Limited-edition designs of Bellroy's lightweight, everyday bags and pouches from the Cinch range.
MELBOURNE, Australia, Jan. 13, 2026 /PRNewswire/ -- Bellroy released new limited-edition products to their Cinch collection in celebration of the Year of the Horse, with colors, silhouettes and hidden messages representing calm and relaxation. The custom designs capture the symbolism of the new year with an injection of modernity, with crimson to represent lucky red, seafoam green as a nod to spring, and hidden messages of rest and readiness, unique to each style. These limited-edition products are available now at bellroy.com and at select retailers.
Products:
- Cinch Backpack – Year of the Horse Edition
- Cinch Mini Messenger – Year of the Horse Edition
- Cinch Pocket – Year of the Horse Edition
- Cinch Pouch – Year of the Horse Edition
- New Year Horse Charm
- New Year Owl Charm
Bellroy is also offering customers the New Year Horse Charm and New Year Owl Charm as gifts with the purchase of the Cinch Backpack – Year of the Horse Edition or Mini Messenger – Year of the Horse Edition (while stocks last). The horse charm, molded from clay and developed through 3D printing, features two snuggling horses sitting on a diamond-style knot that loosely resembles a traditional Chinese knot. Bellroy Designer Rowan Dinning says, "For Year of the Horse, we didn't want to signal a hustle culture, like the cliché, prancing pony. We focused more on being in connection with family and that sense of community when putting together the capsule."
This capsule is a modern take on a year that is often tied to speed, ambition and momentum. Bellroy reframes the story: rest and prepare, then move with purpose. "The idea was inspired by the phonetic similarity between 'Cinch' and the Chinese word '松弛' (sōngchí), which means relaxed, chilled or loosened. The design language of the Cinch family – playful structure, soft and lightweight materials – further reinforces this 'chilled' feeling," says Bellroy BD Project Manager Fiona Fang.
Cinch Backpack – Year of the Horse Edition
Cinch Mini Messenger – Year of the Horse Edition
Cinch Pocket – Year of the Horse Edition
Cinch Pouch – Year of the Horse Edition
New Year Horse Charm and New Year Owl Charm
- RRP US$35 each.
- Available as a free gift with eligible purchases.
Now available at bellroy.com and selected retailers.
Product images available here.
Apple-exclusive collection
In addition to the collection available on bellroy.com, Bellroy has collaborated with Chinese paper artist Chen Fenwan to create a Year of the Horse Collection made exclusively for Apple – comprising the Laptop Caddy, Travel Organizer and Cinch Messenger. Each limited-edition product includes an exclusive patterned lining designed by the artist.
Laptop Caddy 14" – Special Edition
Travel Organizer – Special Edition
Cinch Messenger – Special Edition
Now available at apple.com and in select stores.
Product images available here.
About Bellroy
Bellroy is an Australian certified B-Corp revolutionizing everyday carry since 2010. The design-obsessed brand creates wallets, bags, and tech accessories that solve real problems through sustainable materials and meticulous engineering. With products sold in 100+ countries, Bellroy demonstrates that business can be a force for good without compromising on quality or design.
Social Media:
Instagram: https://www.instagram.com/bellroy
TikTok: https://www.tiktok.com/@bellroy_official
Facebook: https://www.facebook.com/bellroy.official|
YouTube: https://www.youtube.com/@bellroy_official
LinkedIn: https://linkedin.com/company/bellroy
** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **
Bellroy Releases Year of the Horse Capsule Collection
LAS VEGAS, Jan. 13, 2026 /PRNewswire/ -- Following a breakout debut at CES 2026, Robotin today announced that its flagship innovation, the Robotin R2 Pro, has secured multiple top industry awards and widespread critical acclaim. By successfully bridging the gap between automated vacuuming and true deep carpet washing, Robotin has not only captured the attention of major media outlets like CNET, Reuters, PCMag, and TechTimes but has also secured significant interest from global distributors and investors.
The R2 Pro's surprise reveal of its "Vacuum & Mop Module"—complementing its signature "Carpet Wash & Dry Module"—cemented its status as the standout smart home product of the show.
CES 2026 Award Winners
The Robotin R2 Pro was recognized for its breakthrough modular design and ability to solve the "final frontier" of robot cleaning: washing carpets. Honors include:
- CNET: Best of CES 2026
- TWICE: Picks Award 2026
- The Gadget Flow: Best Product of CES
- Best of Kickstarter: Top Innovation
- Tom's Guide: Featured in "Best Robot Vacuums of CES 2026"
The R2 Pro's hands-on demos at Eureka Park drew crowds and praise from top-tier tech journalism, including CNET, Reuters, ZDNet, PCMag, and TechTimes.
