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Toast Delivers Precision Insights, Action, and Efficiency for Retailers

Business

Toast Delivers Precision Insights, Action, and Efficiency for Retailers
Business

Business

Toast Delivers Precision Insights, Action, and Efficiency for Retailers

2026-01-08 21:01 Last Updated At:01-09 18:21

BOSTON--(BUSINESS WIRE)--Jan 8, 2026--

Toast (NYSE: TOST), the digital platform built for hospitality, announced its latest platform updates for retailers, including retail-specific capabilities to its Toast IQ AIassistant and a host of core platform updates designed to help retailers operate faster and more efficiently, driving their businesses forward. The company will showcase these updates at the 2026 National Retail Federation Show in New York City.

This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20260108083521/en/

“Retailers need new ways to unlock greater efficiency and growth—without adding time spent or operational complexity,” said Omri Traub, COO, Retail at Toast. “With Toast IQ, operators have an AI-powered ‘right hand’ partner that understands the flow of inventory and pricing as naturally as a store manager does, surfacing helpful, actionable insights at the right time. And features like Advertising make it easy to reach new customers. These updates are designed to help our retail customers gain a critical edge. We will continue to innovate in collaboration with customers as we grow our retail community on Toast.”

New Toast IQ capabilities drive insights and action

Recent Toast research shows that over 83% of food and beverage retail operators plan to increase their use of AI tools in 2026. 1 The Toast IQ AI assistant enables retailers to move at the speed of conversation by instantly showing users what’s selling, what’s running low, and where margin opportunities lie in their business. Responding to natural language prompts, Toast IQ’s latest updates bring powerful restocking, pricing, seasonal, and SKU management insights into the Toast platform, helping retail operators simplify daily tasks and make personalized, relevant data-driven decisions faster.

Toast IQ connects insight to execution directly within the Toast platform—surfacing opportunities and enabling retailers to ask complex questions and take action. Examples include:

Additional Toast platform updates designed for the rhythms of retail

Retailers rank all-in-one functionality as one of the most important criteria when selecting a point-of-sale system. 1 Toast is designed to support complex retail operations, enabling operators to use multiple service models and checkout experiences in-store and online. Toast also plans to enhance its platform with a host of other features for retail operators, including:

For Kirsten Maitland, Co-Owner at Rebel Cheese in New York City, Toast helps her take control of inventory management and provides the real-time visibility she needs to run her business efficiently:

“Even with all the complexities of selling cheese by the quarter-pound and accounting for samples, Toast makes the whole system run smoothly. The team can update inventory in seconds, and Toast keeps everything accurate across in-store and delivery channels. It takes what could be a really complicated process and makes it simple and reliable—and because of that, we haven’t had an out-of-stock issue in a long time.

“Margins and cash flow are things I’m constantly watching, and Toast makes that so much easier. Prices are always fluctuating, so I rely on Toast to monitor my margins and alert me when something drops below my threshold. If an item falls under 40%, I know right away and can either raise the price or stop carrying it. With hundreds of products, you can’t track every single item manually—Toast gives me the visibility to protect my margins and take action fast.”

Visit our retailpage and National Retail Federation Booth #6345 to learn more.

*Indicates early development and early release features.

About Toast

Toast [NYSE: TOST] is a cloud-based, all-in-one digital technology platform purpose-built for the entire restaurant community. Toast provides a comprehensive platform of software as a service (SaaS) products and financial technology solutions that give restaurants everything they need to run their business across point of sale, payments, operations, digital ordering and delivery, marketing and loyalty, and team management. We serve as the restaurant operating system, connecting front of house and back of house operations across service models including dine-in, takeout, delivery, catering, and retail. Toast helps restaurants streamline operations, increase revenue, and deliver amazing guest experiences. For more information, visit www.toasttab.com.

Forward-Looking Statements

This press release contains “forward-looking statements,” within the meaning of Section 27A of the Securities Act of 1933, Section 21E of the Securities Exchange Act of 1934 and the Private Securities Litigation Reform Act of 1995. Forward-looking statements may be identified by the context of the statement and generally arise when Toast or its management is discussing its beliefs, estimates or expectations. Such statements generally include the words “believes,” “plans,” “intends,” “may,” “will,” “expects,” “anticipates,” “outlook,” “continues,” or similar expressions. These statements are not historical facts or guarantees of future performance, but represent the beliefs of Toast and its management at the time the statements were made regarding future events which are subject to certain risks, uncertainties and other factors, many of which are outside Toast’s control. Actual results and outcomes may differ materially from what is expressed or forecast in such forward-looking statements. Forward-looking statements include, without limitation, statements regarding Toast’s business plans and strategy in serving retail customers, Toast’s innovation strategies, the development and release of Toast IQ product and features and additional platform updates, including their intended functionalities and anticipated benefits to Toast and its customers, customers’ perceptions of these existing and future products, features and updates, and the arrangements between Toast and its partners and the anticipated benefits of such partnership on Toast’s business and operations.

