Drunk Elephant Unveils New Evolved Brand Direction with “Please Enjoy Responsibly” Campaign

NEW YORK--(BUSINESS WIRE)--Jan 12, 2026--

Drunk Elephant announced today the unveiling of its new evolved brand direction, spotlighting innovative skincare with powerful ingredients and efficacious levels of actives that are designed to deliver real results. With the launch of its “Please Enjoy Responsibly” campaign, Drunk Elephant emphasizes science-backed skincare to support customers in determining exactly what their skin needs to see transformative results. The campaign is a call to action to customers to please moisturize, brighten, glow, exfoliate and hydrate responsibly.

This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20260112209714/en/

“Skincare works better when done with intention”

All Drunk Elephant products are formulated without ingredients that can be at the root of common skin issues or may interfere with product effectiveness. Drunk Elephant products are designed to support skincare enthusiasts who approach skincare with intention and want to achieve long term skin health. The busy Drunk Elephant consumer can create a custom, effective routine that yields consistently luminous skin. Whether heading to the office, enjoying a night out or having a cozy self-care evening at home, Drunk Elephant empowers customers to make informed, intentional choices about their skin so they can feel their best wherever they are.

“Performance and personality can live in the same jar”

“‘Please Enjoy Responsibly’ is an invitation to think differently about skincare,” said Tiffany Masterson, Founder of Drunk Elephant. “It means using effective actives, supporting the skin barrier, and taking a long-term approach to skin health. This campaign brings clarity to the philosophy that shaped the brand from the very beginning. I couldn't be more excited about this opportunity to connect with both our longtime community and those discovering Drunk Elephant for the first time.”

“Drunk Elephant has always maintained a disciplined approach to formulation and a clear philosophy around long-term skin health. From day 1, the principle has been simple: everything the skin needs, nothing it doesn’t,” said Barbara Calcagni, President, Global Brands - Drunk Elephant, NARS, & Dr. Dennis Gross Skincare. “As we usher in the next chapter of Drunk Elephant, this campaign expresses our commitment to serving our community – consumers who are deeply invested in their skin and value both ingredient integrity and proven results.”

Drunk Elephant has updated retail merchandising and the brand’s social platforms to reflect the new brand look and feel.

For more information about Drunk Elephant and how best to enjoy our products responsibly, please visit drunkelephant.com or find us on Instagram @drunkelephant.

About Drunk Elephant

Drunk Elephant believes performance and personality can live in the same jar. The brand believes in skin-first formulas that are developed with effective levels of active ingredients that can be easily absorbed and put to use.

Drunk Elephant Unveils New Evolved Brand Direction with “Please Enjoy Responsibly” Campaign

Drunk Elephant Unveils New Evolved Brand Direction with “Please Enjoy Responsibly” Campaign

Drunk Elephant Unveils New Evolved Brand Direction with “Please Enjoy Responsibly” Campaign

Drunk Elephant Unveils New Evolved Brand Direction with “Please Enjoy Responsibly” Campaign

WASHINGTON (AP) — A U.S. service member who has been missing since Iran shot down a fighter jet has been rescued, President Donald Trump wrote in a social media post early Sunday.

A frantic U.S. search-and-rescue operation unfolded after the crash of the F-15E Strike Eagle on Friday, as Iran also promised a reward for anyone who turned in the “enemy pilot.”

A second crew member was rescued earlier.

“This brave Warrior was behind enemy lines in the treacherous mountains of Iran, being hunted down by our enemies, who were getting closer and closer by the hour,” Trump wrote.

Trump said that the aviator is injured but “will be just fine,” adding that the rescue involved “dozens of aircraft” and that the U.S. had been monitoring his location “24 hours a day, and diligently planning for his rescue.”

The fighter jet was the first U.S. aircraft to have crashed in Iranian territory since the conflict in late February.

Trump said last week that the U.S. had “decimated” Iran and would finish the war “very fast.” Two days later, Iran shot down two U.S. military planes, showing the ongoing perils of the bombing campaign and the ability of a degraded Iranian military to continue to hit back.

In Kuwait, an Iranian drone attack caused significant damage to two power plants and put a water desalination station out of service, according to the Ministry of Electricity. No injuries were reported from the attack, the ministry said.

In Bahrain, the national oil company said that a drone attack caused a fire at one of its storage facilities, which was extinguished. It said the damage was still being assessed and no injuries had been reported.

