Skip to Content Facebook Feature Image

Valentino, designer whose gowns made royals and movie stars feel beautiful, dies at 93

ENT

Valentino, designer whose gowns made royals and movie stars feel beautiful, dies at 93
ENT

ENT

Valentino, designer whose gowns made royals and movie stars feel beautiful, dies at 93

2026-01-20 11:33 Last Updated At:13:24

MILAN (AP) — Valentino Garavani, the jet-set Italian designer whose high-glamour gowns — often in his trademark shade of “Valentino red” — were fashion show staples for nearly half a century, died Monday. He was 93.

“Valentino Garavani was not only a constant guide and inspiration for all of us, but a true source of light, creativity and vision,″ the foundation founded by Valentino and his partner Giancarlo Giammetti said in a statement posted on social media. The foundation said he died at his Rome residence but did not mention the cause.

More Images
FILE - Julia Roberts, wearing a gown designed by Valentino Garavani, reacts after winning the Oscar for best actress in a leading role for the film "Erin Brockovich," during the 73rd annual Academy Awards March 25, 2001, in Los Angeles. (AP Photo/Kevork Djansezian, File)

FILE - Julia Roberts, wearing a gown designed by Valentino Garavani, reacts after winning the Oscar for best actress in a leading role for the film "Erin Brockovich," during the 73rd annual Academy Awards March 25, 2001, in Los Angeles. (AP Photo/Kevork Djansezian, File)

FILE - Princess Diana, left, wearing a gown designed by Valentino Garavani, stands next to British singer and former Beatle Paul McCartney and his wife, Linda, as they arrive at the Music Palace in Lille, France, Nov. 15, 1992. (AP Photo/Lionel Cironneau, File)

FILE - Princess Diana, left, wearing a gown designed by Valentino Garavani, stands next to British singer and former Beatle Paul McCartney and his wife, Linda, as they arrive at the Music Palace in Lille, France, Nov. 15, 1992. (AP Photo/Lionel Cironneau, File)

FILE - Australian actress Cate Blanchett, wearing a gown designed by Valentino Garavani, arrives for the 77th Academy Awards, Feb. 27, 2005, in Los Angeles. (AP Photo/Amy Sancetta, File)

FILE - Australian actress Cate Blanchett, wearing a gown designed by Valentino Garavani, arrives for the 77th Academy Awards, Feb. 27, 2005, in Los Angeles. (AP Photo/Amy Sancetta, File)

FILE - Italian fashion designer Valentino Garavani poses at an exhibition of his best creations at the Ara Pacis museum, part of the fashion designers 45th anniversary celebrations on Friday, July 6, 2007 in Rome. (AP Photo/Pier Paolo Cito, File)

FILE - Italian fashion designer Valentino Garavani poses at an exhibition of his best creations at the Ara Pacis museum, part of the fashion designers 45th anniversary celebrations on Friday, July 6, 2007 in Rome. (AP Photo/Pier Paolo Cito, File)

FILE - Actress Elizabeth Taylor, left, and designer Valentino Garavani pose for photographers in Rome, Jan. 19, 1990 during the presentation of the Italian designerís 1990 Spring-Summer collection. (AP Photo/Massimo Sambucetti, File)

FILE - Actress Elizabeth Taylor, left, and designer Valentino Garavani pose for photographers in Rome, Jan. 19, 1990 during the presentation of the Italian designerís 1990 Spring-Summer collection. (AP Photo/Massimo Sambucetti, File)

FILE - Italian fashion designer Valentino Garavani walks the catwalk with his models after a fashion show on October 20, 1991 in Paris, France. (AP Photo/Remy de la Mauviniere, File)

FILE - Italian fashion designer Valentino Garavani walks the catwalk with his models after a fashion show on October 20, 1991 in Paris, France. (AP Photo/Remy de la Mauviniere, File)

FILE - As models and collaborators clap hands, Valentino Garavani salutes cheering guests after he presented his Fall-Winter 1986-1987 High Fashion collection on July 25, 1986 in Rome. (AP Photo/Gianni Foggia, File)

FILE - As models and collaborators clap hands, Valentino Garavani salutes cheering guests after he presented his Fall-Winter 1986-1987 High Fashion collection on July 25, 1986 in Rome. (AP Photo/Gianni Foggia, File)

