MINNEAPOLIS--(BUSINESS WIRE)--Jan 12, 2026--
Sleep Number Corporation (Nasdaq: SNBR) today announces its newest product, ComfortMode, its most comfortable mattress at a sub-$1,600 price point. ComfortMode delivers ultimate comfort with no app or connectivity required. The new bed is simple to operate, without compromising on the innovations consumers know and expect from Sleep Number, including firmness adjustability and temperature balancing benefits. Sleep Number is also launching a new adjustable base, designed to fit any bed frame, giving consumers the benefits of head and foot adjustability within their existing furniture.
This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20260111755430/en/
ComfortMode and its accompanying adjustable base are the first new products in the company’s simplified offering to deliver what consumers want most - comfort, value, and durability. Together, ComfortMode and the new base are priced under $3,000 and are designed to reach a new subset of consumers who may not have considered Sleep Number before. This new product will be the new entry point to the brand and complement the company’s current product offerings.
“Today's consumer wants comfort and flexibility without compromise. ComfortMode, along with the new products we are introducing later this year, reflects our commitment to meeting those expectations while driving innovation and growth,” said Linda Findley, Sleep Number’s President and CEO. “This new product was created in response to consumer requests for our unique adjustability in both app-enabled and non-app versions of the bed. ComfortMode sets a new standard as the baseline for comfort across our mattress portfolio and delivers the luxurious feel of our premium mattresses at an approachable price, so more consumers can experience the lifechanging sleep of a Sleep Number bed.”
ComfortMode’s enhanced comfort layers, including a 3.5-inch top layer, provide added thickness and density for superior support throughout the night. The 10-inch mattress combines a premium profile with an upgraded cover that moves with the sleeper and instantly returns to its original shape, while its dual-layer construction helps reduce tossing and turning and durable custom foam offers body-contouring support for lasting comfort. In addition, temperature-balancing materials draw heat away for consistent, restful sleep.
Alongside ComfortMode, Sleep Number’s newest adjustable base is designed to fit within or under almost any existing bed frame. Traditional adjustable bases often need clearance beneath the frame to move or tilt, which limits compatibility. Sleep Number’s latest innovation allows the base to sit directly on the floor or inside the frame, including platform frames, so consumers can keep their current bed frame. And it includes consumer-favorite features like head and foot adjustability, Zero Gravity setting for back pain relief and underbed lighting.
“ComfortMode amplifies what sets Sleep Number apart—personalized comfort adjustability—and delivers a simpler experience that fits more people’s needs and budgets,” said Melissa Barra, Sleep Number’s EVP, Chief Product & Enterprise Strategy Officer. “This launch, the fastest in our company’s history, reflects our ability to listen to our consumers, adapt our development process, and deliver the superior innovation that consumers expect from Sleep Number. It is another step in expanding our addressable market, attracting new consumers, and driving our turnaround.”
ComfortMode and the new adjustable base will be available starting January 20 at Sleep Number stores nationwide and at SleepNumber.com. The queen bed starts at $1,599 and includes a remote and a 100-night trial, while the adjustable base starts at $1,399. Both products are FSA/HSA eligible.
About Sleep Number Corporation
Sleep Number ® is the leader in personalized sleep wellness. Its mattresses do more than just last—they evolve. With adjustable firmness, pressure-relieving support and temperature balancing comfort built into every mattress, Sleep Number beds adapt to customers’ changing needs, night after night, year after year.
Backed by over 40 years of innovation, 1,000+ patents and patents pending, and billions of hours of sleep data, Sleep Number has helped more than 16 million people achieve their best sleep. The fully integrated model ensures quality, durability, and care at every step—from design and craftsmanship to delivery and long-term support.
Sleep Number products are awarded the industry's top recognitions, including ranked #1 in customer satisfaction for mattresses purchased in-store and online, and #1 in comfort, by J.D. Power. In addition, the company is the Official Sleep + Wellness Partner of the NFL, marking a relationship that leverages player health data, team partnerships, and league-wide initiatives to amplify brand awareness and drive consumer engagement.
Sleep Number mattresses, bases, bedding, and furniture are available exclusively at its 600+ stores nationwide and online. To learn more, visit SleepNumber.com or a store near you.
Sleep Number launched ComfortMode, its most comfortable mattress at a sub-$1,600 price point. The new bed features the technologies consumers know and expect from Sleep Number, including firmness adjustability, with no app or connectivity required. Available to purchase in store or at SleepNumber.com, starting on January 20, 2026.
