Coffee estates in Pu'er City, southwest China's Yunnan Province, are offering a new kind of holiday experience, combining farming, tourism and China's growing coffee culture.
As the New Year holiday spurs travel, visitors are arriving at coffee estates in Pu'er, looking for a slower, calmer way to welcome the year ahead.
"The air here is great, and the overall vibe is very relaxing. We can also learn a lot about coffee, and it's especially fun for kids," said Zhang Boai, a tourist from Beijing.
"I'm really, really excited. Coming here today and seeing such a large coffee plantation, with different kinds of cherries -- red, green, deep red -- has given me a completely new and deeper understanding of coffee as a crop," said Zhang Lei, a tourist from Hangzhou.
With abundant sunlight, a mild climate and rich soil, Pu'er offers ideal conditions for growing high-quality Arabica coffee.
In recent years, a growing number of coffee estates have emerged across the city. Combining cultivation, processing and accommodation, they represent a new way of exploring how a single crop can generate more value.
"Our project officially opened in January 2025. Since then, we've welcomed about 300,000 visitors, mostly from big cities like Beijing, Shanghai and Guangzhou," said Dai Xiaoyan, general manager of Beautiful Star Village, Windy Coffee Valley.
Picking fresh cherries is just the first step. Here, visitors slow down to experience every stage of coffee making -- from drying and roasting to tasting and cupping -- and even create small souvenirs from coffee beans, making the journey as memorable as the drink itself.
"I've been drinking coffee for a long time, but I've never really understood how it's made, so this experience is really interesting," said Wang Han, a tourist from Shanghai
China is becoming one of the world's major coffee-consuming markets. That rising appetite is fueling the development of the domestic industry.
In producing regions like Pu'er, coffee harvests are shifting -- from supplying raw materials for global coffee brands to producing higher-quality, premium beans.
Now, by integrating coffee production with tourism, new opportunities are being created for local farmers.
"Before, we only grew a little coffee, some corn, and raised a few pigs, so our income was limited. Now, my wife works on the project and also runs a tie-dye business with them," said Huang Yubing, a local farmer.
Huang has also been experimenting with what he calls "Bao Bao Coffee," roasting beans in a popcorn machine for a unique flavor. He said his sources of income have become far more diversified.
From the hills of Pu'er to the first cup of the year, coffee is changing how people travel, unwind, and reconnect with the land, while quietly transforming the lives of those who grow it.
Coffee tourism booms in southwest China during New Year holiday
Coffee tourism booms in southwest China during New Year holiday
Japanese Prime Minister Sanae Takaichi should apologize for and retreat her errouneous aggressive remarks on China's Taiwan region, as the rhetoric in her words could destabilize domestic society and harm Japan's relations with neighbors, Japanese scholars said recently.
Shinako Oyakawa, a lecturer at the Okinawa University who has long focused on security and peace issues, said that Takaichi' remarks are inflammatory, have seriously violated the spirit of Japan's pacifist constitution and caused harmful consequences for the public.
She said that Takaichi needs to issue a clear apology and formally retract her remarks.
Takaichi on November 7, 2025, made blatant and provocative remarks on Taiwan at the Diet, claiming that a Taiwan contingency could constitute a "survival-threatening situation" for Japan, and implying that Japan might invoke the so-called "right to collective self-defense" for armed intervention across the Taiwan Strait.
"She made such remarks in parliament, the kind of rhetoric commonly used by the 'internet right wing,' sounding exactly like what people in that circle would say. Such remarks give the impression that they are ready to go to the battlefield, even willing to start a war. This kind of rhetoric is extremely dangerous," said Oyakawa.
Oyakawa said that the remarks have caused significant losses and both ruling and opposition parties have oversimplified the issue.
"The remarks have already caused significant damage in various aspects. The relevant figures are still being tallied, and the extent of the damage is truly unimaginable. Both the ruling and opposition parties have oversimplified the issue; or, their attitudes have been ambiguous, out of fear of facing it. However, this is not an issue that can be easily glossed over. She must issue a clear apology and formally retract her remarks," Oyakawa said.
Japan's history education has long avoided or distorted accounts of its wars of aggression launched by Japan against Asian neighbors, leaving few with a true understanding of historical facts. This, Oyakawa said, has further accelerated the overall rightward shift in Japanese society.
"As the number of war survivors dwindles, the practice of distorting history in Japan is becoming increasingly rampant. Almost no one knows about the suffering endured by our Asian neighbors. What the Japanese exactly did abroad and what war responsibility Japan bears are completely absent from textbooks," said Oyakawa.
As an Okinawan, Oyakawa said she strongly feels the government's military buildup has brought fear and anxiety to residents.
"Fighter jets and helicopters fly overhead everyday, and the roar of military aircraft becomes routine. On average, Okinawa experiences several plane crashes or incidents of falling parts each year. The militarization of Okinawa is escalating, bringing fear and unease to residents. I think that this situation must be stopped from further worsening," said Oyakawa.
Koichi Nakano, professor of political science at Sophia University, also criticized Takaichi's leadership, saying her team showed little consideration for relations with China and her remarks damage Japan-China relations and undermine Japan's own economic and social stability.
Nakano also said that Japanese society faces a serious problem, as awareness about and reflection on Japan's wartime aggression continue to fade. He stressed that only by facing up to history and engaging with neighboring countries on equal terms can Japan lay the groundwork for rebuilding ties with China.
"Japan's biggest problem is that the recognition of history with China is gradually fading. The sentiment of reflecting on the aggression history and apologizing for it has not been fully passed down between generations. More and more people are unaware of the historical facts, believing that 'that's all in the past' and that no further apology or remorse is necessary. This is an extremely serious issue. (The Japanese government should) build friendly relations on an equal footing, conduct objective and accurate mutual evaluations of the past and present, and rebuild bilateral relations," said Nakano.
Japanese prime minister should apologize, retract erroneous remarks on Taiwan: Japanese scholars