FILE - Models join the public in clapping hands as they flank Italian fashion designer Valentino Garavani at the end of the show of his spring-summer collection in Rome, Italy on Jan. 20, 1971. (AP Photo/Gianni Foggia, File)

FILE - Models join the public in clapping hands as they flank Italian fashion designer Valentino Garavani at the end of the show of his spring-summer collection in Rome, Italy on Jan. 20, 1971. (AP Photo/Gianni Foggia, File)

FILE - Italian fashion designer Valentino Garavani, left, waves to the public and holds by the hand American actress Sharon Stone wearing the wedding gown at the end of the presentation of Valentino's 1994 Spring/Summer ready-to-wear collection presented in Paris October 13, 1993. (AP Photo/Lionel Cironneau, File)

FILE - Italian fashion designer Valentino Garavani, left, waves to the public and holds by the hand American actress Sharon Stone wearing the wedding gown at the end of the presentation of Valentino's 1994 Spring/Summer ready-to-wear collection presented in Paris October 13, 1993. (AP Photo/Lionel Cironneau, File)

FILE - Fashion designer Valentino Garavani during a photo-call to present the documentary film "Valentino: The Last Emperor" in Rome, Monday, Nov. 16, 2009. (AP Photo/Alessandra Tarantino, File)

FILE - Fashion designer Valentino Garavani during a photo-call to present the documentary film "Valentino: The Last Emperor" in Rome, Monday, Nov. 16, 2009. (AP Photo/Alessandra Tarantino, File)

Universally known by his first name, Valentino was adored by generations of royals, first ladies and movie stars, from Jackie Kennedy Onassis to Julia Roberts and Queen Rania of Jordan, who swore the designer always made them look and feel their best.

“I know what women want,” he once remarked. “They want to be beautiful.”

Though Italian-born and despite maintaining his atelier in Rome, he mostly unveiled his collections in Paris, and spoke French with his Italian partner Giammetti, an entrepreneur.

Alessandro Michele, the current creative director of the Valentino fashion house, wrote in Instagram that he continues to feel Valentino's “gaze” as he works on the next collection, which will be presented March 12 in Rome, departing from the usual venue of Paris. Michele remembered Valentino as “a man who expanded the limits of the possible” and possessing "a rare delicacy, with a silent rigor and a limitless love for beauty.''

Another of Valentino’s successors, Pierpaolo Piccoli, placed a broken heart emoji under the announcement of his death. Former supermodel Cindy Crawford wrote that she was “heartbroken,” and called Valentino "a true master of his craft.''

Condolences also came in from the family of the late designer Giorgio Armani, who died in September at the age of 91, and Donatella Versace, who posted two photos of Valentino, saying "he will forever be remembered for his art.''

Italian Premier Giorgia Meloni remembered Valentino as “an indisputable maestro of eternal style and elegance of Italian high fashion.”

Never one for edginess or statement dressing, Valentino made precious few fashion faux pas throughout his nearly half-century career, which stretched from his early days in Rome in the 1960s through to his retirement in 2008.

His fail-safe designs made Valentino the king of the red carpet, the go-to man for A-listers’ awards ceremony needs. His sumptuous gowns have graced countless Academy Awards, notably in 2001, when Roberts wore a vintage black and white column to accept her best actress statue. Cate Blanchett also wore Valentino — a one-shouldered number in butter-yellow silk — when she won the Oscar for best supporting actress in 2005.

Valentino was also behind the long-sleeved lace dress Jacqueline Kennedy wore for her wedding to Greek shipping magnate Aristotle Onassis in 1968. Kennedy and Valentino were close friends for decades, and for a spell the one-time U.S. first lady wore almost exclusively Valentino.

He was also close to Diana, Princess of Wales, who often donned his sumptuous gowns.

Beyond his signature orange-tinged shade of red, other Valentino trademarks included bows, ruffles, lace and embroidery; in short, feminine, flirty embellishments that added to the dresses’ beauty and hence to that of the wearers.