DUBAI, United Arab Emirates (AP) — Iran’s secretive new leader issued his first public statements Thursday, resolving to keep fighting, promising more pain for Gulf Arab states and threatening to open “other fronts” in a war that has already disrupted world energy supplies, the global economy and international travel.
Early Friday, U.S. President Donald Trump issued a new threat online to Iran, writing: “Watch what happens to these deranged scumbags today.” Trump tallied the damage inflicted on Iran and its leaders and called it a “great honor” to be responsible for it.
The remarks by Supreme Leader Ayatollah Mojtaba Khamenei came as Israeli Prime Minister Benjamin Netanyahu said his country's attacks were creating conditions for the Iranian population to topple the government.
“It is in your hands,” Netanyahu said at a news conference, addressing the Iranian people. “We are creating the optimal conditions for the fall of the regime.”
Since the start of the war, U.S. and Israeli strikes have targeted security checkpoints in Iran to undermine the government’s ability to suppress dissent, according to Armed Conflict Location and Event Data, the U.S-based independent monitoring group known as ACLED.
Intense airstrikes hit early Friday around Iran’s capital, Tehran, as well as outlying areas. It was not immediately clear what had been targeted.
Netanyahu denounced Khamenei as a “puppet of the Revolutionary Guards."
Khamenei is close to Iran’s paramilitary Revolutionary Guard and is widely seen as even less compromising than his father, Ayatollah Ali Khamenei.
Khamenei said in a statement read by a state TV news anchor that he was keeping a “file of revenge.” He did not appear on camera and has not been seen since his father and wife were killed in the war’s opening salvo, which also wounded him, according to an Iranian ambassador.
The war continued to escalate on its 13th day as oil prices spiraled up again to $100 per barrel, and stocks sank worldwide over fears that the conflict could drag on longer than hoped.
To relieve the surge in prices, the U.S. Treasury Department announced it was further easing sanctions on Russian oil by granting a license that authorizes the delivery and sale of some Russian crude oil and petroleum products for the next month.
Trump signaled earlier this week that he would take more action to address the squeeze on oil flows. The move follows the administration’s decision to grant temporary permission for India to buy Russian oil.
The new exemption applies only to Russian oil already at sea. Last week, analysts estimated there were about 125 million barrels loaded on tankers. To put that in perspective, about 20 million barrels of oil per day usually pass through the Strait of Hormuz, according to the International Energy Agency.
Iran has made clear it plans to keep up attacks on energy infrastructure across the region and use the effective closure of the strait as leverage against the United States and Israel. A fifth of the world’s traded oil flows through the waterway leading from the Persian Gulf toward the Indian Ocean.
At a news conference Thursday, Iran’s ambassador to Tunisia, Mir Masoud Hosseinian, said Iranian naval forces “have established full control” over the strait and “carried out precise strikes in response to attacks on our oil infrastructure.”
“Global energy security is contingent on respect for Iran’s sovereignty,” he said.
The pinch was being felt worldwide. South Korea reinstated government-set caps on oil prices for the first time in three decades as it sought to calm soaring fuel costs. The two-week caps, which took effect Friday, set maximum prices for petroleum products supplied by refiners to gas stations and other businesses.
Hosseinian told The Associated Press the new supreme leader was wounded in the attack on his family’s home, but “it is not serious.” The hope is he will attend the massive, state-organized Eid prayer next week that his father traditionally led. However, Khamenei remains a target for the Israelis, who have vowed to kill him.
Hosseinian said Iran’s strikes on Gulf nations have been strategic. “Even when we targeted hotels, we had precise information that they were hosting American and Israeli soldiers,” he said.
Khamenei called on Gulf Arabs to “shut down” U.S. bases in the region, saying protection promised by Washington was “nothing more than a lie.”
He also said Iran has studied “opening other fronts in which the enemy has little experience and would be highly vulnerable” if the war continues. He did not elaborate, but Iran has been linked to previous attacks on U.S., Israeli and Jewish targets around the world.
Attacks on Gulf states continued Friday with Saudi Arabia’s defense ministry saying its air defenses downed more than three dozen drones headed toward the kingdom’s Eastern Province over the span of a few hours, marking an unusually large barrage.
Trump said in a social media post Thursday that ensuring Iran does not develop a nuclear weapon was a higher priority than soaring oil prices.
