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When Cinema Goes Live: Netflix Storytelling Brought to Life by IDZ, Joyca, and TVU Networks

Business

When Cinema Goes Live: Netflix Storytelling Brought to Life by IDZ, Joyca, and TVU Networks
Business

Business

When Cinema Goes Live: Netflix Storytelling Brought to Life by IDZ, Joyca, and TVU Networks

2026-01-19 15:15 Last Updated At:15:35

To celebrate the final season of Stranger Things, Netflix turned a French streamer into the hero of a film, shot entirely live.

 PARIS, Jan. 19, 2026 /PRNewswire/ -- To celebrate the final season of Stranger Things, Netflix created "One Last Adventure," a global experience pulling fans from their living rooms into the show's universe in real time. In France, IDZ delivered one of the most ambitious interpretations: a film performed and broadcasted live, without a single cut, with streamer Joyca stepping into the lead role of an immersive adventure powered by TVU's live production technology.

Filming a Movie Without a Safety Net

An entire building transformed into the Upside Down. Actors improvising in real time. Joyca navigating puzzles as thousands of viewers followed along. A race across Paris by bike to reach a cinema filled with fans—all captured in one continuous shot.

"We wanted this to feel like a film, except it was happening live, across two locations, with no second take," says Filip Trad, the event's director. "Every transition had to be invisible—switching from a dark set to street cameras, handling live interactions, sound, ambient noise, creator mics—without breaking the flow. TVU's cloud solutions gave us seamless continuity. That fluidity changes everything: it keeps the audience fully immersed, connected to the story from start to finish, as if they were part of it."

The project was conceived and produced in collaboration with Netflix, IDZ, Webedia, Filmar, TVU Networks, Gaze, Bim Bam, Publicis Consultants, and The Source.

A New Way for Fans to Experience Stories

"One Last Adventure" shows how live storytelling deepens fan engagement around a fictional universe. More than promotion, it became a shared moment where viewers weren't just watching, but living the adventure with Joyca. Creators are becoming protagonists of stories that brands build with them, live, directly in front of their communities. Livestreaming creates emotion and connection that traditional formats can't match.

Global Impact

Part of Netflix's global fan event series, the Paris story unfolded simultaneously in-cinema and online, where hundreds of thousands watched Joyca live on Twitch and YouTube(watch here). Stranger Things Season 5 accumulated over 105 million views during launch, underscoring the massive global community around the show.

Discover more: netflix.com/tudum/features/stranger-things-5-events

 

** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **

When Cinema Goes Live: Netflix Storytelling Brought to Life by IDZ, Joyca, and TVU Networks

When Cinema Goes Live: Netflix Storytelling Brought to Life by IDZ, Joyca, and TVU Networks

A limited-edition release blending natural sweetness with JINRO'S signature clean, crisp profile

SEOUL, South Korea, April 3, 2026 /PRNewswire/ -- JINRO, a leading soju brand by HiteJinro, proudly announces the launch of its latest soju, JINRO MELON LIMITED EDITION.

JINRO MELON LIMITED EDITION captures the sweet essence of melon while retaining JINRO's signature clean finish for a brighter, refreshing experience. With a subtle melon aroma and a smooth finish, it is curated to naturally fit into casual occasions or grand celebrations with 13% alcohol by volume (ABV) in each bottle.

A standout feature of this release is the packaging. Differentiating from its regular flavoured soju lineup, it takes on a sleek black colour palette that leans into a premium and trend-forward appeal.

Jung-ho Hwang, Head of Overseas Business at HiteJinro, said, "JINRO MELON LIMITED EDITION was developed to harmonise melon's distinctive flavour with JINRO's clean finish, making it easy for global consumers to enjoy. With a trend-forward design, we hope to bring an elevated sense of enjoyment through JINRO, and we will continue to drive brand outreach through approachable yet innovative products and marketing."

This limited-edition soju will be rolled out across more than 20 countries, including the United States of America, Japan, Vietnam, Australia, and the United Kingdom. With this launch, JINRO aims to deliver a sense of novelty and strengthen consumer affinity across the globe.

In addition, JINRO will continue to engage global consumers by releasing product-related content through its official social media channels.

About JINRO

Far beyond just a drink, JINRO soju is a cultural connector—bringing people together across countries, communities, and conversations with a diverse portfolio that includes JINRO IS BACK, ORIGINAL, FRESH, and a vibrant fruit range of GRAPEFRUIT, GREEN GRAPE, PLUM, STRAWBERRY, PEACH, LEMON, and the JINRO MELON LIMITED EDITION.

Connect with JINRO via:

** This press release is distributed by PR Newswire through automated distribution system, for which the client assumes full responsibility. **

JINRO Unveils JINRO MELON LIMITED EDITION: A Premium Fusion of Sweetness and Sophistication

JINRO Unveils JINRO MELON LIMITED EDITION: A Premium Fusion of Sweetness and Sophistication

JINRO Unveils JINRO MELON LIMITED EDITION: A Premium Fusion of Sweetness and Sophistication

JINRO Unveils JINRO MELON LIMITED EDITION: A Premium Fusion of Sweetness and Sophistication

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