Pro-Greenland protesters mock Trump's MAGA slogan with 'Make America Go Away' caps

COPENHAGEN, Denmark (AP) — Red baseball caps spoofing Donald Trump’s iconic MAGA hats have become a symbol of Danish and Greenlandic defiance against the U.S. president's threat to seize the frozen territory.

The caps reading “Make America Go Away” — parodying Trump’s “Make America Great Again” slogan — have gained popularity along with several variants on social media and at public protests, including a weekend demonstration held in freezing weather in the Danish capital.

European governments are rallying behind Denmark, citing the need to defend Arctic regions and warning that threats against Greenland undermine Western security.

Protesters, however, are less diplomatic.

“I want to show my support to Greenland and also show that I don’t like the president of the United States,” said 76-year-old Copenhagen resident Lars Hermansen, who wore one of the red caps at a protest Saturday.

The mock hats were created by Copenhagen vintage clothing store owner Jesper Rabe Tonnesen. Early batches flopped last year — until the Trump administration recently escalated its rhetoric over Greenland. Now they are popping up everywhere.

“When a delegation from America went up to Greenland, we started to realize this probably wasn’t a joke — it’s not reality TV, it’s actually reality,” said Tonnesen, 58. “So I said, OK, what can I do?” Can I communicate in a funny way with a good message and unite the Danes to show that Danish people support the people of Greenland?”

Demand suddenly surged from a trickle to selling out in the space of one weekend. Tonnesen said he has now ordered “several thousand.”

The original version designed by Tonnesen featured a play on words: “Nu det NUUK!” — a twist on the Danish phrase “Nu det nok,” meaning “Now it’s enough,” substituting Nuuk, Greenland’s tiny capital.

Protesters at Saturday’s rally waved red-and-white Danish and Greenlandic flags and carried handmade signs mocking U.S. claims over the territory, which is slightly larger than Saudi Arabia.

“No Means No,” read one sign. Another declared, “Make America Smart Again.”

Wearing one of the spoof hats, protester Kristian Boye, 49, said the gathering in front of Copenhagen City Hall struck a lighthearted tone while delivering a serious message.

“I’m here to support the Greenlanders, who are going through a very hard time right now,” he said. “They are being threatened with having their country invaded. I think it’s totally unacceptable.”

A worker prints a red cap for with the slogan "Nu det NUUK!," a twist on the Danish phrase “Nu det nok,” meaning “Now it’s enough,” substituting Nuuk, Greenland’s tiny capital, for sale at the store of the hat's creator Jesper Rabe Tonnesen in Copenhagen, Denmark, Friday, Jan. 16, 2026. (AP Photo/James Brooks)

A worker prints red caps for sale covered by the slogan "Nu det NUUK!," a twist on the Danish phrase “Nu det nok,” meaning “Now it’s enough,” substituting Nuuk, Greenland’s tiny capital, a the store of the hat's creator Jesper Rabe Tonnesen in Copenhagen, Denmark, Friday, Jan. 16, 2026. (AP Photo/James Brooks)

Store owner Jesper Rabe Tonnesen wears a red cap for sale that he created with the slogans "Make America go away," on the side, and on the front: "Nu det NUUK!," a twist on the Danish phrase “Nu det nok,” meaning “Now it’s enough,” substituting Nuuk, Greenland’s tiny capital, in Copenhagen, Denmark, Thursday, Jan. 15, 2026. (AP Photo/James Brooks)

Store owner Jesper Rabe Tonnesen wears a red cap for sale that he created with the slogan "Nu det NUUK!," a twist on the Danish phrase “Nu det nok,” meaning “Now it’s enough,” substituting Nuuk, Greenland’s tiny capital, in Copenhagen, Denmark, Thursday, Jan. 15, 2026. (AP Photo/James Brooks)

Store owner Jesper Rabe Tonnesen gives a thumbs up as he wears a red cap for sale that he created with the slogan "Nu det NUUK!," a twist on the Danish phrase “Nu det nok,” meaning “Now it’s enough,” substituting Nuuk, Greenland’s tiny capital, in Copenhagen, Denmark, Thursday, Jan. 15, 2026. (AP Photo/James Brooks)

