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BEIJING, Jan. 9, 2026 /PRNewswire/ -- iQIYI, China's leading online entertainment platform, is redefining creative collaboration by integrating AI into the heart of content production. Over the past year, the company has continued to turn innovation into practice, launching two flagship initiatives, the "Beyond Tools, Toward Teammates" AI Short Film Creation Competition and the"Peter Pau × iQIYI AI Theater" Storytelling Lab. These initiatives have brought together more than 2,600 creators from over 30 countries and regions, aiming to connect, support, and uncover the creative voices shaping storytelling in the AI era.
In July 2025, iQIYI launched the "Beyond Tools, Toward Teammates" AI Short Film Creation Competition in partnership with Google and ByteDance's Volcano Engine, showcasing how AI is reshaping creative expression in filmmaking. Two months later, iQIYI unveiled the "Peter Pau × iQIYI AI Theater" Storytelling Lab, led by Academy Award-winning Cinematographer and Director Mr. Peter Pau. The program cultivates professional filmmakers in AI-powered production, bridging artistic vision with emerging technologies. The selected works from the lab are expected to premiere on the iQIYI platform in Q1 2026.
Through interviews with participating creators, iQIYI found that, despite the rapid and visible advances in AI over the past year, most creators arrived at the same conclusion: while AI is a powerful amplifier of imagination, it can never replace the unique spark of human creativity.
Different Creators, One Shared Curiosity
Youxue CHEN – First-prize Winner of"Beyond Tools, Toward Teammates" AI Short Film Creation Competition
"For me, the value of AI isn't just about efficiency or lowering costs, it's making the impossible tangible," said CHEN, whose film "Happy Land" won first prize. Using AI, CHEN revisited a story he had once shelved for being "too hard to shoot", discovering new emotional depth through experimentation. "The real challenge wasn't showcasing AI's spectacle, but moving the audience. With this work, we found a reliable creative method and that's just the beginning. We stand at the threshold of a new era, where imagination knows no limits."
Mario and Linda – Finalist of "Beyond Tools, Toward Teammates" AI Short Film Creation Competition
The Indonesian husband-and-wife team behind "Grow" describes their project as a reflection on life's journey and resilience. Using AI, they combined emotional storytelling with artistic cinematography. For them, AI wasn't a replacement but an enabler: "It is a useful tool that helps us bring our creative ideas to life more easily, quickly, and efficiently. It has also empowered parents like us to create from home, surrounded by our children at play, bringing our stories and imagination into the captivating world of cinema."
Liu ZHENG – Finalist of "Beyond Tools, Toward Teammates" AI Short Film Creation Competition
"AI isn't a substitute, it's a superpower," said ZHENG, a professional producer. "I used to have vivid images in my mind that I couldn't bring to life on my own; now, AI has become my most direct translator, turning boundless imagination into reality. Seeing all those prompts evolve into a coherent story and watching the parallel world I envisioned come alive was an unparalleled sense of accomplishment. My goal for 2026 is to take on a new challenge as a producer and create a larger, more ambitious AI-powered film."
Contact:
iQIYI Press, press@qiyi.com
BEIJING, Jan. 9, 2026 /PRNewswire/ -- iQIYI, China's leading online entertainment platform, is redefining creative collaboration by integrating AI into the heart of content production. Over the past year, the company has continued to turn innovation into practice, launching two flagship initiatives, the "Beyond Tools, Toward Teammates" AI Short Film Creation Competition and the"Peter Pau × iQIYI AI Theater" Storytelling Lab. These initiatives have brought together more than 2,600 creators from over 30 countries and regions, aiming to connect, support, and uncover the creative voices shaping storytelling in the AI era.
In July 2025, iQIYI launched the "Beyond Tools, Toward Teammates" AI Short Film Creation Competition in partnership with Google and ByteDance's Volcano Engine, showcasing how AI is reshaping creative expression in filmmaking. Two months later, iQIYI unveiled the "Peter Pau × iQIYI AI Theater" Storytelling Lab, led by Academy Award-winning Cinematographer and Director Mr. Peter Pau. The program cultivates professional filmmakers in AI-powered production, bridging artistic vision with emerging technologies. The selected works from the lab are expected to premiere on the iQIYI platform in Q1 2026.
