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At CES, auto and tech companies transform cars into proactive companions

TECH

At CES, auto and tech companies transform cars into proactive companions
TECH

TECH

At CES, auto and tech companies transform cars into proactive companions

2026-01-07 13:53 Last Updated At:16:46

LAS VEGAS (AP) — In a vision of the near future shared at CES, a girl slides into the back seat of her parents' car and the cabin instantly comes alive. The vehicle recognizes her, knows it’s her birthday and cues up her favorite song without a word spoken.

“Think of the car as having a soul and being an extension of your family,” Sri Subramanian, Nvidia's global head of generative AI for automotive, said Tuesday.

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People take part in a simulator for Smart Eye interior sensing AI technology at the Smart Eye booth during the CES tech show Tuesday, Jan. 6, 2026, in Las Vegas. (AP Photo/John Locher)

People take part in a simulator for Smart Eye interior sensing AI technology at the Smart Eye booth during the CES tech show Tuesday, Jan. 6, 2026, in Las Vegas. (AP Photo/John Locher)

People take part in a simulator for Smart Eye interior sensing AI technology at the Smart Eye booth during the CES tech show Tuesday, Jan. 6, 2026, in Las Vegas. (AP Photo/John Locher)

People take part in a simulator for Smart Eye interior sensing AI technology at the Smart Eye booth during the CES tech show Tuesday, Jan. 6, 2026, in Las Vegas. (AP Photo/John Locher)

People experience a Gentex Corporation driver and in-camera monitoring system exhibit during the CES tech show Tuesday, Jan. 6, 2026, in Las Vegas. (AP Photo/John Locher)

People experience a Gentex Corporation driver and in-camera monitoring system exhibit during the CES tech show Tuesday, Jan. 6, 2026, in Las Vegas. (AP Photo/John Locher)

People experience a Gentex Corporation driver and in-camera monitoring system exhibit during the CES tech show Tuesday, Jan. 6, 2026, in Las Vegas. (AP Photo/John Locher)

People experience a Gentex Corporation driver and in-camera monitoring system exhibit during the CES tech show Tuesday, Jan. 6, 2026, in Las Vegas. (AP Photo/John Locher)

People take part in a simulator for Smart Eye interior sensing AI technology at the Smart Eye booth during the CES tech show Tuesday, Jan. 6, 2026, in Las Vegas. (AP Photo/John Locher)

People take part in a simulator for Smart Eye interior sensing AI technology at the Smart Eye booth during the CES tech show Tuesday, Jan. 6, 2026, in Las Vegas. (AP Photo/John Locher)

People experience a Gentex Corporation driver and in-camera monitoring system exhibit during the CES tech show Tuesday, Jan. 6, 2026, in Las Vegas. (AP Photo/John Locher)

People experience a Gentex Corporation driver and in-camera monitoring system exhibit during the CES tech show Tuesday, Jan. 6, 2026, in Las Vegas. (AP Photo/John Locher)

Subramanian's example, shared with a CES audience on the show's opening day in Las Vegas, illustrates the growing sophistication of AI-powered in-cabin systems and the expanding scope of personal data that smart vehicles may collect, retain and use to shape the driving experience.

Across the show floor, the car emerged less as a machine and more as a companion as automakers and tech companies showcased vehicles that can adapt to drivers and passengers in real time — from tracking heart rates and emotions to alerting if a baby or young child is accidentally left in the car.

Bosch debuted its new AI vehicle extension that aims to turn the cabin into a “proactive companion.” Nvidia, the poster child of the AI boom, announced Alpamayo, its new vehicle AI initiative designed to help autonomous cars think through complex driving decisions. CEO Jensen Huang called it a “ChatGPT moment for physical AI.”

But experts say the push toward a more personalized driving experience is intensifying questions about how much driver data is being collected.

“The magic of AI should not just mean all privacy and security protections are off,” said Justin Brookman, director of marketplace policy at Consumer Reports.

