NORWOOD, Mass. (AP) — Alisa Efimova had an American flag on her warmup jacket but not where she needed it most: in her passport.
The two-time reigning pairs national champion and her partner — and husband — Misha Mitrofanov are heading overseas for their next competition, but it won’t be to Milan for the Olympics. Despite skating well enough at the U.S. Figure Skating Championships last weekend to qualify for the Winter Games, they are ineligible because Efimova isn’t an American citizen.
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Alisa Efimova and Misha Mitrofanov compete during the pairs free skating competition at the U.S. Figure Skating Championships, Friday, Jan. 9, 2026, in St. Louis. (AP Photo/Stephanie Scarbrough)
Misha Mitrofanov lifts his partner Alisa Efimova after they took first place to win the pairs free skating competition at the U.S. Figure Skating Championships, Friday, Jan. 9, 2026, in St. Louis. (AP Photo/Stephanie Scarbrough)
Alisa Efimova and Misha Mitrofanov compete during the pairs free skating competition at the U.S. Figure Skating Championships, Friday, Jan. 9, 2026, in St. Louis. (AP Photo/Jeff Roberson)
Gold medalists Alisa Efimova and Misha Mitrofanov pose with their medals after the pairs free skating competition at the U.S. Figure Skating Championships, Friday, Jan. 9, 2026, in St. Louis. (AP Photo/Stephanie Scarbrough)
Alisa Efimova and Misha Mitrofanov compete during the pairs short program at the U.S. Figure Skating Championships, Wednesday, Jan. 7, 2026, in St. Louis. (AP Photo/Jeff Roberson)
“Yes, we didn’t make it, but we don’t see that as a failure,” Mitrofanov said Wednesday at a send-off at the Skating Club of Boston for the rink’s three Olympians: U.S. bronze medalist Max Naumov and the pair of Emily Chan and Spencer Howe.
“Hey, this was an opportunity,” Mitrofanov said. “It may not have worked out. But so many great things have come from it that we are very happy moving forward.”
Mitrofanov is a U.S. citizen by birth, but Efimova was born in Finland and also has represented Russia and Germany in international competition. She moved to the States full-time in 2023 when they became partners, and she received a green card that year but faced a three-year waiting period for citizenship.
Their home rink worked with U.S. Sens. Elizabeth Warren and Ed Markey to speed up the process, and the pair competed at nationals still hoping for what Mitrofanov called “a last-minute miracle." But the skaters weren’t able to sort out the red tape before the Olympic roster was submitted Saturday, and they were headed home by the time a gala celebration took place Sunday.
The two U.S. pairs spots for Milan went to Ellie Kam and Danny O’Shea, the silver medalists at nationals, and Chan and Howe, who finished fourth. U.S. Figure Skating CEO Matt Farrell said after announcing the team — without the two-time champions — that “there are sometimes rules … and this is not the fun part.”
Without Efimova and Mitrofanov on the ice, the Americans still will be favored to defend their gold medal in the team competition that opens the figure skating program, just not as heavily. The U.S. was not expected to compete for a pairs medal.
Efimova and Mitrofanov will instead head to Beijing for next week’s Four Continents, where the field will be made up mostly of non-Olympians, and then prepare for the world championships in Prague. The rules governing the International Skating Union are different from the International Olympic Committee, so Efimova does not have to have citizenship to represent the U.S. there.
“Whenever we first started as a team, we didn’t know whether or not the Olympics is even a possibility. We knew it was a long shot because of the paperwork,” Mitrofanov said. “The more we progressed with our skating career, the closer we got to that opportunity."
“There were so many people who messaged us and reached out to us wanting to support us,” he said. “So, for us, we’re very grateful.”
And there's still a chance for the 2030 Games in the French Alps. Efimova will be 30 and Mitrofanov will be 32.
“We’re thinking about it,” she said. “Four years is a very long time. For now, I think we’re just thinking of how to approach the next season, because this situation, and after these nationals, it left us with some kind of hunger to make it.
“(If) we make it in four years to the Olympics, I think it would be even more valuable, even more precious,” Efimova said. “So that’s definitely a motivation.”
AP Sports Writer David Skretta contributed to this story from Kansas and Missouri.
