EMMAUS, Pa.--(BUSINESS WIRE)--Jan 15, 2026--
Altitude Marketing released its 2026 CDMO Marketing Trends Report, a quantitative analysis of marketing practices and organizational dynamics across the U.S. contract development and manufacturing organization (CDMO) sector. The report draws on survey data from 149 marketing leaders and provides benchmarks and insights into how CDMOs are adapting their go-to-market strategies amid ongoing market pressure and technological change.
This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20260115582263/en/
The findings point to a period of measured growth for CDMO marketing teams, with nearly 80% of respondents expecting department expansion in 2026 and a similar share projecting budget increases. At the same time, the data reveal a clear shift toward hybrid resourcing models, with three-quarters of respondents planning to increase their use of outsourced agency partners.
The report also underscores the growing importance of data-driven, content-led inbound strategies. Organic SEO and AI-driven search emerged as the most effective channels for generating qualified leads in 2025, outperforming traditional tactics such as trade shows and paid media. Looking ahead, respondents expect these same channels to command the largest share of marketing investment in 2026.
AI adoption has moved firmly into the mainstream, with 70% of CDMO marketers reporting daily use of AI tools and most citing measurable efficiency gains. Respondents reported saving an estimated five to ten hours per week through applications such as data analysis, information discovery, and content repurposing, signaling a shift from experimentation to operational integration.
“Marketing leaders at CDMOs are being asked to do more with steady, not unlimited, growth,” said Adam Smartschan, chief strategy officer at Altitude Marketing. “This research gives teams a clear picture of what their peers are prioritizing, where budgets are moving, and which channels and tools are actually delivering results.”
Key findings from the report will be discussed during a live Contract Pharma webinar on January 29 at 11:00 a.m. ET, featuring Smartschan alongside John Boogard, Senior Director of Global Marketing and Product Strategies of ARx. The session will explore how CDMO marketing teams can apply the data to real-world planning decisions for 2026.
The full 2026 CDMO Marketing Trends Report is available at:
https://altitudemarketing.com/cdmo-marketing-trends-2026/
About Altitude Marketing
Altitude Marketing is a full-service, integrated B2B marketing agency specializing in the life sciences. The firm works with companies across the clinical research, development, and manufacturing ecosystem to build brands and execute marketing strategies that engage highly technical, difficult-to-reach audiences.
Altitude Marketing Releases 2026 CDMO Marketing Trends Report, Highlighting Shifts in Growth Strategy, Channel Performance, AI Adoption
KAMPALA, Uganda (AP) — Uganda’s presidential election was plagued by widespread delays Thursday in addition to a days-long internet shutdown that has been criticized as an anti-democratic tactic in a country where the president has held office since 1986.
Some polling stations remained closed for up to four hours after the scheduled 7 a.m. start time due to “technical challenges," according to the nation's electoral commission, which asked polling officers to use paper registration records to ensure the difficulties did not “disenfranchise any voter.”
President Yoweri Museveni, 81, faces seven other candidates, including Robert Kyagulanyi, a musician-turned-politician best known as Bobi Wine, who is calling for political change.
The East African country of roughly 45 million people has 21.6 million registered voters. Polls were expected to close at 4 p.m., but voting was extended one hour until 5 p.m. local time. Results are constitutionally required to be announced in 48 hours.
In the morning, impatient crowds gathered outside polling stations expressing concerns over the delays. Umaru Mutyaba, a polling agent for a parliamentary candidate, said it was “frustrating” to be waiting outside a station in the capital Kampala.
“We can’t be standing here waiting to vote as if we have nothing else to do," he said.
Wine, the candidate, alleged electoral fraud, noting that biometric voter identification machines were not working at polling places and claiming that there was “ballot stuffing.”
Wine wrote in a post on X that his party's leaders had been arrested. “Many of our polling agents and supervisors abducted, and others chased off polling stations,” the post said.