In addition to media accolades, Robotin concluded CES 2026 with highly successful strategic meetings. The company has engaged in advanced talks with major international dealers, distributors, and investment partners, all of whom recognized the R2 Pro as a category-defining product with high market potential.
Feature Story: The 150-Year Journey to Robotin
Revolution Story: 150-Year Carpet Washing Revolution | From Hands & Knees to Robotin R2
Why does the R2 Pro matter? Because for 150 years, humanity has fought a silent war against the ground we walk on. Robotin is the peace treaty.
For one hundred and fifty years, humanity has fought a silent war against the ground we walk on. It begins in 1875. Back then, a clean rug wasn't a luxury...it was a physical sacrifice. We had no electricity. We had no mercy. To wash a floor meant mixing ox gall...bile from a cow's liver...with ammonia. We scrubbed on our hands and knees until our skin blistered, then dragged hundreds of pounds of wet wool into the sunlight, praying for the wind to dry it before the mold set in.
But the human spirit is restless. Just one year later, in 1876, Melville Bissell gave us the first mechanical sweeper to fight the surface dust. Yet, brushes weren't enough. We demanded power. So in 1901, Hubert Cecil Booth reversed the wind, parking massive, horse-drawn vacuums called "Puffing Billy" on the streets of London to suck the dirt from our windows.
The technology shrank rapidly. By 1908, William Hoover had put the electric vacuum into our closets. We had conquered the dust, but the deep filth remained untouchable. Throughout the 1930s, if you wanted to wash, you had to surrender your rugs to the "Rug Plant." Huge factories where carpets were submerged in soap tanks and crushed through steel wringers. The home was for living; the washing was for the industry.
But the mid-century trapped us. Wall-to-wall carpeting took over the world. You couldn't send your floor away anymore. So, in 1964, Hot Water Extraction was born. By 1974, pros were mounting V8 engines inside vans—the "Truck-Mount"—blasting hot water into our living rooms to get the deep clean we craved.
But we wanted independence. In 1978, Roger Kent handed the labor back to us with the Rug Doctor, allowing us to rent deep cleaning power on demand. Then, by 1993, Bissell delivered a breakthrough: miniaturizing the technology into handheld spot cleaners. It gave us the instant power to tackle accidents. But for all its innovation, the labor remained ours... forcing us back onto our hands and knees to fight stains one by one.
Then, the digital dawn. 2002 brought the first robotic vacuum. It promised us freedom. But for the next twenty years, a painful gap remained. Robots could vacuum. They could mop hard floors. But the moment they touched carpet? They surrendered. They lifted their pads and ran away. Even in 2020, the smartest AI in the world refused to wash the rug.
That changed in 2022. Jun Long, a robotics expert, saw his wife struggle. She loved their carpets, but with allergies, kids, and a stray cat, keeping them clean was a daily battle. Jun set a vision: "No chores, no wars." He gathered a team of robotic experts to build the solution, naming the company after his promise: Robot In... Chores Out. Robotin was born.
2025. The prototype is perfected. And in 2026, the world changes. Welcome to the Robotin Era. This is the Robotin R2. The world's first modular robot. Snap in the Vacuum & Mop module for your tile. But here is the revolution... Snap in the Carpet Wash & Dry Module.
It doesn't just vacuum. It injects hot water. It scrubs the fibers. It extracts the filth. And crucially... it dries. Real hot air drying. No more wet socks. No more rental machines. No more hands and knees.
From the ox gall and scrub brushes of 1875... to the modular autonomy of 2026. The history of cleaning has led to this moment. Your carpet is finally, truly, washed.
The new era begins now. Robotin.
Product At-A-Glance
- Product: Robotin R2 Pro
- Availability: Mid-2026
- Key Specs: 115 AW Suction, AI Perception, Hot Air Drying, Modular Design.
- Modules Included: Carpet Wash & Dry Module + Vacuum & Mop Module.
About Robotin
Robotin is an innovative technology company focused on the research, design, production, and marketing of AI and robotics. Guided by the vision of "everyone has a Robotin," the company aims to improve everyday life through intelligent automation. Upholding the values of customer-centered thinking, truth-seeking, excellence, and continuous innovation, Robotin is committed to building a leading international brand in AI and robotics. Its core value proposition — "Robot in, chores out" — drives the development of next-generation modular home robotics.
Website: www.robotin.com
Social Media:
Next Steps for Robotin
Following a successful CES, Robotin is finalizing production schedules and expanding its distribution network to ensure the R2 Pro reaches homes by mid-2026.
** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **
Robotin R2 Pro Sweeps "Best of CES" Awards; Heralds a New Era in 150-Year History of Carpet Washing
