Fanatics debuts Fanatics Studios with Olympics, Tom Brady and ESPN at Intuit Dome

INGLEWOOD, Calif. (AP) — Tom Brady stood on the basketball court at Intuit Dome as Aaron Donald, Travis Scott, James Harden and Hailey Bieber mingled nearby Tuesday night, part of a couple-hundred-person crowd brought together for the launch of Fanatics Studios.

The sports merchandising giant best known for jerseys and collectibles is moving deeper into entertainment, betting it can bring fans closer to the action through films, documentaries, live events and digital series.

“There can be a lot of great content coming out of this,” said Brady, a seven-time Super Bowl champion, whose multipart documentary is one of the initial projects created through the studio. Other projects will include the official Olympic film for the LA28 Games and joining ESPN as a producer of the 2026 ESPY Awards.

Additional partnerships include WWE, Major League Baseball and Fox Sports.

Fanatics, founded by Michael Rubin, launched Fanatics Studios in a joint venture with Michael Ratner’s OBB Media, creating a new content arm that will finance, produce and distribute sports and culture programming. The launch event unfolded on the court, where a podium and oversized screen anchored a full production as guests circulated near roped-off VIP sections.

Some attendees shot hoops on the same court — where the Los Angeles Clippers play home games — while other nearby conversations were being held between athletes, entertainers and top sports media executives.

“Seeing Michael Rubin and Michael Ratner team up to create something like this is really unique,” said Brady, whose documentary “One More Drive,” follows him as the retired NFL quarterback prepares for the Fanatics Flag Football Classic. He also explores a potential run at Team USA as flag football makes its Olympic debut at the 2028 Los Angeles Games.

“This is about building stories fans actually care about,” Rubin said. “We have the relationships, the platforms and now the ability to create content across films, events and series that brings fans closer to the moments they love.”

Ratner, who will serve as CEO of Fanatics Studios while continuing to lead OBB Media’s other businesses, said the joint venture brings together Fanatics’ access to leagues and athletes with his company's production infrastructure.

“At the heart of all of it is storytelling,” Ratner said. “Together, we have the makings of a transformative global sports and entertainment studio.”

Fanatics Studios will operate as a standalone within Fanatics’ expanding sports platform, which already spans apparel, collectibles, betting and live events, including Fanatics Fest, scheduled for July 16 to 19 in New York.

ESPN president Burke Magnus announced an overall partnership with Fanatics Studios during remarks at the event, saying the collaboration aligns with the network's push to keep the narrative of how sports stories are told.

“We have to keep evolving how the most important stories in sports are told,” Magnus said. “This partnership made sense.”

Casey Wasserman, chairman of LA28, said the joint venture will play a key role in telling Olympic stories beyond the competition itself.

“Sports is probably the last vestige of common culture," Wasserman said. "One of the challenges with the Olympics is we go away. If we don’t get started, we’ll never make anything.”

NFL quarterback Jayden Daniels, left, and Tom Brady speak from the stage at the launch party for Fanatics Studio, a global studio for sports entertainment, on Tuesday, Jan. 13, 2026, at the Intuit Dome in Inglewood, Calif. (AP Photo/Chris Pizzello)

Haylie Bieber, left, and Kendall Jenner watch stage remarks at the launch party for Fanatics Studio, a global studio for sports entertainment, on Tuesday, Jan. 13, 2026, at the Intuit Dome in Inglewood, Calif. (AP Photo/Chris Pizzello)

NFL quarterback Jayden Daniels, center, and NBA player James Harden mingle at the launch party for Fanatics Studio, a global studio for sports entertainment, on Tuesday, Jan. 13, 2026, at the Intuit Dome in Inglewood, Calif. (AP Photo/Chris Pizzello)

Tom Brady addresses the audience at the launch party for Fanatics Studio, a global studio for sports entertainment, on Tuesday, Jan. 13, 2026, at the Intuit Dome in Inglewood, Calif. (AP Photo/Chris Pizzello)

Rapper Travis Scott, center, stands alongside Fanatics founder and CEO Michael Rubin at the launch party for Fanatics Studio, a global studio for sports entertainment, on Tuesday, Jan. 13, 2026, at the Intuit Dome in Inglewood, Calif. (AP Photo/Chris Pizzello)

Retired NFL players Aaron Donald, left, and Tom Brady pose together at the launch party for Fanatics Studio, a global studio for sports entertainment, on Tuesday, Jan. 13, 2026, at the Intuit Dome in Inglewood, Calif. (AP Photo/Chris Pizzello)

Tom Brady, center, poses with Michael D. Ratner, left, founder and CEO of OBB Media and CEO of Fanatics Studio, and Fanatics founder Michael Rubin at the launch party for Fanatics Studio, a global studio for sports entertainment, on Tuesday, Jan. 13, 2026, at the Intuit Dome in Inglewood, Calif. (AP Photo/Chris Pizzello)

Tom Brady arrives at the launch party for Fanatics Studio, a global studio for sports entertainment, on Tuesday, Jan. 13, 2026, at the Intuit Dome in Inglewood, Calif. (AP Photo/Chris Pizzello)

NEW YORK (AP) — It's only two weeks into the new year, and President Donald Trump has already claimed control of Venezuela, escalated threats to seize Greenland and flooded American streets with masked immigration agents.

And that's not even counting an unprecedented criminal investigation at the Federal Reserve, a cornerstone of the national economy that Trump wants to bend to his will.

Even for a president who thrives on chaos, Trump is generating a stunning level of turmoil as voters prepare to deliver their verdict on his leadership in the upcoming midterm elections that will determine control of Congress.