Perpetually tanned and always impeccably dressed, Valentino shared the lifestyle of his jet-set patrons. In addition to his 152-foot (46-meter) yacht and an art collection including works by Picasso and Miro, the couturier owned a 17th-century chateau near Paris with a garden said to boast more than a million roses.

Valentino and his longtime partner Giammetti flitted among their homes — which also included places in New York, London, Rome, Capri and Gstaad, Switzerland — traveling with their pack of pugs. The pair regularly received A-list friends and patrons, including Madonna and Gwyneth Paltrow.

“When I see somebody and unfortunately she’s relaxed and running around in jogging trousers and without any makeup ... I feel very sorry,” the designer told RTL television in a 2007 interview. “For me, woman is like a beautiful, beautiful flower bouquet. She has always to be sensational, always to please, always to be perfect, always to please the husband, the lover, everybody. Because we are born to show ourselves always at our best.”

Valentino was born into a well-off family in the northern Italian town of Voghera on May 11, 1932. He said it was his childhood love of cinema that set him down the fashion path.

“I was crazy for silver screen, I was crazy for beauty, to see all those movie stars being sensation, well dressed, being always perfect,” he explained in the 2007 television interview.

After studying fashion in Milan and Paris, he spent much of the 1950s working for established Paris-based designer Jean Desses and later Guy Laroche before striking out on his own. He founded the house of Valentino on Rome’s Via Condotti in 1959.

From the beginning, Giammetti was by his side, handling the business aspect while Valentino used his natural charm to build a client base among the world’s rich and fabulous.

After some early financial setbacks — Valentino’s tastes were always lavish, and the company spent with abandon — the brand took off.

Early fans included Italian screen sirens Gina Lollobrigida and Sophia Loren, as well as Hollywood stars Elizabeth Taylor and Audrey Hepburn. Legendary American Vogue editor-in-chief Diana Vreeland also took the young designer under her wing.

Over the years, Valentino’s empire expanded as the designer added ready-to-wear, menswear and accessories lines to his stable. Valentino and Giammetti sold the label to an Italian holding company for an estimated $300 million in 1998. Valentino would remain in a design role for another decade.

In 2007, the couturier feted his 45th anniversary in fashion with a 3-day blowout in Rome, capped with a grand ball in the Villa Borghese gallery.

Valentino retired in 2008 and was briefly replaced by fellow Italian Alessandra Facchinetti, who had stepped into Tom Ford’s shoes at Gucci before being sacked after two seasons.

Facchinetti’s tenure at Valentino proved equally short. As early as her first show for the label, rumors swirled that she was already on her way out, and just about one year after she was hired, Facchinetti was indeed replaced by two longtime accessories designers at the brand, Maria Grazia Chiuri and Pierpaolo Piccioli.

Chiuri left to helm Dior in 2016, and Piccioli continued to lead the house through a golden period that drew on the launch of the Rockstud pump with Chiuri and his own signature color, a shade of fuchsia called Pink PP. He left the house in 2024, later joining Balenciaga, and has been replaced by Michele, who revived Gucci’s stars with romantic, genderless styles.

Valentino is owned by Qatar’s Mayhoola, which controls a 70% stake, and the French luxury conglomerate Kering, which owns 30% with an option to take full control in 2028 or 2029. Richard Bellini was named CEO last September.

A public viewing will be held at the Valentino Garavani and Giancarlo Giammetti Foundation on Wednesday and Thursday, and a funeral will be held Friday in the Basilica di Santa Maria degli Angeli e dei Martiri in central Rome.

Barchfield is a former Associated Press writer. Barry reported from Milan.

This version has corrected that Blanchett was awarded the best supporting actress Oscar in 2005, not 2004.