Through interviews with participating creators, iQIYI found that, despite the rapid and visible advances in AI over the past year, most creators arrived at the same conclusion: while AI is a powerful amplifier of imagination, it can never replace the unique spark of human creativity.
Different Creators, One Shared Curiosity
Youxue CHEN – First-prize Winner of"Beyond Tools, Toward Teammates" AI Short Film Creation Competition
"For me, the value of AI isn't just about efficiency or lowering costs, it's making the impossible tangible," said CHEN, whose film "Happy Land" won first prize. Using AI, CHEN revisited a story he had once shelved for being "too hard to shoot", discovering new emotional depth through experimentation. "The real challenge wasn't showcasing AI's spectacle, but moving the audience. With this work, we found a reliable creative method and that's just the beginning. We stand at the threshold of a new era, where imagination knows no limits."
Mario and Linda – Finalist of "Beyond Tools, Toward Teammates" AI Short Film Creation Competition
The Indonesian husband-and-wife team behind "Grow" describes their project as a reflection on life's journey and resilience. Using AI, they combined emotional storytelling with artistic cinematography. For them, AI wasn't a replacement but an enabler: "It is a useful tool that helps us bring our creative ideas to life more easily, quickly, and efficiently. It has also empowered parents like us to create from home, surrounded by our children at play, bringing our stories and imagination into the captivating world of cinema."
Liu ZHENG – Finalist of "Beyond Tools, Toward Teammates" AI Short Film Creation Competition
"AI isn't a substitute, it's a superpower," said ZHENG, a professional producer. "I used to have vivid images in my mind that I couldn't bring to life on my own; now, AI has become my most direct translator, turning boundless imagination into reality. Seeing all those prompts evolve into a coherent story and watching the parallel world I envisioned come alive was an unparalleled sense of accomplishment. My goal for 2026 is to take on a new challenge as a producer and create a larger, more ambitious AI-powered film."
Contact:
iQIYI Press, press@qiyi.com
** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **
From Experiment to Community: iQIYI's Two AI Initiatives Spotlight the Human Core of Creation
From Experiment to Community: iQIYI's Two AI Initiatives Spotlight the Human Core of Creation
From Experiment to Community: iQIYI's Two AI Initiatives Spotlight the Human Core of Creation
BANGKOK, April 3, 2026 /PRNewswire/ -- WHX Bangkok 2026 organised by Informa Markets is set to be a landmark trade event for showcasing Korea's groundbreaking advancements in AI-driven healthcare and technology. Two leading Korean companies, Korea Body Information Co., Ltd. and maihub, will unveil their flagship solutions at the trade show taking place from 8 – 10 July 2026 at Queen Sirikit National Convention Centre (QSNCC) in Bangkok.
Real PT: Revolutionising Musculoskeletal Healthcare
Korea Body Information Co., Ltd. will debut its flagship solution, Real PT, an AI-powered musculoskeletal diagnostic and exercise prescription system. Real PT is an integrated digital healthcare platform that combines posture assessment, range of motion (ROM) testing, functional musculoskeletal evaluation, and personalised exercise prescription into a single, user-friendly system. Designed for hospitals, clinics, rehabilitation centres, and wellness facilities, Real PT offers:
- AI-based posture analysis with 99.3% diagnostic accuracy for non-contact assessments in just 40 seconds.
- Portable design requiring only 2.2 meters of space, wheelchair accessibility, and visualised reports for seamless progress tracking.
- Proven success with over 2.8 million users across 500+ facilities in Korea, including hospitals, public health centres, and fitness centres.
Real PT's debut at WHX Bangkok marks Korea Body Information's first official entry into the Thai medical device market. With Thailand's growing demand for rehabilitation and preventive healthcare solutions, Real PT is uniquely positioned to meet these needs. Live demonstrations at the Korea Body Information booth will showcase its real-world applications in medical and rehabilitation settings.