Hours later, Netanyahu announced Israeli attacks had killed a top Iranian nuclear scientist and hit others but gave few details.
Israel said earlier it struck a nuclear facility in Iran in recent days that it had destroyed with an airstrike in October 2024. Earlier this year, satellite photos raised concerns that Iran was working to restore the facility.
The U.S. military said American forces have now struck more than 6,000 targets since the operation against Iran began, including more than 30 minelaying vessels.
On Friday, French President Emmanuel Macron said a French soldier was killed in an attack targeting Irbil in Iraq's northern Kurdish region. France earlier said six soldiers had been hurt in a drone strike in Irbil, where French troops are deployed as part of a multinational counterterrorism mission supporting Iraqi forces in their fight against Islamic State militants.
In the same region, British officials said several U.S. personnel suffered minor injuries Wednesday when drone strikes hit a base in Irbil that houses both British and American troops.
And on Thursday in western Iraq, rescue efforts were underway after an American military refueling plane went down. U.S. Central Command, which oversees the Middle East, said in a statement that two aircraft were involved, including one that landed safely, and that the cause was not related to friendly or hostile fire.
Israeli warplanes pummeled Lebanon, targeting even the busy heart of Beirut, in response to missiles from Iran-backed Hezbollah fighters launched into Israel. One strike hit in a neighborhood that is close to Lebanon’s parliament, United Nations offices and international embassies.
Israeli military spokesperson Avichay Adraee said forces were targeting a “facility affiliated with Hezbollah.”
An Israeli strike hit in the vicinity of Lebanon’s only public university, killing a professor and the director of the science faculty at the campus in Hadath, on the outskirts of Beirut’s southern suburbs. There was no immediate comment from Israel.
Israeli strikes also killed 15 other people, including five children, in southern Lebanon, the Lebanese Health Ministry said. An AP photographer saw several buildings flattened in one village where rescue workers searched through the rubble.
Ben Mbarek reported from Tunis, Tunisia. El Deeb reported from Beirut. Watson reported from San Diego. Associated Press writers from around the world contributed to this report.
Israeli authorities inspect homes damaged by a projectile launched from Lebanon, in Haniel, central Israel, Thursday, March 12, 2026. (AP Photo/Baz Ratner)
Residents watch as smoke rises from a nearby building during an Israeli strike in central Beirut, Lebanon, Thursday, March 12, 2026. (AP Photo/Hussein Malla)
A woman gathers belongings from her family's home after it was damaged by a projectile launched from Lebanon, in Haniel, central Israel, Thursday, March 12, 2026. (AP Photo/Baz Ratner)
People inspect homes damaged by a projectile launched from Lebanon, in Haniel central Israel, Thursday, March 12, 2026. (AP Photo/Baz Ratner)
Workers inspect damage caused by a drone strike overnight at the Address Creek Harbour hotel in Dubai, United Arab Emirates, March 12, 2026. (AP Photo/Fatima Shbair)
An oil tanker burns after being hit by an Iranian strike in the ship-to-ship transfer zone at Khor al-Zubair port near Basra, Iraq, late Wednesday, March 11, 2026. (AP Photo)
A woman sits on rubble across from a residential building damaged last Monday during the U.S.-Israeli air campaign in Tehran, Iran, Thursday, March 12, 2026. (AP Photo/Vahid Salemi)
Israeli authorities inspect homes damaged by a projectile launched from Lebanon, in Haniel central Israel, Thursday, March 12, 2026. (AP Photo/Baz Ratner)
Israel Ambassador to the United Nations Danny Danon speaks during a meeting of the Security Council at U.N. headquarters, Wednesday, March 11, 2026. (AP Photo/Seth Wenig)
A family enjoys the sunset with the view of the city skyline and Burj Khalifa, at Dubai Creek Harbour in Dubai, United Arab Emirates, Wednesday, March 11, 2026. (AP Photo/Fatima Shbair)
Oil tankers and cargo ships line up in the Strait of Hormuz as seen from Khor Fakkan, United Arab Emirates, Wednesday, March 11, 2026. (AP Photo/Altaf Qadri)
Smoke rises after an explosion at the airport in Irbil, Iraq, late Wednesday, March 11, 2026. (AP Photo/Leo Correa)
A man inspects a car damaged in an Israeli airstrike at the Ramlet al-Baida public beach in Beirut, Lebanon, early Thursday, March 12, 2026. (AP Photo/Bilal Hussein)