FILE - Julia Roberts, wearing a gown designed by Valentino Garavani, reacts after winning the Oscar for best actress in a leading role for the film "Erin Brockovich," during the 73rd annual Academy Awards March 25, 2001, in Los Angeles. (AP Photo/Kevork Djansezian, File)

FILE - Julia Roberts, wearing a gown designed by Valentino Garavani, reacts after winning the Oscar for best actress in a leading role for the film "Erin Brockovich," during the 73rd annual Academy Awards March 25, 2001, in Los Angeles. (AP Photo/Kevork Djansezian, File)

FILE - Princess Diana, left, wearing a gown designed by Valentino Garavani, stands next to British singer and former Beatle Paul McCartney and his wife, Linda, as they arrive at the Music Palace in Lille, France, Nov. 15, 1992. (AP Photo/Lionel Cironneau, File)

FILE - Princess Diana, left, wearing a gown designed by Valentino Garavani, stands next to British singer and former Beatle Paul McCartney and his wife, Linda, as they arrive at the Music Palace in Lille, France, Nov. 15, 1992. (AP Photo/Lionel Cironneau, File)

FILE - Australian actress Cate Blanchett, wearing a gown designed by Valentino Garavani, arrives for the 77th Academy Awards, Feb. 27, 2005, in Los Angeles. (AP Photo/Amy Sancetta, File)

FILE - Australian actress Cate Blanchett, wearing a gown designed by Valentino Garavani, arrives for the 77th Academy Awards, Feb. 27, 2005, in Los Angeles. (AP Photo/Amy Sancetta, File)

FILE - Italian fashion designer Valentino Garavani poses at an exhibition of his best creations at the Ara Pacis museum, part of the fashion designers 45th anniversary celebrations on Friday, July 6, 2007 in Rome. (AP Photo/Pier Paolo Cito, File)

FILE - Italian fashion designer Valentino Garavani poses at an exhibition of his best creations at the Ara Pacis museum, part of the fashion designers 45th anniversary celebrations on Friday, July 6, 2007 in Rome. (AP Photo/Pier Paolo Cito, File)

FILE - Actress Elizabeth Taylor, left, and designer Valentino Garavani pose for photographers in Rome, Jan. 19, 1990 during the presentation of the Italian designerís 1990 Spring-Summer collection. (AP Photo/Massimo Sambucetti, File)

FILE - Actress Elizabeth Taylor, left, and designer Valentino Garavani pose for photographers in Rome, Jan. 19, 1990 during the presentation of the Italian designerís 1990 Spring-Summer collection. (AP Photo/Massimo Sambucetti, File)

FILE - Italian fashion designer Valentino Garavani walks the catwalk with his models after a fashion show on October 20, 1991 in Paris, France. (AP Photo/Remy de la Mauviniere, File)

FILE - Italian fashion designer Valentino Garavani walks the catwalk with his models after a fashion show on October 20, 1991 in Paris, France. (AP Photo/Remy de la Mauviniere, File)

FILE - As models and collaborators clap hands, Valentino Garavani salutes cheering guests after he presented his Fall-Winter 1986-1987 High Fashion collection on July 25, 1986 in Rome. (AP Photo/Gianni Foggia, File)

FILE - As models and collaborators clap hands, Valentino Garavani salutes cheering guests after he presented his Fall-Winter 1986-1987 High Fashion collection on July 25, 1986 in Rome. (AP Photo/Gianni Foggia, File)

FILE - Models join the public in clapping hands as they flank Italian fashion designer Valentino Garavani at the end of the show of his spring-summer collection in Rome, Italy on Jan. 20, 1971. (AP Photo/Gianni Foggia, File)

FILE - Models join the public in clapping hands as they flank Italian fashion designer Valentino Garavani at the end of the show of his spring-summer collection in Rome, Italy on Jan. 20, 1971. (AP Photo/Gianni Foggia, File)

FILE - Italian fashion designer Valentino Garavani, left, waves to the public and holds by the hand American actress Sharon Stone wearing the wedding gown at the end of the presentation of Valentino's 1994 Spring/Summer ready-to-wear collection presented in Paris October 13, 1993. (AP Photo/Lionel Cironneau, File)

FILE - Italian fashion designer Valentino Garavani, left, waves to the public and holds by the hand American actress Sharon Stone wearing the wedding gown at the end of the presentation of Valentino's 1994 Spring/Summer ready-to-wear collection presented in Paris October 13, 1993. (AP Photo/Lionel Cironneau, File)

FILE - Fashion designer Valentino Garavani during a photo-call to present the documentary film "Valentino: The Last Emperor" in Rome, Monday, Nov. 16, 2009. (AP Photo/Alessandra Tarantino, File)

FILE - Fashion designer Valentino Garavani during a photo-call to present the documentary film "Valentino: The Last Emperor" in Rome, Monday, Nov. 16, 2009. (AP Photo/Alessandra Tarantino, File)

TOKYO--(BUSINESS WIRE)--Feb 15, 2026--

REJO, a pioneering global provider of heat-not-burn (HNB) solutions, today announced the global debut of REJO CUBE, its latest modular HNB device, in Japan.

