The new ‘Be The People’ campaign wants to unite hundreds of millions of Americans to solve problems

As the official celebrations of the 250th anniversary of the signing of the Declaration of Independence culminate on July 4, a well-financed, privately funded initiative will kick off to try to connect hundreds of millions of Americans with efforts to solve local problems.

The "Be The People" campaign aspires to change the perception that the U.S. is hopelessly divided and that individuals have little power to overcome problems like poverty, addiction, violence and stalled economic mobility. It also wants to move people take action to solve those problems.

Brian Hooks, chairman and CEO of the nonprofit network Stand Together, said the 250th anniversary is a unique moment “to show people that they matter, that they have a part to play, and that the future is unwritten, but it depends on each one of us stepping up to play our part.”

Funded by a mix of 50 philanthropic foundations and individual donors, Be The People builds on research that indicates many people want to contribute to their communities but don't know how. The initiative is targeting more than $200 million for its first year's budget.

Founding members range from nonprofits — including GivingTuesday, Goodwill Industries, Habitat for Humanity and More Perfect, businesses like Ron Howard's Imagine Entertainment and the National Basketball Association, to funders like the John D. and Catherine T. MacArthur Foundation.

Hooks said this is a 10-year commitment toward trying to achieve what would be a profound shift in behavior and culture. He referenced a 2024 Pew Research Center survey that found most Americans in 2023 and 2024 did not believe that the U.S. could solve its most important problems, saying it was a “red alert” for the country.

Hooks said the initiative envisions actions far beyond volunteering or service that people could do in their free time. He pointed to a role for businesses and schools and said the initiative would launch a major data collection effort to track whether people are actually more engaged and whether problems are actually getting solved.

Stand Together, which was founded by the billionaire Charles Koch, works across a broad range of issues and communities in the U.S. and has carved out a role for itself as a convener that can bring coalitions together across ideological lines.

“Be The People,” will not incorporate as a new nonprofit, but act more like a banner for groups to organize under and use to connect to resources. As an example, at the Atlanta Hawks game on Monday, Martin Luther King III and his wife, Arndrea Waters King, linked a program they launched last year, Realize the Dream, which aims to increase acts of service, to the new campaign.

“Our vision is that ‘Be The People’ helps lift up what is already happening in communities across the country and reminds people that service and shared responsibility are defining parts of the American story,” the Kings said in a written statement.

Asha Curran, the CEO of the nonprofit GivingTuesday, said small actions can build on each other like exercising a muscle.

“Our experience with GivingTuesday is that when people volunteer together, when people work together on something to do with positive social impact, they find it harder and harder to demonize each other,” said Asha Curran, its CEO.

The initiative comes against a backdrop of deep polarization, economic inequality and the degradation of democratic norms and institutions in the U.S.

Hahrie Han, a political scientist at Johns Hopkins University, has studied civic engagement and said people need more opportunities to authentically participate as problem solvers when connecting with local organizations.

“They’re more likely to be invited into things where people are asked to let professional staff do most of the problem solving and they show up and give their time or their money,” she said.

The result is that people feel less committed and don’t see their participation as helping to achieve their interests or goals.

A growing number of private foundations have started funding issues related to the health of U.S. democracy, said Kristin Goss, a professor who directs the Center for the Study of Philanthropy and Voluntarism at Duke University. While foundations cannot participate in elections, Goss said they can influence policy or public opinion in other ways.

“Funders are getting more concerned about of the health of American democracy, the future of the democratic experiment and pluralism and inclusion,” Goss said.

Another group of funders, including the Freedom Together Foundation, launched a project last year to recognize people and groups who stand up for their communities, which they called a “civic bravery” award. In a November report, they issued a similar call for funders to invest in helping individuals organize together in response to a rise in authoritarianism.

Hooks and the other leaders of “Be The People” have also convened major communications teams to help tell these stories, which they think are lost in the current information ecosystem.

“What we’re doing is we’re helping to lift up the story of Americans that is unfolding at the local level, but is not breaking through,” Hooks said. “So we’re holding up a mirror and a microphone to Americans to reveal to each other who we truly are.”

Associated Press coverage of philanthropy and nonprofits receives support through the AP’s collaboration with The Conversation US, with funding from Lilly Endowment Inc. The AP is solely responsible for this content. For all of AP’s philanthropy coverage, visit https://apnews.com/hub/philanthropy.

Martin Luther King III, and his wife Arndrea Waters King smile during the second half of an NBA basketball game between the Atlanta Hawks and the Milwaukee Bucks, Monday, Jan. 19, 2026, in Atlanta. (AP Photo/Mike Stewart)

Martin Luther King III, and his wife Arndrea Waters King pose for a photo during the second half of an NBA basketball game between the Atlanta Hawks and the Milwaukee Bucks, Monday, Jan. 19, 2026, in Atlanta. (AP Photo/Mike Stewart)

Martin Luther King III leaves the court during the second half of an NBA basketball game between the Atlanta Hawks and the Milwaukee Bucks, Monday, Jan. 19, 2026, in Atlanta. (AP Photo/Mike Stewart)

Martin Luther King III, and his wife Arndrea Waters King smile during the second half of an NBA basketball game between the Atlanta Hawks and the Milwaukee Bucks, Monday, Jan. 19, 2026, in Atlanta. (AP Photo/Mike Stewart)

THE HAGUE, Netherlands (AP) — For days it seemed there was no way out of the latest standoff between Europe and the United States: U.S. President Donald Trump insisted he must have Greenland — and would settle for nothing short of total ownership.

Even after he dropped the threat of force in a speech in Davos, Switzerland, on Wednesday, the impasse remained. Enter: Mark Rutte.

