RESEARCH TRIANGLE PARK, N.C.--(BUSINESS WIRE)--Jan 8, 2026--
Toshiba Global Commerce Solutions will showcase a broad range of retail technology solutions for retailers across all segments in booth #3623 at NRF 2026, including innovative AI-driven software, new mobile enterprise solutions, and industry-leading point-of-sale (POS). Created for ultimate flexibility, Toshiba's modular solutions, supported by AI, computer vision, and machine learning, give retailers the flexibility to choose, customize, and scale to meet their unique business goals.
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“Toshiba stands apart as the leading retail technology provider that delivers a complete portfolio of hardware, software, and services. Serving retailers across every segment, we combine our deep industry expertise with a powerful global partner ecosystem to meet the distinct needs of each retail environment,” said Rance Poehler, President and CEO of Toshiba Global Commerce Solutions. “Driven by our deep commitment to retail, we deliver flexible, future-ready solutions that empower retailers to build the technology stack that’s right for their business today and evolve with confidence for what’s next.”
Immersive Retail Experiences: Custom Solutions for Every Business
Retail is at a pivotal moment, and the path forward looks different for every retailer. Toshiba works alongside retailers and partners as a strategic collaborator to deliver practical, future-ready solutions that create lasting value across formats and markets. These solutions are made possible through the Toshiba Commerce Marketplace, a seamless, one-stop shop for scalable, cutting-edge solutions supported by Toshiba and a trusted network of industry-leading partners including Accuvia, Altaine, CBS Northstar, Intel, and Qualcomm.
Toshiba invites NRF guests to explore immersive hands-on demonstrations designed to reflect the way various retail environments actually run across different segments. Dedicated retail segment areas will showcase how Toshiba helps retailers move confidently into the future, with solutions and expert services that scale across formats while delivering meaningful impact where it matters most.
The future of retail won’t look the same for every business, and the Toshiba booth offers a starting place for retailers to explore what’s possible. From everyday efficiency to standout shopper experiences, NRF guests can experience how innovation, flexibility, and partnership come together to help retailers adapt faster, serve shoppers better, and move forward with purpose.
Industry Experts for Top Retail Trends
Toshiba experts will be available to provide detailed insights on key retail and technology trends. Proud to be selected as top retail and AI leaders, Toshiba experts are members of RETHINK Retail’s Top Retail Experts, RETHINK Retail’s Top AI Leaders, and the Forbes Technology Council, bringing unmatched expertise and practical knowledge to the conversation. Meetings with industry experts at NRF can be scheduled here.
Global Market Impact and Recognitions
Toshiba is honored to be recognized as a premier leader in innovation and retail technology by analysts and organizations. Recent recognitions and awards include:
About Toshiba Global Commerce Solutions:
Toshiba Global Commerce Solutions empowers retail to thrive and prosper through a dynamic ecosystem of smarter, more agile solutions and services that enable retailers to resiliently evolve with generations of consumers and adapt to market conditions. Supported by a global organization of devoted employees and partners, retailers gain more visibility and control over operations while enjoying the flexibility to build, scale, and transform retail experiences that anticipate and fulfill consumers’ ever-changing needs.
Visit commerce.toshiba.com and engage with us on:
LinkedIn / YouTube / Facebook / Instagram: @toshibacommerce / X/Twitter: @ToshibaCommerce
Toshiba Global Commerce Solutions is a wholly owned subsidiary of Toshiba Tec Corporation, which is traded on the Tokyo Stock Exchange.
Dedicated retail segment areas will showcase how Toshiba helps retailers move confidently into the future, with solutions and expert services that scale across formats while delivering meaningful impact where it matters most.
A quarterback reportedly reneging on a lucrative deal to hit the transfer portal, only to return to his original school. Another starting QB, this one in the College Football Playoff, awaiting approval from the NCAA to play next season, an expensive NIL deal apparently hanging in the balance. A defensive star, sued by his former school after transferring, filing a lawsuit of his own.
It is easy to see why many observers say things are a mess in college football even amid a highly compelling postseason.
“It gets crazier and crazier. It really, really does,” said Sam Ehrlich, a Boise State legal studies professor who tracks litigation against the NCAA. He said he might have to add a new section for litigation against the NCAA stemming just from transfer portal issues.
“I think a guy signing a contract and then immediately deciding he wants to go to another school, that’s a kind of a new thing,” he said. “Not new kind of historically when you think about all the contract jumping that was going on in the ’60s and ’70s with the NBA. But it’s a new thing for college sports, that’s for sure.”
