At CES, auto and tech companies transform cars into proactive companions

LAS VEGAS (AP) — In a vision of the near future shared at CES, a girl slides into the back seat of her parents' car and the cabin instantly comes alive. The vehicle recognizes her, knows it’s her birthday and cues up her favorite song without a word spoken.

“Think of the car as having a soul and being an extension of your family,” Sri Subramanian, Nvidia's global head of generative AI for automotive, said Tuesday.

Subramanian's example, shared with a CES audience on the show's opening day in Las Vegas, illustrates the growing sophistication of AI-powered in-cabin systems and the expanding scope of personal data that smart vehicles may collect, retain and use to shape the driving experience.

Across the show floor, the car emerged less as a machine and more as a companion as automakers and tech companies showcased vehicles that can adapt to drivers and passengers in real time — from tracking heart rates and emotions to alerting if a baby or young child is accidentally left in the car.

Bosch debuted its new AI vehicle extension that aims to turn the cabin into a “proactive companion.” Nvidia, the poster child of the AI boom, announced Alpamayo, its new vehicle AI initiative designed to help autonomous cars think through complex driving decisions. CEO Jensen Huang called it a “ChatGPT moment for physical AI.”

But experts say the push toward a more personalized driving experience is intensifying questions about how much driver data is being collected.

“The magic of AI should not just mean all privacy and security protections are off,” said Justin Brookman, director of marketplace policy at Consumer Reports.

Unlike smartphones or online platforms, cars have only recently become major repositories of personal data, Brookman said. As a result, the industry is still trying to establish the “rules of the road” for what automakers and tech companies are allowed to do with driver data.

That uncertainty is compounded by the uniquely personal nature of cars, Brookman said. Many people see their vehicles as an extension of themselves — or even their homes — which he said can make the presence of cameras, microphones and other monitoring tools feel especially invasive.

“Sometimes privacy issues are difficult for folks to internalize,” he said. “People generally feel they wish they had more privacy but also don’t necessarily know what they can do to address it.”

At the same time, Brookman said, many of these technologies offer real safety benefits for drivers and can be good for the consumer.

On the CES show floor, some of those conveniences were on display at automotive supplier Gentex’s booth, where attendees sat in a mock six-seater van in front of large screens demonstrating how closely the company’s AI-equipped sensors and cameras could monitor a driver and passengers.

“Are they sleepy? Are they drowsy? Are they not seated properly? Are they eating, talking on phones? Are they angry? You name it, we can figure out how to detect that in the cabin,” said Brian Brackenbury, director of product line management at Gentex.

Brackenbury said it's ultimately up to the car manufacturers to decide how the vehicle reacts to the data that's collected, which he said is stored in the car and deleted after the video frames, for example, have been processed. "

“One of the mantras we have at Gentex is we're not going to do it just because we can, just because the technology allows it,” Brackebury said, adding that “data privacy is really important.”

People take part in a simulator for Smart Eye interior sensing AI technology at the Smart Eye booth during the CES tech show Tuesday, Jan. 6, 2026, in Las Vegas. (AP Photo/John Locher)

People take part in a simulator for Smart Eye interior sensing AI technology at the Smart Eye booth during the CES tech show Tuesday, Jan. 6, 2026, in Las Vegas. (AP Photo/John Locher)

People experience a Gentex Corporation driver and in-camera monitoring system exhibit during the CES tech show Tuesday, Jan. 6, 2026, in Las Vegas. (AP Photo/John Locher)

People experience a Gentex Corporation driver and in-camera monitoring system exhibit during the CES tech show Tuesday, Jan. 6, 2026, in Las Vegas. (AP Photo/John Locher)

People take part in a simulator for Smart Eye interior sensing AI technology at the Smart Eye booth during the CES tech show Tuesday, Jan. 6, 2026, in Las Vegas. (AP Photo/John Locher)

People experience a Gentex Corporation driver and in-camera monitoring system exhibit during the CES tech show Tuesday, Jan. 6, 2026, in Las Vegas. (AP Photo/John Locher)

CONCORD, N.C. (AP) — Kyle Busch died after severe pneumonia progressed into sepsis, resulting in rapid and overwhelming associated complications, according to a statement released by his family.

Dakota Hunter, vice president of Kyle Busch Companies, said in a news release the family received the medical evaluation on Saturday.

Busch, a two-time NASCAR champion, died at 41 on Thursday, a day after passing out in a Chevrolet simulator.

Sepsis is considered a life-threatening medical emergency that occurs when the body has an extreme, overactive response to an infection, causing the immune system to damage its own tissues and organs, according to the Centers for Disease Control and Prevention.

Typically the immune system releases chemicals to fight off pathogens like bacteria, viruses or fungi, but with sepsis the response goes into overdrive. The results can cause widespread inflammation, form microscopic blood clots and make blood vessels leak.

Busch was thought to have had a sinus cold while racing at Watkins Glen on May 10 and radioed in to his team saying that he needed a “shot” from a doctor after the race.

However, he bounced back to win the Trucks Series race at Dover last weekend, and then he finished 17th in the All-Star race on Sunday.

Busch, who was preparing to race Sunday at the Coca-Cola 600 at Charlotte Motor Speedway, was testing in the Chevrolet racing simulator in Concord on Wednesday when he became unresponsive and was transported to a hospital in Charlotte, several people familiar with the situation told The Associated Press.

During the emergency call placed late that afternoon, an unidentified caller calmly told the dispatch: “I’ve got an individual that’s (got) shortness of breath, very hot, thinks he’s going to pass out, and is producing a little bit of blood, coughing up some blood.”

The caller said Busch was lying on the bathroom floor inside the complex and told dispatch “he is awake,” according to audio provided by the Cabarrus County Sheriff’s Office. The man then gave directions on where emergency responders should go and asked that they turn off any sirens upon arrival.

NASCAR driver Brad Keselowski said he knew Busch wasn’t feeling well recently.

“Yes, but I won’t go into any specifics," Keselowski said. “But then when he ran the Truck race last week, those (thoughts) were honestly kind of erased in my mind.”

Keselowski said running multiple races on the same weekend can be difficult on a driver's health — but most don't want to miss a race for fear of being replaced.

“There’s no shortage of drivers that would love to take my seat or anybody else’s seat if we weren’t feeling well, and I think every driver feels that pressure,” Keselowski said. “All athletes do. It’s not unique to NASCAR in that sense. We’re all thinking to ourselves, ‘I don’t wanna be replaced.’ ... So you try to power through it the best you can."

Busch won 234 races across NASCAR’s top three series over his two-decade career, more than any driver in history.

All 39 drivers in the field for Sunday’s race will race with a black No. 8 decal on their car to honor Busch.

AP auto racing: https://apnews.com/hub/auto-racing

An in memoriam photo of former driver Kyle Busch is displayed on the video board of the backstretch at Charlotte Motor Speedway, Friday, May 22, 2026, in Charlotte, N.C. (AP Photo/Matt Kelley)

FILE - Kyle Busch waits for the start of a NASCAR Xfinity Series auto race Saturday, June 19, 2021, in Lebanon, Tenn. (AP Photo/Mark Humphrey, File)