China Media Group (CMG) on Tuesday inaugurated an animation technology innovation center in Beijing's western urban district of Shijingshan, aiming to deepen the integration of ultra-high-definition (UHD) audiovisual technologies with artificial intelligence generated content (AIGC).
The center represents the first major outcome under a cooperation framework agreement signed between CMG and the People's Government of Shijingshan District.
The agreement is designed to leverage CMG's technological strengths in UHD audiovisual systems, media large models, and AIGC, alongside Shijingshan's established industrial foundation and spatial resources in the "technology + culture" sector, to nurture specialized industries, accelerate the commercialization of sci-tech achievements, and incubate high-value intellectual properties.
"Drawing on the successful experience of CMG's audio-visual media large models in animation production in recent years, the center will tackle key technical challenges in applying AIGC to animation creation, with the goal of achieving industrial-grade animation production characterized by high quality, precision, and stability. We will build an animation technological innovation platform that connects industries, universities, research institutes, and end-users. We will also adopt a cloud-service model to propel the integrated development of culture and technology," said Zhao Guihua, deputy director of the CMG Technology Bureau.
"By leveraging the technical expertise of the CMG's National Key Laboratory, along with its content resources and brand influence, we will accelerate the formation of an integrated industrial ecosystem covering technology research and development, achievement translation, and practical application. This effort is intended to attract upstream and downstream enterprises in animation and intelligent technology, with the vision of establishing a high-standard hub for cultural and technological convergence," said Li Wenhua, deputy district mayor of Shijingshan.
CMG inaugurates animation tech center in Beijing's Shijingshan District
