Dec. 21, 2025. (AP Photo/Alberto Saiz)

Barcelona's Raphinha, back, celebrates with his teammate Barcelona's Lamine Yamal after scoring the opening goal from a penalty kick during the Spanish La Liga soccer match between Villarreal and Barcelona in Villarreal, Spain, Sunday, Dec. 21, 2025. (AP Photo/Alberto Saiz)