SUNNYVALE, Calif. & ATLANTA--(BUSINESS WIRE)--Jan 14, 2026--
A staggering 87% of enterprises missed 2025 revenue targets despite record levels of AI investment, according to new research from Clari Labs, the data and AI research division of Clari + Salesloft.
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The findings expose a growing disconnect between AI ambition and data readiness: Nearly half of enterprises (48%) say their revenue data isn’t AI-ready, and 42% still lack formal governance frameworks to ensure accuracy and control. The risk extends beyond stalled adoption. Companies increasingly base critical business decisions on data that may be incomplete or unreliable. As Revenue AI advances faster than the infrastructure supporting it, CIOs face mounting pressure to modernize their foundations — or risk AI investments that fail to deliver meaningful business impact.
The CIO’s New Mandate: AI-Powered Revenue
Clari Labs surveyed 400 CIOs, CROs, and RevOps leaders at North American enterprises with 1,000+ employees to explore how CIOs are reshaping enterprise revenue with AI. The data shows that even as CIOs emerge as strategic partners in the revenue process, fragmented systems and weak governance continue to stall progress.
“We’re watching revenue evolve into one of the most disciplined systems inside the enterprise,” said Steve Cox, CEO of Clari + Salesloft. “AI doesn't just need data; it needs context. The winners of the next decade will be the companies that trade fragmented signals for a unified revenue truth. True revenue predictability depends on every forecast, deal, and action being grounded in trusted, governed data that is aligned across the CIO, CRO, and RevOps.”
Key Findings
From AI Experimentation to Revenue Impact
Enterprises have moved beyond experimenting with AI and now demand clear revenue results. This research underscores why AI cannot compensate for fragmented signals or ungoverned data. Predictable revenue performance requires a disciplined operating model — one that standardizes revenue data, governs AI models, and aligns execution across sales, operations, and technology. When those foundations are in place, AI becomes a true force multiplier for productivity and growth.
Forrester’s Total Economic Impact ™ study validates the shift from experimentation to measurable AI returns. Enterprises operating with unified, governed revenue data achieved up to 96% forecast accuracy, increased renewal rates by 20 points, and unlocked millions in expansion and retention value — delivering a 398% ROI and $96.2 million in realized benefits over three years.
Enterprises that invest in revenue data discipline today are equipping sellers, managers, and executives to operate with greater confidence and precision — turning AI ambition into predictable growth.
Additional Resources
About Clari + Salesloft
Together, Clari and Salesloft create a category-transforming AI company for revenue, building the foundation for a Predictive Revenue System — a system that guides revenue teams to accelerate growth. The new company combines the broadest dataset to drive revenue actions, capturing both structured and unstructured signals, with complete revenue orchestration capabilities to unlock new levels of AI-driven productivity, growth, and predictable revenue for customers around the world. Thousands of the world’s most successful companies — including Adobe, IBM, 3M, Zoom, and Shopify — trust Clari and Salesloft to drive predictable revenue growth.
Learn more: https://www.salesloft.com/clari-salesloft-merger
Survey Methodology
The survey was conducted by Censuswide, among a sample of 400 respondents in North America — Chief Revenue Officers, Chief Information Officers, VPs of Sales and IT, and those responsible for planning and executing Revenue Operations at enterprise organizations. The data was collected between September 19 and October 7, 2025. Censuswide abides by and employs members of the Market Research Society and follows the MRS code of conduct and ESOMAR principles. Censuswide is also a member of the British Polling Council.
New Clari Labs Research Reveals 87% of Enterprises Missed Revenue Targets in 2025 Despite Record AI Investment
President Donald Trump posted Wednesday on social media that anything less than U.S. control of Greenland is “unacceptable,” hours before Vice President JD Vance was to host Danish and Greenlandic officials for talks.
“NATO becomes far more formidable and effective with Greenland in the hands of the UNITED STATES,” Trump wrote.
On Iran, Trump's threat to impose a 25% tax on imports from any countries doing business with the Islamic Republic could raise prices for U.S. consumers and further inflame tensions in a country where inflation is running above 40%.
And as Senate Republicans face intense pressure from Trump to vote down a war powers resolution Wednesday aimed at limiting him from carrying out more military action against Venezuela, an AP-NORC poll conducted after Venezuelan President Nicolás Maduro’s Jan. 3 capture found that 56% of U.S. adults think Trump has overstepped on military interventions abroad, while majorities disapprove of how he's handling foreign policy.
The Latest:
Although he doesn’t always follow through, Trump seems intent on doubling and tripling down whenever possible.
“Right now I’m feeling pretty good,” Trump said Tuesday in Detroit. His speech was ostensibly arranged to refocus attention on the economy, which the president claimed is surging despite lingering concerns about higher prices.
Trump has repeatedly insisted he’s only doing what voters elected him to do, and his allies in Washington remain overwhelmingly united behind him.
Republican National Committee spokesperson Kiersten Pels predicted that voters will reward the party this year.
“Voters elected President Trump to put American lives first — and that’s exactly what he’s doing,” she said. “President Trump is making our country safer, and the American people will remember it in November.”