The forward-looking statements contained in this release are also subject to other risks and uncertainties, including those more fully described in Toast’s filings with the Securities and Exchange Commission (“SEC”), including in the sections entitled “Risk Factors” and “Management’s Discussion and Analysis of Financial Condition and Results of Operations'' in Toast’s Annual Report on Form 10-K for the year ended December 31, 2024, Toast’s Quarterly Report on Form 10-Q for the quarter ended September 30, 2025, and Toast’s subsequent SEC filings. Toast can give no assurance that the plans, intentions, expectations or strategies as reflected in or suggested by those forward-looking statements will be attained or achieved. The forward-looking statements in this release are based on information available to Toast as of the date hereof, and Toast disclaims any obligation to update any forward-looking statements, except as required by law. These forward-looking statements should not be relied upon as representing Toast’s views as of any date subsequent to the date of this press release.

TOST-CORP

1 To help better understand the retail industry, Toast conducted a blind survey of 492 Retail decision-makers operating 16 or fewer locations in the United States including both Toast and non-Toast customers from April 18, 2025 to May 13, 2025. Respondents include a mix of convenience stores, bottle shops, and grocery stores. Respondents were not made aware that Toast was fielding the study. Panel providers granted incentives to respondents for participation. Using a standard margin of error calculation, at a confidence interval of 95%, the margin of error on average is +/- 5%.

2 Based on Toast Advertising data from beta users from January 1, 2025 to October 30, 2025 for live Google Ads campaigns with at least $300 in ad spend and that launched on September 30, 2025, or before. Data based on actual online order values, as well as estimated store visits and average on-premise order value. Individual results will vary. Ad spend excludes any applicable service fees from Toast.

Toast IQ connects insight to execution directly within the Toast platform—surfacing opportunities and enabling retailers to ask complex questions and take action.

Toast IQ connects insight to execution directly within the Toast platform—surfacing opportunities and enabling retailers to ask complex questions and take action.

Responding to natural language prompts, Toast IQ’s latest updates bring powerful restocking, pricing, seasonal, and SKU management insights into the Toast platform, helping retail operators simplify daily tasks and make personalized, relevant data-driven decisions faster.

Responding to natural language prompts, Toast IQ’s latest updates bring powerful restocking, pricing, seasonal, and SKU management insights into the Toast platform, helping retail operators simplify daily tasks and make personalized, relevant data-driven decisions faster.

The Toast IQ AI assistant enables retailers to move at the speed of conversation by instantly showing users what’s selling, what’s running low, and where margin opportunities lie in their business.

The Toast IQ AI assistant enables retailers to move at the speed of conversation by instantly showing users what’s selling, what’s running low, and where margin opportunities lie in their business.

A quarterback reportedly reneging on a lucrative deal to hit the transfer portal, only to return to his original school. Another starting QB, this one in the College Football Playoff, awaiting approval from the NCAA to play next season, an expensive NIL deal apparently hanging in the balance. A defensive star, sued by his former school after transferring, filing a lawsuit of his own.

It is easy to see why many observers say things are a mess in college football even amid a highly compelling postseason.

“It gets crazier and crazier. It really, really does,” said Sam Ehrlich, a Boise State legal studies professor who tracks litigation against the NCAA. He said he might have to add a new section for litigation against the NCAA stemming just from transfer portal issues.

“I think a guy signing a contract and then immediately deciding he wants to go to another school, that’s a kind of a new thing,” he said. “Not new kind of historically when you think about all the contract jumping that was going on in the ’60s and ’70s with the NBA. But it’s a new thing for college sports, that’s for sure.”

Washington quarterback Demond Williams Jr. said late Thursday he will return to school for the 2026 season rather than enter the transfer portal, avoiding a potentially messy dispute amid reports the Huskers were prepared to pursue legal options to enforce Williams’ name, image and likeness contract.

Edge rusher Damon Wilson is looking to transfer after one season at Missouri, having been sued for damages by Georgia over his decision to leave the Bulldogs. He has countersued.

