New Clari Labs Research Reveals 87% of Enterprises Missed Revenue Targets in 2025 Despite Record AI Investment

SUNNYVALE, Calif. & ATLANTA--(BUSINESS WIRE)--Jan 14, 2026--

A staggering 87% of enterprises missed 2025 revenue targets despite record levels of AI investment, according to new research from Clari Labs, the data and AI research division of Clari + Salesloft.

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The findings expose a growing disconnect between AI ambition and data readiness: Nearly half of enterprises (48%) say their revenue data isn’t AI-ready, and 42% still lack formal governance frameworks to ensure accuracy and control. The risk extends beyond stalled adoption. Companies increasingly base critical business decisions on data that may be incomplete or unreliable. As Revenue AI advances faster than the infrastructure supporting it, CIOs face mounting pressure to modernize their foundations — or risk AI investments that fail to deliver meaningful business impact.

The CIO’s New Mandate: AI-Powered Revenue

Clari Labs surveyed 400 CIOs, CROs, and RevOps leaders at North American enterprises with 1,000+ employees to explore how CIOs are reshaping enterprise revenue with AI. The data shows that even as CIOs emerge as strategic partners in the revenue process, fragmented systems and weak governance continue to stall progress.

“We’re watching revenue evolve into one of the most disciplined systems inside the enterprise,” said Steve Cox, CEO of Clari + Salesloft. “AI doesn't just need data; it needs context. The winners of the next decade will be the companies that trade fragmented signals for a unified revenue truth. True revenue predictability depends on every forecast, deal, and action being grounded in trusted, governed data that is aligned across the CIO, CRO, and RevOps.”

Key Findings

From AI Experimentation to Revenue Impact

Enterprises have moved beyond experimenting with AI and now demand clear revenue results. This research underscores why AI cannot compensate for fragmented signals or ungoverned data. Predictable revenue performance requires a disciplined operating model — one that standardizes revenue data, governs AI models, and aligns execution across sales, operations, and technology. When those foundations are in place, AI becomes a true force multiplier for productivity and growth.

Forrester’s Total Economic Impact ™ study validates the shift from experimentation to measurable AI returns. Enterprises operating with unified, governed revenue data achieved up to 96% forecast accuracy, increased renewal rates by 20 points, and unlocked millions in expansion and retention value — delivering a 398% ROI and $96.2 million in realized benefits over three years.

Enterprises that invest in revenue data discipline today are equipping sellers, managers, and executives to operate with greater confidence and precision — turning AI ambition into predictable growth.

Additional Resources

About Clari + Salesloft

Together, Clari and Salesloft create a category-transforming AI company for revenue, building the foundation for a Predictive Revenue System — a system that guides revenue teams to accelerate growth. The new company combines the broadest dataset to drive revenue actions, capturing both structured and unstructured signals, with complete revenue orchestration capabilities to unlock new levels of AI-driven productivity, growth, and predictable revenue for customers around the world. Thousands of the world’s most successful companies — including Adobe, IBM, 3M, Zoom, and Shopify — trust Clari and Salesloft to drive predictable revenue growth.

Learn more: https://www.salesloft.com/clari-salesloft-merger

Survey Methodology

The survey was conducted by Censuswide, among a sample of 400 respondents in North America — Chief Revenue Officers, Chief Information Officers, VPs of Sales and IT, and those responsible for planning and executing Revenue Operations at enterprise organizations. The data was collected between September 19 and October 7, 2025. Censuswide abides by and employs members of the Market Research Society and follows the MRS code of conduct and ESOMAR principles. Censuswide is also a member of the British Polling Council.

New Clari Labs Research Reveals 87% of Enterprises Missed Revenue Targets in 2025 Despite Record AI Investment

BANGKOK (AP) — Myanmar’s military has commissioned new combat aircraft to boost its air capacities, state media reported Friday, as the army steps up efforts to regain territory from resistance forces in the country’s civil war.

The state-run Global New Light of Myanmar newspaper did not specify the number or types of the newly commissioned aircraft, but photos released by the military suggest it received four jet fighters, including two Russian-made Su-30 aircraft widely used for bombing and combat missions.

It was the sixth time the miliary had commissioned new aircraft since it seized power from the elected government of Aung San Suu Kyi in February 2021, triggering armed resistance across the country.

Russia and China are major supporters and arms suppliers of Myanmar’s military government. Western nations have imposed sanctions including the prohibition of arms sales.

The newspaper cited Senior Gen. Min Aung Hlaing, head of Myanmar’s ruling military government, as saying that the air force needs to be strong to "protect the state interest effectively.”

He added the air force had demonstrated its capabilities in previous anti-insurgency and counterterrorism operations as well as missions to repel external aggression, according to the report.

The military government has lost large swaths of the country to pro-democracy People’s Defense Forces and ethnic armed groups. It has intensified efforts to retake territory and scored several battlefield gains, and its airstrikes have often caused civilian casualties.

The opposition National Unity Government, or NUG, which coordinates resistance to military rule, and the Karen National Union, an ethnic armed group fighting the army, said in separate statements Monday that about 30 to 40 people were killed when the military used drones, jet fighters and artillery during a ground offensive in villages in the lower-central Bago region between March 5 to March 7.

The powerful Arakan Army ethnic militia, based in western Rakhine state, said Wednesday that 116 captured army soldiers, including officers held in a detention camp in Ann township, were killed when eight military aircraft carried out aerial attacks on Sunday.

The military has not mentioned any attack in Bago and Rakhine. The reports could not be independently confirmed.

Nay Phone Latt, a spokesperson for the NUG, told the AP that the commissioning of new aircraft is intended to enhance continued airstrikes on civilian areas.

He said the military was “targeting civilians and continuing to carry out mass killings. It is important for the international community not to turn a blind eye to this reality.”

The Global New Light of Myanmar also said in a separate report that the military has regained control of the ancient town of Tagaung in northern Mandalay after a weekslong offensive.

Tagaung, located about 170 kilometers (105 miles) north of Mandalay, the country’s second-largest city, had been under the control of forces aligned with the NUG since August 2024.

The recapture of Tagaung, the last NUG-controlled town in Mandalay Region, marked the latest setback for opposition groups fighting the military.

Nay Phone Latt said resistance forces withdrew from the town after the military launched an offensive using large numbers of troops and heavy weapons, but they still maintain positions in areas outside it.

In this photo provided by the Myanmar Military True News Information Team, head of the ruling military government, Senior Gen. Min Aung Hlaing attends a ceremony to commission new aircraft into its air force in Meiktila township in Mandalay region, Myanmar, Thursday, March.12, 2026. (The Myanmar Military True News Information Team via AP)

In this photo provided by the Myanmar Military True News Information Team, head of the ruling military government, Senior Gen. Min Aung Hlaing attends a ceremony to commission new aircraft into its air force in Meiktila township in Mandalay region, Myanmar, Thursday, March.12, 2026. (The Myanmar Military True News Information Team via AP)

In this photo provided by the Myanmar Military True News Information Team, newly commissioned aircraft are seen at an airbase in Meiktila township in Mandalay region, Myanmar, Thursday, March 12, 2026. (The Myanmar Military True News Information Team via AP)