In the United Arab Emirates, authorities responded to multiple fires at the Borouge petrochemicals plant, a joint venture of the Abu Dhabi National Oil Co. and Borealis of Austria. They say the fires were caused by falling debris following successful interceptions by air defense systems, but production at the plant in Ruwais, near the UAE’s western border with Saudi Arabia, has halted.

The strike came a day after Israel struck a petrochemical plant in Iran that Prime Minister Benjamin Netanyahu said generated revenue that it had used to fund the war.

The war began with joint U.S.-Israel strikes on Feb. 28 and has killed thousands, shaken global markets, cut off key shipping routes and spiked fuel prices. Both sides have threatened and hit civilian targets, bringing warnings of possible war crimes.

The other jet to go down was a U.S. A-10 attack aircraft. Neither the status of the crew nor exactly where it crashed was immediately known.

Trump renewed his threats for Iran to open up the Strait of Hormuz, a crucial waterway for global energy shipments that has been choked off by Tehran, by Monday or face devastating consequences, writing Saturday in a social media post: “Remember when I gave Iran ten days to MAKE A DEAL or OPEN UP THE HORMUZ STRAIT. Time is running out — 48 hours before all Hell will reign down on them.”

“The doors of hell will be opened to you” if Iran’s infrastructure is attacked, Gen. Ali Abdollahi Aliabadi with the country’s joint military command said late Saturday in response to Trump’s renewed threat, state media reported. In turn, the general threatened all infrastructure used by the U.S. military in the region.

But Pakistan’s Foreign Ministry spokesperson, Tahir Andrabi, told The Associated Press that his government’s efforts to broker a ceasefire are “right on track” after Islamabad last week said that it would soon host talks between the U.S. and Iran.

Iran’s foreign minister, Abbas Araghchi, said that Iranian officials “have never refused to go to Islamabad.”

Mediators from Pakistan, Turkey and Egypt were working to bring the U.S. and Iran to the negotiating table, according to two regional officials.

The proposed compromise includes a cessation of hostilities to allow a diplomatic settlement, according to a regional official involved in the efforts and a Gulf diplomat briefed on the matter. They spoke on condition of anonymity to discuss closed-door diplomacy.

Iran’s parliamentary speaker, Mohammad Bagher Qalibaf, issued a veiled threat late Friday to disrupt traffic through a second strategic waterway in the region, the Bab el-Mandeb.

The strait, 32 kilometers (20 miles) wide, links the Red Sea with the Gulf of Aden and the Indian Ocean. More than a tenth of seaborne global oil and a quarter of container ships pass through it.

“Which countries and companies account for the highest transit volumes through the strait?” Qalibaf wrote.

More than 1,900 people have been killed in Iran since the war began.

In Gulf Arab states and the occupied West Bank, more than two dozen people have died, while 19 have been reported dead in Israel and 13 U.S. service members have been killed. In Lebanon, more than 1,400 people have been killed and more than 1 million people have been displaced. Ten Israeli soldiers have died there.

This report has been corrected to show that Borealis is an Austrian company and not Australian.

Jon Gambrell in Dubai, United Arab Emirates; Samy Magdy in Cairo; Munir Ahmed in Islamabad; Dasha Litvinova in Tallinn, Estonia; and Seung Min Kim, Will Weissert, Michelle L. Price, Lisa Mascaro and Ben Finley in Washington, contributed to this report.

Followers of Iraq's Shiite cleric Muqtada al-Sadr chant slogans as they wave national Iraqi flag during a protest against U.S. and Israeli attacks on multiple cities across Iran, in Tahrir Square, Baghdad, Baghdad, Iraq, Saturday, April 4, 2026. (AP Photo/Hadi Mizban)

A bedroom is damaged in a building struck in an Israeli airstrike in the southern port city of Tyre, Lebanon, Saturday, April 4, 2026. (AP Photo/Mohammed Zaatari)

Pedetrians walk by a destroyed building within the Grand Hosseiniyeh, with the mosque visible in the background, which officials at the site say was hit by U.S.-Israeli airstrikes Tuesday, in Zanjan, Iran, Saturday, April 4, 2026. (AP Photo/Francisco Seco)

Police officers and their horses take cover in an underground parking garage as sirens warn of an incoming missile fired from Yemen in Tel Aviv, Israel, Saturday, April 4, 2026. (AP Photo/Maya Levin)

A man looks at a destroyed building within the Grand Hosseiniyeh complex that officials say was hit by U.S.-Israeli airstrikes Tuesday in Zanjan, Iran, Saturday, April 4, 2026. (AP Photo/Francisco Seco)