Unlike smartphones or online platforms, cars have only recently become major repositories of personal data, Brookman said. As a result, the industry is still trying to establish the “rules of the road” for what automakers and tech companies are allowed to do with driver data.

That uncertainty is compounded by the uniquely personal nature of cars, Brookman said. Many people see their vehicles as an extension of themselves — or even their homes — which he said can make the presence of cameras, microphones and other monitoring tools feel especially invasive.

“Sometimes privacy issues are difficult for folks to internalize,” he said. “People generally feel they wish they had more privacy but also don’t necessarily know what they can do to address it.”

At the same time, Brookman said, many of these technologies offer real safety benefits for drivers and can be good for the consumer.

On the CES show floor, some of those conveniences were on display at automotive supplier Gentex’s booth, where attendees sat in a mock six-seater van in front of large screens demonstrating how closely the company’s AI-equipped sensors and cameras could monitor a driver and passengers.

“Are they sleepy? Are they drowsy? Are they not seated properly? Are they eating, talking on phones? Are they angry? You name it, we can figure out how to detect that in the cabin,” said Brian Brackenbury, director of product line management at Gentex.

Brackenbury said it's ultimately up to the car manufacturers to decide how the vehicle reacts to the data that's collected, which he said is stored in the car and deleted after the video frames, for example, have been processed. "

“One of the mantras we have at Gentex is we're not going to do it just because we can, just because the technology allows it,” Brackebury said, adding that “data privacy is really important.”

People take part in a simulator for Smart Eye interior sensing AI technology at the Smart Eye booth during the CES tech show Tuesday, Jan. 6, 2026, in Las Vegas. (AP Photo/John Locher)

People take part in a simulator for Smart Eye interior sensing AI technology at the Smart Eye booth during the CES tech show Tuesday, Jan. 6, 2026, in Las Vegas. (AP Photo/John Locher)

People take part in a simulator for Smart Eye interior sensing AI technology at the Smart Eye booth during the CES tech show Tuesday, Jan. 6, 2026, in Las Vegas. (AP Photo/John Locher)

People take part in a simulator for Smart Eye interior sensing AI technology at the Smart Eye booth during the CES tech show Tuesday, Jan. 6, 2026, in Las Vegas. (AP Photo/John Locher)

People experience a Gentex Corporation driver and in-camera monitoring system exhibit during the CES tech show Tuesday, Jan. 6, 2026, in Las Vegas. (AP Photo/John Locher)

People experience a Gentex Corporation driver and in-camera monitoring system exhibit during the CES tech show Tuesday, Jan. 6, 2026, in Las Vegas. (AP Photo/John Locher)

People experience a Gentex Corporation driver and in-camera monitoring system exhibit during the CES tech show Tuesday, Jan. 6, 2026, in Las Vegas. (AP Photo/John Locher)

People experience a Gentex Corporation driver and in-camera monitoring system exhibit during the CES tech show Tuesday, Jan. 6, 2026, in Las Vegas. (AP Photo/John Locher)

People take part in a simulator for Smart Eye interior sensing AI technology at the Smart Eye booth during the CES tech show Tuesday, Jan. 6, 2026, in Las Vegas. (AP Photo/John Locher)

People take part in a simulator for Smart Eye interior sensing AI technology at the Smart Eye booth during the CES tech show Tuesday, Jan. 6, 2026, in Las Vegas. (AP Photo/John Locher)

People experience a Gentex Corporation driver and in-camera monitoring system exhibit during the CES tech show Tuesday, Jan. 6, 2026, in Las Vegas. (AP Photo/John Locher)

People experience a Gentex Corporation driver and in-camera monitoring system exhibit during the CES tech show Tuesday, Jan. 6, 2026, in Las Vegas. (AP Photo/John Locher)

SIOUX FALLS, S.D. (AP) — Easter is around the corner, and it's time to start thinking about how to decorate your eggs.

