Skip to Content Facebook Feature Image

Eco-friendly toilet papers are trendy, but their actual environmental impacts vary

Business

Eco-friendly toilet papers are trendy, but their actual environmental impacts vary
Business

Business

Eco-friendly toilet papers are trendy, but their actual environmental impacts vary

2026-01-08 22:08 Last Updated At:01-09 14:57

Toilet paper, a product that is used for a few seconds before being disposed of forever, is typically made with trees, energy-intensive manufacturing processes and chemicals that can pollute the environment.

Experts say more consumers are seeking toilet paper made from recycled content or sustainable materials, but it can be hard to know what to look for.

More Images
This photo shows stacked toilet paper in Arlington, Va., Jan. 3, 2026. (AP Photo/Michael Phillis)

This photo shows stacked toilet paper in Arlington, Va., Jan. 3, 2026. (AP Photo/Michael Phillis)

Toilet paper sits on shelves at a Trader Joe's in Alexandria, Va., Jan. 4, 2026. (AP Photo/Michael Phillis)

Toilet paper sits on shelves at a Trader Joe's in Alexandria, Va., Jan. 4, 2026. (AP Photo/Michael Phillis)

Toilet paper sits on shelves at Target in Alexandria, Va., Jan. 4, 2026. (AP Photo/Michael Phillis)

Toilet paper sits on shelves at Target in Alexandria, Va., Jan. 4, 2026. (AP Photo/Michael Phillis)

This photo shows toilet paper in Arlington, Va., Jan. 4, 2026. (AP Photo/Michael Phillis)

This photo shows toilet paper in Arlington, Va., Jan. 4, 2026. (AP Photo/Michael Phillis)

Sustainable toilet paper often costs more, but can have significant environmental benefits. According to the Environmental Paper Network, a coalition of nonprofits, more than 1 billion gallons (3.8 billion liters) of water and 1.6 million trees could be saved if every American used one roll of toilet paper made from recycled content instead of a roll made from forest fibers.

Here are some recommendations for buying sustainable toilet paper or reducing overall toilet paper use.

North American toilet paper has traditionally been made from fibers from trees in Canada and eucalyptus plantations in Brazil. Pulp made from the trees is bleached to create a bright white color, but the chlorine that's often used can hurt the environment. Large amounts of electricity and heat are used to remove moisture and form square sheets.

Increasingly, manufacturers are making toilet paper from recycled paper products, which avoids material from freshly cut trees, and are using chlorine-free bleaching techniques. Once used, toilet paper itself is flushed and not recycled.

Looking for recycled content is a good place for environmentally conscious consumers to start, said Gary Bull, professor emeritus of forest economics at the University of British Columbia. Preconsumer materials include scrap materials from manufacturing or unsold paper. Postconsumer materials come from paper products that have already been used.

Making toilet paper from postconsumer recycled fibers improves its sustainability because paper is “one of the easiest materials on the planet to recycle,” Bull said.

The best way for a scientist to evaluate the carbon footprint of an item is doing a life cycle assessment, which calculates the environmental impacts from when a tree is a seedling to when its fibers are converted into toilet paper and flushed down the drain, Bull said. But that method isn't within reach of consumers, so advocates have undertaken third-party assessments.

Some companies add those labels to packaging to show that their processes have been vetted. Bull said labels on bath tissue from the Forest Stewardship Council or the Sustainable Forestry Initiative indicate the company is making scientifically-proven efforts to be sustainable. Both groups' standards include conserving water, wildlife, and biodiversity as well as compliance with applicable forestry laws to keep ecosystems healthy.

The nonprofit Natural Resources Defense Council also publishes an annual report that grades toilet papers from A+ to F, with the highest-ranked products being unbleached or bleached without chlorine, containing recycled content and avoiding harmful forestry practices. Aria, Green Forest, Natural Value, Trader Joe's and Whole Foods 365 100% Recycled received the highest letter grade in 2025, with all made entirely from recycled materials.

The “The Issue with Tissue” report was launched in 2019, and NRDC corporate campaign advocate Ashley Jordan said she has noticed dozens of sustainable toilet paper brands have emerged over the last six years.

Kory Russel, assistant professor of landscape architecture and environmental studies at the University of Oregon, said that when people purchase a sustainable product it sends a message to corporations to make more eco-friendly products available.

Sustainable toilet paper brands typically cost more per square foot than conventional products. But Russel said prices will likely drop if consumers continue buying it and manufacturers expand production.

“If more people are buying sustainable toilet paper and demanding it, there should be economies of scale and prices should fall to match that of conventional toilet paper,” he said.

Mark Pitts, executive director of tissue at the American Forest & Paper Association, whose members include large toilet paper manufacturers such as Kimberly-Clark Corporation and Georgia-Pacific, told The Associated Press that sustainability is a core industry focus and members have reported reductions of greenhouse gas emissions along the supply chain. He said that members follow responsible forestry practices and have increased their use of recycled material.

