SANYA, China, Jan. 9, 2026 /PRNewswire/ -- The Hainan (Sanya) Marathon, held over the last weekend of 2025, marked the inaugural Class A-certified event sanctioned by the China Athletics Association (CAA) since the commencement of operations in the Hainan Free Trade Port (Hainan FTP) under its independent customs and trade regulations. Hainan FTP's advantages in easier visa access, air connectivity, duty-free trade, and international mobility were reflected in strong participation and on-the-ground activity. The marathon boosted local tourism, dining, and accommodation, with hotel occupancy reaching 92% and commercial spending along the course rising by about 35%.
Yang Yong, General Manager of Events and Commercialization at event partner Orange Lion Sports (formerly Alibaba Sports), said organizers drew on resources across the Alibaba ecosystem - including Taobao, Fliggy, Alibaba Health, Ant Chain, and Amap - to broaden the event's reach and connect more effectively with domestic and international running audiences, encouraging greater participation in event-related spending.
Hainan FTP offers visa-free entry to citizens of 86 countries, and its international air network links 25 destinations across Asia and Europe, further improving accessibility for international participants. Under the new customs and trade framework, the list of items eligible for duty-free import expanded from 1,900 to over 6,600, allowing previously duty-bound race equipment and supplies to be brought in tax-free, which helped significantly reduce event costs.
According to the organizers, the expanded list lowered procurement expenses for timing systems, professional supplies, and audio equipment. The resulting savings were reinvested in operations, runner services, and marketing, enhancing overall quality and reach, while also strengthening commercial appeal and attracting more sponsors and partners.
The marathon's impact extended beyond race weekend. Fliggy data show hotel bookings rising steadily since late October, with partner hotels maintaining this upward trend during the event. Coinciding with the first New Year and Spring Festival holiday under the new customs arrangements, the event further stimulated consumer spending. According to the Sanya Bureau of Tourism, Culture, Radio, Television and Sports, the city welcomed 650,800 visitors during the 2026 New Year holiday, generating RMB 1.299 billion in tourism spending. The combined momentum of the event and holiday travel contributed to a notable increase in overall market activity.
The success of the Hainan (Sanya) Marathon demonstrates how major sporting events now bridge tourism, hospitality, and international spending.
** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **
Post-Marathon Spending Surge in Sanya Signals the Rise of the "Racecation"
LAS VEGAS, Jan. 9, 2026 /PRNewswire/ -- Guide Sensmart (Booth 21740, Central Hall), a global leader in thermal imaging technology, officially launched its next-generation thermal imaging innovation – ApexVision – alongside a series of new products empowered by the technology. This launch represents a systemic leap for the industry from merely "seeing heat" to "seeing with clarity, precision, and intelligence," marking the dawn of a new era defined by Ultra-Clarity.
CES Show Floor Reaction: "Ultra-Clarity" Draws Deep Engagement
At the Guide Sensmart booth, live product demonstrations powered by ApexVision attracted strong attention from industry analysts to global media. Hands-on comparisons—such as maintaining clear imaging details of distant targets and delivering crisp, smear-free imaging of fast-moving objects—earned consistent praise. Many professional visitors noted that this reliable "what-you-see-is-what-you-get" clarity would directly enhance operational efficiency and decision-making confidence.
ApexVision integrating both hardware and software: It combines the high-sensitivity ApexCore S1 detector, the Nexus 1.0 processing platform, and scenario-optimized algorithms. Together, ApexVision successfully overcomes persistent challenges such as low contrast in complex environments, detail loss at long range or high magnification, motion blur on fast-moving objects, and inaccurate detection of minute temperature differences.
From Architecture to Application: A Full Portfolio Empowered
On the CES show floor, Guide Sensmart demonstrated how ApexVision delivers tangible improvements across thermal devices. Thermography tools (e.g. E3S, H6S thermal cameras) leverage the SharpIR 2.0 algorithm to provide stable, accurate temperature measurement in demanding environments, enabling inspectors to pinpoint hidden faults with greater confidence. Outdoor hunting optics (e.g. TD650LS monocular and TN650MS binocular), benefit from Hyper-Light 2.0, allowing users to identify nocturnal wildlife in complete darkness and track fast-moving targets while maintaining clean, sharp images even at 10× zoom.
"The launch of ApexVision marks a milestone where our vertically integrated technology development translates into real value for users," said a Guide Sensmart spokesperson. "It is more than a set of specifications—it delivers the certainty of Ultra-Clarity to every professional user."
The debut of ApexVision at CES 2026 signifies more than a routine product update. By resolving long-standing trade-offs between sensitivity, stability, and environmental robustness, Guide Sensmart is advancing thermal imaging into the Ultra-Clarity Era, building a clearer, safer, and more efficient future.
We are keen to explore partnership of collaboration with you. Know more about Guide Sensmart at https://www.guideir.com.
** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **
ApexVision Debuts at CES 2026: Guide Sensmart Ushers in the Ultra-Clarity Era of Thermal Imaging