Then there is Ole Miss quarterback Trinidad Chambliss, who reportedly has a new NIL deal signed but is awaiting an NCAA waiver allowing him to play another season as he and the Rebels played Thursday night's Collge Football Playoff semifinal against Miami. On the Hurricanes roster: Defensive back Xavier Lucas, whose transfer from Wisconsin led to a lawsuit against the Hurricanes last year with the Badgers claiming he was improperly lured by NIL money. Lucas has played all season for Miami. The case is pending.

Court rulings have favored athletes of late, winning them not just millions in compensation but the ability to play immediately after transferring rather than have to sit out a year as once was the case. They can also discuss specific NIL compensation with schools and boosters before enrolling and current court battles include players seeking to play longer without lower-college seasons counting against their eligibility and ability to land NIL money while doing it.

Ehrlich compared the situation to the labor upheaval professional leagues went through before finally settling on collective bargaining, which has been looked at as a potential solution by some in college sports over the past year. Athletes.org, a players association for college athletes, recently offered a 38-page proposal of what a labor deal could look like.

“I think NCAA is concerned, and rightfully so, that anything they try to do to tamp down this on their end is going to get shut down,” Ehrlich said. “Which is why really the only two solutions at this point are an act of Congress, which feels like an act of God at this point, or potentially collective bargaining, which has its own major, major challenges and roadblocks.”

The NCAA has been lobbying for years for limited antitrust protection to keep some kind of control over the new landscape — and to avoid more crippling lawsuits — but bills have gone nowhere in Congress.

Collective bargaining is complicated and universities have long balked at the idea that their athletes are employees in some way. Schools would become responsible for paying wages, benefits, and workers’ compensation. And while private institutions fall under the National Labor Relations Board, public universities must follow labor laws that vary from state to state; virtually every state in the South has “right to work” laws that present challenges for unions.

Ehrlich noted the short careers for college athletes and wondered whether a union for collective bargaining is even possible.

To sports attorney Mit Winter, employment contracts may be the simplest solution.

“This isn’t something that’s novel to college sports,” said Winter, a former college basketball player who is now a sports attorney with Kennyhertz Perry. “Employment contracts are a huge part of college sports, it’s just novel for the athletes.”

Employment contracts for players could be written like those for coaches, he suggested, which would offer buyouts and prevent players from using the portal as a revolving door.

“The contracts that schools are entering into with athletes now, they can be enforced, but they cannot keep an athlete out of school because they’re not signing employment contracts where the school is getting the right to have the athlete play football for their school or basketball or whatever sport it is,” Winter said. “They’re just acquiring the right to be able to use the athlete’s NIL rights in various ways. So, a NIL agreement is not going to stop an athlete from transferring or going to play whatever sport it is that he or she plays at another school.”

There are challenges here, too, of course: Should all college athletes be treated as employees or just those in revenue-producing sports? Can all injured athletes seek workers' compensation and insurance protection? Could states start taxing athlete NIL earnings?

Winter noted a pending federal case against the NCAA could allow for athletes to be treated as employees more than they currently are.

“What’s going on in college athletics now is trying to create this new novel system where the athletes are basically treated like employees, look like employees, but we don’t want to call them employees,” Winter said. “We want to call them something else and say they’re not being paid for athletic services. They’re being paid for use of their NIL. So, then it creates new legal issues that have to be hashed out and addressed, which results in a bumpy and chaotic system when you’re trying to kind of create it from scratch.”

He said employment contracts would allow for uniform rules, including how many schools an athlete can go to or if the athlete can go to another school when the deal is up. That could also lead to the need for collective bargaining.

“If the goal is to keep someone at a school for a certain defined period of time, it’s got to be employment contracts,” Winter said.

Get poll alerts and updates on the AP Top 25 throughout the season. Sign up here. AP college football: https://apnews.com/hub/ap-top-25-college-football-poll and https://apnews.com/hub/college-football

Mississippi quarterback Trinidad Chambliss (6) runs the ball during the second half of the Fiesta Bowl NCAA college football playoff semifinal game against Miami, Thursday, Jan. 8, 2026, in Glendale, Ariz. (AP Photo/Rick Scuteri)

Mississippi quarterback Trinidad Chambliss (6) runs the ball during the second half of the Fiesta Bowl NCAA college football playoff semifinal game against Miami, Thursday, Jan. 8, 2026, in Glendale, Ariz. (AP Photo/Rick Scuteri)

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