Alternative materials such as fast-growing bamboo are often billed as more sustainable than toilet paper made from trees, but consumers should focus on toilet paper made with recycled materials instead, said Ronalds Gonzalez, an associate professor at North Carolina State University and expert on fibers used in the hygiene industry.

Gonzalez said pollution from manufacturing processes can reduce the benefits of using bamboo. Gonzalez recently co-authored a study that found bamboo toilet paper made in China that is available in the U.S. had a higher environmental impact than toilet paper made in the U.S. with imported forest fibers, largely because Chinese manufacturers use electricity generated by coal. The study found the bamboo toilet paper’s environmental impacts could be reduced when it was produced in regions that use renewable energy.

Bidets are devices that allow people to rinse after using the bathroom so they can reduce or avoid wiping. They're another way people can reduce their toilet paper use.

Bidets, which are popular in Europe, can be a separate wash basin or a device added to toilets that generate a stream of water. Some people still use a small amount of toilet paper to dry off. Bidets that can be attached to your toilet and don't use electricity can cost around $30, while toilet seats with fancy options such as heated water and air dryers can exceed $600. Some bidets require a plumber or contractor to install.

Bidets are a sustainable alternative to conventional toilet paper because “you’re not using any sort of logging, it’s water that’s already coming to your household and it’s very little water,” Russel said.

The Associated Press’ climate and environmental coverage receives financial support from multiple private foundations. AP is solely responsible for all content. Find AP’s standards for working with philanthropies, a list of supporters and funded coverage areas at AP.org.

This photo shows stacked toilet paper in Arlington, Va., Jan. 3, 2026. (AP Photo/Michael Phillis)

This photo shows stacked toilet paper in Arlington, Va., Jan. 3, 2026. (AP Photo/Michael Phillis)

Toilet paper sits on shelves at a Trader Joe's in Alexandria, Va., Jan. 4, 2026. (AP Photo/Michael Phillis)

Toilet paper sits on shelves at a Trader Joe's in Alexandria, Va., Jan. 4, 2026. (AP Photo/Michael Phillis)

Toilet paper sits on shelves at Target in Alexandria, Va., Jan. 4, 2026. (AP Photo/Michael Phillis)

Toilet paper sits on shelves at Target in Alexandria, Va., Jan. 4, 2026. (AP Photo/Michael Phillis)

This photo shows toilet paper in Arlington, Va., Jan. 4, 2026. (AP Photo/Michael Phillis)

This photo shows toilet paper in Arlington, Va., Jan. 4, 2026. (AP Photo/Michael Phillis)

PORTLAND, Ore. (AP) — Federal immigration agents shot and wounded two people in a vehicle outside a hospital in Portland on Thursday, a day after an officer fatally shot a woman in Minnesota, authorities said.

The shooting drew hundreds of protesters to the U.S. Immigration and Customs Enforcement building at night, and Oregon Attorney General Dan Rayfield vowed to investigate “whether any federal officer acted outside the scope of their lawful authority” and refer criminal charges to the prosecutor's office if warranted.

The Department of Homeland Security said the vehicle's passenger was “a Venezuelan illegal alien affiliated with the transnational Tren de Aragua prostitution ring” who was involved in a recent shooting in the city. When agents identified themselves to the occupants during a “targeted vehicle stop” in the afternoon, the driver tried to run them over, the department said in a statement.

“Fearing for his life and safety, an agent fired a defensive shot,” it said. “The driver drove off with the passenger, fleeing the scene.”

There was no immediate independent corroboration of that account or of any gang affiliation of the vehicle's occupants. During prior shootings involving agents from President Donald Trump's immigration crackdowns in U.S. cities, including the fatal one Wednesday in Minneapolis, video evidence has cast doubt on the administration's characterizations of what prompted the shootings.

Trump and his allies have consistently blamed the Tren de Aragua gang for being at the root of violence and drug dealing in some U.S. cities.

The Portland shooting escalates tensions in a city that has long had a contentious relationship with Trump, including due to his recent failed effort to deploy National Guard troops there. The city saw long-running nightly protests outside the ICE building.

According to the Portland Police bureau, officers initially responded to a report of a shooting outside Adventist Health hospital at 2:18 p.m. Thursday.

A few minutes later, police received information that a man who had been shot was asking for help in a residential area a couple of miles away. Officers went there and found a man and a woman with gunshot wounds. Officers determined that they were injured in the shooting with federal agents, police said.

Their conditions were not immediately known. Portland police said officers applied a tourniquet to one of them.

City Council President Elana Pirtle-Guiney said during a meeting that “as far as we know, both of these individuals are still alive, and we are hoping for more positive updates throughout the afternoon.”

At a nighttime news conference, Police Chief Bob Day said the FBI was leading the investigation and he had no details about the events that led to the shooting.

Mayor Keith Wilson and the City Council called on ICE to end all operations in Oregon’s largest city until a full investigation is completed.