"The future of healthcare is not only about diagnosis—it is about continuous management. Through AI-based musculoskeletal diagnosis and personalised exercise prescription, we aim to present a new paradigm that connects assessment with long-term care. Our participation at WHX Bangkok 2026 is a key milestone in our strategy to expand into the Thai market," said Jae-hoon Jeong, CEO of Korea Body Information Co., Ltd
maihub: Easy way to meet AI
maihub, another leading innovator from Korea, will present maiLink and maiReport. maihub is a Korea-based company developing a medical AI orchestration platform designed to make AI more accessible and practical in clinical settings — under the slogan "Easy way to meet AI." maiLink is already deployed across more than 1,300 medical institutions worldwide. With regulatory approvals from the U.S. FDA 510(k), Malaysia's MDA, and Indonesia's BPOM, the company is expanding into global markets.
maiLink — the medical AI orchestration platform optimised for the diverse network environments across Southeast Asia. Designed to minimise changes to existing hospital IT infrastructure, it enables stable AI operation and allows local hospitals to adopt AI immediately — without significant upfront investment. Its hybrid architecture keeps patient data processed and managed on-site, while anonymization and encryption ensure compliance with data protection regulations and cybersecurity requirements across the region.
maiReport, an approach that extends medical AI beyond clinicians to patients. AI analysis results — previously accessible only to medical staff — can now be delivered directly to patients through automated reports and a mobile app, maiReport. This allows hospitals to differentiate their services while enabling patients to take a more active role in managing their own health.
"WHX Bangkok 2026 is the perfect opportunity for us to showcase our solutions to Thailand and the regional market," said Hyuck Yang, CEO of maihub. "Southeast Asia is a market where the impact of medical AI can be most profound, precisely because healthcare infrastructure has not kept pace with demand. Through a platform that connects medical AI in a truly usable form, we aim to become the core infrastructure that enhances clinical efficiency and helps bridge the gap in healthcare access across the region."
Korea's Strategic Market Entry at WHX Bangkok 2026
Korea's AI-driven solutions exemplify the future of healthcare innovation. Their debut at WHX Bangkok 2026 highlights Korea's leadership in leveraging artificial intelligence to improve diagnostics, treatment, and patient care. Visitors to the event will have the unique opportunity to experience these transformative technologies firsthand, setting the stage for a new era in healthcare.
About WHX Bangkok 2026
World Health Expo (WHX) Bangkok (formerly Medlab Asia and Asia Health), is an exhibition that covers medical devices, medical laboratories, hospital services and healthcare system. The trade event will take place from 8 – 10 July 2026 at Queen Sirikit Convention Centre (QSNCC) in Bangkok. Attendee registration for the event is now live. For more information visit https://www.worldhealthexpo.com/events/healthcare/bangkok/en/home.html.
About Informa Markets
Informa Markets creates platforms for industries and specialist markets to trade, innovate and grow. Our portfolio is comprised of more than 550 international B2B events and brands in markets including Healthcare & Pharmaceuticals, Infrastructure, Construction & Real Estate, Fashion & Apparel, Hospitality, Food & Beverage, and Health & Nutrition, among others. We provide customers and partners around the globe with opportunities to engage, experience and do business through face-to-face exhibitions, specialist digital content and actionable data solutions. As the world's leading exhibitions organiser, we bring a diverse range of specialist markets to life, unlocking opportunities and helping them to thrive 365 days of the year. For more information, please visit www.informamarkets.com.
For Media enquiries, please contact:
Gautam Jatwani
Senior Marketing Manager
Informa Markets
Gautam.jatwani@informa.com
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Korea's AI-Driven Healthcare Technologies Take Centre Stage at the upcoming WHX Bangkok 2026
Korea's AI-Driven Healthcare Technologies Take Centre Stage at the upcoming WHX Bangkok 2026
Korea's AI-Driven Healthcare Technologies Take Centre Stage at the upcoming WHX Bangkok 2026
Korea's AI-Driven Healthcare Technologies Take Centre Stage at the upcoming WHX Bangkok 2026