The NATO secretary-general appears to have been instrumental in persuading Trump to scrap the threat of slapping punitive tariffs on eight European nations to press for U.S. control over Greenland — a stunning reversal shortly after insisting he wanted to get the island “including right, title and ownership.”

In a post on his social media site, Trump said he had agreed with Rutte on a “framework of a future deal” on Arctic security at the World Economic Forum in Davos, potentially defusing tensions that had far-reaching geopolitical implications.

Little is known about what the agreement entails — and Trump could change course again, but for now Rutte has earned his reputation as the “Trump Whisperer.”

That’s only the latest nickname for the man long known as “Teflon Mark” during his domination of Dutch politics for a dozen years.

Rutte's reputation for successfully charming the U.S. president took flight last year when he referred to Donald Trump as “daddy” during an alliance summit in The Hague and sent him a flattering text message.

Matthew Kroenig, vice president and senior director of the Atlantic Council’s Scowcroft Center for Strategy and Security, said the dramatic scenes in Davos underscored Rutte's ability to keep NATO’s most powerful leader on board.

“I think Secretary-General Rutte has emerged as one of Europe’s most effective diplomats and Trump whisperers,” Kroenig said. “He does seem to have a way of speaking to Trump that keeps the United States and the Trump administration engaged in NATO in a constructive way.”

Rutte’s success in dealing with Trump appears to revolve around his willingness to use charm and flattery while revealing little of what the two leaders discuss. It's a tactic that Rutte used to marshal coalition partners in nearly 13 years as Dutch prime minister.

Trump himself highlighted Rutte's effusive friendliness before he set off for Davos this week, publishing a text message from the NATO chief on his Truth Social platform. In it, Rutte addresses “Mr. President, dear Donald” and praises Trump for his diplomacy in Syria, Gaza and Ukraine.

“I am committed to finding a way forward on Greenland. Can't wait to see you. Yours, Mark,” the message ended.

Rutte became a poster boy for Dutch consensus politics while leading four often fractious ruling coalitions on his way to becoming the Netherlands’ longest-serving leader, surviving a number of domestic political scandals over the years and earning the nickname “Teflon Mark” because the fallout never seemed to stick to him for long.

The back cover of a 2016 book about Rutte by Dutch journalist Sheila Sitalsing, who followed him when he was prime minister, calls him “a phenomenon.”

“With indestructible cheerfulness he navigates the fragmented political landscape, recklessly forges the most extraordinary alliances and steadily works towards a new Netherlands,” it adds.

Rutte and his government resigned in 2021 to take responsibility for a child care allowance scandal in which thousands of parents were wrongly accused of fraud. But he bounced back to win national elections two months later with a slightly larger share of the vote and began his fourth and last term in office.

In another scandal that he survived, Rutte said in an interview that he couldn’t recall being informed about the Dutch bombing of Hawija that killed dozens of Iraqi civilians in 2015. In 2022, he survived a no-confidence motion in parliament in a debate about deleting messages from his old-school Nokia cell phone. Critics accused him of concealing state activity — but he insisted the messages just took up too much space in his phone.

Opposition lawmaker Attje Kuiken quipped: “It appears that the prime minister’s phone memory is used just as selectively as the prime minister’s own memory.”

His winning smile and enduring optimism, along with his habit of riding his bicycle to work while chomping on an apple seemed to help cement his popularity in the Netherlands, where such down-to-earth behavior is prized. When his last coalition collapsed in 2023 in a dispute over reining in migration, Rutte again leaned on that image, driving an old Saab station wagon to a royal palace to hand his resignation to King Willem-Alexander.

Just landing the NATO chief's job showed how adept Rutte is at navigating turbulent geopolitical waters. He managed to convince entrenched doubters, including Hungarian Prime Minister Viktor Orbán and Turkish President Recep Tayyip Erdogan, to back his candidacy.

“It took a very long time. It’s a complicated process, but it’s an honor that it appears to have happened,” Rutte told reporters after securing all the support he needed to become secretary-general.

Rutte's soft diplomatic skills were seen as a key asset for the leader of the 32-nation alliance as it faced Trump's repeated criticism while navigating how to support Ukraine in war against Russia.

Several hours before Trump made his dramatic reversal on Greenland, Finnish President Alexander Stubb — another European leader credited with having a way with Trump — was asked during a panel discussion on European security in Davos “who or what can diffuse the tensions” over Greenland?

“Oh, Mark Rutte,” Stubb said, to laughter in the audience and among the panel that included the Dutchman himself.

Associated Press writers Lorne Cook in Brussels and Ali Swenson in Washington contributed.

President Donald Trump, right, meets with NATO Secretary General Mark Rutte during a meeting on the sidelines of the Annual Meeting of the World Economic Forum in Davos, Switzerland, Wednesday, Jan. 21, 2026. (AP Photo/Evan Vucci)

NATO Secretary General Mark Rutte speaks during a meeting with President Donald Trump on the sidelines of the Annual Meeting of the World Economic Forum in Davos, Switzerland, Wednesday, Jan. 21, 2026. (AP Photo/Evan Vucci)

Secretary General of NATO Mark Rutte speaks during an Ukrainian Breakfast alongside the Annual Meeting of the World Economic Forum in Davos, Switzerland, Thursday, Jan. 22, 2026. (AP Photo/Markus Schreiber)

President Donald Trump, right, meets with NATO Secretary General Mark Rutte during a meeting on the sidelines of the Annual Meeting of the World Economic Forum in Davos, Switzerland, Wednesday, Jan. 21, 2026. (AP Photo/Evan Vucci)