Bellroy Releases Year of the Horse Capsule Collection

Limited-edition designs of Bellroy's lightweight, everyday bags and pouches from the Cinch range.

MELBOURNE, Australia, Jan. 13, 2026 /PRNewswire/ -- Bellroy released new limited-edition products to their Cinch collection in celebration of the Year of the Horse, with colors, silhouettes and hidden messages representing calm and relaxation. The custom designs capture the symbolism of the new year with an injection of modernity, with crimson to represent lucky red, seafoam green as a nod to spring, and hidden messages of rest and readiness, unique to each style. These limited-edition products are available now at bellroy.com and at select retailers.

Products:

• Cinch Backpack – Year of the Horse Edition
• Cinch Mini Messenger – Year of the Horse Edition
• Cinch Pocket – Year of the Horse Edition
• Cinch Pouch – Year of the Horse Edition
• New Year Horse Charm
• New Year Owl Charm

Bellroy is also offering customers the New Year Horse Charm and New Year Owl Charm as gifts with the purchase of the Cinch Backpack – Year of the Horse Edition or Mini Messenger – Year of the Horse Edition (while stocks last). The horse charm, molded from clay and developed through 3D printing, features two snuggling horses sitting on a diamond-style knot that loosely resembles a traditional Chinese knot. Bellroy Designer Rowan Dinning says, "For Year of the Horse, we didn't want to signal a hustle culture, like the cliché, prancing pony. We focused more on being in connection with family and that sense of community when putting together the capsule."

This capsule is a modern take on a year that is often tied to speed, ambition and momentum. Bellroy reframes the story: rest and prepare, then move with purpose. "The idea was inspired by the phonetic similarity between 'Cinch' and the Chinese word '松弛' (sōngchí), which means relaxed, chilled or loosened. The design language of the Cinch family – playful structure, soft and lightweight materials – further reinforces this 'chilled' feeling," says Bellroy BD Project Manager Fiona Fang.

Cinch Backpack – Year of the Horse Edition

• RRP US$125.

Cinch Mini Messenger – Year of the Horse Edition

• RRP US$79.

Cinch Pocket – Year of the Horse Edition

• RRP US$25.

Cinch Pouch – Year of the Horse Edition

• RRP US$25.

New Year Horse Charm and New Year Owl Charm

• RRP US$35 each.
• Available as a free gift with eligible purchases.

Now available at bellroy.com and selected retailers.
Product images available here.

Apple-exclusive collection

In addition to the collection available on bellroy.com, Bellroy has collaborated with Chinese paper artist Chen Fenwan to create a Year of the Horse Collection made exclusively for Apple – comprising the Laptop Caddy, Travel Organizer and Cinch Messenger. Each limited-edition product includes an exclusive patterned lining designed by the artist.

Laptop Caddy 14" – Special Edition

• RRP US$79.

Travel Organizer  – Special Edition

• RRP US$59.

Cinch Messenger  – Special Edition

• RRP US$99.

Now available at apple.com and in select stores.
Product images available here.

About Bellroy

Bellroy is an Australian certified B-Corp revolutionizing everyday carry since 2010. The design-obsessed brand creates wallets, bags, and tech accessories that solve real problems through sustainable materials and meticulous engineering. With products sold in 100+ countries, Bellroy demonstrates that business can be a force for good without compromising on quality or design.

Social Media:

Instagram: https://www.instagram.com/bellroy
TikTok: https://www.tiktok.com/@bellroy_official
Facebook: https://www.facebook.com/bellroy.official|
YouTube: https://www.youtube.com/@bellroy_official
LinkedIn: https://linkedin.com/company/bellroy

** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **

Bellroy Releases Year of the Horse Capsule Collection

SINGAPORE, April 3, 2026 /PRNewswire/ -- As 51Talk celebrates its 15th anniversary, the global 1-on-1 online English learning platform for children has unveiled a comprehensive global brand refresh, marking a new stage in its international development.

The upgrade introduces a clearer visual identity and a more engaging and accessible learning experience designed for families worldwide. As part of this new chapter, 51Talk has also announced Thai actor Shahkrit Yamnarm family as its brand ambassador in Thailand — reinforcing the company's commitment to Southeast Asia and to Thai families seeking effective English learning for their children.

Since launching its global expansion strategy in 2021, 51Talk has expanded across key markets in Southeast Asia, the Middle East, and East Asia. The 15-year milestone represents not only sustained growth, but also a strategic shift toward building a stronger and more unified global education brand.

A Clearer Global Brand Experience

The refreshed visual identity system brings together brand visuals, product interfaces, and communication touchpoints under one cohesive global framework. Designed to be cleaner and more consistent across markets, the refresh helps families more easily recognize and engage with the brand.

Alongside the new visual system, 51Talk has also introduced Toki, a new brand IP and learning companion created to make English learning more engaging and interactive for children.

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Introducing Toki: A New Learning Companion

Toki embodies curiosity, confidence, and the courage to communicate. Appearing across classrooms, product interfaces, and brand experiences, the character helps guide children through lessons and encourages active participation.

By combining structured curriculum with emotional engagement, 51Talk aims to create a warmer learning environment where children not only learn English, but gain the confidence to use it.

51Talk Partners with Thai Actor Shahkrit Yamnarm

As one of the fastest-growing markets for 51Talk in Southeast Asia, Thailand will host a special brand launch event on April 2 in Bangkok, where the company will formally unveil its refreshed brand identity and introduce Shahkrit Yamnarm family as brand ambassador for Thailand.

Widely recognized and trusted by Thai audiences, Shahkrit Yamnarm family will join with 51Talk to inspire children and families to build confidence in English communication. His decision to partner with 51Talk was inspired by his child's own learning experience on the platform, which combines professional rigor with a fun and engaging study experience.

Looking Ahead

Fifteen years after its founding, 51Talk continues to advance its mission: Empower Everyone to Speak Up, Stand Out and Succeed. With Thailand serving as a key driver in its regional growth, the company remains committed to bring high-quality English learning experiences to more families across Southeast Asia.

To learn more, please visit: www.51talk.com

 

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51Talk Marks 15 Years with Global Brand Refresh and Names Thai Actor, Shahkrit Yamnarm as Brand Ambassador in Thailand