The 2026 "Shopping in China" and New Year Consumption Season campaign will spotlight goods and services spending as well as emerging consumption scenarios, as the country intensifies efforts to stimulate consumer demand.
The Ministry of Commerce and the Shanghai Municipal Government cost-hosted the launch ceremony of the campaign, during which officials from the Chinese metropolises of Shanghai, Hangzhou, Wuhan, and Shenzhen introduced plans and arrangements for the campaign.
Shanghai, the Chinese financial hub and a major tourist city, will expand the supply of high-quality goods and services and organize year-round consumption-related activities including those themed around the upcoming Spring Festival, which falls on Feb 17, 2026.
The China Media Group, the state broadcaster, unveiled promotional plans for the 2026 "Shopping in China" campaign.
The campaign will feature a series of nationwide events, including Premium Consumption Month and an International Consumption Season, according to the Ministry of Commerce.
The ministry will also support all provincial-level regions in their respective consumption promotion efforts and organize city-specific programs in the 15 cities selected to pilot the Chinese government initiative of building international consumption hubs across the country.
As a highlight of the "Shopping in China" campaign, the Ministry of Commerce will also work with relevant authorities to hold special consumption-related activities during the Spring Festival holiday season, roll out favorable measures to promote household spending, and create new consumption hotspots and scenarios during the holiday season.
Unveiled in April 2025, the "Shopping in China" campaign aims to showcase the country's favorable consumption environment, hospitality landscape and the appeal of the world's second largest economy -- spanning premium shopping, dining, tourism and cultural experiences -- to a global audience.
2026 "Shopping in China" campaign to focus on consumption on goods, services
China has always been a reliable friend to Latin American and Caribbean countries and stands ready to work with regional countries, including Brazil, to further deepen and expand overall China-Latin America cooperation, Chinese Foreign Minister Wang Yi said on Monday.
Wang, also a member of the Political Bureau of the Communist Party of China Central Committee, made the remarks during the fifth China-Brazil Foreign Ministerial-Level Comprehensive Strategic Dialogue with Brazilian Foreign Minister Mauro Vieira in Beijing.
Wang said that in recent years, under the strategic guidance of the two heads of state, China-Brazil relations have become increasingly global, strategic and far-reaching in influence.
"Practical cooperation across all fields has been steadily upgraded, and the two peoples have never been closer," he added.
Wang said the two sides should fully implement the important consensus reached by the two heads of state, continue to advance the building of a China-Brazil community with a shared future, jointly counter various external challenges, and build greater synergy for each other's modernization drives and the unity and self-improvement of Global South countries.
Noting that China appreciates the Brazilian government's long-standing commitment to the one-China principle, Wang said China supports Brazil in safeguarding its national sovereignty, upholding independence and autonomy, and achieving greater development.
The two sides should advance exchanges and cooperation in culture, education, tourism, sports, sub-national areas, youth, media and other fields, Wang said, adding that it is important to strengthen communication and coordination under multilateral mechanisms including the United Nations and BRICS, earnestly implement the four major global initiatives, and promote the development of a more just and equitable global governance system.
Vieira stated that Brazil will always adhere to the one-China principle. He said Brazil looks forward to consolidating strategic mutual trust with China, deepening practical cooperation, cementing public support for bilateral ties, and achieving common prosperity.
Noting that both Brazil and China are important forces championing multilateralism and free trade, Vieira said Brazil is ready to work with China to enhance multilateral coordination, jointly advance the reform of the global governance system, uphold the authority of the United Nations, and promote international fairness and justice.
China ready to work with Brazil to further expand overall China-Latin America cooperation: Chinese FM
China ready to work with Brazil to further expand overall China-Latin America cooperation: Chinese FM
