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Tourism Authority of Thailand spotlights two flagship regional events alongside celebrations across Bangkok and key provincial destinations to mark the New Year
BANGKOK, Dec. 25, 2025 /PRNewswire/ -- Thailand is welcoming the arrival of 2026 with a nationwide programme of countdown celebrations, anchored by two flagship events organised by the Tourism Authority of Thailand (TAT) in Phayao and Su-ngai Kolok, alongside a series of TAT-supported festivities across Bangkok and major destinations nationwide.
Ms. Thapanee Kiatphaibool, TAT Governor, said, "The two flagship events organised by TAT in Phayao and Su-ngai Kolok represent a strategic focus on showcasing regional identity through meaningful, high-quality celebrations. These events are complemented by strong public–private collaboration in Bangkok and other provinces, creating a nationwide countdown atmosphere that invites visitors to experience Thailand's diversity at the turn of the year. The combined programme reinforces confidence in Thailand as a welcoming, creative and culturally rich destination as the country enters 2026."
In northern Thailand, Amazing Thailand Phayao Countdown Flora Fest 2026 will take place from 28–31 December 2025 at Pho Khun Ngam Mueang Monument Plaza and around Kwan Phayao. Paying tribute to Her Majesty Queen Sirikit, The Queen Mother, the event is designed to introduce new experiential formats while elevating Phayao as an emerging global destination recognised for its cultural heritage, natural beauty and warm local hospitality. The four-day programme features large-scale lighting and installation displays and floral art exhibition zones, complemented by drone performances from 29–31 December and a grand New Year's Eve fireworks display on 31 December. The celebrations will culminate in a high-profile countdown evening marked by ceremonial proceedings and VIP attendance, reinforcing the event's stature as one of Thailand's most visually spectacular year-end celebrations.
In Thailand's deep South, Amazing Thailand Su-ngai Kolok Countdown 2026 will be staged from 28–31 December 2025 at Sirindhorn Public Park, Su-ngai Kolok, Narathiwat. The event highlights the cultural richness and contemporary creative energy of the border region through decorative lighting, live concerts by nationally recognised artists and performances rooted in local traditions. Each evening presents a curated mix of cultural showcases and contemporary music, building towards the New Year's Eve countdown and fireworks display shortly before midnight. The official countdown ceremony, attended by senior representatives from Thailand and neighbouring Malaysia, underscores Su-ngai Kolok's role as a cross-border cultural and tourism gateway.
Beyond these two core events, TAT is also supporting a wide range of Thailand countdown celebrations 2026 that reinforce the country's position as one of Asia's leading festive destinations.
In Bangkok, the Amazing Thailand Countdown 2026 at ICONSIAM from 27–31 December features four-dimensional sky performances combining environmentally friendly fireworks, drones, and pyrotechnics over the Chao Phraya River, alongside appearances by global and Thai iconic artists, including a special performance by Mark Tuan. One Bangkok Countdown Celebration 2026 on 31 December presents a new urban landmark with live performances by internationally renowned Korean artists, immersive light-and-sound shows and a central city countdown experience. CentralwOrld Bangkok Countdown 2026 on 31 December continues its role as the "Times Square of Asia" with headline concerts, special performances and a landmark fireworks display. NEON Countdown 2026 at Rajamangala National Stadium on 30–31 December delivers a large-scale EDM experience featuring top-ranked global DJs, transforming the stadium into a high-energy New Year party destination. Extravaganza Sukhumvit Countdown 2026 on 31 December creates a first-of-its-kind urban spectacle, with coordinated fireworks launched across more than five kilometres of Sukhumvit Road around the EM District, uniting retail, hospitality and entertainment districts into a single countdown corridor.
Provincial destinations are also marking the New Year with distinctive local celebrations that strengthen regional tourism appeal. Hat Yai New Year 2026, held at Thumnoonvithi Road (Odeon Intersection) in Hat Yai, Songkhla, on 30–31 December, combines live music, cultural performances and a city-centre countdown celebrating the revival of southern Thailand's key tourism hub. Hua Hin Countdown 2026, taking place at InterContinental Hua Hin Resort on 31 December, offers a beachfront New Year experience with live DJs, fireworks and family-friendly activities, positioning Hua Hin as a relaxed yet festive coastal destination. Udon Countdown 2026, staged at UD TOWN in Udon Thani on 31 December, features live entertainment, decorative lighting, food zones and a midnight fireworks countdown, supporting year-end travel and local economic activity in the Northeast.
All events are scheduled to take place between 27 and 31 December 2025, with New Year's Eve countdowns and fireworks marking the transition into 2026 across the country. A full listing of countdown events nationwide is available at the Thailand events calendar for Countdown 2026.