It’s only two weeks into the new year, and Trump has already claimed control of Venezuela, escalated threats to seize Greenland and flooded American streets with masked immigration agents. That’s not even counting an unprecedented criminal investigation at the Federal Reserve, a cornerstone of the national economy that Trump wants to bend to his will.
Even for a president who thrives on chaos, Trump is generating a stunning level of turmoil as voters prepare to deliver their verdict on his leadership in midterm elections that will determine control of Congress.
Each decision carries tremendous risks, from the possibility of an overseas quagmire to undermining the country’s financial system, but Trump has barreled forward with a ferocity rattling even some of his Republican allies.
“The presidency has gone rogue,” said historian Joanne B. Freeman, a Yale University professor.
▶ Read more about the turmoil Trump is creating ahead of this year’s votes
Nearly half of Americans – 45% – want the U.S. to take a “less active” role in solving the world’s problems, the new AP-NORC poll found.
About one-third say its current role is “about right,” and only about 2 in 10 U.S. adults say they want the country to be more involved globally.
Democrats and independents are driving the desire for the U.S. to take a “less active” role. At least half of them now want the U.S. to do less, a sharp shift from a few months ago.
Republicans, meanwhile, have grown more likely to indicate that Trump’s level of involvement is right. About 6 in 10 Republicans — 64% —say the country’s current role in world affairs is “about right,” which is up slightly from 55% from September.
About half of Americans believe the U.S. intervening in Venezuela will be “mostly a good thing” for halting the flow of illegal drugs into the country, according to a new AP-NORC poll.
And 44% believe the U.S. actions will do more to benefit than harm the Venezuelan people. But U.S. adults are divided on whether intervention will be good or bad for U.S. economic and national security interests, or if it simply won’t have an impact.
Republicans are more likely than Democrats and independents to see benefits to the U.S. action, particularly its effects on drug trafficking. About 8 in 10 Republicans say America’s intervention will be “mostly a good thing” for stopping the flow of illegal drugs into the country.
▶ Read more about the poll’s findings
Most U.S. adults -- 56% -- say President Trump has “gone too far” in using the U.S. military to intervene in other countries, according to a new AP-NORC poll conducted from January 8-11, after Venezuelan President Nicolas Maduro’s capture.
Democrats and independents are driving the belief that Trump has overstepped. About 9 in 10 Democrats and roughly 6 in 10 independents say Trump has “gone too far” on military intervention, compared to about 2 in 10 Republicans.
The vast majority of Republicans — 71% — say Trump’s actions have been “about right,” and only about 1 in 10 want to see him go further.
▶ Read more about the poll’s findings
President Donald Trump speaks during a meeting with oil executives in the East Room of the White House, Jan. 9, 2026, in Washington, as Vice President JD Vance and Secretary of State Marco Rubio listen. (AP Photo/Evan Vucci, File)
Trump said in a social media post on Monday he would impose a 25% tax on imports to the United States from countries that do business with Iran. The sanctions could hurt the Islamic Republic by reducing its access to foreign goods and driving up prices, which would likely inflame tensions in a country where inflation is running above 40%.
But the tariffs could create blowback for the United States, too, potentially raising the prices Americans pay for imports from Iranian trade partners such as Turkish textiles and Indian gemstones and threatening an uneasy trade truce Trump reached last year with China.
The Trump administration has offered scant details since announcing the new tariffs targeting Iran. It’s also unclear what legal authority the president is relying on to impose the import taxes. He invoked the 1977 International Emergency Economic Powers Act to justify his most sweeping tariffs last year. But businesses and several states have gone to court arguing that Trump overstepped his authority in doing so.
▶ Read more about Trump’s threat of new tariffs
The Smithsonian Institution gave the White House new documents on its planned exhibits Tuesday in response to a demand to share precise details of what its museums and other programs are doing for America’s 250th birthday.
For months, Trump has been pressing the Smithsonian to back off “divisive narratives” and tell an upbeat story on the country’s history and culture, with the threat of holding back federal money if it doesn’t.
By Tuesday, the Smithsonian was supposed to provide lists of all displays, objects, wall text and other material dedicated to this year’s anniversary and other purposes. Smithsonian Secretary Lonnie Bunch III told staff, in an email obtained by The New York Times and The Washington Post, that “we transmitted more information in response to that request.”
The White House did not respond to a request for comment, leaving it unclear whether it was satisfied with the material it received.
▶ Read more about the Smithsonian
Trump said Wednesday that anything less than U.S. control of Greenland is “unacceptable,” hours before Vice President JD Vance was to host Danish and Greenlandic officials for talks.
In a post on his social media site, Trump reiterated his argument that the U.S. “needs Greenland for the purpose of National Security.” He added that “NATO should be leading the way for us to get it” and that otherwise Russia or China would.
“NATO becomes far more formidable and effective with Greenland in the hands of the UNITED STATES,” Trump wrote. “Anything less than that is unacceptable.”
Greenland is at the center of a geopolitical storm as Trump is insisting he wants to own the island, and the residents of its capital, Nuuk, say it is not for sale. The White House has not ruled out taking the Arctic island by force.
▶ Read more about Trump’s comments
President Donald Trump walks down the stairs of Air Force One upon his arrival at Joint Base Andrews, Md., Tuesday, Jan. 13, 2026. (AP Photo/Luis M. Alvarez)