Museveni told journalists he was notified that biometric machines weren't working at some stations and that he supported the electoral body's decision to revert to paper registration records. He did not comment on allegations of fraud.
Ssemujju Nganda, a prominent opposition figure and lawmaker seeking reelection in Kira municipality, told The Associated Press he had been waiting in line to vote for three hours.
Nganda said the delays likely would lead to apathy and low turnout in urban areas where the opposition has substantial support. "It’s going to be chaos,” he said.
Nicholas Sengoba, an independent analyst and newspaper columnist, said delays to the start of voting in urban, opposition areas favored the ruling party.
Emmanuel Tusiime, a young man who was among dozens prevented from entering a polling station in Kampala past closing time said the officials had prevented him from participating.
“My vote has not been counted, and, as you can see, I am not alone," he said he was left feeling “very disappointed.”
Uganda has not witnessed a peaceful transfer of presidential power since independence from British colonial rule six decades ago.
Museveni has served the third-longest term of any African leader and is seeking to extend his rule into a fifth decade. The aging president’s authority has become increasingly dependent on the military led by his son, Muhoozi Kainerugaba.
Museveni and Wine are reprising their rivalry from the previous election in 2021, when Wine appealed to mostly young people in urban areas. With voter turnout of 59%, Wine secured 35% of the ballots against Museveni’s 58%, the president’s smallest vote share since his first electoral campaign three decades ago.
The lead-up to Thursday's election produced concerns about transparency, the possibility of hereditary rule, military interference and possible vote tampering.
Uganda's internet was shut down Tuesday by the government communications agency, which cited misinformation, electoral fraud and incitement of violence. The shutdown has affected the public and disrupted critical sectors such as banking.
There has been heavy security leading up to voting, including military units deployed on the streets this week.
Amnesty International said security forces are engaging in a “brutal campaign of repression,” citing a Nov. 28 opposition rally in eastern Uganda where the military blocked exits and opened fire on supporters, killing one person.
Museveni urged voters to come out in large numbers during his final rally Tuesday.
“You go and vote, anybody who tries to interfere with your freedom will be crushed. I am telling you this. We are ready to put an end to this indiscipline,” he said.
The national electoral commission chairperson, Simon Byabakama, urged tolerance among Ugandans as they vote.
“Let us keep the peace that we have,” Byabakama said late Wednesday. “Let us be civil. Let us be courteous. Let’s be tolerant. Even if you know that this person does not support (your) candidate, please give him or her room or opportunity to go and exercise his or her constitutional right."
Authorities also suspended the activities of several civic groups during the campaign season. That Group, a prominent media watchdog, closed its office Wednesday after the interior ministry alleged in a letter that the group was involved in activities “prejudicial to the security and laws of Uganda.”
Veteran opposition figure Kizza Besigye, a four-time presidential candidate, remains in prison after he was charged with treason in February 2025.
Uganda opposition presidential candidate Robert Kyagulanyi Ssentamu, known as Bobi Wine, right, greets election observers, including former Nigerian President Goodluck Jonathan, at his home in Magere village on the outskirts of Kampala, Uganda, Wednesday, Jan. 14, 2026. (AP Photo/Hajarah Nalwadda)
Billboards of Uganda President and National Resistance Movement (NRM) presidential candidate Yoweri Museveni are seen in Kampala, Uganda, Tuesday, Jan. 13, 2026. (AP Photo/Samson Otieno)
Electoral workers deliver ballot boxes to a polling station during presidential election in Kampala, Uganda, Thursday, Jan. 15, 2026. (AP Photo/Brian Inganga)
Voters are reflected in a police officer's sunglasses as they wait in line after voting failed to start on time due to system failures during presidential election in Kampala, Uganda, Thursday, Jan. 15, 2026. (AP Photo/Brian Inganga)
Voters wait to cast their ballots during the presidential election in Kampala, Uganda, Thursday, Jan. 15, 2026. (AP Photo/Brian Inganga)