As part of the nationwide countdown programme, comprehensive safety and security measures have been put in place to ensure a safe, orderly and enjoyable experience for visitors. The Royal Thai Police are deploying personnel, vehicles and modern security technologies to support event operations across the country, while the Tourist Police are fully prepared to assist travellers and manage crowd movement at key celebration sites.
Tourism Authority of Thailand spotlights two flagship regional events alongside celebrations across Bangkok and key provincial destinations to mark the New Year
BANGKOK, Dec. 25, 2025 /PRNewswire/ -- Thailand is welcoming the arrival of 2026 with a nationwide programme of countdown celebrations, anchored by two flagship events organised by the Tourism Authority of Thailand (TAT) in Phayao and Su-ngai Kolok, alongside a series of TAT-supported festivities across Bangkok and major destinations nationwide.
Ms. Thapanee Kiatphaibool, TAT Governor, said, "The two flagship events organised by TAT in Phayao and Su-ngai Kolok represent a strategic focus on showcasing regional identity through meaningful, high-quality celebrations. These events are complemented by strong public–private collaboration in Bangkok and other provinces, creating a nationwide countdown atmosphere that invites visitors to experience Thailand's diversity at the turn of the year. The combined programme reinforces confidence in Thailand as a welcoming, creative and culturally rich destination as the country enters 2026."
In northern Thailand, Amazing Thailand Phayao Countdown Flora Fest 2026 will take place from 28–31 December 2025 at Pho Khun Ngam Mueang Monument Plaza and around Kwan Phayao. Paying tribute to Her Majesty Queen Sirikit, The Queen Mother, the event is designed to introduce new experiential formats while elevating Phayao as an emerging global destination recognised for its cultural heritage, natural beauty and warm local hospitality. The four-day programme features large-scale lighting and installation displays and floral art exhibition zones, complemented by drone performances from 29–31 December and a grand New Year's Eve fireworks display on 31 December. The celebrations will culminate in a high-profile countdown evening marked by ceremonial proceedings and VIP attendance, reinforcing the event's stature as one of Thailand's most visually spectacular year-end celebrations.
In Thailand's deep South, Amazing Thailand Su-ngai Kolok Countdown 2026 will be staged from 28–31 December 2025 at Sirindhorn Public Park, Su-ngai Kolok, Narathiwat. The event highlights the cultural richness and contemporary creative energy of the border region through decorative lighting, live concerts by nationally recognised artists and performances rooted in local traditions. Each evening presents a curated mix of cultural showcases and contemporary music, building towards the New Year's Eve countdown and fireworks display shortly before midnight. The official countdown ceremony, attended by senior representatives from Thailand and neighbouring Malaysia, underscores Su-ngai Kolok's role as a cross-border cultural and tourism gateway.
Beyond these two core events, TAT is also supporting a wide range of Thailand countdown celebrations 2026 that reinforce the country's position as one of Asia's leading festive destinations.
In Bangkok, the Amazing Thailand Countdown 2026 at ICONSIAM from 27–31 December features four-dimensional sky performances combining environmentally friendly fireworks, drones, and pyrotechnics over the Chao Phraya River, alongside appearances by global and Thai iconic artists, including a special performance by Mark Tuan. One Bangkok Countdown Celebration 2026 on 31 December presents a new urban landmark with live performances by internationally renowned Korean artists, immersive light-and-sound shows and a central city countdown experience. CentralwOrld Bangkok Countdown 2026 on 31 December continues its role as the "Times Square of Asia" with headline concerts, special performances and a landmark fireworks display. NEON Countdown 2026 at Rajamangala National Stadium on 30–31 December delivers a large-scale EDM experience featuring top-ranked global DJs, transforming the stadium into a high-energy New Year party destination. Extravaganza Sukhumvit Countdown 2026 on 31 December creates a first-of-its-kind urban spectacle, with coordinated fireworks launched across more than five kilometres of Sukhumvit Road around the EM District, uniting retail, hospitality and entertainment districts into a single countdown corridor.
Provincial destinations are also marking the New Year with distinctive local celebrations that strengthen regional tourism appeal. Hat Yai New Year 2026, held at Thumnoonvithi Road (Odeon Intersection) in Hat Yai, Songkhla, on 30–31 December, combines live music, cultural performances and a city-centre countdown celebrating the revival of southern Thailand's key tourism hub. Hua Hin Countdown 2026, taking place at InterContinental Hua Hin Resort on 31 December, offers a beachfront New Year experience with live DJs, fireworks and family-friendly activities, positioning Hua Hin as a relaxed yet festive coastal destination. Udon Countdown 2026, staged at UD TOWN in Udon Thani on 31 December, features live entertainment, decorative lighting, food zones and a midnight fireworks countdown, supporting year-end travel and local economic activity in the Northeast.