This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20260215596376/en/

Breaking away from conventional HNB design norms, REJO CUBE introduces a bold new device option featuring a trendy design and dual-mode inhalation experience, launching on Japan’s major e-commerce retail channels from February 16.

This launch marks the brand’s latest move following REJO Mate Air’s introduction in Japan in July 2025, when the device’s compact design, smooth mouthfeel, and Puff Twice feature won widespread acclaim among local adult users.

REJO CUBE speak for REJO’s ongoing commitment to placing user experience at the core of its research and development effort, bringing kit flexibility with modular design, deep user engagement with interactive features, and above all, the ultimate realization of advanced heating technologies on a platform catering to almost all replaceable sticks on the market.

FlexiCube™ modular design: the all-new smart and flexible structure

Designed to bring device playfulness and versatility for adult users, REJO CUBE features three trendy color selections: Minty, Inky, and Honey Berry.

This combination features a magnetic connection between the heating pod and the detachable battery — the two modules of the device. By matching components, users can create up to nine distinct visual combinations, encouraging an expression of personal preferences.

The heating pod is powered with a 1,250mAh built-in battery, allowing it to operate as a standalone unit, while the attachable battery provides an additional 1,000mAh for extended use and convenient recharging on the go. The precisely engineered magnetic connection brings a click, reinforcing the product’s playful and interactive design language.

OmniHeat™ 360° technology: denser aerosols and enhanced flavor reproduction by precision heating

REJO CUBE is equipped with OmniHeat™ 360° heating technology, featuring an omnidirectional heating coil that evenly heats the stick from the outside. This structure stabilizes the temperature range, enhancing flavor release while delivering a denser, smoother mouthfeel.

With a total battery capacity of 2,250mAh, REJO CUBE supports up to 20 consecutive sticks on a single charge under standard use, ensuring consistent performance throughout the day without frequent recharging.

The device offers two heating modes:
Normal Mode (default): Supports up to 16 puffs per stick.
PlusEnjoy™ Eco Mode: Provides 12 additional puffs, enabling a “Puff Twice” experience upon selection, prior to stick insertion. Designed for use with previously heated auto-heat HNB sticks from compatible devices, this mode applies a controlled reheating cycle to access remaining aerosol potential. It offers a more bang-for-the-buck option for adult users familiar with existing auto-heat HNB devices.

FunTap display: clarity, intuitive, interactive at every step

REJO CUBE features an interactive LCD display that presents real-time information, including heating progress, charging status, and activated mode. This dynamic visual feedback guides users through each stage of device use, making device status instantly noticeable and interactions intuitive.

By combining device status data with engaging animation, the FunTap interface reflects REJO’s commitment to delivering unparalleled performance and playful design value — ensuring informed and responsive interactions.

Compatibility and availability: seamless integration and market readiness

REJO CUBE is compatible with auto-heat HNB sticks and supports automatic heating upon stick insertion, making it easier for adult users familiar with existing HNB product formats. The device’s Puff Twice feature further enhances efficiency by enabling second-use potential for compatible auto-heat HNB sticks, allowing adult users to make fuller use of each stick.

REJO CUBE will be available through Japan’s mainstream e-commerce retail channels starting February 16, 2026, at a suggested retail price of JPY 6,980.

About REJO
REJO is a pioneering global provider of heat-not-burn solutions, crafting innovative and reliable products that redefine the smoking experience.

In partnership with REJO Friends, we are committed to delivering exceptional user experiences worldwide. Our diverse product portfolio champions less harmful alternatives, setting a new standard for mindful consumption.

For more information, please visit REJO online at www.rejonow.com or email newsroom@rejonow.com

REJO CUBE Device-Inky Color

REJO CUBE Device-Inky Color

REJO CUBE DEVICE-Product Infographic

REJO CUBE DEVICE-Product Infographic

Recommended Articles