Each decision carries tremendous risks, from the possibility of an overseas quagmire to undermining the country's financial system, but Trump has barreled forward with a ferocity that has rattled even some of his Republican allies.

“The presidency has gone rogue,” said historian Joanne B. Freeman, a Yale University professor. She said it's something "we haven’t seen in this way before.”

Trump seems undeterred by the potential blowback. Although he doesn't always follow through, he seems intent on doubling and tripling down whenever possible.

“Right now I’m feeling pretty good," Trump said Tuesday in Detroit. His speech was ostensibly arranged to refocus attention on the economy, which the president claimed is surging despite lingering concerns about higher prices.

However, he couldn't resist lashing out at Jerome Powell, who leads the Federal Reserve and has resisted Trump's pressure to lower interest rates.

"That jerk will be gone soon,” Trump said.

Republican leaders have overwhelmingly rallied behind Trump throughout his turbulent second term. But new cracks began to appear this week immediately after Powell disclosed on Sunday that the Federal Reserve was facing a criminal investigation over his testimony about the central bank's building renovations.

Over the last year, the Justice Department has already pursued criminal charges against former FBI Director James Comey, New York Attorney General Letitia James and former national security adviser John Bolton, among other Trump adversaries.

But going after Powell, who helps set the nation's monetary policy, appeared to be a step too far for some conservatives. Fox Business host Maria Bartiromo, a fierce Trump defender, was unusually critical.

“It just feels like most on Wall Street do not want to see this kind of fight,” she said during her Monday show. “The president has very good points, certainly. But Wall Street doesn’t want to see this kind of investigation.”

The Federal Reserve plays a key role in the economy by calibrating interest rates, which Trump insists should be lower. However, reducing the institution's independence could backfire and cause borrowing costs to increase instead.

At the same time, Trump has decided to expand the United States' role in complicated foreign entanglements — a seeming departure from the “America First” foreign policy that he promised on the campaign trail.

No move was more significant than the U.S. military operation earlier this month to remove Venezuelan President Nicolás Maduro and his wife from his country. In the months leading up to the attack, Trump frequently insisted he was targeting Maduro because of his role in the drug trade. He has quickly pivoted to portraying the move as an economic opportunity for the U.S.

Trump has said the U.S. will start controlling the sale of some Venezuelan oil, and he declared that the South American nation will be run from Washington. He even posted a meme declaring himself the “acting president of Venezuela.”

Trump has also threatened the leadership of Cuba and Iran, while insisting that the U.S. will control Greenland “ one way or the other ” — a position that has raised questions about U.S. relations with European allies. Greenland belongs to Denmark, a NATO member.

“NATO becomes far more formidable and effective with Greenland in the hands of the UNITED STATES,” Trump wrote on social media on Wednesday morning. “Anything less than that is unacceptable.”

Meanwhile, Trump's immigration crackdown continues to spark confrontations in American cities. Some have turned deadly, such as when a federal agent shot Renee Good, a 37-year-old mother of three in Minneapolis.

Administration officials have said the U.S. Immigration and Customs Enforcement officer acted in self-defense, accusing Good of trying to hit him with her car. But that explanation has been widely disputed by local officials and others based on videos circulating online.

The incident came after Trump dispatched 2,000 immigration agents to Minnesota, responding to reports of fraud involving the state's Somali community.

On Tuesday, Trump said the administration was targeting “thousands of already convicted murderers, drug dealers and addicts, rapists, violent released and escaped prisoners, dangerous people from foreign mental institutions and insane asylums, and other deadly criminals too dangerous to even mention.”

The Trump administration's moves have created “chaos, confusion and uncertainty,” said Cleveland Mayor Justin Bibb, who leads the Democratic Mayors Association.

“There’s so much uncertainty across my city right now. The ICE raids in Minneapolis have really shocked the consciousness of many of my residents, and we’re trying to do everything we can to calm that concerns and quell those fears," Bibb said. “But people don’t feel like the world is getting better. People don’t feel like the economy is getting better.”

Voters across the nation will have their next chance to weigh in on Trump's leadership at the ballot box this November, when Republicans hope to retain control of Congress for the last two years of his presidency.

Democratic campaign officials in Washington are focused largely on the economy in their early political messaging. Most voters maintain a decidedly negative view on the issue, despite Trump's rosy assessment this week.

Just 37% of U.S. adults approved of how the president is handling the economy, according to a January poll from The Associated Press-NORC Center for Public Affairs Research. His economic approval, which was previously a strength, has been low throughout his second term.

“Donald Trump’s visit to Michigan puts a glaring, unflattering spotlight on how he and House Republicans have failed to address the affordability crisis," said Rep. Suzan DelBene, who leads the Democrats' House campaign arm.

But some activists are frustrated that their party's leadership isn't focusing more on Trump's unprecedented power grabs.

Ezra Levin, co-founder of the leading progressive protest group Indivisible, said he expects Trump's actions to get worse as his second and final term nears its conclusion.

“Folks at the end of last year who thought he would become a typical lame duck and limp toward a midterm loss have a framework for understanding this moment that is drastically outdated,” Levin said. “Authoritarians don’t willingly give up power. When weakened and cornered they lash out.”

Trump has repeatedly insisted he's only doing what voters elected him to do, and his allies in Washington remain overwhelmingly united behind him.

Republican National Committee spokesperson Kiersten Pels predicted that voters will reward the party this year.

“Voters elected President Trump to put American lives first — and that’s exactly what he’s doing," she said. "President Trump is making our country safer, and the American people will remember it in November.”

President Donald Trump speaks with reporters at Joint Base Andrews, Tuesday, Jan. 13, 2026, in Joint Base Andrews, Md. (AP Photo/Evan Vucci)