All events are scheduled to take place between 27 and 31 December 2025, with New Year's Eve countdowns and fireworks marking the transition into 2026 across the country. A full listing of countdown events nationwide is available at the Thailand events calendar for Countdown 2026.
As part of the nationwide countdown programme, comprehensive safety and security measures have been put in place to ensure a safe, orderly and enjoyable experience for visitors. The Royal Thai Police are deploying personnel, vehicles and modern security technologies to support event operations across the country, while the Tourist Police are fully prepared to assist travellers and manage crowd movement at key celebration sites.
** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **
Thailand welcomes 2026 with countdown celebrations anchored by Phayao and Su-ngai Kolok
BANGKOK, Dec. 25, 2025 /PRNewswire/ -- This Christmas, MINISO is bringing YOYO and a lineup of its popular characters to Bangkok's Siam Square, creating a festive seasonal setting and marking the close of a strong year for the brand in Thailand. A series of Christmas-themed installations will remain in place across Siam Square's pedestrian streets and at Thailand's first MINISO LAND through the holiday period, running until January 4, 2026.
Christmas in Thailand may come without snow, but this year, MINISO brings festive cheer to the heart of Bangkok. Its signature characters—YOYO, the Gift Bear, and DUNDUN—headline a 10-day holiday installation anchored by a 60-meter-long Christmas promenade. Featuring five themed photo spots, the route leads visitors from Siam Square to MINISO LAND, ending at a Christmas tree marked by MINISO's iconic red wink. Inside the store, seasonal displays, limited-edition gifts, and wish cards await.
MINISO LAND in Siam Square marks the company's first overseas debut of its new experiential store format. Opened in October, the store features a redesigned storefront and highlights the Zootopia product lineup. Since launch, it has drawn strong foot traffic from both local shoppers and tourists. The opening reinforced MINISO's presence in Thailand, while the brand awareness built earlier in the year positioned the store as a natural hub for year-end holiday activations. Through immersive design, curated assortments, and campaign-led execution, MINISO continues to elevate the in-store experience for Thai consumers.
A Year of Joy: Retail Expansion and Brand Activity
Throughout 2025, MINISO continued to expand its retail footprint and delight Thai consumers with a combination of new stores, exclusive product launches and immersive brand experiences. The year kicked off in January with the opening of the brand's first flagship store at Asiatique The Riverfront in Bangkok, and coincided with Thailand's debut of MINISO's Harry Potter merchandise collection.
In the following months, MINISO introduced multiple newly refreshed and flagship stores in key Bangkok locations, including Megabangna Mall, MBK Center, and The Mall LifeStore Bangkapi. Each opening showcased IP-themed products, and immersive displays, drawing strong foot traffic and social media buzz. The May launch at The Mall LifeStore Bangkapi marked the overseas debut of the Stitch GenZ Street Series vinyl plush, generating high shopper interest.
Beyond Bangkok, MINISO strengthened its presence in northern Thailand by establishing stores across key commercial destinations in Chiang Mai, including Central Festival Chiangmai, Central Chiangmai Airport, and MAYA Lifestyle Shopping Center. The expansion reflects the brand's focus on delivering an elevated and refined store experience, while steadily extending its presence across Thailand.
MINISO's growth strategy also emphasized engaging local consumers through popular IP collaborations. Throughout the year, the brand introduced over 15 new IP collections in Thailand—including Zootopia, Stitch, Harry Potter, and One Piece—alongside more than 5,000 new products.
By combining retail expansion with engaging retail experiences and campaigns, MINISO has positioned its stores as vibrant destinations for Thai consumers. The Christmas and New Year program, anchored by MINISO LAND and a festive promenade in central Bangkok, further strengthened the brand's visibility and engagement during the holiday season, setting the stage for continued growth in 2026.
** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **
MINISO Brings Christmas Cheer to Bangkok's Siam Square with YOYO and Signature Characters, Closing Out a Standout Year in Thailand
MINISO Brings Christmas Cheer to Bangkok's Siam Square with YOYO and Signature Characters, Closing Out a Standout Year in Thailand
MINISO Brings Christmas Cheer to Bangkok's Siam Square with YOYO and Signature Characters, Closing Out a Standout Year in Thailand
MINISO Brings Christmas Cheer to Bangkok's Siam Square with YOYO and Signature Characters, Closing Out a Standout Year in Thailand
MINISO Brings Christmas Cheer to Bangkok's Siam Square with YOYO and Signature Characters, Closing Out a Standout Year in Thailand
MINISO Brings Christmas Cheer to Bangkok's Siam Square with YOYO and Signature Characters, Closing Out a Standout Year in Thailand
