Crowds gathered at the Xinjiang International Grand Bazaar in Urumqi -- the capital city of northwest China's Xinjiang Uygur Autonomous Region -- on the New Year's Eve to welcome the arrival of the year 2026 with spectacular performances. Dance teams moved through the bazaar's square and pedestrian streets in a procession-style farewell-to-the-old-year performance, accompanied by the cheerful sounds of drums, allowing visitors to interact with performers.
Local authorities said Xinjiang vigorously promoted such mass cultural activities, staging more than 100,000 cultural events in 2025 that benefited more than 40 million people, enriching the spiritual and cultural lives of all ethnic groups.
The Grand Bazaar, a landmark in Urumqi showcasing Xinjiang's architecture, cuisine and ethnic dances, was lit up with red lanterns and ornaments. Despite freezing temperatures, visitors filled the pedestrian streets, shopping, taking photos and joining in the celebrations.
Unique cultural creative products like the "Nang Cultural Creative" series -- inspired by Xinjiang's traditional bread -- were popular among visitors. Featuring plush toys, pillows, backpacks and fridge magnets, such items became top souvenirs. Staff said such products, along with handicrafts, and local food, have significantly boosted spending during the holiday season.
Xinjiang has undergone profound changes over the past 70 years since the establishment of the Xinjiang Uygur Autonomous Region, with improved living standards and a flourishing tourism industry attracting visitors from around the world.
Xinjiang's Grand Bazaar marks arrival of New Year with performance