Whether you're dying eggs for your table spread or planning to hide them for an egg hunt, it's important to follow food safety guidelines to minimize germs and maximize your egg quality.

Eggs are remarkably long lasting, so there needn't be a giant rush to eat them.

“Stores usually do turn over eggs pretty quickly, so the recommendations is you should consume eggs three to five weeks after you purchase them,” said Kara Lynch, food safety educator with Michigan State University Extension.

There is also a benefit in letting eggs age just a bit, as older eggs can be easier to peel. That's because eggs shrink over time within the shell, creating an air pocket between the egg and the shell.

Egg processors clean eggs before they reach store shelves, but it also is important to thoroughly cook eggs to reduce the risk of foodborne illness, especially salmonella. That bacteria lives naturally in the gastrointestinal and reproductive tracts of chickens, said Kimberly Baker, associate extension specialist at Clemson University.

To cook your eggs, place them in a saucepan, fill it with water and bring it to a boil. After that, put the lid on, turn the heat off and let it sit for about 12 minutes. Some also favor turning down the heat and simmering eggs.

You can vary the time in the hot water depending on a desire for harder boiled or slightly creamier eggs, but the yolk should be pretty solid to be safe. Boiling them for too long can risk creating green sulfur development on the outside of the yolk.

After that, Don Schaffner, food science department chair at Rutgers University, said there are two options.

You can run your eggs under cold water to reduce the temperature. From there, you can color them right away or place them back in the fridge until you're ready. Or, after you've boiled them, you can let them air dry until they've cooled.

The boiling process sanitizes the eggs, and as long as they are kept out of water, Schaffner said, they will remain safe to eat.

“You’ve boiled the egg, you’ve gotten rid of any bacteria that might be in the egg. And now you’ve air-cooled it, right? So it’s going to cool more slowly, it’s probably going to cook more,” he said. “But most importantly, you don’t have to worry about any bacteria from the water getting internalized into the egg.”

Either artificial or natural food dye is OK as long as the dye label says it's food grade. For those keeping track, the U.S. Food and Drug Administration has been updating its guidance and regulations regarding certain dyes.

And no, it's not a problem if the dye seeps through the shell.

“Eggs kind of naturally have their own abilities to absorb only so much,” Baker said.

As you're decorating the eggs and have the eggs outside, she suggested keeping your eggs in an ice bath, so they can stay at a cooler temperature while you're decorating.

Eggs should generally be kept at or below 40 degrees (4.4 degrees Celsius) to minimize the risk of contaminants.

Cooked eggs that weren't air-cooled should spend no more than two hours at room temperature. And that's cumulative, including the time spent decorating and the time spent hiding during the Easter egg hunt.

But if it's particularly warm, then that two-hour rule may be shortened to one hour, Lynch said.

Hard boiled eggs are generally good for about a week in the fridge.

Be careful with your eggs as you handle them.

One of the biggest concerns is making sure your eggs haven't cracked during an Easter egg hunt, making them vulnerable to contaminants. And once the egg has been hard boiled, there's no way to kill bacteria that get inside, Baker said.

“We don’t want to be putting them in the soil or in lawns where pets have gone to the bathroom,” she said.

Whether the eggs are hidden outdoors or in a corner of your home, you should rinse them in cool water before you peel them. And wash your hands, too, just in case the eggs have picked up something.

If the Easter egg hunt means your eggs will be at room temperature for longer than two hours, experts recommended using plastic eggs for the hunt instead of real ones to minimize food safety risk.

“If it’s an outdoor Easter egg hunt at any time, I would say go with the plastic eggs and be safe,” Baker said. “And use your dyed Easter eggs as your centerpiece on your table or your buffet, and enjoy them that way.”

FILE - Painted Easter eggs hang from an Easter Tree in Saalfeld, central Germany, March 30, 2018. (AP Photo/Jens Meyer, File)

FILE - Painted Easter eggs hang from an Easter Tree in Saalfeld, central Germany, March 30, 2018. (AP Photo/Jens Meyer, File)

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