Washington quarterback Demond Williams Jr. said late Thursday he will return to school for the 2026 season rather than enter the transfer portal, avoiding a potentially messy dispute amid reports the Huskers were prepared to pursue legal options to enforce Williams’ name, image and likeness contract.
Edge rusher Damon Wilson is looking to transfer after one season at Missouri, having been sued for damages by Georgia over his decision to leave the Bulldogs. He has countersued.
Then there is Ole Miss quarterback Trinidad Chambliss, who reportedly has a new NIL deal signed but is awaiting an NCAA waiver allowing him to play another season as he and the Rebels played Thursday night's Collge Football Playoff semifinal against Miami. On the Hurricanes roster: Defensive back Xavier Lucas, whose transfer from Wisconsin led to a lawsuit against the Hurricanes last year with the Badgers claiming he was improperly lured by NIL money. Lucas has played all season for Miami. The case is pending.
Court rulings have favored athletes of late, winning them not just millions in compensation but the ability to play immediately after transferring rather than have to sit out a year as once was the case. They can also discuss specific NIL compensation with schools and boosters before enrolling and current court battles include players seeking to play longer without lower-college seasons counting against their eligibility and ability to land NIL money while doing it.
Ehrlich compared the situation to the labor upheaval professional leagues went through before finally settling on collective bargaining, which has been looked at as a potential solution by some in college sports over the past year. Athletes.org, a players association for college athletes, recently offered a 38-page proposal of what a labor deal could look like.
“I think NCAA is concerned, and rightfully so, that anything they try to do to tamp down this on their end is going to get shut down,” Ehrlich said. “Which is why really the only two solutions at this point are an act of Congress, which feels like an act of God at this point, or potentially collective bargaining, which has its own major, major challenges and roadblocks.”
The NCAA has been lobbying for years for limited antitrust protection to keep some kind of control over the new landscape — and to avoid more crippling lawsuits — but bills have gone nowhere in Congress.
Collective bargaining is complicated and universities have long balked at the idea that their athletes are employees in some way. Schools would become responsible for paying wages, benefits, and workers’ compensation. And while private institutions fall under the National Labor Relations Board, public universities must follow labor laws that vary from state to state; virtually every state in the South has “right to work” laws that present challenges for unions.
Ehrlich noted the short careers for college athletes and wondered whether a union for collective bargaining is even possible.
To sports attorney Mit Winter, employment contracts may be the simplest solution.
“This isn’t something that’s novel to college sports,” said Winter, a former college basketball player who is now a sports attorney with Kennyhertz Perry. “Employment contracts are a huge part of college sports, it’s just novel for the athletes.”
Employment contracts for players could be written like those for coaches, he suggested, which would offer buyouts and prevent players from using the portal as a revolving door.
“The contracts that schools are entering into with athletes now, they can be enforced, but they cannot keep an athlete out of school because they’re not signing employment contracts where the school is getting the right to have the athlete play football for their school or basketball or whatever sport it is,” Winter said. “They’re just acquiring the right to be able to use the athlete’s NIL rights in various ways. So, a NIL agreement is not going to stop an athlete from transferring or going to play whatever sport it is that he or she plays at another school.”
There are challenges here, too, of course: Should all college athletes be treated as employees or just those in revenue-producing sports? Can all injured athletes seek workers' compensation and insurance protection? Could states start taxing athlete NIL earnings?
Winter noted a pending federal case against the NCAA could allow for athletes to be treated as employees more than they currently are.
“What’s going on in college athletics now is trying to create this new novel system where the athletes are basically treated like employees, look like employees, but we don’t want to call them employees,” Winter said. “We want to call them something else and say they’re not being paid for athletic services. They’re being paid for use of their NIL. So, then it creates new legal issues that have to be hashed out and addressed, which results in a bumpy and chaotic system when you’re trying to kind of create it from scratch.”
He said employment contracts would allow for uniform rules, including how many schools an athlete can go to or if the athlete can go to another school when the deal is up. That could also lead to the need for collective bargaining.
“If the goal is to keep someone at a school for a certain defined period of time, it’s got to be employment contracts,” Winter said.
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Mississippi quarterback Trinidad Chambliss (6) runs the ball during the second half of the Fiesta Bowl NCAA college football playoff semifinal game against Miami, Thursday, Jan. 8, 2026, in Glendale, Ariz. (AP Photo/Rick Scuteri)