People march during a pro- Greenlanders demonstration, in Copenhagen, Denmark, Saturday, Jan. 17, 2026. (Emil Helms/Ritzau Scanpix via AP)

People march during a pro- Greenlanders demonstration, in Copenhagen, Denmark, Saturday, Jan. 17, 2026. (Emil Helms/Ritzau Scanpix via AP)

TUCSON, Ariz. (AP) — Savannah Guthrie said in a video released Monday that her family is “at an hour of desperation” is the search for the “Today” show host's missing mother, ahead of Monday evening's looming ransom deadline set by the purported abductors.

She didn’t mention the deadline in the video, saying her family still believes 84-year-old Nancy Guthrie is out there as the search is now in its second week. There's still no word on whether the 84-year-old is still alive, authorities have said.

The mysterious disappearance and search has riveted the U.S. — from President Donald Trump who spoke with Savannah Guthrie last week to the online sleuths who’ve flooded social media with tips, theories and rumors.

Multiple press outlets have received alleged ransom letters during the past week. At least one letter made monetary demands and set deadlines for receiving the money. The first deadline passed last Thursday but a second one was set for Monday.

Law enforcement officials declined to affirm that the letters were credible but said all tips were being investigated seriously.

Investigators returned to Nancy Guthrie's Arizona neighborhood several times over the weekend, ahead of a Monday evening deadline set by her purported abductors who sent ransom notes demanding money for her return.

Savannah Guthrie said over the weekend that the family was prepared to pay for her mother’s return.

“We beg you now to return our mother to us so that we can celebrate with her,” she said in a video posted Saturday. “This is the only way we will have peace. This is very valuable to us, and we will pay.”

Authorities believe Nancy Guthrie was taken against her will from her home just outside Tucson. She was last seen there on Jan. 31 and reported missing the next day after not attending church services. DNA tests showed blood on Guthrie’s front porch was a match to her and her doorbell camera was disconnected in the early hours of Sunday morning, Pima County Sheriff Chris Nanos has said.

Outside the home on Monday, neighbors strolled by on their morning jogs and walks, while a county sheriff's deputy remained stationed out front.

Detectives and agents carried out follow-up work at multiple locations over the weekend as part of the investigation, the Pima County Sheriff’s Department said Sunday. “Investigators have not identified any suspects, persons of interest, or vehicles connected to this case,” the department said.

Investigators on Saturday were inside daughter Annie Guthrie’s home, about 4 miles (6 kilometers) from Nancy Guthrie's house. On Sunday, an investigator was seen using a pole to search an underground tank behind Nancy Guthrie’s home.

Authorities say they have growing concerns about Nancy Guthrie’s health because she needs daily medication. She is said to have a pacemaker and has dealt with high blood pressure and heart issues, according to sheriff’s dispatcher audio on broadcastify.com.

A person walks a dog as members of the Pima County sheriffs office remains outside of Nancy Guthrie's home, Monday, Feb. 9, 2026 in Tucson, Ariz. (AP Photo/Ty ONeil)

A member of the Pima County sheriffs office remains outside of Nancy Guthrie's home, Monday, Feb. 9, 2026 in Tucson, Ariz. (AP Photo/Ty ONeil)

FILE - This image provided by the Pima County Sheriff's Department on Feb. 2, 2026, shows a missing person alert for Nancy Guthrie. (Pima County Sheriff's Department via AP, File)

A member of the Pima County sheriffs office stands by his truck looking at Nancy Guthrie‘s house, Monday, Feb. 9, 2026 in Tucson, Ariz. (AP Photo/Ty ONeil)

Nancy Guthrie’s home in Tucson, Ariz., on Saturday, Feb. 7, 2026 (AP Photo/Ty ONeil)

Lit candles next to a sign from neighbors supporting the Guthrie family outside of Nancy Guthrie’s house in the early morning hours of Sunday, Feb. 8, 2026 in Tucson, Ariz. (AP Photo/Ty ONeil)