Samsung Unveils The Freestyle+ Ahead of CES 2026, Showcasing a Smarter AI Portable Screen

The Freestyle+ combines compact portability, enhanced brightness and AI-powered screen optimization—bringing streaming, gaming and flexible viewing to more places and moments.

SEOUL, South Korea, Jan. 2, 2026 /PRNewswire/ -- Samsung Electronics today announced the global launch of The Freestyle+, its latest AI-powered portable projector designed to deliver a more flexible and personalized entertainment experience across a wide range of spaces.

Unveiled ahead of CES 2026 in Las Vegas, The Freestyle+ builds on the distinctive design of the original Freestyle while introducing smarter AI capabilities, improved brightness and expanded entertainment features—allowing users to enjoy content more freely, with minimal setup or adjustment.

"The Freestyle+ reflects Samsung's vision to create displays that adapt naturally to how people live and move between spaces," said Hun Lee, Executive Vice President of the Visual Display Business at Samsung Electronics. "By combining true portability with intelligent AI that optimizes both the viewing environment and the content itself, The Freestyle+ makes it easier to enjoy a consistent, high-quality experience wherever you are."

Smarter AI That Lets You Point and Play Instantly

At the core of The Freestyle+ is AI OptiScreen, Samsung's AI-powered screen optimization technology that automatically adjusts the picture to different spaces—so users can simply point, place and start watching.

AI OptiScreen includes a set of intelligent features designed to automatically optimize the picture across different surfaces and environments:

• 3D Auto Keystone automatically corrects distortion even when projecting onto uneven or non-flat surfaces, such as corners, curtains or angled walls
• Real-time Focus continuously adjusts focus as the projector moves or rotates, helping maintain clear, stable images without blurring or visual noise
• Screen Fit automatically adjusts the image to match the screen area when used with a compatible projector screen accessory
• Wall Calibration analyzes the color or pattern of the projection surface and minimizes visual distractions for clearer viewing

This intelligent viewing experience is further supported by Vision AI Companion, Samsung's personalized AI platform for screens, which integrates enhanced Bixby with AI services from global partners to enable more natural, conversational interaction with on-screen content.

Light to Carry, Designed for Everyday Viewing

Designed with portability in mind, The Freestyle+ features a compact cylindrical form factor that is easy to move between rooms or take on the go. With 430 ISO Lumens, it delivers nearly twice the brightness of the previous generation, helping content appear clear and engaging in everyday living environments.

Designed for everyday viewing, The Freestyle+ lets users move it freely without worrying about whether the space is "right" for projection. Its 180-degree rotating design supports projection at virtually any angle—including walls, floors and ceilings—without additional mounts or accessories, enabling flexible viewing setups that adapt naturally to different rooms and moments throughout the day.

On-the-Go Entertainment with Immersive Sound

Designed for moments beyond the living room, The Freestyle+ brings entertainment with you—without relying on external devices or fixed setups. Built-in access to Samsung TV Plus, certified OTT service partners and Samsung Gaming Hub allows users to stream, play and explore content directly from the projector without the need for external devices.

For audio, The Freestyle+ delivers immersive, room-filling sound through its built-in 360-degree speaker, tuned to produce richer, fuller audio in a compact design. Q-Symphony allows the projector to work in sync with compatible Samsung soundbars, creating a more layered and cohesive sound experience wherever it is used.

Samsung Electronics will showcase The Freestyle+ at CES 2026, taking place January 6–9 in Las Vegas, with a phased global rollout planned for the first half of the year.

About Samsung Electronics Co., Ltd.

Samsung inspires the world and shapes the future with transformative ideas and technologies. The company is redefining the worlds of TVs, digital signage, smartphones, wearables, tablets, home appliances and network systems, as well as memory, system LSI and foundry. Samsung is also advancing medical imaging technologies, HVAC solutions and robotics, while creating innovative automotive and audio products through Harman. With its SmartThings ecosystem, open collaboration with partners, and integration of AI across its portfolio, Samsung delivers a seamless and intelligent connected experience. For the latest news, please visit the Samsung Newsroom at news.samsung.com.

** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **

Samsung Unveils The Freestyle+ Ahead of CES 2026, Showcasing a Smarter AI Portable Screen

TAIPEI, Dec. 31, 2025 /PRNewswire/ -- ARTERY Technology (Cayman) Corporation (Stock Code: 6907; hereinafter referred to as "ARTERY-KY"), a leading designer of 32-bit microcontrollers (MCUs), is scheduled to be listed on the Taipei Exchange (TPEx) under the Semiconductor Industry category in January 2026. The Company held its first pre-IPO investor conference on December 30 (Tuesday) at the Grand Hyatt Taipei, where it presented its competitive strengths and future business outlook to investors.

As a subsidiary of Faraday Technology, ARTERY-KY focuses on the development of high-end 32-bit MCUs. Leveraging ARM® Cortex®-M4 cores with an industry-leading maximum clock speed of up to 288 MHz, the Company delivers exceptional performance. In addition to successfully entering the supply chains of leading global brands, ARTERY-KY has established itself as a key contributor in the China market through localized technical advantages, serving as an important partner in regional supply chain transformation.

ARTERY-KY possesses comprehensive technical capabilities spanning core architecture design to application integration. Its end-market applications cover a wide range of fields, including industrial and motor control, consumer electronics, commercial applications, and vertical industries such as medical, IoT, communications, and automotive electronics. With strengths in high performance, low power consumption, superior integration, and high cost-effectiveness, the Company continues to expand into emerging applications such as drones, robotics, and edge AI, demonstrating strong market competitiveness and growth momentum.

In terms of financial performance, ARTERY-KY recorded revenue of NT$1.635 billion in 2024, representing a year-on-year increase of over 60%, with earnings per share (EPS) of NT$1.67. Revenue for the first three quarters of 2025 reached NT$1.234 billion, maintaining a high level and setting a new historical high for the same period, indicating that the Company has emerged from the inventory adjustment cycle. With continued optimization of its product mix, gross margin rebounded significantly to 33.84%. Net profit after tax for the first three quarters totaled NT$70.52 million, with basic EPS of NT$1.38, marking a 56% year-on-year increase and reflecting solid profitability. As multiple new application projects enter mass production and major customer orders continue to grow steadily, the market expects further optimization of the product portfolio in 2026, driving simultaneous growth in revenue and earnings.

Looking ahead, ARTERY-KY has outlined three major growth strategies. First, it will establish a comprehensive MCU foundation spanning M0 to M85 to build a highly compatible ecosystem. Second, it will expand its ASIC-based customized MCU services to help customers rapidly develop application-specific chips. Finally, the Company will aggressively pursue edge AI opportunities by collaborating with UMC and Faraday Technology, utilizing the most advanced 28-nanometer embedded Flash process to develop an intelligent inference platform. Through a strategy focused on breadth, depth, and forward-looking innovation, ARTERY-KY aims to fully activate its semiconductor growth engine.

** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **

Emerging MCU Force ARTERY-KY to Be Listed on TPEx in January 2026, Driving High-Performance Growth Through MCU, Customization, and Edge AI