AP Olympics: https://apnews.com/hub/milan-cortina-2026-winter-olympics
Alisa Efimova and Misha Mitrofanov compete during the pairs free skating competition at the U.S. Figure Skating Championships, Friday, Jan. 9, 2026, in St. Louis. (AP Photo/Stephanie Scarbrough)
Misha Mitrofanov lifts his partner Alisa Efimova after they took first place to win the pairs free skating competition at the U.S. Figure Skating Championships, Friday, Jan. 9, 2026, in St. Louis. (AP Photo/Stephanie Scarbrough)
Alisa Efimova and Misha Mitrofanov compete during the pairs free skating competition at the U.S. Figure Skating Championships, Friday, Jan. 9, 2026, in St. Louis. (AP Photo/Jeff Roberson)
Gold medalists Alisa Efimova and Misha Mitrofanov pose with their medals after the pairs free skating competition at the U.S. Figure Skating Championships, Friday, Jan. 9, 2026, in St. Louis. (AP Photo/Stephanie Scarbrough)
Alisa Efimova and Misha Mitrofanov compete during the pairs short program at the U.S. Figure Skating Championships, Wednesday, Jan. 7, 2026, in St. Louis. (AP Photo/Jeff Roberson)
NEW YORK--(BUSINESS WIRE)--Jan 15, 2026--
Intuit Inc. (Nasdaq: INTU), the global financial technology platform that makes Intuit TurboTax, Credit Karma, QuickBooks, and Mailchimp, today opened its new Intuit TurboTax flagship store in New York City’s SoHo neighborhood, reimagining the future of personal and small business tax filing by combining the power of its all-in-one, agentic AI-driven consumer platform and human intelligence (HI) to deliver the ultimate done-for-you tax experience. The opening of the new Intuit TurboTax flagship store at 463 Broadway in New York City’s SoHo neighborhood marks the nationwide launch of nearly 600 Expert Office locations and 20 new TurboTax Stores, successfully completing the expansion phase initiated last year. By seamlessly merging advanced agentic AI with a network of local AI-powered human expertise, Intuit is creating a system of intelligence that anticipates consumer needs, automates the tedium of tax preparation, and gives customers the confidence they need based on their unique tax situation. Intuit’s consumer platform actively works in the filers' best interest to find them more money, easier and faster.
This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20260115079410/en/
“We are fundamentally redefining what it means to get taxes done by delivering a first-of-its-kind seamless integration of our digital and physical experience,” said Mark Notarainni, Executive Vice President and General Manager, Consumer Group, Intuit. “This isn’t just another tax store; it is the physical manifestation of our AI+HI strategy, a modern space where our AI and local human expertise converge to provide trusted, personalized guidance. We are providing the antidote to tax-related stress and anxiety to give filers year-round control, complete confidence, and better financial outcomes.”
The Future of Filing: Combining the Power Of Agentic AI with Local Expertise
With the opening of TurboTax stores, Intuit is fundamentally reimagining the tax landscape, creating a high-touch front door that brings digital filing and in-person expertise together in a seamless, modern experience. A distinct departure from traditional tax offices, these stores are powered by a first-of-its-kind, connected platform uniting Credit Karma and TurboTax together to support customers end to end. Tailored to filers’ unique needs, these physical locations provide them with much-needed time back and peace of mind during an overwhelming season; by eliminating manual data entry through an integrated digital-to-physical journey, Intuit ensures customers can focus on their lives with complete financial confidence.
Key components of the TurboTax store experience:
Nationwide Local Store Locations
TurboTax is strategically opening stores in key markets across the country to bring local expert assistance within reach of millions of filers. Up to 20 stores will open in advance of the tax deadline in the following metropolitan areas:
In addition to these storefronts, TurboTax has activated nearly 600 Expert offices nationwide, increasing its physical presence to offer local, face-to-face support.
Grand Opening Celebration: A Blueprint for Financial Confidence
To celebrate this shift in the tax landscape, Intuit is hosting an exclusive event tonight at the SoHo Flagship featuring Intuit CEO Sasan Goodarzi and Consumer Group EVP Mark Notarainni. Cultural icon Issa Rae will conduct a fireside chat, and be joined by special guests including Aaron Judge and DJ Mick. The evening will culminate with a musical performance by Anderson .Paak & the Free Nationals.
Powering Prosperity: $100,000 Commitment to NYC Schools
As part of the grand opening, Intuit is reinforcing its investment in the New York community and the next generation of filers. Intuit will announce a $100,000 donation to NYCPS. This contribution provides students with the resources to develop financial literacy, capability, and confidence for personal and professional success.
TurboTax partnered with renowned architectural, design, and planning firm, Gensler on the design and architecture of its physical locations, as well as BUCK, a global creative company on the Forum's interactive content design. Leading global commercial real estate and investment management company, Jones Lang LaSalle Americas, Inc. (JLL) is its brokerage partner.
To find an Intuit TurboTax store, or explore expert offerings, visit TurboTax.com.
For press assets visit our digital press kit.
About Intuit
Intuit is the global financial technology platform that powers prosperity for the people and communities we serve. With approximately 100 million customers worldwide using products such as TurboTax, Credit Karma, QuickBooks, and Mailchimp, we believe that everyone should have the opportunity to prosper. We never stop working to find new, innovative ways to make that possible. Please visit us at Intuit.com and find us on social for the latest information about Intuit and our products and services.
The Forum seating area at the new TurboTax SoHo Flagship (463 Broadway), utilizes ambient animations on a 30-foot-wide L-shaped digital screen to provide financial education in a serene environment, proving that human connection, empowered by Intuit's advanced AI, can transform the inherently emotional task of tax filing.
Intuit TurboTax's Flagship Store in New York's SoHo neighborhood at 463 Broadway, NY, New York