“We stand united as elected officials in saying that we cannot sit by while constitutional protections erode and bloodshed mounts,” they said in a statement. “Portland is not a ‘training ground’ for militarized agents, and the ‘full force’ threatened by the administration has deadly consequences.”

Wilson also suggested at a news conference that he does not necessarily believe the federal government's account of the shooting: “There was a time we could take them at their word. That time is long past.”

Democratic State Sen. Kayse Jama, who lives near where it took place, said Oregon is a welcoming state — but he told federal agents to leave.

“You are not welcome,” Jama said. “You need to get the hell out of Oregon.”

The city officials said “federal militarization undermines effective, community‑based public safety, and it runs counter to the values that define our region. We’ll use every legal and legislative tool available to protect our residents’ civil and human rights.”

They urged residents to show up with “calm and purpose during this difficult time.”

Several dozen people gathered in the evening near the scene where police found the wounded people.

“It’s just been chaos,” said one, Anjalyssa Jones. “The community is trying to get answers.”

U.S. Sen. Jeff Merkley, an Oregon Democrat, urged protesters to remain peaceful.

“Trump wants to generate riots,” he said on the social platform X. “Don’t take the bait.”

Johnson reported from Seattle. Associated Press writer Audrey McAvoy in Honolulu contributed.

A protester yells at a Portland police officer outside the U.S. Immigration and Customs Enforcement facility on Thursday, Jan. 8, 2026, in Portland, Ore. (AP Photo/Jenny Kane)

A protester yells at a Portland police officer outside the U.S. Immigration and Customs Enforcement facility on Thursday, Jan. 8, 2026, in Portland, Ore. (AP Photo/Jenny Kane)

Protesters and law enforcement stand outside the U.S. Immigration and Customs Enforcement facility on Thursday, Jan. 8, 2026, in Portland, Ore. (AP Photo/Jenny Kane)

Protesters and law enforcement stand outside the U.S. Immigration and Customs Enforcement facility on Thursday, Jan. 8, 2026, in Portland, Ore. (AP Photo/Jenny Kane)

A protester yells at a Portland police officer outside the U.S. Immigration and Customs Enforcement facility on Thursday, Jan. 8, 2026, in Portland, Ore. (AP Photo/Jenny Kane)

A protester yells at a Portland police officer outside the U.S. Immigration and Customs Enforcement facility on Thursday, Jan. 8, 2026, in Portland, Ore. (AP Photo/Jenny Kane)

Law enforcement officials work the scene following reports that federal immigration officers shot and wounded people in Portland, Ore., Thursday, Jan. 8, 2026. (AP Photo/Jenny Kane)

Law enforcement officials work the scene following reports that federal immigration officers shot and wounded people in Portland, Ore., Thursday, Jan. 8, 2026. (AP Photo/Jenny Kane)

A security guard stands at the scene following reports that federal immigration officers shot and wounded people in Portland, Ore., Thursday, Jan. 8, 2026. (AP Photo/Jenny Kane)

A security guard stands at the scene following reports that federal immigration officers shot and wounded people in Portland, Ore., Thursday, Jan. 8, 2026. (AP Photo/Jenny Kane)

Law enforcement officials work the scene following reports that federal immigration officers shot and wounded people in Portland, Ore., Thursday, Jan. 8, 2026. (AP Photo/Jenny Kane)

Law enforcement officials work the scene following reports that federal immigration officers shot and wounded people in Portland, Ore., Thursday, Jan. 8, 2026. (AP Photo/Jenny Kane)

Multnomah County District Attorney Nathan Vasquez, center, speaks to the media following reports that federal immigration officers shot and wounded people in Portland, Ore., Thursday, Jan. 8, 2026. (AP Photo/Jenny Kane)

Multnomah County District Attorney Nathan Vasquez, center, speaks to the media following reports that federal immigration officers shot and wounded people in Portland, Ore., Thursday, Jan. 8, 2026. (AP Photo/Jenny Kane)

Law enforcement officials work the scene following reports that federal immigration officers shot and wounded people in Portland, Ore., Thursday, Jan. 8, 2026. (AP Photo/Jenny Kane)

Law enforcement officials work the scene following reports that federal immigration officers shot and wounded people in Portland, Ore., Thursday, Jan. 8, 2026. (AP Photo/Jenny Kane)

Law enforcement officials work the scene following reports that federal immigration officers shot and wounded people in Portland, Ore., Thursday, Jan. 8, 2026. (AP Photo/Jenny Kane)

Law enforcement officials work the scene following reports that federal immigration officers shot and wounded people in Portland, Ore., Thursday, Jan. 8, 2026. (AP Photo/Jenny Kane)

FILE - The Department of Homeland Security (DHS) seal during a news conference June 28, 2019, in Washington. (AP Photo/Carolyn Kaster, File)

FILE - The Department of Homeland Security (DHS) seal during a news conference June 28, 2019, in Washington. (AP Photo/Carolyn Kaster, File)

Recommended Articles